Across 8 recorded scans from 21 August 2026 to 4 October 2026, Obaby's single-scan score moved from 1.1% to 1.5%, up 0.4 percentage points. Latest recorded scan 1.5% on 4 October 2026; combined-window score 1.1%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.1% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
1.1%
24 August 2026
0.9%
30 August 2026
0.9%
6 September 2026
1.1%
13 September 2026
0.7%
20 September 2026
1.3%
27 September 2026
1.3%
4 October 2026
1.5%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
1.2%
Perplexity
0.9%
AI Overviews
1.2%
21 August 2026 – 4 October 2026 (scans 1–8)
See insights from more platforms.
Track your brand everywhere its mentioned with Lift.
It appears in 1.2% of collected ChatGPT answers and 0.9% of Perplexity answers: a difference of 0.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 7 of 151 questions.
Obaby appears in at least one collected answer to 4.6% of the tracked questions. That is question coverage; the 1.1% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.7% to 1.5%. The latest scan was 1.5% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best baby brand for a first time parent UK
Best baby mattress UK
Best budget nursery items UK
Best cot UK
Best nursery furniture UK
Which British baby brands are sold overseas
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Which baby brands are actually British owned (Silver Cross, Mamas & Papas, Tommee Tippee)
Which British baby brands are actually good (Mamas & Papas, Silver Cross, JoJo Maman Bebe)
Best award winning British baby brands (Mamas & Papas, Silver Cross, Rachel Riley)
Best British baby brands (Mamas & Papas, Joie Baby, Rachel Riley)
Best British owned baby brands (iCandy, Frugi, JoJo Maman Bebe)
Best British baby brand vs imported baby brand (Mamas & Papas, JoJo Maman Bebe, Tommee Tippee)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best nursery furniture UK
From the recorded answer
… he best nursery furniture sets in the UK combine convertible cots with modular storage, with top featured picks including the **[Obaby Nika]( …
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
The best nursery furniture sets in the UK combine convertible cots with modular storage, with top featured picks including the Obaby Nika and Mamas & Papas Atlas ranges.
### Top Nursery Furniture Sets
Add to list Features a clean textured oak or white finish. The cot bed converts into a toddler bed for up to four years. Prices range from roughly £470 at Argos up to £760 for the large wardrobe set at Habitat.Add to list Offers a classic woodgrain look in light oak or nimbus white. Includes a three-position adjustable cot bed and deep-drawer dresser. It costs around £499 at Next. View more options directly via Mamas & Papas UK.Add to list Crafted with sustainable timber and long-lasting eco-friendly finishes. Standalone cot beds start around £384 through Boori.Show more
### Budget and Expert Recommendations
- IKEA Alternatives: There is a consensus on Reddit that parents love using flexible, non-baby-specific IKEA storage lines like Hauga and Kallax because they adapt well past infancy.
- Brand Roundup: Read The Independent for a complete expert overview of top UK nursery brands and warranties.
If you'd like, let me know:
- Your budget range
- The room size or number of pieces you need (2-piece vs. 3-piece set)
- Your preferred style or color (wood finish, white, grey, etc.)
I can help narrow down the exact set for your space.
ChatGPT
The question asked
Best cot UK
From the recorded answer
### [Obaby Nika Cot Bed]() …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you mean the best baby cot/cot bed in the UK, these are the strongest options I found:
### [Tutti Bambini Modena 3 in 1 Cot Bed]()
£220.00
### [Tutti Bambini Mia Cot Bed]()
£129.99
### [Baby Elegance Haddington Cot Bed with Changing Unit]()
£119.99
### [Mamas & Papas Atlas Cot Bed]()
£279.00
### [Obaby Nika Cot Bed]()
£260.00
### 🏆 My picks
- Best overall/value: Tutti Bambini Modena 3-in-1 - £220, highly rated, and converts as your child grows.
- Best budget: Tutti Bambini Mia - £129.99 and a good straightforward cot bed.
- Best with changing unit: Baby Elegance Haddington - £119.99 at Smyths.
- Best premium: Mamas & Papas Atlas - £279.
- Best compact option: Nested Alexandra Mini Cot Bed - £89.99.
For safety, I'd prioritise a cot complying with BS EN 716; UK guidance also stresses a firm, flat mattress and appropriate cot construction. help-for-early-years-providers.education.gov.uk
If you tell me your budget (e.g. under £150 / £200 / £300) and whether you want cot or cot bed, I can narrow it down to the best 3 UK options currently available.
Perplexity
The question asked
Best cot UK
From the recorded answer
For most UK families, the Obaby Evie Cot Bed is the best all-round choice: it is easy to assemble, converts from a cot to a toddler bed, and scored highly in recent testing.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
For most UK families, the Obaby Evie Cot Bed is the best all-round choice: it is easy to assemble, converts from a cot to a toddler bed, and scored highly in recent testing.
### Best UK cots by need
- Best overall: Obaby Evie Cot Bed - practical, good value, and easy to assemble.
- Best premium option: Stokke Sleepi Oval Crib - attractive, versatile, and highly rated, but expensive.
- Best value: Tutti Bambini Rio Cot Bed - a popular convertible cot-bed choice.
- Best for longevity: Choose a cot bed that converts into a toddler bed and, ideally, a junior bed; some models can last from birth to around 10 years with an extension kit.
- Best travel cot: Hauck Dream N Play Plus - a low-cost, portable option.
Check that the cot complies with current UK safety standards, has a firm well-fitting mattress with no gaps, and can be used with the mattress base lowered as your baby grows.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
Your questions. Your market. Your next move.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Obaby ranks #18 among 40 tracked brands for Baby & Kids · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.1%. It was named in 40 of 3,623 AI answers across 7 of 151 tracked questions, averaging position 2.5 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 1.1% AI visibility for Obaby in Baby & Kids · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #18 among 40 tracked brands.
How often does AI mention this brand?
Obaby was named in 40 of 3,623 collected AI answers, across 7 of 151 tracked questions, for Baby & Kids · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Obaby by all 3,623 answers in the published Baby & Kids · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
