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Nutrafol

Nutrafol

AI visibility and ranking for Haircare: United States

Haircare [US]
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Oral hair-growth supplement brand.

Nutrafol
appears in
3.1
% of measured AI answers in this industry and market.

Found score

Track Nutrafol’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.7

October 4, 2026

Overall visibility

3.1

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

16

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Nutrafol's single-scan score moved from 3.6% to 2.7%, down 0.9 percentage points. Latest recorded scan 2.7% on 4 October 2026; combined-window score 3.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.1% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.6%
24 August 20263.1%
30 August 20263.3%
6 September 20262.7%
13 September 20264.0%
20 September 20262.7%
27 September 20262.4%
4 October 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.2%

Perplexity Logo

Perplexity

5.6%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.4%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Nutrafol most often.

It appears in 5.6% of collected Perplexity answers and 1.4% of Google AI Overviews answers: a difference of 4.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 20 of 150 questions.

Nutrafol appears in at least one collected answer to 13.3% of the tracked questions. That is question coverage; the 3.1% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.4% to 4.0%. The latest scan was 2.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best hair density products in the US
  • Best hair growth products in America
  • Best hair growth serum in NYC
  • Best haircare brands sold at Ulta
  • Best men's haircare brand in the US
  • Best men's haircare set in the US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American owned haircare brands (Pattern Beauty, Camille Rose, Design Essentials)
  • Best independent American haircare brands (Act+Acre, Rahua, Innersense Organic Beauty)
  • Best American hair brands (Olaplex, OUAI, K18)
  • Best boutique haircare brands in the US (R+Co, OUAI, Crown Affair)
  • Which American haircare brands are actually good (K18, Olaplex, Living Proof)
  • Best American haircare brands (K18, Olaplex, Briogeo)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best hair growth products in America

From the recorded answer

Nutrafol Women: A clinically tested daily nutraceutical supplement that targets root causes of thinning such as stress, lifestyle, and aging, frequently recommended in professional hair-care routines.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Minoxidil (such as Rogaine) is the top dermatologist-recommended topical medication in America for actively stimulating hair growth and slowing hair loss.Finding the right hair growth product depends on your specific type of thinning, budget, and preference for topical treatments, supplements, or devices. Here are the top-rated options available in the United States based on clinical backing, expert recommendations, and real user experiences.

### Topical Treatments & Serums Rogaine

Available as a 5% foam or liquid, this FDA-approved over-the-counter treatment is considered the gold standard by dermatologists to reactivate hair follicles and increase individual hair thickness.Add to list A botanical-based, drug-free scalp spray priced around $21-$30 that utilizes alpha and gamma keratins to nourish fragile, thinning hair without a greasy residue.Add to list A popular daily lightweight serum priced around $48 designed to clear product buildup, hydrate the scalp, and create a healthy environment for hair maintenance.Show more

### Supplements & Vitamins

- Nutrafol Women: A clinically tested daily nutraceutical supplement that targets root causes of thinning such as stress, lifestyle, and aging, frequently recommended in professional hair-care routines. - Force Factor Hair Growth Accelerator Soft Chews: A berry-flavored chewable priced around $27-$40 featuring Lustriva (a patented biotin and silicon blend) along with vitamins C and E to support scalp health and follicle strength.

### High-Tech Devices Add to list A cordless, baseball-cap style device priced around $449 that uses 120 low-level red light diodes to boost microcirculation and blood flow to the hair roots for about 10 minutes a day.Show more If you want to narrow down these choices, tell me:

- What is your budget range? - Are you looking for an oral supplement, topical serum/shampoo, or a high-tech device? - Is the thinning related to postpartum, stress, genetic hair loss, or general breakage?

ChatGPT

The question asked

Best prebiotic scalp care in the US

From the recorded answer

### NUTRAFOL Root Purifier Scalp Microbiome Shampoo …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “prebiotic scalp care” you mean products designed to support the scalp microbiome-not just generic scalp hydration-there are a few standouts in the U.S. market.

### My top picks

### NUTRAFOL Root Purifier Scalp Microbiome Shampoo $44.00

1. NUTRAFOL Root Purifier - best overall shampoo - $44 / 8.1 oz - Specifically formulated around the scalp microbiome and prebiotics. - Good choice if you have oil, buildup, flakes, or thinning hair. - There is published clinical/in-vitro work on Nutrafol's microbiome-oriented scalp products showing improvements in sebum, hydration and flakiness while maintaining scalp pH. pmc.ncbi.nlm.nih.gov - My pick if you want a conventional shampoo rather than adding another leave-on treatment.

### Hairstory Pre-Wash Prebiotic Micellar Scalp Rinse $28.00

2. Hairstory Pre-Wash - best dedicated prebiotic treatment - $28 / 4 oz - Contains inulin, a recognized prebiotic, plus a gentle micellar cleansing system. hairstory.com - Used for about 3 minutes before shampooing to remove oil/buildup. - Particularly interesting if your scalp gets oily or congested but traditional clarifying shampoos leave it feeling stripped.

### Kérastase Spécifique Potentialiste Hair & Scalp Serum $69.20

3. Kérastase Potentialiste - best luxury leave-on serum - $66 / 90 mL on Kérastase's U.S. site. - Uses 10% Bifidus prebiotic plus a vitamin-C derivative. - Designed for normal, dry, sensitive, or oily scalps and used as a leave-on treatment. www.kerastase-usa.com - Best if your main goal is scalp comfort, hydration and microbiome support, rather than aggressive cleansing.

### Dove Derma Scalp Density Boost 3-in-1 Scalp Serum $9.94

4. Dove Density Boost Scalp Serum - best budget option - Around $10-16 depending on retailer. - Uses prebiotic glycerin, plus zinc, peptides and niacinamide. - More compelling if you want microbiome support + moisture-barrier care + fuller-looking hair without spending $50+.

### How I'd rank them

| Product | Best for | Prebiotic focus | Price | |---|---|---:|---:| | NUTRAFOL Root Purifier | Overall scalp health | ⭐⭐⭐⭐⭐ | $44 | | Hairstory Pre-Wash | Oil/buildup | ⭐⭐⭐⭐⭐ | $28 | | Kérastase Potentialiste | Dry/sensitive/unbalanced scalp | ⭐⭐⭐⭐⭐ | $66 | | Dove Density Boost | Budget + density | ⭐⭐⭐⭐ | ~$10-16 |

One important caveat: “prebiotic” in haircare is a promising category, but it isn't yet equivalent to having a clinically proven treatment for hair loss or seborrheic dermatitis. Research supports the general concept that topical prebiotic oligosaccharides can influence the skin microbiome, but finished-product evidence is much more limited and formulations differ substantially. pubmed.ncbi.nlm.nih.gov

If your goal is hair growth/thinning, I'd choose differently than if your goal is itchy/flaky/oily scalp. If you tell me which of those you're targeting, I can narrow this to the 3 best products and a simple AM/PM routine.

Perplexity

The question asked

Best shampoo for thin hair in the US

From the recorded answer

For most people in the US, Nutrafol Root Purifier Shampoo is the strongest overall pick for thinning hair; it is designed to cleanse the scalp without weighing down fine strands and was rated the top overall shampoo by Fortune's 2026 testing.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For most people in the US, Nutrafol Root Purifier Shampoo is the strongest overall pick for thinning hair; it is designed to cleanse the scalp without weighing down fine strands and was rated the top overall shampoo by Fortune's 2026 testing.

Good alternatives:

- Best budget/accessible option: Paul Mitchell Tea Tree Scalp Care Anti-Thinning Shampoo-a popular choice for lightweight cleansing and a refreshing scalp feel. - Best for fine hair and volume: Oribe Serene Scalp Densifying Shampoo-aimed at making fine, thinning hair look fuller. - Best strengthening option: Olaplex No. 4 Bond Maintenance Shampoo-useful when breakage makes hair appear thinner. - Best affordable volume option: RevitaLash Thickening Shampoo-reported to improve volume and strength while exfoliating the scalp.

Choose a lightweight, clear shampoo and avoid heavy oils or rich moisturizing formulas that can flatten fine hair. Shampoo cannot regrow hair or treat the underlying cause of hair loss; persistent shedding, widening part lines, or bald patches warrant evaluation by a dermatologist.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Nutrafol

Haircare

21 August 2026 – 4 October 2026 (scans 1–8)

3.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

110

Answers naming the brand

3600

Answers collected

3.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Nutrafol ranks #16 among 41 tracked brands for Haircare · United States (21 August 2026 – 4 October 2026). Its visibility is 3.1%. It was named in 110 of 3,600 AI answers across 20 of 150 tracked questions, averaging position 1.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.1% AI visibility for Nutrafol in Haircare · United States, measured over 21 August 2026 – 4 October 2026. It ranks #16 among 41 tracked brands.

How often does AI mention this brand?

Nutrafol was named in 110 of 3,600 collected AI answers, across 20 of 150 tracked questions, for Haircare · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Nutrafol by all 3,600 answers in the published Haircare · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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