Found
/
The List
/
Menswear
/

Mr Simple

Mr Simple

AI visibility and ranking for Menswear: Australia

Menswear [AU]
Visit website ↗

Melbourne menswear label founded by David Fraser in Fitzroy, selling basics with minimal branding.

Mr Simple
appears in
2.9
% of measured AI answers in this industry and market.

Found score

Track Mr Simple’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

2.7

November 1, 2026

Overall visibility

2.9

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

23

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Mr Simple's single-scan score moved from 3.1% to 2.7%, down 0.4 percentage points. Latest recorded scan 2.7% on 1 November 2026; combined-window score 2.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.9% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20263.1%
18 October 20262.4%
25 October 20263.6%
1 November 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.5%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.7%

16 October 2026 – 1 November 2026 (scans 1–4)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

ChatGPT names Mr Simple most often.

It appears in 5.5% of collected ChatGPT answers and 0.7% of Perplexity answers: a difference of 4.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 26 of 150 questions.

Mr Simple appears in at least one collected answer to 17.3% of the tracked questions. That is question coverage; the 2.9% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 2.4% to 3.6%. The latest scan was 2.7% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best affordable men's clothing brands Australia
  • Best ethical menswear brands Australia
  • Best heavyweight t-shirts for men Australia
  • Best men's basics brands Australia
  • Best men's casual button down shirts Australia
  • Best men's chinos Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian men's clothing labels are actually good (P. Johnson, M.J. Bale, R.M.Williams)
  • Best men's clothing brands for men in their 20s Australia (Assembly Label, Academy Brand, Uniqlo)
  • Which men's clothing brands have the best quality for the price Australia (Uniqlo, M.J. Bale, Academy Brand)
  • Most popular men's clothing brands Australia right now (M.J. Bale, R.M.Williams, Academy Brand)
  • Best Australian menswear brands (Academy Brand, R.M.Williams, Bassike)
  • Best men's clothing brands for men over 50 Australia (R.M.Williams, Rodd & Gunn, Gazman)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best men's clothing brands for men in their 30s Australia

From the recorded answer

Mr Simple …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

For men in their 30s in Australia, a wardrobe usually shifts toward smart-casual versatility, natural and durable fabrics (like linen, organic cotton, and wool), and a clean, understated aesthetic that works from the office to the weekend.

### Top Australian Men's Brands for Your 30s

- Assembly Label - Vibe: Minimalist, coastal, and relaxed. - What they make: Core cotton tees, French flax linen shirts, structured pants, knitwear, and relaxed tailoring. - Why it fits your 30s: It moves away from loud logos into a refined, neutral palette that is easy to mix and match. - The Academy Brand - Vibe: Contemporary vintage and smart-casual lifestyle. - What they make: Crisp button-ups, chinos, casual shorts, knitwear, and swim. - Why it fits your 30s: It bridges the gap between youthful casualwear and a put-together, mature everyday style. - M.J. Bale - Vibe: Modern tailoring and elevated smart-casual. - What they make: Suits, blazers, dress shirts, and smart athleisure/merino knitwear. - Why it fits your 30s: Ideal if you need office wear, wedding guest outfits, or sharp jackets that don't feel stiff or dated. - R.M. Williams - Vibe: Rugged, timeless Australian heritage. - What they make: Iconic handmade leather boots, moleskins, an array of durable everyday shirts, and leather belts. - Why it fits your 30s: A pair of Craftsman boots is a lifetime investment piece that anchors a 30-something wardrobe. - Mr Simple - Vibe: Clean, sustainable, and straightforward. - What they make: Organic cotton tees, comfortable sweats, and well-fitted chinos like the [Mr Simple Maxwell Slim Chino ]( - Why it fits your 30s: Great for low-maintenance, high-comfort daily basics that still look neat. - Industrie Clothing - Vibe: Everyday casual and smart-casual staple pieces. - What they make: Linen shirts (such as the [Industrie St Martins Long Sleeve Linen Shirt ]( ), chinos, and casual jackets. - Why it fits your 30s: Accessible, reliable, and tailored for Australian weather. - Bassike - Vibe: Understated luxury and elevated streetwear/basics. - What they make: Organic jersey t-shirts, relaxed trousers, and Japanese denim. - Why it fits your 30s: For men who prefer higher-end fabrication and a minimalist silhouette.

---

If you'd like to narrow this down, let me know:

- What occasion or setting you are shopping for (e.g., office/smart work, weekend casual, formal events)? - What specific items you need most right now (denim, footwear, shirts, outerwear)?

ChatGPT

The question asked

Best men's casual button down shirts Australia

From the recorded answer

4\. Mr Simple Linen Shirt* …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for the best men's casual button-down shirts in Australia, I'd focus on good-quality cotton, linen and Oxford shirts that look relaxed but still smart enough for dinner, weekends or casual workwear.

I've found some good options across Australian retailers, from affordable everyday shirts to premium brands.

## Best men's casual button-down shirts

1\. Rodd & Gunn Oxford Shirt

(Best overall)

## \$139

Rodd & Gunn

Classic Oxford styling, quality feel and a versatile smart-casual look. Great with chinos or jeans.

4.8/5 · 680 reviews

Shop Rodd & Gunn

---

2\. Country Road Pure Linen Shirt

(Best summer option)

## \$149

Country Road

Relaxed, breathable linen. Excellent for weekends, holidays and warm weather.

4.8/5 · 303 reviews

Shop Country Road

---

3\. MUJI Washed Oxford Shirt

(Best value)

## \$29.95

MUJI Australia

Simple, understated 100% cotton styling. A great everyday casual shirt.

4.7/5 · 77 reviews

Shop MUJI

---

4\. Mr Simple Linen Shirt

## \$99.95

Mr Simple

Relaxed contemporary styling with a natural linen look. Ideal for understated casual outfits.

4.9/5 · 84 reviews

Shop Mr Simple

---

5\. GAZMAN Pure Linen Shirt

## \$59.95

GAZMAN

Great value linen option with an easy, classic masculine style.

4.9/5 · 52 reviews

Shop GAZMAN

---

6\. UNIQLO Cotton Linen Shirt Jacket

## \$79.90

UNIQLO Australia

A slightly more relaxed overshirt style. Good for layering over a plain T-shirt.

4.7/5 · 12 reviews

Shop UNIQLO

---

7\. Oxford Cooper Organic Linen Shirt

## \$69

Oxford Shop

A versatile linen option for everyday wear, with a more traditional button-down appearance.

5.0/5 · 2 reviews

Shop Oxford

Prices are Australian dollars from the retrieved listings and may change with promotions or stock.

## My favourite Australian brands to explore

Based on current Australian menswear recommendations, I'd also look at\:

- Assembly Label - relaxed coastal shirts and linen. - Venroy - premium relaxed holiday styling. - Academy Brand - everyday casual button-downs. - Bassike - elevated basics and relaxed silhouettes. - Five by Flynn - retro-inspired casual shirts.

www.broadsheet.com.auwww.bosshunting.com.au

## Let me narrow it down

I can find some much better options if I know the style you're after.

1\. What's your budget per shirt?

Under \$50

Under \$100

\$100-\$150

\$150-\$250

\$250+

---

2\. What style do you prefer?

Relaxed / modern

Classic / timeless

Smart casual / premium

Coastal / linen

Minimalist / understated

---

3\. Sleeve preference?

Long sleeve

Short sleeve

Both

---

4\. Preferred fit?

Slim fit

Regular fit

Relaxed / oversized

[Find my best shirts]

Perplexity

The question asked

Best men's basics brands Australia

From the recorded answer

Mr Simple - Good for affordable, uncomplicated casualwear, especially T-shirts, shorts, shirts and chinos.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

For men's basics in Australia, these are the strongest options:

- Uniqlo - Best overall value for plain T-shirts, linen shirts, chinos, knitwear, underwear and outerwear. Reliable fits and frequent technical fabrics. - AS Colour - Best for simple, inexpensive T-shirts, sweatshirts and heavyweight basics; particularly good if you want many colours and fits. - Academy Brand - Best Australian mid-range choice for everyday shirts, chinos, knitwear and casual staples; classic colours and solid construction. - Assembly Label - Best for minimalist, relaxed basics with a coastal aesthetic; generally more polished than entry-level brands. - Bassike - Best premium option for high-quality T-shirts, sweats and understated everyday clothing, though prices are relatively high. - Mr Simple - Good for affordable, uncomplicated casualwear, especially T-shirts, shorts, shirts and chinos. - Industrie - Good for accessible everyday menswear, including tees, pants, shirts and casual jackets. - Australian Stitch - Worth considering for locally made basics, although the range is smaller.

### Quick picks by budget

| Budget | Best choices | |---|---| | Low | Uniqlo, AS Colour, Mr Simple | | Mid-range | Academy Brand, Assembly Label, Industrie | | Premium | Bassike |

Best simple combination: buy plain tees and active basics from Uniqlo or AS Colour, then add better-fitting shirts, chinos and knitwear from Academy Brand or Assembly Label. For a heavier, boxier contemporary look, Mutimer is another strong Australian option.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Mr Simple

Menswear

16 October 2026 – 1 November 2026 (scans 1–4)

2.9

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

53

Answers naming the brand

1797

Answers collected

2.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Mr Simple ranks #23 among 33 tracked brands for Menswear · Australia (16 October 2026 – 1 November 2026). Its visibility is 2.9%. It was named in 53 of 1,797 AI answers across 26 of 150 tracked questions, averaging position 3.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.9% AI visibility for Mr Simple in Menswear · Australia, measured over 16 October 2026 – 1 November 2026. It ranks #23 among 33 tracked brands.

How often does AI mention this brand?

Mr Simple was named in 53 of 1,797 collected AI answers, across 26 of 150 tracked questions, for Menswear · Australia (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Mr Simple by all 1,797 answers in the published Menswear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.