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McMullin & Co

McMullin & Co

AI visibility and ranking for Furniture: Australia

Furniture [AU]
Visit website ↗

Founded 2018, blends new furniture pieces with hand-picked antiques.

McMullin & Co
appears in
2.0
% of measured AI answers in this industry and market.

Found score

Track McMullin & Co’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

2.0

October 18, 2026

Overall visibility

2.0

21 August – 18 October 2026 (scans 1–10)

Industry rank

25

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, McMullin & Co's single-scan score moved from 0.9% to 2.0%, up 1.1 percentage points. Latest recorded scan 2.0% on 18 October 2026; combined-window score 2.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.0% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.9%
24 August 20262.6%
30 August 20262.0%
6 September 20261.8%
13 September 20260.7%
20 September 20262.7%
27 September 20263.3%
4 October 20262.0%
11 October 20262.2%
18 October 20262.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.9%

Perplexity Logo

Perplexity

2.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.8%

21 August – 18 October 2026 (scans 1–10)

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ChatGPT names McMullin & Co most often.

It appears in 2.9% of collected ChatGPT answers and 0.8% of Google AI Overviews answers: a difference of 2.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 27 of 150 questions.

McMullin & Co appears in at least one collected answer to 18.0% of the tracked questions. That is question coverage; the 2.0% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.7% to 3.3%. The latest scan was 2.0% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian furniture brands
  • Best Australian furniture designers
  • Best Australian furniture for the whole house
  • Best Australian owned furniture brands
  • Best award winning Australian furniture brands
  • Best bedhead brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian furniture brands are actually good (Jardan, King Living, Koskela)
  • Best dining table brands Australia (Jardan, King Living, Zuster)
  • What furniture brands do Australians actually buy (Amart Furniture, Fantastic Furniture, Freedom)
  • Best Australian furniture brands (Jardan, King Living, Coco Republic)
  • Best mid range furniture brands Australia (Freedom, Castlery, Jardan)
  • Best Australian furniture for the whole house (MCM House, King Living, Jardan)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best new Australian furniture brands

From the recorded answer

McMullin: Founded by Alice McMullin in 2018, this label focuses on minimalist collections featuring curved iron and fabric bedheads, statement chairs, and wooden consoles.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Top new and contemporary Australian furniture brands known for local craftsmanship and design include:

- Ellison Studios: Launched in 2017, this Byron Bay-inspired studio makes signature bouclé and velvet sofas, sculptural seating, wooden tables, and mirrors. - Fearon: Founded in 2019 by brothers Jack and Mark Fearon, this brand handcrafts colorful, multifunctional aluminium stools and side tables (like the Chub and Big Chub ) in south-east Queensland. - Mustard Made: Founded by sisters Becca and Jess, this brand reimagines retro metal storage lockers in bright, modern colorways for living rooms, bedrooms, and offices. - McMullin: Founded by Alice McMullin in 2018, this label focuses on minimalist collections featuring curved iron and fabric bedheads, statement chairs, and wooden consoles. - TH Brown: An Adelaide legacy maker operating a tight catalogue of reissued mid-century designs-such as its classic 1960 Danish bar stool-crafted from ethically sourced materials. - RJ Living: Offers a relaxed, contemporary range spanning modular earth-toned sofas, mix-and-match dining tables, and bedroom storage.

Are you looking for a specific type of furniture (like a sofa, outdoor piece, or storage ), or a particular design style such as mid-century or minimalist?

ChatGPT

The question asked

Best independent furniture brands Australia

From the recorded answer

| McMullin | Sculptural bedheads, occasional chairs and understated statement pieces | …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best independent furniture brands in Australia

Australia has a particularly good independent furniture scene, from small-batch design studios and artisan timber makers to premium upholstery brands and colourful contemporary labels. I'd start with brands that have a distinctive design identity, thoughtful materials and pieces that feel less mass-produced.

I've drawn on Australian design publications' 2026 roundups, including Broadsheet and Sitchu, to put together a shortlist by style and speciality. One important distinction: Australian-owned, Australian-designed and Australian-made aren't the same thing - check the manufacturing origin of the specific piece if buying local is a priority. www.broadsheet.com.ausitchu.com.auwww.homebeautiful.com.au

## 10 independent Australian furniture brands worth knowing

A curated mix of established design labels and smaller studios, rather than a ranking by sales.

!Designer Furniture | Australian Furniture Designers | Jardan

1\. Jardan

Melbourne · Premium contemporary

A standout for beautifully upholstered sofas, armchairs and dining furniture. Warm, relaxed Australian styling, with made-to-order sofas and local manufacturing at the heart of the brand.

Best for: investment pieces and a cohesive whole-home look.

Explore Jardan

---

!Dining | DESIGN BY THEM - Tagged "Collection_Stem & Them" - Design By Them

2\. DesignByThem

Sydney · Contemporary design

Playful but functional furniture and lighting, with original designs, strong silhouettes and colour options. A good bridge between accessible contemporary design and collectible furniture.

Best for: dining chairs, stools, occasional furniture and design-led spaces.

Explore DesignByThem

---

![Brushed Linen

- MCM House](

3\. MCM House

Relaxed, sculptural, understated

Known for generously proportioned sofas, tactile upholstery, rustic timber and stone. Its aesthetic blends Australian coastal ease with European and vintage references.

Best for: relaxed living rooms, oversized lounges and earthy interiors.

Explore MCM House

---

![Projects - studio HENRY WILSON](

4\. Studio Henry Wilson

Sydney · Collectible, material-led design

A designer-led studio focused on objects and furniture where the material is part of the visual statement - including metal, stone and glass. More gallery-like and individual than conventional furniture retail.

Best for: distinctive lighting, side tables and statement objects.

Explore Studio Henry Wilson

---

!AOD-RT Round Dining Table by Made by Morgen - Locally Designed Table

5\. Made by Morgen

Melbourne · Artisan timber

A small-scale maker producing custom timber furniture by hand, with an emphasis on considered forms and responsibly sourced timber.

Best for: dining tables and long-term, made-to-order timber pieces.

Explore Made by Morgen

---

![INTRODUCING POET - ELLISON STUDIOS.](

6\. Ellison Studios

Contemporary · Statement furniture

Sculptural seating, velvet and bouclé upholstery, and distinctive tables and consoles. More fashion-forward than minimalist, without losing a polished residential feel.

Best for: statement sofas, feature chairs and expressive interiors.

Explore Ellison Studios

---

!Oslo Round Stainless Steel Coffee Table | by Fleur Studios

7\. Fleur Studios

Gold Coast · Sculptural contemporary

Recognisable for stainless-steel tables, bold material combinations and solid timber and marble pieces. A particularly strong choice if you want furniture to function as a visual centrepiece.

Best for: coffee tables, dining tables and polished statement pieces.

Explore Fleur Studios

---

!Trace: The Latest Outdoor Lounge Collection From Tait

8\. Tait

Melbourne · Premium outdoor furniture

Australian-designed outdoor seating and tables with crisp forms, durable finishes and confident colour. One of the strongest names to investigate for outdoor spaces.

Best for: terraces, courtyards, pool areas and outdoor dining.

Explore Tait

---

!Danish Bar Stool Dark Ash - TH Brown

9\. TH Brown

Adelaide · Heritage craftsmanship

A long-established furniture maker with archival designs, timber craftsmanship and made-to-order pieces. Particularly appealing if you value furniture with a history and an enduring rather than trend-led aesthetic.

Best for: dining chairs, stools and heirloom-style seating.

Explore TH Brown

---

![The Twinny in Berry • Locker Wardrobe & Locker Style Wardrobe • Pink Locker Wardrobe • Mustard Made

- Mustard Made Australia](

10\. Mustard Made

Colourful · Independent storage design

Metal lockers and storage furniture in a broad palette of colours. A more playful, accessible option that adds personality without requiring a major furniture investment.

Best for: bedrooms, home offices, kids' rooms and colourful storage.

Explore Mustard Made

## More independent brands for a deeper dive

These are also worth exploring if you want something less mainstream or more specialist. www.broadsheet.com.ausitchu.com.auwww.broadsheet.com.au

| Brand | What makes it interesting | |--------|--------| | Dowel Jones | Minimalist furniture with distinctive, functional forms | | Mark Tuckey | Robust timber furniture with an architectural, natural character | | McMullin | Sculptural bedheads, occasional chairs and understated statement pieces | | Rachel Donath | Artful furniture, unusual silhouettes and collected interiors | | Fearon | Colourful aluminium stools, side tables and playful functional objects | | Koskela | Australian design, locally made furniture and socially conscious projects |

## My picks by aesthetic

!Sustainable Timber Furniture | Eco-Friendly Australian Designs by Choc

Warm minimalism

Jardan, Made by Morgen, TH Brown

Natural materials, thoughtful craftsmanship and furniture that should age well.

---

!Rose Bay Residence by Richards Stanisich | Residential Design 2025 | Australian Interior Design Awards

High-end, design-led interiors

Studio Henry Wilson, Fleur Studios, Ellison Studios

Strong silhouettes, sculptural materials and pieces with a clear point of view.

---

!Clara Modular Linen Sofa - Right (White)

Relaxed Australian living

MCM House, Jardan, Ellison Studios

Comfortable upholstery, tactile finishes and a more layered residential look.

---

![The Shorty + The Skinny - the iconic lockers that hold the key to our

- Mustard Made Australia](

Playful and design-forward

DesignByThem, Fearon, Mustard Made

Colour, personality and functional pieces that stand out.

One question to narrow this down\: are you looking for genuinely independent, smaller-scale brands (rather than established premium names), or the best Australian design brands regardless of size?

Perplexity

The question asked

Best Australian owned furniture brands

From the recorded answer

McMullin - Contemporary Australian furniture brand associated with modern design, craftsmanship, and sustainability.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Some of the best Australian-owned furniture brands-across premium, contemporary, custom, and affordable categories-are:

- Jardan - Melbourne family-owned brand known for refined, contemporary furniture and upholstery; a strong choice for sofas, beds, dining furniture, and occasional pieces. - King Living - Australian family-owned brand established in 1977, particularly well regarded for modular sofas and adaptable seating systems. - DesignByThem - Australian-designed furniture and homewares with a clean, modern aesthetic; especially good for chairs, stools, tables, and outdoor pieces. - TH Brown - South Australian maker producing made-to-order furniture, with an emphasis on traditional craftsmanship and longevity. - McMullin - Contemporary Australian furniture brand associated with modern design, craftsmanship, and sustainability. - RJ Living - Melbourne-based, family-owned brand offering relaxed, modern furniture at generally more accessible prices. - Koala - Best known for mattresses and bedroom furniture, but also offers Australian-made furniture ranges and convenient online delivery. - Mocka - Australian and New Zealand online furniture brand focused on affordable, trend-led designs. - Studio Henry Wilson - Sydney design studio producing distinctive furniture, lighting, and accessories with sculptural forms. - Jardan Outdoor / custom makers - Worth considering when prioritising locally made, custom-sized or upholstered furniture rather than mass-produced pieces.

### Best by category

| Category | Recommended brands | |---|---| | Best overall premium brand | Jardan | | Best modular sofas | King Living | | Best Australian design-led pieces | DesignByThem | | Best traditional craftsmanship | TH Brown | | Best contemporary value | RJ Living | | Best affordable online option | Mocka | | Best for mattresses and bedroom furniture | Koala | | Best sculptural designer pieces | Studio Henry Wilson |

Best shortlist: choose Jardan for a polished Australian interior, King Living for a durable modular sofa, DesignByThem for distinctive design, or RJ Living for a more affordable contemporary look. Australian-owned does not always mean every product is Australian-made, so check the individual product's manufacturing location before purchasing.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

McMullin & Co

Furniture

21 August – 18 October 2026 (scans 1–10)

2.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

91

Answers naming the brand

4496

Answers collected

2.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, McMullin & Co ranks #25 among 38 tracked brands for Furniture · Australia (21 August – 18 October 2026). Its visibility is 2.0%. It was named in 91 of 4,496 AI answers across 27 of 150 tracked questions, averaging position 3.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.0% AI visibility for McMullin & Co in Furniture · Australia, measured over 21 August – 18 October 2026. It ranks #25 among 38 tracked brands.

How often does AI mention this brand?

McMullin & Co was named in 91 of 4,496 collected AI answers, across 27 of 150 tracked questions, for Furniture · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming McMullin & Co by all 4,496 answers in the published Furniture · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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