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My 1st Years

My 1st Years

AI visibility and ranking for Baby & Kids: United Kingdom

Baby & Kids [UK]
Visit website ↗

UK personalised baby gifts and clothing brand.

My 1st Years
appears in
1.6
% of measured AI answers in this industry and market.

Found score

Track My 1st Years’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.6

October 25, 2026

Overall visibility

1.6

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

15

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, My 1st Years's single-scan score moved from 2.2% to 1.6%, down 0.6 percentage points. Latest recorded scan 1.6% on 25 October 2026; combined-window score 1.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.6% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.2%
24 August 20261.5%
30 August 20262.0%
6 September 20261.8%
13 September 20261.8%
20 September 20260.9%
27 September 20260.9%
4 October 20261.5%
11 October 20261.5%
18 October 20261.8%
25 October 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.6%

Perplexity Logo

Perplexity

1.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.4%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names My 1st Years most often.

It appears in 1.7% of collected Perplexity answers and 1.4% of Google AI Overviews answers: a difference of 0.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 23 of 151 questions.

My 1st Years appears in at least one collected answer to 15.2% of the tracked questions. That is question coverage; the 1.6% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.9% to 2.2%. The latest scan was 1.6% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British baby brand that ships internationally
  • Best British baby brands
  • Best Christmas gifts for babies UK
  • Best Instagram famous baby brand UK
  • Best baby brand for a Christmas gift UK
  • Best baby brand for a baby shower UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which baby brands are actually British owned (iCandy, Tommee Tippee, Silver Cross)
  • Which British baby brands are sold overseas (Tommee Tippee, Silver Cross, Joie Baby)
  • Best British owned baby brands (Mamas & Papas, Little Green Radicals, Mini Boden)
  • Best award winning British baby brands (Silver Cross, Rachel Riley, Tommee Tippee)
  • Which baby brands have Black Friday sales UK (Silver Cross, Ickle Bubba, Mamas & Papas)
  • Best British baby brands (Silver Cross, Frugi, Mamas & Papas)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best kids bedroom decor UK

From the recorded answer

Personalised & Wooden Accessories: My 1st Years offers customisable wooden height charts, music boxes, and safari blocks ranging from £3 to £59.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

### Top Decor Ideas & Popular Trends

- Scandi and Neutral Bases: Soft whites, warm greys, and muted earthy tones from brands like Dunelm or paint ranges from Little Greene provide a timeless backdrop that grows with your child. - Ambient and Night Lighting: Playful night lights and projectors add a soft glow at bedtime. Popular picks include the [Lisa Angel Ceramic Strawberry Flowers LED Night Light ]( (~£10) and the PIKOY Galaxy Projector from Amazon.co.uk (~£29.99). - Wall Accents & Macramé: Textured wall hangings-such as the light pink [Unicorn Wall Décor ]( from Vertbaudet UK (~£20.78) or handmade rainbow macramé and art prints-bring gentle colour without permanent changes. - Personalised & Wooden Accessories: My 1st Years offers customisable wooden height charts, music boxes, and safari blocks ranging from £3 to £59.

### Where to Shop in the UK

- High Street & Homeware: Dunelm, The Range, and Lisa Angel for budget-friendly bedding, themed wallpaper, and small accessories. - Design Inspiration: Ideal Home and House & Garden for layout hacks, storage tricks, and age-transition tips.

If you share:

- Your child's age or stage (nursery, toddler, school age) - Your preferred color palette or theme (Scandi, jungle, space, pastel)

I can give you more specific product and layout ideas.

ChatGPT

The question asked

Best Christmas gifts for babies UK

From the recorded answer

Shop: My 1st Years …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best Christmas gifts for babies in the UK 🎄

The best Christmas gifts for babies are a mix of sensory toys, practical presents and keepsakes that parents will treasure long after the festive season. The right choice depends on whether you're buying for a newborn, a baby who is sitting up, or a little one who is crawling and exploring.

My top tip: choose something suited to the baby's age on Christmas Day, rather than just how old they are when you buy it.

## 10 lovely gift ideas worth considering

!Buy Little Dutch Fairy Garden Pink Soft Activity Cube | Luksusbaby - Luksusbaby COM

1\. Soft activity cube

(Best all-rounder)

Around £15-£25

A lovely mix of textures, colours and little activities for babies who enjoy grabbing, turning and exploring. Particularly good for a baby around 3-9 months, depending on the toy's age guidance.

Shop: Little Dutch activity toys

---

!Personalised Baby's First Christmas Bauble | Bear and Rose

2\. Personalised first Christmas keepsake

Around £8-£25

A dated Christmas decoration, engraved wooden ornament or memory box makes a thoughtful gift from grandparents, godparents, aunts or uncles. It's more sentimental than a typical toy. www.argos.co.ukwww.nhs.uk

Shop: Not On The High Street

---

!Thats Not My Books 6 Pack - Gompels | Care & Education Supplies

3\. A set of baby books

Around £5-£25

Choose chunky board books, touch-and-feel books or a personalised bedtime story. Books are a great option at almost any baby age, and parents can enjoy reading them together with their little one. www.nhs.ukwww.which.co.uk

Shop: Bookshop.org UK

---

!Little Dutch Stacking Rings - Pink | Scandiborn

4\. Wooden stacking toy

Around £10-£30

A timeless gift for older babies who are beginning to sit, grasp and experiment. Choose a simple, sturdy design with an appropriate age rating and no hazardous small parts.

Shop: John Lewis baby toys

---

!Ingenuity - Salteluta de activitati cu doua fete Cozy Spot - Petit Bebe

5\. Baby play gym

Around £30-£90

A bigger present for newborns and younger babies. Hanging toys and a comfortable play mat give them opportunities to look, reach and explore during supervised play.

Shop: Mamas & Papas

---

!Personalised Teddy Bear Childrens Soft Toy By Sparks And Daughters

6\. Personalised teddy or soft toy

Around £15-£40

A sweet keepsake that can become a familiar favourite as the baby grows. Pick a toy designed for their exact age, with secure features and no loose embellishments. Keep soft toys out of a young baby's sleep space.

Shop: My 1st Years

---

!Rainbow Ball for Babies | Child Development Toys | HABA USA

7\. Sensory balls and rattles

Around £5-£20

A brilliant stocking filler for babies who love to reach, hold, shake and mouth toys. Look for easy-to-grip designs and age-appropriate materials.

Shop: Early Learning Centre

---

!White Baby Cardigan, Bobble Hat and Mittens Set | Toffee Moon

8\. A cosy clothing gift set

Around £12-£35

A soft cardigan, festive outfit, sleepsuit or hat and mittens set is useful through winter. Buy the next size up if the baby is growing quickly, and check fabric and washing instructions.

Shop: John Lewis baby clothing

---

!Tonies Toniebox 2 Bundle - Bedtime - The Kid Collective Ltd

9\. A story and music player

Around £100

A premium present for a family who enjoys music and stories. The Toniebox 2 was highlighted in The Independent's baby gift guide, with a recommended age starting at 12 months. www.independent.co.uk

Shop: Tonies UK

---

![Baby's First Christmas Gifts | Christmas Gifts For Children - Mamas & Papas UK](

10\. A practical baby hamper

Around £20-£50

Put together a small bundle of muslin cloths, a board book, a sleepsuit and a suitable toy. Ideal when you want a gift that looks beautiful but is genuinely useful to new parents.

Shop: Mamas & Papas

Prices are approximate budget guides, not confirmed live prices.

## My picks by age

| Baby's age at Christmas | Best gift choices | |--------|--------| | Newborn-3 months | Soft books, play gym, clothing, keepsake | | 3-6 months | Sensory toys, rattles, activity cube | | 6-9 months | Gripping balls, stacking toys, board books | | 9-12 months | Shape sorters, stacking toys, musical toys | | Around 12 months | Building blocks, activity toys, story player |

These are starting points rather than strict developmental milestones. Always check the individual toy's age guidance and safety information. www.nhs.ukwww.which.co.ukwww.argos.co.uk

## Find the best gift for your budget

How old will the baby be at Christmas?

Newborn to 3 months

3-6 months

6-12 months

12 months or older

---

What's your budget?

Under £15

£15-£20

£20-£40

£40-£75

£75+

---

Who are you buying for?

My own baby

A niece, nephew or family member

A friend's baby

A godchild

---

What sort of gift would you prefer?

A toy they'll play with

A sentimental personalised keepsake

Something practical

A premium wow-factor gift

Something unusual and stylish

[Find my best gift ideas]

One final tip: if you're buying for someone else's baby, a personalised keepsake or a beautiful book paired with a small toy is often a lovely balance of memorable and practical.

Perplexity

The question asked

Best Instagram famous baby brand UK

From the recorded answer

My 1st Years - personalised baby gifts and milestone products; popular with celebrities and families across the UK.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

If you mean a UK baby brand that is especially popular on Instagram, these are strong choices:

- My 1st Years - personalised baby gifts and milestone products; popular with celebrities and families across the UK. - Nala's Baby - British-made, vegan baby skincare created for sensitive and eczema-prone skin; it reportedly sold out within 10 minutes of launch. - My Little Coco - Rochelle Humes' baby and children's bath-and-body brand, widely available through Boots. - Little Prince & Sister - an award-winning children's clothing brand with around 157,000 Instagram followers in a 2026 UK ranking. - Meadow Mini - stylish GOTS-certified organic clothing designed for children with sensitive skin.

Best overall Instagram-famous pick: Nala's Baby for skincare, or My 1st Years for personalised baby gifts. Always check current reviews, ingredients, and age suitability before buying baby products.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

My 1st Years

Baby & Kids

21 August 2026 – 25 October 2026 (scans 1–11)

1.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

79

Answers naming the brand

4979

Answers collected

1.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, My 1st Years ranks #15 among 40 tracked brands for Baby & Kids · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.6%. It was named in 79 of 4,979 AI answers across 23 of 151 tracked questions, averaging position 2.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.6% AI visibility for My 1st Years in Baby & Kids · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #15 among 40 tracked brands.

How often does AI mention this brand?

My 1st Years was named in 79 of 4,979 collected AI answers, across 23 of 151 tracked questions, for Baby & Kids · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming My 1st Years by all 4,979 answers in the published Baby & Kids · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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