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Nutrafol

Nutrafol

AI visibility and ranking for Haircare: United States

Haircare [US]
Visit website ↗

Oral hair-growth supplement brand.

Nutrafol
appears in
3.2
% of measured AI answers in this industry and market.

Found score

Track Nutrafol’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

3.4

October 25, 2026

Overall visibility

3.2

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

16

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Nutrafol's single-scan score moved from 3.6% to 3.4%, down 0.2 percentage points. Latest recorded scan 3.4% on 25 October 2026; combined-window score 3.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.2% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.6%
24 August 20263.1%
30 August 20263.3%
6 September 20262.7%
13 September 20264.0%
20 September 20262.7%
27 September 20262.4%
4 October 20262.7%
11 October 20264.0%
18 October 20263.4%
25 October 20263.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.4%

Perplexity Logo

Perplexity

5.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.8%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Nutrafol most often.

It appears in 5.4% of collected Perplexity answers and 1.8% of Google AI Overviews answers: a difference of 3.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 22 of 150 questions.

Nutrafol appears in at least one collected answer to 14.7% of the tracked questions. That is question coverage; the 3.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.4% to 4.0%. The latest scan was 3.4% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best hair density products in the US
  • Best hair growth products in America
  • Best hair growth serum in NYC
  • Best haircare brands sold at Ulta
  • Best men's haircare brand in the US
  • Best men's haircare set in the US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which American haircare brands are actually good (Olaplex, Briogeo, Living Proof)
  • Best American hair brands (Olaplex, Living Proof, Paul Mitchell)
  • Best haircare brands America (Olaplex, K18, Pattern Beauty)
  • Best American owned haircare brands (Olaplex, Camille Rose, Briogeo)
  • What haircare brands do Americans actually use (Olaplex, Paul Mitchell, Living Proof)
  • Best American haircare brands (Living Proof, Olaplex, amika)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best products for hair loss in the US

From the recorded answer

The most effective and clinically proven active ingredient for hair regrowth in the US is Minoxidil (available over-the-counter), while Nutrafol and Mielle Organics lead in supplements and oils.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The most effective and clinically proven active ingredient for hair regrowth in the US is Minoxidil (available over-the-counter), while Nutrafol and Mielle Organics lead in supplements and oils.

### Top FDA-Approved Treatments & Serums

- Rogaine (Men's & Women's 5% Minoxidil Foam/Solution): The #1 dermatologist-recommended OTC active ingredient for slowing hair loss and encouraging regrowth. - Happy Head / Hers / Hims: Popular direct-to-consumer and prescription-strength providers offering custom topical or oral minoxidil blends and growth treatments. - The Ordinary Multi-Peptide Serum for Hair Density: A budget-friendly, peptide-based daily leave-in serum targeting hair thickness and volume.

### Top Dietary Supplements

- Nutrafol Women / Men: A physician-formulated, drug-free nutraceutical containing ashwagandha, peptides, and botanical extracts targeting root causes of thinning. - Viviscal Professional: A 100% drug-free marine protein supplement (AminoMar ) fortified with biotin and zinc.

### Top Shampoos and Scalp Oils

- Mielle Organics Rosemary Mint Scalp & Hair Strengthening Oil: The top-selling hair and scalp oil in the US category, infused with biotin and essential oils. - Briogeo Destined For Density Peptide Shampoo: A sulfate-free, caffeine- and biotin-infused shampoo designed to volumize fine strands. - Pura D'or Anti-Thinning Biotin Shampoo: A daily-use shampoo blended with plant-based DHT-blockers to help reduce breakage and shedding.

---

### Important Tips from Dermatologists

- Shampoos alone do not grow hair: Cleansers help improve scalp health and reduce breakage, but actual medical regrowth requires active ingredients like minoxidil. - Consult a professional: Persistent or sudden hair loss can stem from underlying medical issues like thyroid imbalances, stress, or nutritional deficiencies. Consider visiting a board-certified dermatologist through resources like the American Academy of Dermatology.

Are you looking for products for men or women, and do you prefer over-the-counter topicals, supplements, or prescription options?

ChatGPT

The question asked

Best prebiotic scalp care in the US

From the recorded answer

!Nutrafol Root Purifier Scalp Microbiome Shampoo …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best prebiotic scalp care products in the US

If you're looking for prebiotic scalp care, I'd start with products that support the scalp's natural microbiome while addressing dryness, oiliness, irritation, or flakes.

One important distinction: prebiotics help support beneficial microbes, while microbiome-friendly products are formulated to preserve the scalp's natural microbial environment. These aren't necessarily the same thing, and neither category has strong evidence for promoting hair growth on its own. pmc.ncbi.nlm.nih.govwww.mdpi.comwww.mdpi.com

## My top picks

![Pre-Wash | Hairstory](

(Best direct prebiotic match)

## Hairstory Pre-Wash Prebiotic Micellar Scalp Rinse

### \$28.00

Ulta Beauty · 4.0/5 (118 reviews)

A pre-wash micellar scalp rinse specifically marketed as prebiotic care. A good starting point if your priority is refreshing the scalp and removing buildup.

Best for: scalp cleansing and buildup

Shop at Ulta Beauty

---

!Nutrafol Root Purifier Scalp Microbiome Shampoo

(Best for a regular shampoo routine)

## NUTRAFOL Root Purifier Scalp Microbiome Shampoo for Thinning…

### \$44.00

Ulta Beauty · 4.9/5 (152 reviews)

A hydrating, sulfate-free shampoo designed to cleanse without stripping the scalp. A published clinical report on this formula described improvements in hydration, sebum, and flaking, although the study was small and the evidence is preliminary. pmc.ncbi.nlm.nih.govpubmed.ncbi.nlm.nih.gov

Best for: oily roots with dryness or mild flakes

Shop at Ulta Beauty

---

![Act+Acre Microbiome Cooling Scalp Serum - Act+Acre

- bluemercury](

(Best leave-in serum)

## Act+Acre Microbiome Cooling Scalp Serum For Dry Itchy Scalp …

### \$68.00

Sephora · 5.0/5 (435 reviews)

A cooling scalp serum designed to soothe itching, dryness, and loose flakes while supporting the scalp microbiome. This is a microbiome-focused option rather than a product I can confirm is a true prebiotic formula.

Best for: dry, itchy, uncomfortable scalp

Shop at Sephora

## Which ingredients should you look for?

- Alpha-glucan oligosaccharide\: a prebiotic ingredient used to support beneficial scalp microbes. - Inulin or fructooligosaccharides (FOS)\: ingredients worth checking for in formulas marketed as prebiotic. - Gentle cleansers and humectants\: useful for preserving scalp comfort and hydration. - Fragrance-free formulas\: often a sensible choice if your scalp is sensitive or easily irritated.

The evidence for topical prebiotics is still developing, so I would not pay a premium for a microbiome claim alone. pmc.ncbi.nlm.nih.govpmc.ncbi.nlm.nih.govwww.mdpi.com

## Let me narrow it down for you

What is your main scalp concern? The best product depends on this more than the marketing label.

1\. What are you trying to improve?

Itchy, dry, or sensitive scalp

Dandruff or flaky scalp

Oily scalp and product buildup

Hair thinning or shedding

Overall scalp microbiome health

---

2\. What type of product do you prefer?

Shampoo only

Leave-in scalp serum or treatment

A complete routine

---

3\. Budget per product

Under \$20

\$20-\$40

\$41-\$70

Any price for the best option

[Find my best options]

Perplexity

The question asked

Best hair growth serum in NYC

From the recorded answer

Best premium option: Nutrafol Women's or Men's Hair Serum - lightweight and non-greasy, with separate formulas by sex.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

For actual hair thinning or shedding, the best-supported option in NYC is a topical minoxidil serum or foam-such as Kirkland 5% or Rogaine-because minoxidil has stronger clinical evidence than cosmetic peptide or botanical serums.

For non-drug serums, these are strong options:

- Best budget: The Ordinary Multi-Peptide Serum for Hair Density - about $24; peptides and caffeine, with an NYC dermatologist cited among its supporters. - Best botanical option: Vegamour GRO Hair Serum - about $64; frequently recommended for thinning hair and as a drug-free alternative. - Best premium option: Nutrafol Women's or Men's Hair Serum - lightweight and non-greasy, with separate formulas by sex. - Best NYC in-office option: Medi Tresse's minoxidil-based scalp treatment or growth-factor serum, administered through a hair-loss clinic.

Recommendation: Start with The Ordinary if you want an affordable cosmetic serum; choose minoxidil if you are treating genuine thinning. Apply consistently for several months, and see a dermatologist-especially for sudden, patchy, or rapidly progressing loss. Minoxidil can cause irritation and temporary increased shedding at first, and it should be avoided during pregnancy unless a clinician advises otherwise.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Nutrafol

Haircare

21 August 2026 – 25 October 2026 (scans 1–11)

3.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

158

Answers naming the brand

4942

Answers collected

3.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Nutrafol ranks #16 among 41 tracked brands for Haircare · United States (21 August 2026 – 25 October 2026). Its visibility is 3.2%. It was named in 158 of 4,942 AI answers across 22 of 150 tracked questions, averaging position 1.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.2% AI visibility for Nutrafol in Haircare · United States, measured over 21 August 2026 – 25 October 2026. It ranks #16 among 41 tracked brands.

How often does AI mention this brand?

Nutrafol was named in 158 of 4,942 collected AI answers, across 22 of 150 tracked questions, for Haircare · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Nutrafol by all 4,942 answers in the published Haircare · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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