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Nutrafol

Nutrafol

AI visibility and ranking for Haircare: United States

Haircare [US]
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Oral hair-growth supplement brand.

Nutrafol
appears in
3.2
% of measured AI answers in this industry and market.

Found score

Track Nutrafol’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

4.0

October 11, 2026

Overall visibility

3.2

21 August 2026 – 11 October 2026 (scans 1–9)

Industry rank

16

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, Nutrafol's single-scan score moved from 3.6% to 4.0%, up 0.4 percentage points. Latest recorded scan 4.0% on 11 October 2026; combined-window score 3.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.2% over 21 August 2026 – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.6%
24 August 20263.1%
30 August 20263.3%
6 September 20262.7%
13 September 20264.0%
20 September 20262.7%
27 September 20262.4%
4 October 20262.7%
11 October 20264.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.3%

Perplexity Logo

Perplexity

5.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.6%

21 August 2026 – 11 October 2026 (scans 1–9)

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Perplexity names Nutrafol most often.

It appears in 5.6% of collected Perplexity answers and 1.6% of Google AI Overviews answers: a difference of 4.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 22 of 150 questions.

Nutrafol appears in at least one collected answer to 14.7% of the tracked questions. That is question coverage; the 3.2% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 2.4% to 4.0%. The latest scan was 4.0% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 11 October 2026 (scans 1–9)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best hair density products in the US
  • Best hair growth products in America
  • Best hair growth serum in NYC
  • Best haircare brands sold at Ulta
  • Best men's haircare brand in the US
  • Best men's haircare set in the US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent American haircare brands (amika, Rahua, Innersense Organic Beauty)
  • Best American owned haircare brands (Pattern Beauty, Mielle Organics, Camille Rose)
  • Best American hair brands (Olaplex, K18, amika)
  • Best American haircare brands (Olaplex, Briogeo, K18)
  • Best boutique haircare brands in the US (Crown Affair, R+Co, Virtue Labs)
  • Best curly hair routine products in the US (Not Your Mother's, Briogeo, Pattern Beauty)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best scalp treatment in America

From the recorded answer

Nutrafol Hair Serum (Men & Women): …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

The top options for scalp treatments in America span specialized in-person head spas -which combine Japanese and Korean techniques with deep massages and micro-camera analysis-and at-home luxury serums.

### Top In-Person Scalp & Head Spa Treatments

---

![]( CAI XIANG GE Spa 4.8 (709) Spa Closed San Gabriel, CA Call Directions Website

- Treatment: 90-minute signature head spa with extensive neck, shoulder, and scalp massage, a foot soak, facial, and custom hair styling/blowout. - Highlight: Deep scalp relaxation, tension relief, and complimentary tea/snacks (rated 4.9/5 across over 900 reviews).

---

![]( New DNA Salon 4.8 (564) Hair salon Closed Brooklyn, NY Call Directions Website

- Treatment: Scalp Renewal Therapy (115 minutes | $189 ) or Relax Scalp Facial (175 minutes | $290 ) featuring a warm shampoo wash, scalp scrub, nourishing mask, and antibacterial stimulation. - Highlight: Ergonomic halo shampoo beds and steaming caps for deep nervous system relaxation and detox.

---

![]( Top Scalp USA 5.0 (22) Hair replacement service Closed Duluth, GA Call Directions Website

- Treatment: Non-invasive, science-backed Korean scalp and hair-loss restoration treatments. - Highlight: Targeted care for thinning hair, postpartum shedding, and scalp inflammation without injections or prescriptions.

---

![]( D&R Head Spa 4.9 (348) Massage spa Closed San Antonio, TX Call Directions Website

- Treatment: 40-minute Scalp Treatment + Hair Wash + Neck & Shoulder Relaxation (rated 4.9/5). - Highlight: Pre- and post-treatment micro-camera scalp visualization so you can see your follicle buildup and results firsthand.

---

### Top At-Home Scalp Serums & Scrubs

- Dr. Barbara Sturm Post-Shower Scalp Serum: - Price: $100.00 - Best For: Dry, itchy, or flaky scalps. Powered by Japanese camellia, brown and green algae, hyaluronic acid, and Pro-vitamin B5. - Nutrafol Hair Serum (Men & Women): - Price: $49-$79 (one-month supply) - Best For: Drug-free thinning, shedding reduction, and scalp inflammation using botanical ingredients and targeted peptides. - Christophe Robin Cleansing Purifying Scrub with Sea Salt: - Best For: Oily or sensitive scalps needing a deep once-a-week physical detox and rebalancing cleanse.

To help narrow down the best option, tell me:

- Are you looking for an in-person spa experience or an at-home product? - What is your primary concern (dryness/flakes, oiliness, hair thinning/loss, or pure relaxation)?

ChatGPT

The question asked

Best prebiotic scalp care in the US

From the recorded answer

!Nutrafol Root Purifier Scalp Microbiome Shampoo …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you're looking for the best prebiotic scalp care products available in the US, I'd focus on products that support the scalp's natural microbiome, maintain moisture, and help keep irritation and flaking under control.

One important distinction: prebiotic scalp care is designed to nourish beneficial microorganisms, while probiotic products contain microorganisms or their derivatives. Many products marketed for scalp balance are actually soothing or moisturizing formulas rather than proven prebiotic treatments.

For the best choice, I'd compare ingredient quality, scalp type, fragrance, and whether the formula is genuinely designed for microbiome support.

## Best prebiotic and microbiome-focused scalp care in the US

These are my strongest options based on available product details, retail availability, and suitability for different scalp concerns.

!Hairstory - Pre-Wash Prebiotic Micellar Scalp Rinse | Ulta Beauty

(Best direct prebiotic pick)

Hairstory Pre-Wash Prebiotic Micellar Scalp Rinse

## \$28

4 oz · Ulta Beauty

Specifically marketed as a prebiotic scalp rinse. It uses micellar cleansing technology to remove oil and buildup while supporting scalp moisture and microbiome balance. www.ulta.com

Best for: people who want a dedicated prebiotic treatment before shampooing.

Shop at Ulta

---

!Nutrafol Root Purifier Scalp Microbiome Shampoo

Nutrafol Root Purifier Scalp Microbiome Shampoo

## \$44

8.1 oz · Ulta Beauty

A hydrating, sulfate-free shampoo designed to cleanse without stripping the scalp. A good option if you prefer microbiome-focused care built into your regular wash routine.

Best for: regular cleansing, thinning-looking hair and scalp balance.

Shop at Ulta

---

!Scalp Remedy Shampoo | Virtue Labs

Virtue Scalp Remedy Shampoo

## \$44

8 oz · Ulta Beauty

A fragrance-free shampoo marketed for scalp microbiome balance and hydration. Worth considering if you prefer to avoid added fragrance.

Best for: fragrance-sensitive shoppers seeking a scalp-focused shampoo.

Shop at Ulta

---

!Jupiter Renewing Scalp Moisturizer 100ml In Neutral | ModeSens

Jupiter Renewing Scalp Moisturizer

Approximately \$32 · Brand retailer

A microbiome-oriented moisturizing option noted for its fragrance-free, oil-free formula. It may suit dry or sensitive scalps better than a deep-cleansing treatment. dermapproved.com

Best for: dryness, tightness and a sensitive scalp.

Explore Jupiter

---

!Gisou Honey Infused Scalp Treatment 100ml | Cult Beauty

Gisou Honey Infused Scalp Treatment Serum

Price varies by retailer

Contains honey, ectoin and a prebiotic complex. It is a leave-in option for people who want moisture and scalp comfort rather than another shampoo. www.womenshealthmag.com

Best for: dry scalp and a more luxurious leave-in treatment.

Explore Gisou

## Which one should you choose?

| Your main concern | My first choice | |--------|--------| | Specifically want a prebiotic formula | Hairstory Pre-Wash | | Want a microbiome-focused shampoo | Nutrafol Root Purifier | | Sensitive to fragrance | Virtue Scalp Remedy | | Dry, tight scalp | Jupiter Renewing Scalp Moisturizer | | Dryness plus a leave-in treatment | Gisou Honey Scalp Serum |

These are ingredient- and product-positioning recommendations, not proof that one formula produces superior microbiome outcomes. Clinical evidence for prebiotic scalp products as a category remains limited.

One important caveat\: If you have persistent dandruff, redness or significant itching, a prebiotic product alone may not be enough. A proven anti-dandruff treatment may be more appropriate.

## Let me narrow it down for you

1\. What are you primarily trying to address?

Dryness and itching

Dandruff and flakes

Oily scalp and buildup

Hair thinning and shedding

General scalp microbiome health

---

2\. Which product format do you prefer?

Shampoo

Leave-in serum

Pre-wash treatment

Open to any format

---

3\. What's your budget?

Under \$25

Under \$40

\$40-\$70

Premium, over \$70

---

4\. Fragrance preference?

Prefer fragrance-free

Fragrance is fine

[Find my best match]

Perplexity

The question asked

Best shampoo for thin hair in the US

From the recorded answer

For most people in the US, Nutrafol Root Purifier Shampoo is the strongest overall choice for thinning hair; it focuses on scalp buildup and is recommended as a top pick in a 2026 tester review.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For most people in the US, Nutrafol Root Purifier Shampoo is the strongest overall choice for thinning hair; it focuses on scalp buildup and is recommended as a top pick in a 2026 tester review.

| Best for | Shampoo | Why choose it | |---|---|---| | Overall thinning hair | Nutrafol Root Purifier Shampoo | Good scalp-focused option for buildup and healthier-feeling roots. | | Fine hair needing volume | OUAI Fine Shampoo | Lightweight cleansing that adds body without heavy buildup. | | Sensitive or flaky scalp | Paul Mitchell Tea Tree Scalp Care Anti-Thinning Shampoo | Refreshing scalp formula and a leading dermatologist-recommended pick. | | Thickening and strengthening | RevitaLash Thickening Shampoo | Designed to improve the appearance of volume while cleansing and conditioning the scalp. | | Budget-friendly option | Vichy Dercos Collagen Peptide 17 Shampoo | Frequently rated highly for fullness and volume. |

Best practical choice: Choose OUAI Fine Shampoo if your hair is naturally fine but not actively shedding; choose Nutrafol Root Purifier if you notice scalp oil, buildup, or gradual thinning.

Shampoo can improve texture, volume, and scalp condition, but it generally cannot reverse genetic hair loss. For sudden shedding, visible scalp expansion, or patchy loss, see a dermatologist; treatments such as minoxidil may be more effective than shampoo alone.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Nutrafol

Haircare

21 August 2026 – 11 October 2026 (scans 1–9)

3.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

128

Answers naming the brand

4050

Answers collected

3.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Nutrafol ranks #16 among 41 tracked brands for Haircare · United States (21 August 2026 – 11 October 2026). Its visibility is 3.2%. It was named in 128 of 4,050 AI answers across 22 of 150 tracked questions, averaging position 1.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.2% AI visibility for Nutrafol in Haircare · United States, measured over 21 August 2026 – 11 October 2026. It ranks #16 among 41 tracked brands.

How often does AI mention this brand?

Nutrafol was named in 128 of 4,050 collected AI answers, across 22 of 150 tracked questions, for Haircare · United States (21 August 2026 – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Nutrafol by all 4,050 answers in the published Haircare · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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