Across 8 recorded scans from 21 August 2026 to 4 October 2026, My 1st Years's single-scan score moved from 2.2% to 1.5%, down 0.7 percentage points. Latest recorded scan 1.5% on 4 October 2026; combined-window score 1.6%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.6% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
2.2%
24 August 2026
1.5%
30 August 2026
2.0%
6 September 2026
1.8%
13 September 2026
1.8%
20 September 2026
0.9%
27 September 2026
0.9%
4 October 2026
1.5%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
1.5%
Perplexity
1.8%
AI Overviews
1.4%
21 August 2026 – 4 October 2026 (scans 1–8)
See insights from more platforms.
Track your brand everywhere its mentioned with Lift.
It appears in 1.8% of collected Perplexity answers and 1.4% of Google AI Overviews answers: a difference of 0.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 20 of 151 questions.
My 1st Years appears in at least one collected answer to 13.2% of the tracked questions. That is question coverage; the 1.6% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.9% to 2.2%. The latest scan was 1.5% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British baby brand that ships internationally
Best British baby brands
Best Christmas gifts for babies UK
Best Instagram famous baby brand UK
Best baby brand for a Christmas gift UK
Best baby brand for a baby shower UK
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Which baby brands are actually British owned (Silver Cross, Mamas & Papas, Tommee Tippee)
Which British baby brands are sold overseas (Tommee Tippee, Silver Cross, Joie Baby)
Which British baby brands are actually good (Mamas & Papas, Silver Cross, JoJo Maman Bebe)
Best award winning British baby brands (Mamas & Papas, Silver Cross, Rachel Riley)
Best British baby brands (Mamas & Papas, Joie Baby, Rachel Riley)
Best British owned baby brands (iCandy, Frugi, JoJo Maman Bebe)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best baby brand for a first birthday gift UK
From the recorded answer
… ne of the best baby brands for a memorable first birthday gift in the UK is My 1st Years, famous for its customisable keepsakes and plush toys.
### Top Brand Recommendations
- My 1st Years
- **The G …
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
One of the best baby brands for a memorable first birthday gift in the UK is My 1st Years, famous for its customisable keepsakes and plush toys.
### Top Brand Recommendations
- My 1st Years
- The Gift: Personalised Bunny Soft Toy.
- Why it's great: Reviewers on Not On The High Street rate this taupe bunny 4.9 out of 5 stars. Users love the velvety feel, soothing neutral shade, and the option to embroider the child's name directly onto the ear. It serves as a lasting keepsake.
- Steiff
- The Gift: My First Steiff Teddy Bear (Pink/Beige).
- Why it's great: Created by the historic soft toy maker founded in 1880, this 24cm unjointed bear features "My First Steiff" paw embroidery and the iconic "Button in Ear" trademark. Buyers on Babys Mart and other stockists note that it is machine washable (30°), ultra-soft, and crafted with exceptional quality.
- Hape
- The Gift: Pound and Tap Bench.
- Why it's great: Highly recommended by parent communities as an engaging developmental toy for a first birthday. It combines a pounding bench with a pull-out xylophone, helping toddlers explore rhythm, motor skills, and cause-and-effect play.
If you want to narrow down the choice, please tell me:
- Are you looking for a keepsake (like a plush toy or memory book) or an interactive toy (like a musical or wooden toy)?
- What is your approximate budget?
- Is the gift for a boy, girl, or gender-neutral?
ChatGPT
The question asked
Best baby gift UK
From the recorded answer
### [My 1st Years Personalised New Baby Essentials Gift Set]() …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you're looking for a baby gift in the UK, these are some of the nicest options I found:
### [Bumbles & Boo Little & Loved New Baby Gift Hamper]()
£59.95
### [My 1st Years Personalised New Baby Essentials Gift Set]()
£85.00
### [My 1st Years Personalised Jacquard Star Blanket]()
£34.00
### [Wonderbly Personalised Baby Book]()
£24.99
### [Selfridges Little One Baby Hamper]()
£90.00
### [Personalised New Baby Teddy]()
£14.99
### 🎁 My top picks
- Best overall: Bumbles & Boo Little & Loved hamper - £59.95. A lovely ready-made present if you don't know exactly what the parents need. www.johnlewis.com
- Best personalised: My 1st Years personalised essentials set - £85.
- Best keepsake: Personalised Jacquard Star Blanket - £34; useful but also something they can keep for years.
- Best sentimental: Wonderbly personalised baby book - £24.99.
- Best luxury: Selfridges Little One hamper - £90.
- Best inexpensive: Personalised teddy - around £15.
John Lewis' current newborn-gift guide also recommends practical gifts such as hooded towels, blankets and comforters, which tend to get much more use than purely decorative presents. www.johnlewis.com
If you tell me your budget (e.g. £20, £50, £100) and whether it's for a boy, girl or gender-neutral, I can narrow it down to the 5 best gifts available in the UK right now.
Perplexity
The question asked
Best baby clothing UK
From the recorded answer
Best personalised gifts: My 1st Years - a popular choice for personalised baby clothes.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
The best baby clothing in the UK depends on your budget and priorities:
- Best overall: Next - practical, widely available, good-value multipacks and everyday basics.
- Best for softness: MORI - especially good for sleepwear and sensitive skin, with soft fabrics and thoughtful designs.
- Best affordable basics: M&S, H&M and George at Asda - useful for bodysuits, sleepsuits, vests and socks; H&M is noted for stylish, affordable babywear.
- Best for practical newborn clothing: JoJo Maman Bébé - strong range of babywear, nursery items and useful designs for new parents.
- Best for colourful, durable outfits: Boden - fun, practical clothes that reportedly wash well.
- Best for organic or premium clothing: The White Company - organic-cotton sleepsuits and comfort-focused babywear, though generally pricier.
- Best personalised gifts: My 1st Years - a popular choice for personalised baby clothes.
### What to buy
Prioritise:
- Soft, breathable cotton
- Two-way zips or front-opening poppers
- Envelope-neck or wrap-style vests
- Machine-washable fabrics
- Stretchy cuffs and wide neck openings
- Non-slip feet for older babies beginning to walk
For a newborn, start with roughly 6-8 bodysuits, 6 sleepsuits, 2-3 cardigans, 4-6 pairs of socks and a hat, adjusting for laundry frequency. Two-way zips are particularly convenient for night-time changes.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
Your questions. Your market. Your next move.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, My 1st Years ranks #14 among 40 tracked brands for Baby & Kids · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.6%. It was named in 57 of 3,623 AI answers across 20 of 151 tracked questions, averaging position 2.2 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 1.6% AI visibility for My 1st Years in Baby & Kids · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #14 among 40 tracked brands.
How often does AI mention this brand?
My 1st Years was named in 57 of 3,623 collected AI answers, across 20 of 151 tracked questions, for Baby & Kids · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming My 1st Years by all 3,623 answers in the published Baby & Kids · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
