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Obaby

Obaby

AI visibility and ranking for Baby & Kids: United Kingdom

Baby & Kids [UK]
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UK nursery furniture brand.

Obaby
appears in
1.1
% of measured AI answers in this industry and market.

Found score

Track Obaby’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.1

October 25, 2026

Overall visibility

1.1

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

18

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Obaby's single-scan score moved from 1.1% to 1.1%, unchanged (0.0 percentage points). Latest recorded scan 1.1% on 25 October 2026; combined-window score 1.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.1% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.1%
24 August 20260.9%
30 August 20260.9%
6 September 20261.1%
13 September 20260.7%
20 September 20261.3%
27 September 20261.3%
4 October 20261.5%
11 October 20260.9%
18 October 20261.1%
25 October 20261.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.1%

Perplexity Logo

Perplexity

1.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.1%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Obaby most often.

It appears in 1.1% of collected ChatGPT answers and 1.0% of Perplexity answers: a difference of 0.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 9 of 151 questions.

Obaby appears in at least one collected answer to 6.0% of the tracked questions. That is question coverage; the 1.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.7% to 1.5%. The latest scan was 1.1% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British baby brand vs imported baby brand
  • Best baby brand for a first time parent UK
  • Best baby brand for foster carers UK
  • Best baby mattress UK
  • Best budget nursery items UK
  • Best cot UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which baby brands are actually British owned (iCandy, Tommee Tippee, Silver Cross)
  • Which British baby brands are sold overseas (Tommee Tippee, Silver Cross, Joie Baby)
  • Best British owned baby brands (Mamas & Papas, Little Green Radicals, Mini Boden)
  • Best award winning British baby brands (Silver Cross, Rachel Riley, Tommee Tippee)
  • Which baby brands have Black Friday sales UK (Silver Cross, Ickle Bubba, Mamas & Papas)
  • Best British baby brands (Silver Cross, Frugi, Mamas & Papas)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best nursery furniture UK

From the recorded answer

**[[Obaby Nika 3-Piece Room Set]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top-rated nursery furniture sets and brands in the UK combine safety, convertible design, and practical storage:

### Top Nursery Furniture Sets & Brands

- **[Obaby Nika 3-Piece Room Set ]( (~£517 - £740) - Includes: Cot bed, changing unit, and double wardrobe. - Features: A 3-position mattress base, teething rails, and a changing top with 3-litre capacity drawers that converts into a standalone chest. Available via Habitat and Boots.com. - **[Tutti Bambini Modena 2/3-Piece Room Set ]( (~£494 - £939) - Includes: Cot bed (converts to junior/day bed), chest changer, and wardrobe. - Features: Soft-closing wardrobe doors and adjustable cot heights. Available via Olivers BabyCare and Natural Baby Shower. - **[Silver Cross Bromley 3-Piece Set ]( (~£485 - £895) - Includes: Cot bed, dresser with changer top, wardrobe, and eco-fibre mattress. - Features: Pure white finish with cast pewter handles; cot bed lasts up to age 4. Available via Next. - Mamas & Papas Collections (~£469 - £1,649) - Popular Ranges: Atlas, Oxford, [Harwell ](, and Barton. - Features: Flexible 2-piece and 3-piece room sets featuring soft-close dressers, hanging rails, and durable wooden styling. Browse through Mamas & Papas UK. - IKEA Budget Nursery Range (~£59 - £379) - Popular Items: Sniglar or Gulliver cots (£59-£99) and Sundvik or Hauga dressers. - Features: Cost-effective, minimalist, and adaptable options that transition easily as the child grows. Explore current selections on IKEA UK.

---

### What to Consider Before Buying

- Room Size: Measure your floor space carefully; 3-piece sets (cot, dresser/changer, wardrobe) require a larger room, whereas 2-piece sets or standalone cribs work better in compact spaces. - Longevity: Look for cot beds that transform into junior or toddler beds to stretch usage up to 4 years of age or older. - Storage Needs: Integrated changing top units save space by combining a chest of drawers with a surface for a changing mat.

To help narrow down the best choice, tell me:

- What is your budget range? - Do you need a 2-piece or 3-piece set (or just individual items like a cot)? - Do you prefer a specific style or color (e.g., white, natural oak, Scandi)?

ChatGPT

The question asked

Best baby mattress UK

From the recorded answer

Obaby]( …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

Choosing the best baby mattress in the UK is about more than comfort: it needs to be firm, flat, well-fitting and safe for your baby's age and cot. I'd prioritise safety and fit over extras such as memory foam, cooling gels or plush padding.

For most families, I'd look at a breathable, washable, supportive cot mattress from a reputable UK brand, with a removable cover that's easy to clean.

## Best baby mattresses to shortlist in the UK

These are good starting points across different budgets. Prices are those returned by the shopping search and may change; check the exact model, dimensions and safety specifications before buying.

!John Lewis Basic Fibre Cot Mattress, 120 x 60cm

### 1\. John Lewis Basic Fibre Mattress

## £30

Best budget option

A straightforward, affordable mattress to investigate if you want to keep costs down without paying for premium features.

Retailer: John Lewis · 4.2/5 (60 reviews)

Check product and dimensions

---

!Mamas & Papas Essential Airflow Fibre Cot Mattress | Winstanleys Pramworld

### 2\. Mamas & Papas Essential Airflow Fibre Cot Mattress

## £45

Best mid-budget contender

A fibre mattress worth comparing if you prefer a simple design with airflow-oriented features. Confirm that its cover and construction meet your needs.

Retailer: Mamas & Papas · 4.5/5 (19 reviews)

Shop Mamas & Papas

---

![Pocket Sprung Mattress - 140 x 70cm

- Obaby](

### 3\. Obaby Pocket Sprung Mattress

## £89

Best spring-mattress option to compare

A pocket-sprung alternative if you prefer a spring construction over a basic fibre mattress. Check firmness, cover care and cot compatibility before purchasing.

Retailer: John Lewis · 4.6/5 (129 reviews)

Shop John Lewis

---

!Natural Twist Cot Bed Mattress - 70 x 140 cm | Free UK Delivery - The Little Green Sheep

### 4\. The Little Green Sheep Natural Twist Cot Mattress

## £219.95

Premium natural-material option

Worth considering if natural materials are a priority and your budget is flexible. The higher price isn't evidence of greater safety, so check the firmness, waterproof protection and care instructions.

Retailer: Amazon UK · 4.8/5 (284 reviews)

Find the product

Prices and ratings are shopping-search results, not independent safety assessments. Retailer homepage links are provided where a verified direct product URL wasn't available.

## What matters most for safety

The NHS and The Lullaby Trust recommend a mattress that is\:

- Firm and flat\: your baby's head should not sink into it by more than a few millimetres. - Waterproof or protected by a waterproof cover, while remaining flat and firm. - A snug fit\: measure the cot and follow its manufacturer's mattress-size requirements so there are no gaps. - In good condition\: avoid sagging, torn or damaged mattresses, and be cautious with second-hand ones of unknown history.

Look for the relevant cot-mattress standard, BS EN 16890, and keep the cot clear of pillows, bumpers, nests and loose bedding. www.lullabytrust.org.ukwww.nhs.ukwww.lullabytrust.org.uk

## Let me narrow it down for you

The best choice depends heavily on the type of cot and your budget.

1\. What will the mattress go in?

Moses basket

Bedside crib

Standard cot (usually 120 × 60 cm)

Cot bed (usually 140 × 70 cm)

Travel cot

---

2\. What's your budget?

Under £40

£40-£50

£50-£100

£100-£200

£200+

---

3\. What's most important to you?

Best value for money

Natural materials

Easy cleaning and waterproof protection

Premium quality

[Find my best options]

Perplexity

The question asked

Best cot UK

From the recorded answer

Best straightforward cot bed: Obaby Evie or John Lewis Wilton - both were joint top-rated by Good Housekeeping testers for build quality and ease of use.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

For most UK families, the Tutti Bambini Rio is the best-value cot bed: it converts from a cot to a toddler bed, has three mattress-height positions, and often includes a mattress and cot-top changer for roughly £289.

### Best options

- Best overall/value: Tutti Bambini Rio - good all-in-one package and suitable from birth through the toddler years. - Best budget cot: IKEA Sniglar - about £59; simple, sturdy and meets the BS EN 716 standard, but you must buy a suitable firm mattress separately. - Best premium option: Stokke Sleepi/Nighti - attractive, highly versatile and designed to grow with your child, but considerably more expensive. - Best for smaller rooms: SnüzKot Skandi - compact and suitable for newborn use, with conversion options depending on the model and accessories. - Best straightforward cot bed: Obaby Evie or John Lewis Wilton - both were joint top-rated by Good Housekeeping testers for build quality and ease of use.

### What to check before buying

- Look for compliance with BS EN 716. - Buy a firm, well-fitting mattress with no gap around the edges; the standard UK cot mattress size is generally 60 × 120 cm. - Prefer adjustable mattress heights, lowering the base as soon as your baby can sit or pull up. - Avoid pillows, cot bumpers, duvets and loose bedding in the cot. - Check the cot's maximum age or weight, particularly for mini cots and convertible models.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Obaby

Baby & Kids

21 August 2026 – 25 October 2026 (scans 1–11)

1.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

54

Answers naming the brand

4979

Answers collected

1.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Obaby ranks #18 among 40 tracked brands for Baby & Kids · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.1%. It was named in 54 of 4,979 AI answers across 9 of 151 tracked questions, averaging position 2.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.1% AI visibility for Obaby in Baby & Kids · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #18 among 40 tracked brands.

How often does AI mention this brand?

Obaby was named in 54 of 4,979 collected AI answers, across 9 of 151 tracked questions, for Baby & Kids · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Obaby by all 4,979 answers in the published Baby & Kids · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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