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Outerknown

Outerknown

AI visibility and ranking for Menswear: United States

Menswear [US]
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Culver City clothing brand founded by surfer Kelly Slater, focused on responsibly made menswear and womenswear.

Outerknown
appears in
3.4
% of measured AI answers in this industry and market.

Found score

Track Outerknown’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

3.8

November 1, 2026

Overall visibility

3.4

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

20

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Outerknown's single-scan score moved from 3.1% to 3.8%, up 0.7 percentage points. Latest recorded scan 3.8% on 1 November 2026; combined-window score 3.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.4% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20263.1%
18 October 20262.9%
25 October 20264.0%
1 November 20263.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.3%

Perplexity Logo

Perplexity

3.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.2%

16 October 2026 – 1 November 2026 (scans 1–4)

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Perplexity names Outerknown most often.

It appears in 3.8% of collected Perplexity answers and 3.2% of Google AI Overviews answers: a difference of 0.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 13 of 150 questions.

Outerknown appears in at least one collected answer to 8.7% of the tracked questions. That is question coverage; the 3.4% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 2.9% to 4.0%. The latest scan was 3.8% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp men's clothing brands USA
  • Best US menswear labels that ship internationally
  • Best ethical menswear brands USA
  • Best men's clothing brands for a capsule closet USA
  • Best men's clothing brands without polyester USA
  • Best men's flannel shirts USA

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best men's clothing brands online USA (Bonobos, Buck Mason, J.Crew)
  • Best men's clothing brands for men in their 20s USA (Abercrombie & Fitch, Uniqlo, Buck Mason)
  • Best men's clothing brands for men in their 30s USA (Buck Mason, Todd Snyder, J.Crew)
  • Best men's clothing brands for men over 40 USA (Buck Mason, Bonobos, J.Crew)
  • Which men's clothing brands have the best quality for the price USA (Uniqlo, J.Crew, Gap)
  • Best men's basics brands USA (Uniqlo, Buck Mason, J.Crew)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best sustainable men's clothing brands USA

From the recorded answer

Top sustainable men's clothing brands based in or widely available in the United States focus on durable construction, certified organic or recycled materials, and transparent supply chains: …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Top sustainable men's clothing brands based in or widely available in the United States focus on durable construction, certified organic or recycled materials, and transparent supply chains:

### 1. Patagonia

- Overview: A pioneer in environmental activism and eco-friendly outdoor apparel based in Ventura, California. - Key Materials: Regenerative Organic Certified cotton, hemp, recycled polyester, and traceable down. - Sustainability Highlights: Over 90% of its line is made in Fair Trade Certified factories, PFAS-free styles, and the Worn Wear program for repair and resale. - Popular Men's Pieces: P-6 Logo T-Shirt (~$49), Better Sweater Fleece Jacket (~$169), and Point Reyes Canvas Gi Pants (~$135). - Where to Shop: Explore the Patagonia Catalog.

### 2. Outerknown

- Overview: Co-founded by pro surfer Kelly Slater and designer John Moore, blending coastal heritage with strict circular and ethical goals. - Key Materials: 100% organic cotton, regenerative Pima cotton, and ECONYL regenerated nylon from fishing nets. - Sustainability Highlights: Fair Labor Association accredited, uses open-registry Tier 1 suppliers, and operates the Outerworn resale platform. - Popular Men's Pieces: Blanket Shirt (~$168), Sur Sweatshirt (~$118), and Ambassador Slim S.E.A. Jean (~$168). - Where to Shop: Browse the Outerknown Collection.

### 3. CHNGE

- Overview: A US-based impact-driven brand focused on heavy-weight, long-lasting casual wear with bold statements. - Key Materials: 100% certified organic cotton. - Sustainability Highlights: Ethically produced with inclusive sizing (2XS to 4XL) designed for lifetime wear and low environmental footprint. - Where to Shop: Check ratings and availability via Good On You.

### 4. Subset (formerly Knickey)

- Overview: Known for making some of the cleanest everyday essentials and basics in the responsible fashion market. - Key Materials: GOTS-certified organic cotton. - Sustainability Highlights: Made in Fairtrade Certified factories and features a closed-loop recycling partnership in NYC to turn old undergarments into carpet padding and insulation. - Where to Shop: View basics on the Good On You Directory.

### 5. Vuori

- Overview: A California-based performance and activewear brand inspired by coastal and yoga lifestyles. - Key Materials: Recycled polyester blends (such as DreamKnit) and organic cotton. - Sustainability Highlights: Climate Neutral Certified and partnered with CleanHub to remove plastic waste from coastal communities. - Popular Men's Pieces: Kore Shorts and Ponto Performance Pants (~$64-$118 range). - Where to Shop: See details at Vuori Clothing.

If you'd like to narrow down these options, tell me:

- What type of clothing you are looking for (e.g., activewear, workwear, casual tees, or office attire)? - Your budget per item?

I can give you a more tailored recommendation.

ChatGPT

The question asked

Best ethical menswear brands USA

From the recorded answer

1\. Outerknown* …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for ethical menswear brands available in the USA, I'd prioritize brands that demonstrate real commitments to fair labor, supply-chain transparency, sustainable materials, and durable construction - rather than simply marketing themselves as eco-friendly.

I've researched current 2026 ethical menswear recommendations and ratings. These are my strongest picks.

# 12 ethical menswear brands worth knowing

## Best overall

!Men's Blanket Shirts from $98

1\. Outerknown

(Best overall)

- California-founded. - Fair Labor Association-certified final production stage. - Organic and regenerative cotton options. - Casual, surf-inspired, elevated basics.

Price: \$\$\$

Shop Outerknown

Good On You: Good overall; Great for workers' rights. directory.goodonyou.eco

---

!Toad and Co Mens Moonwake Shirt - The Foursome & Boundary Clothing

2\. Toad & Co

(Best everyday wear)

- Strong sustainable-material focus. - Bluesign certification. - Casual shirts, trousers, sweaters and jackets. - Good balance of practicality and style.

Price: \$\$-\$\$\$

Shop Toad & Co

www.eco-stylist.comecothes.comgoodonyou.eco

---

!Patagonia Better Sweater Fleece Jacket - Men's - Clothing

3\. Patagonia

- Environmental activism and repair programs. - Recycled and lower-impact materials. - Fair Trade-certified production for some products. - Particularly strong for outdoor and casual clothing.

Price: \$\$-\$\$\$\$

Shop Patagonia

www.eco-stylist.comgoodonyou.ecoecothes.com

---

!The Straight Foundation Pant in Organic Khaki | Taylor Stitch

4\. Taylor Stitch

- Excellent workwear-inspired aesthetic. - Organic cotton and hemp options. - Focus on durability and timeless design. - Great shirts, chinos and jackets.

Price: \$\$\$

Shop Taylor Stitch

www.eco-stylist.comwww.sustainablejungle.comgoodonyou.eco

---

!Asket Everyday Essentials

5\. ASKET

- Excellent supply-chain transparency. - Permanent collection rather than trend-driven fashion. - Detailed product and material information. - Excellent minimalist wardrobe essentials.

Price: \$\$\$

Shop ASKET

www.eco-stylist.comwww.sustainablejungle.comgoodonyou.eco

---

!Men's Tees & Tanks | Jungmaven Hemp Clothing - USA Made

6\. Jungmaven

- Specializes in hemp clothing. - California-based production. - GOTS-certified options. - Great relaxed, understated California aesthetic.

Price: \$\$-\$\$\$\$

Shop Jungmaven

www.thegoodtrade.com

## More excellent ethical brands

!Men's Organic Crew Tee in Natural - Harvest & Mill

7\. Harvest & Mill

US-grown, milled and sewn organic cotton. Particularly good for basics.

Shop Harvest & Mill

---

!Pact Men's Organic Cotton Softspun V-Neck Tee - Macy's

8\. Pact

Affordable organic cotton essentials and Fair Trade factory production.

Shop Pact

---

!Premium Tops | Cotton & Other materials | From $19 | Organic Basics

9\. Organic Basics

Underwear, T-shirts, sweaters and minimalist essentials.

Shop Organic Basics

---

!Why Circular Denim is the Future of Sustainable Fashion

10\. Nudie Jeans

Organic denim, repair services and a strong circular-fashion philosophy.

Shop Nudie Jeans

---

![Hemp Boxer Briefs - WAMA Underwear](

11\. WAMA

Hemp and organic cotton underwear.

Shop WAMA

---

!Men's Zia Shirt | Kotn

12\. Kotn

Stylish everyday essentials with a focus on cotton sourcing and farming communities.

Shop Kotn

www.eco-stylist.comgoodonyou.ecowww.sustainablejungle.com

---

## My shortlist by ethical priorities

| Priority | My pick | |--------|--------| | Fair labor | Outerknown | | Supply-chain transparency | ASKET | | American manufacturing | Harvest & Mill | | Hemp clothing | Jungmaven | | Organic basics | Pact | | Denim | Nudie Jeans | | Timeless everyday style | Taylor Stitch | | Environmental activism | Patagonia |

## What I'd look for when evaluating ethical brands

Don't rely on the word "sustainable" alone. Look for\:

- Fair Trade\: Independent labor standards and factory protections. - GOTS\: Verified organic textile production. - Fair Wear / FLA\: Labor standards and supply-chain accountability. - Traceability\: Disclosure of factories, mills and material origins. - Durability\: Clothing designed to last rather than encourage constant replacement.

A useful independent resource is Eco-Stylist, which evaluates brands across transparency, fair labor and sustainable production. www.eco-stylist.comecothes.comgoodonyou.ecowww.sustainablejungle.com

---

## Let me narrow this down to your taste

Ethical menswear covers everything from rugged American heritage clothing to sophisticated European minimalism.

1\. What style are you looking for?

---

2\. What's your budget per item?

---

3\. What matters most?

---

4\. Manufacturing preference

[Find my best brands]

I can use these preferences to put together a much more selective list of genuinely ethical menswear brands, rather than just another generic sustainable-fashion directory.

Perplexity

The question asked

Best men's clothing brands for a capsule closet USA

From the recorded answer

| Outdoor and layering pieces | Patagonia, Outerknown, Filson | Fleeces, technical layers, overshirts, outerwear | …
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

For a versatile men's capsule closet in the USA, prioritize brands with consistent fits, neutral colors, durable basics, and pieces that work across casual and smart-casual settings. Buck Mason, Uniqlo, J.Crew, Taylor Stitch, Levi's, Allen Edmonds, and Patagonia make a particularly strong starting lineup.

## Best brands by category

| Category | Recommended brands | Best for | |---|---|---| | Affordable basics | Uniqlo, Everlane, Quince | T-shirts, chinos, knitwear, overshirts | | Best overall capsule foundation | Buck Mason | Elevated T-shirts, jeans, chinos, Oxford shirts, jackets | | Smart-casual clothing | J.Crew, Todd Snyder, Bonobos | Oxford shirts, chinos, sweaters, unstructured tailoring | | Rugged casualwear | Taylor Stitch, Flint and Tinder, L.L.Bean | Flannels, chore coats, overshirts, durable trousers | | Denim | Levi's, Wrangler, Nudie Jeans | Straight-leg jeans and dependable everyday denim | | Outdoor and layering pieces | Patagonia, Outerknown, Filson | Fleeces, technical layers, overshirts, outerwear | | Shoes and dressier pieces | Allen Edmonds, Grant Stone, Sebago | Loafers, derbies, boots, versatile leather footwear | | Athletic and travel basics | Lululemon, Rhone | Stretch trousers, polos, commuter layers |

Buck Mason is especially suited to a capsule wardrobe because its range centers on essential American wardrobe pieces such as T-shirts, jeans, chinos, and shirts. Taylor Stitch, Flint and Tinder, Patagonia, Outerknown, and Alex Mill also offer practical pieces that can mix easily across casual outfits. For affordable staples, Uniqlo, Everlane, and Quince are useful places to fill gaps without overinvesting.

## A practical starter capsule

- 3-5 T-shirts: Uniqlo or Buck Mason - 2 Oxford or casual button-downs: J.Crew or Taylor Stitch - 1 merino sweater: Uniqlo or Quince - 1 crewneck sweatshirt: Champion or Flint and Tinder - 1 pair of dark straight-leg jeans: Levi's or Nudie Jeans - 1 pair of mid-wash jeans: Levi's - 1 pair of chinos: Bonobos, J.Crew, or Buck Mason - 1 pair of versatile stretch trousers: Lululemon or Bonobos - 1 overshirt or chore coat: Taylor Stitch or Carhartt WIP - 1 lightweight jacket: Patagonia or Flint and Tinder - 1 pair of white or minimal sneakers: Adidas Originals or New Balance - 1 pair of brown boots: Grant Stone or Allen Edmonds - 1 pair of loafers: Sebago or Allen Edmonds

Straight-leg jeans, lightweight jackets, clean sneakers, and loafers are particularly useful capsule pieces because they can bridge casual and more polished outfits.

## Best combinations by budget

- Budget: Uniqlo + Levi's + J.Crew Factory + Adidas - Mid-range: Buck Mason + Taylor Stitch + Bonobos + New Balance - Premium: Todd Snyder + Alex Mill + Grant Stone + Allen Edmonds - Rugged/outdoorsy: Patagonia + Filson + Flint and Tinder + L.L.Bean

A balanced capsule usually works best in navy, gray, white, olive, tan, black, and denim, with most items sharing a similar relaxed or slim-straight silhouette.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Outerknown

Menswear

16 October 2026 – 1 November 2026 (scans 1–4)

3.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

62

Answers naming the brand

1798

Answers collected

3.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Outerknown ranks #20 among 38 tracked brands for Menswear · United States (16 October 2026 – 1 November 2026). Its visibility is 3.4%. It was named in 62 of 1,798 AI answers across 13 of 150 tracked questions, averaging position 2.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.4% AI visibility for Outerknown in Menswear · United States, measured over 16 October 2026 – 1 November 2026. It ranks #20 among 38 tracked brands.

How often does AI mention this brand?

Outerknown was named in 62 of 1,798 collected AI answers, across 13 of 150 tracked questions, for Menswear · United States (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Outerknown by all 1,798 answers in the published Menswear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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