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McMullin & Co

McMullin & Co

AI Visibility Score and Ranking for

Furniture

Furniture
Ghost
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Founded 2018, blends new furniture pieces with hand-picked antiques.

McMullin & Co was not named once across the 450 AI answers analysed in the AU Furniture AI Visibility Index — a Ghost in this scan, despite a population-list following of 10,000 Instagram followers.

Found Rank

38

·

new

0.0

Visibility score

0

Appearances

0

Prompts hit, of 10

1

Days seen

Average position

What's working
Working
1. Established retail presence
Founded 2018, blends new furniture pieces with hand-picked antiques.
2. Real audience following
McMullin & Co carries 10,000 Instagram followers, per the population research for this index.
3. Room to build from zero
With no AI mentions yet, any future content or citation activity starts from a clean baseline and any gain will be measurable.
What could improve
Improve
1. No AI answer mentions
McMullin & Co was not named once across the 450 answers analysed in this scan.
2. Not surfacing for tracked questions
None of the 150 tracked furniture questions produced a mention of McMullin & Co on any platform.
3. Ghost status
Ghost brands are the clearest opportunity in this index — the gap between offline audience and AI-answer presence is the story to close.

Where {{BRAND}} sits in {{INDUSTRY}}

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Not every platform agrees.

AI platforms don't agree with each other — here's how {{BRAND}}'s score breaks down, and which one rates it highest.

ChatGPT 0.0% · Perplexity 0.0% · AI Overviews 0.0%

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How it works

The questions shoppers ask. Every day. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.

2. We ask every day, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Fourteen consecutive days. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How every volume is measured

A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is McMullin & Co's AI Visibility Score?

McMullin & Co has an AI Visibility Score of 0 in the AU Furniture AI Visibility Index — it was not named in any of the 450 answers analysed.

How often does AI recommend McMullin & Co?

McMullin & Co was not named in any of the 450 AI answers analysed across the 150 tracked questions in this scan.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian furniture shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

Get your brand's score