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Pattern Beauty

Pattern Beauty

AI visibility and ranking for Haircare: United States

Haircare [US]
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Curl and coily-hair brand founded by Tracee Ellis Ross.

Pattern Beauty
appears in
4.4
% of measured AI answers in this industry and market.

Found score

Track Pattern Beauty’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

4.2

October 4, 2026

Overall visibility

4.4

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

10

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Pattern Beauty's single-scan score moved from 4.4% to 4.2%, down 0.2 percentage points. Latest recorded scan 4.2% on 4 October 2026; combined-window score 4.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.4% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.4%
24 August 20263.1%
30 August 20264.9%
6 September 20264.9%
13 September 20263.6%
20 September 20265.6%
27 September 20264.9%
4 October 20264.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

4.5%

Perplexity Logo

Perplexity

6.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.9%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Pattern Beauty most often.

It appears in 6.9% of collected Perplexity answers and 1.9% of Google AI Overviews answers: a difference of 5.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 44 of 150 questions.

Pattern Beauty appears in at least one collected answer to 29.3% of the tracked questions. That is question coverage; the 4.4% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 3.1% to 5.6%. The latest scan was 4.2% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American hair brands
  • Best American hair care line
  • Best American haircare brands
  • Best American made shampoo
  • Best American owned haircare brands
  • Best boutique haircare brands in the US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent American haircare brands (Act+Acre, Rahua, Innersense Organic Beauty)
  • Best boutique haircare brands in the US (R+Co, OUAI, Crown Affair)
  • Best haircare brands America (K18, Olaplex, Mielle Organics)
  • Best haircare brands sold at Sephora (K18, OUAI, Living Proof)
  • Best curly hair products in the US (Crown Affair, Verb, Rizos Curls)
  • Best curly hair routine products in the US (Not Your Mother's, Briogeo, TGIN)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best conditioner in America

From the recorded answer

Best for Coils and Tight Curls: [[Pattern Beauty Intensive Conditioner]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The top-rated and best overall hair conditioner in America according to expert testing and reviews is [Amika Mirrorball High Shine + Protect Antioxidant Conditioner](, praised for adding exceptional hydration and luminous shine.Because the "best" choice depends heavily on your unique hair type and concerns, top expert consensus from publications like The New York Times (Wirecutter) and Byrdie highlights several top performers across different categories:

### Top-Rated Conditioners by Hair Type

- Best Overall: [Amika Mirrorball High Shine + Protect Antioxidant Conditioner]( - Deeply hydrates and smooths straight or frizz-prone hair without feeling heavy. - Best for Dry or Damaged Hair: [Redken All Soft Conditioner]( - Renowned for transforming brittle strands with argan oil and intense softening technology. - Best for Fine Hair: [Ouai Fine Hair Conditioner]( - Provides a featherlight, non-greasy moisture boost that doesn't weigh hair down. - Best for Coils and Tight Curls: [Pattern Beauty Intensive Conditioner]( - Packed with nourishing oils and shea butter to maximize slip and definition. - Best Drugstore Pick: [Kristin Ess High Gloss Conditioner]( - An affordable favorite that dramatically increases manageability and shine on a budget.

To help narrow down the ideal choice, let me know:

- What is your hair type (fine, thick, curly, straight)? - What is your main hair concern (frizz, damage, dryness, color protection)?

I can recommend the exact match for your routine.

ChatGPT

The question asked

Best American haircare brands

From the recorded answer

| Pattern Beauty | Curly, coily, natural hair | Created specifically around textured hair needs. forgecro.com | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

I searched for current recommendations and shopper/industry mentions. Here are some of the best-known American haircare brands, grouped by what they do best. forgecro.com

## Best American haircare brands overall

| Brand | Best for | Why it's popular | |---|---|---| | Olaplex | Damaged, bleached, chemically treated hair | Famous for bond-repair technology and strengthening treatments. flux.agency | | Briogeo | Clean-leaning formulas, scalp care, varied hair needs | Known for targeted collections for dryness, damage, curls, and scalp concerns. forgecro.com | | K18 | Severe damage repair | Uses peptide-based repair technology and is popular for processed hair. forgecro.comflux.agency | | Living Proof | Frizz, volume, fine hair | Science-focused formulas developed around hair problems like frizz and oil buildup. flux.agency | | amika | Dryness, masks, everyday styling | Popular for moisturizing products, styling, and salon-inspired routines. flux.agency | | OUAI | Fine hair, fragrance, simple routines | Known for shampoos, conditioners, and styling products with a luxury feel. | | Redken | Color-treated and damaged hair | A major salon brand with strong repair and color-care lines. | | Mielle Organics | Curly/coily hair, scalp oils | Popular for moisture-focused textured hair products. forgecro.comflux.agency | | Pattern Beauty | Curly, coily, natural hair | Created specifically around textured hair needs. forgecro.com | | SheaMoisture | Affordable curly and textured hair care | Widely used for moisturizing shampoos, conditioners, and treatments. flux.agency |

### Best by hair concern - Bleached/damaged hair: Olaplex, K18, Redken Acidic Bonding Concentrate flux.agency - Frizz control: Living Proof, OUAI, amika flux.agency - Curly/coily hair: Pattern Beauty, Mielle Organics, SheaMoisture flux.agency - Fine hair/volume: Living Proof, OUAI, Bumble and bumble flux.agency - Drugstore/value options: Pantene, Herbal Essences, TRESemmé

If you tell me your hair type (straight/wavy/curly/coily), main issue (hair fall, frizz, dryness, damage, dandruff), and budget, I can narrow it down to the best 3 brands and products.

Perplexity

The question asked

Best American owned haircare brands

From the recorded answer

Pattern Beauty - Founded by Tracee Ellis Ross; excellent for curls, coils, and protective styles.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Here are strong American-owned or American-founded haircare brands, with options across hair types and budgets:

- Pattern Beauty - Founded by Tracee Ellis Ross; excellent for curls, coils, and protective styles. - Camille Rose - Black-owned; known for richly moisturizing products for textured and natural hair. - Melanin Haircare - Black-owned and founded by Whitney White; focuses on healthy natural hair and scalp care. - Design Essentials - Black-founded professional brand offering products for relaxed, natural, curly, and textured hair. - Not Your Mother's - Affordable drugstore brand with shampoos, conditioners, styling products, and curl lines. - Amika - American-founded salon brand with products for damage repair, volume, hydration, and styling. - OUAI - Founded by hairstylist Jen Atkin; best known for premium shampoos, conditioners, treatments, and scented styling products. - Roz - Founded by hairstylist Mara Roszak; offers salon-oriented, simpler formulations. - Briogeo - American-founded clean-leaning brand with products for dryness, damage, curls, and scalp care. However, Wella acquired it in 2023, so it is no longer independently owned. - Luster's - Long-established Black-owned haircare company with products for textured hair, styling, and scalp care.

### Best by need

| Need | Recommended brands | |---|---| | Curls and coils | Pattern, Camille Rose, Melanin Haircare | | Protective styles | Design Essentials, Camille Rose, Pattern | | Affordable products | Not Your Mother's, Design Essentials | | Premium salon care | Amika, OUAI, Roz | | Dry or damaged hair | Briogeo, Amika, Camille Rose | | Black-owned brands | Camille Rose, Melanin Haircare, Design Essentials, Pattern, Luster's |

For the clearest current American-ownership choices, prioritize Pattern, Camille Rose, Melanin Haircare, Design Essentials, Not Your Mother's, Amika, OUAI, and Roz; ownership can change, so check the brand's current parent-company information before purchasing.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Pattern Beauty

Haircare

21 August 2026 – 4 October 2026 (scans 1–8)

4.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

160

Answers naming the brand

3600

Answers collected

4.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Pattern Beauty ranks #10 among 41 tracked brands for Haircare · United States (21 August 2026 – 4 October 2026). Its visibility is 4.4%. It was named in 160 of 3,600 AI answers across 44 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.4% AI visibility for Pattern Beauty in Haircare · United States, measured over 21 August 2026 – 4 October 2026. It ranks #10 among 41 tracked brands.

How often does AI mention this brand?

Pattern Beauty was named in 160 of 3,600 collected AI answers, across 44 of 150 tracked questions, for Haircare · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Pattern Beauty by all 3,600 answers in the published Haircare · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Found by Flux
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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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