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McMullin & Co

McMullin & Co

AI visibility and ranking for Furniture: Australia

Furniture [AU]
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Founded 2018, blends new furniture pieces with hand-picked antiques.

McMullin & Co
appears in
2.3
% of measured AI answers in this industry and market.

Found score

Track McMullin & Co’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

3.3

November 8, 2026

Overall visibility

2.3

21 August – 8 November 2026 (scans 1–13)

Industry rank

24

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, McMullin & Co's single-scan score moved from 0.9% to 3.3%, up 2.4 percentage points. Latest recorded scan 3.3% on 8 November 2026; combined-window score 2.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.3% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.9%
24 August 20262.6%
30 August 20262.0%
6 September 20261.8%
13 September 20260.7%
20 September 20262.7%
27 September 20263.3%
4 October 20262.0%
11 October 20262.2%
18 October 20262.0%
25 October 20261.6%
1 November 20264.2%
8 November 20263.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.3%

Perplexity Logo

Perplexity

2.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.7%

21 August – 8 November 2026 (scans 1–13)

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ChatGPT names McMullin & Co most often.

It appears in 3.3% of collected ChatGPT answers and 0.7% of Google AI Overviews answers: a difference of 2.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 35 of 150 questions.

McMullin & Co appears in at least one collected answer to 23.3% of the tracked questions. That is question coverage; the 2.3% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.7% to 4.2%. The latest scan was 3.3% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian furniture brands
  • Best Australian furniture designers
  • Best Australian furniture for the whole house
  • Best Australian made furniture
  • Best Australian owned furniture brands
  • Best award winning Australian furniture brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian furniture brands (Jardan, King Living, MCM House)
  • Best furniture brands Australia (Freedom, Jardan, Temple & Webster)
  • Best mid range furniture brands Australia (Freedom, Castlery, Oz Design Furniture)
  • Which Australian furniture brands are actually good (Jardan, King Living, Koskela)
  • Best dining table brands Australia (Freedom, Castlery, Jardan)
  • What furniture brands do Australians actually buy (Amart Furniture, Fantastic Furniture, Freedom)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best vintage inspired furniture Australia

From the recorded answer

Highlights: Features statement designs and collections from popular brands like Indigo Love, McMullin and Co, and Mustard Made that blend retro silhouettes with contemporary living.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Australia has a thriving market for vintage, antique, and vintage-inspired furniture, ranging from mid-century modern restorations to brand-new pieces designed with old-world charm.

---

### Top Vintage & Vintage-Inspired Retailers (New & Recreated Pieces)

- Cranmore Home - Style: Curated vintage-inspired homewares and furniture. - Highlights: Features statement designs and collections from popular brands like Indigo Love, McMullin and Co, and Mustard Made that blend retro silhouettes with contemporary living. - Dovetailed & Doublestitched - Style: 1920s Art Deco and classic leather statement furniture. - Highlights: Known for luxury top-grain cowhide leather pieces like the [Augustus Art Deco Vintage Leather Armchair ]( (around 1,610 AUD) and the Vienna Antique Leather Art Deco Sofa (around 3,188-3,586 AUD). - 1825 Interiors - Style: Traditional country and weathered rustic timber. - Highlights: Offers distressed-finish statement items like the [Vintage Timber Sideboard ]( with visible knots and nail holes (around 1,459 AUD). - Byron Company - Style: Authentic reclaimed timber and heritage antiques. - Highlights: Ranks highly for sustainable, non-mass-produced furniture crafted from restored elm, reclaimed wood, and historic Indian architectural elements.

---

### Top Authentic Mid-Century & Vintage Shops (Originals & Restorations)

---

![]( The Design Ark 4.7 (46) Antique furniture store Open Kingsford NSW Call Directions Website

- Style: Mid-century modern and retro collections. - Highlights: Sells restored pieces like vintage Parker sideboards, Fler sling chairs, and Tasmanian oak consoles (ranging from ~240 AUD to 4,700 AUD).

---

![]( Realm Vintage 4.9 (9) Furniture store Closed Norwood SA Call Directions Website

- Style: 1950s, 1960s, and 1970s modernist design. - Highlights: Features iconic Australian and international mid-century makers like Fler, Moderntone, Grant Featherston, and Danish Deluxe, alongside vintage radiograms.

---

![]( The Vault 4.2 (140) Shoe Shop Closed Alexandria NSW Call Directions Website

- Style: European antiques and high-end historic pieces. - Highlights: Carries specialty items including 19th-century neoclassical leather screens, George II-style gilt-gesso mirrors, and Italian mid-century chandeliers.

---

![]( Mantel and Muse 5.0 (21) Furniture store Open Fyshwick ACT Call Directions Website

- Style: Mid-century, retro, and eclectic vintage. - Highlights: Offers everything from Tessa T21 leather lounges (A$995-$1,695) and Chiswell dining sets to tiled-top coffee tables and vintage stereograms.

---

Melbourne Markets & Bazaars (Consensus Local Favorites)

- According to community consensus on Reddit, top spots for second-hand and vintage furniture hunting around Melbourne include Waverley Antiques Bazaar, Chapel St Bazaar, Smith St Bazaar (Collingwood), Southside Danish, and regional hubs like Castlemaine and Bendigo.

---

If you let me know:

- Your preferred style or era (e.g., Mid-Century Modern, Art Deco, Industrial, French Provincial) - Whether you are looking for brand-new reproductions or true antiques/restorations - Your city or state for local delivery/pickup options

I can narrow down specific recommendations or local stores for you!

ChatGPT

The question asked

Best Australian owned furniture brands

From the recorded answer

| McMullin | Minimalist, statement furniture | …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia has some excellent furniture brands, particularly if you're looking for contemporary, timeless, design-led pieces rather than mass-produced furniture.

I've shortlisted brands that are Australian-founded or Australian-owned, with a preference for independent and family-owned businesses, good design and quality craftsmanship.

# Best Australian-owned furniture brands

## 1\. Premium Australian design

These are my strongest recommendations for investment pieces and beautifully designed interiors.

!Lemmy Collection | Lemmy Sofa, Armchair & Ottoman | Jardan US

1\. Jardan

(Top pick)

Melbourne family-owned business. Beautiful sofas, armchairs, dining tables and bedroom furniture. Strong Australian manufacturing credentials.

Style: Contemporary, refined, relaxed luxury.

Shop Jardan

---

!Jasper Sofa 20th Anniversary | King Living

2\. King Living

Australian family-owned company, particularly renowned for modular sofas, innovative engineering and adaptable designs.

Style: Modern, sophisticated, functional.

Shop King Living

---

![Elio Modular

- MCM House](

3\. MCM House

Known for beautiful oversized sofas, natural timber, stone, linen and relaxed European-inspired interiors.

Style: Organic, coastal, understated luxury.

Shop MCM House

---

!Unique Indoor & Outdoor Furniture - GlobeWest Australia

4\. GlobeWest

Melbourne-founded brand with a huge selection of living, dining, bedroom and outdoor furniture.

Style: Contemporary, designer, eclectic.

Shop GlobeWest

---

!Billo sofa system by NAU - Issue 16 Feature - The Local Project

5\. NAU

Beautifully considered Australian design, with sculptural furniture and distinctive contemporary pieces.

Style: Architectural, minimalist, design-led.

Explore NAU

## 2\. Independent Australian furniture brands

These are particularly interesting if you want something less mainstream and more individual.

!Trace: The Latest Outdoor Lounge Collection From Tait

6\. Tait

Excellent outdoor furniture, made in Melbourne. Beautiful metalwork and durable finishes.

Explore Tait

---

!Patonga Table - Koskela

7\. Koskela

Sydney-based design business with a strong focus on Australian-made furniture, sustainability and Indigenous design collaborations.

Explore Koskela

---

!Danish Bar Stool Dark Ash - TH Brown

8\. TH Brown

Established Adelaide furniture maker with beautiful timber furniture, stools and heritage designs.

Explore TH Brown

---

!Timeless Design - DesignByThem | Ultimo, NSW Australia

9\. DesignByThem

Independent Australian design label producing distinctive furniture and homewares.

Explore DesignByThem

---

![Merri Dining Table - Mark Tuckey](

10\. Mark Tuckey

Beautiful solid and reclaimed timber furniture, especially dining tables, benches and statement pieces.

Explore Mark Tuckey

## 3\. More accessible Australian brands

| Brand | What they're good for | |--------|--------| | RJ Living | Contemporary sofas, dining and bedroom | | Koala | Practical, modern furniture | | Eva | Minimalist sofas and beds | | Mustard Made | Colourful lockers and storage | | McMullin | Minimalist, statement furniture |

www.broadsheet.com.ausitchu.com.aumanofmany.comflux.agency

---

## My top recommendations by category

| If you're looking for... | My picks | |--------|--------| | Beautiful sofas | Jardan, King Living | | Luxury contemporary interiors | MCM House, NAU | | Dining tables | Mark Tuckey, Jardan | | Outdoor furniture | Tait | | Australian-made furniture | Jardan, Koskela, TH Brown | | Designer statement pieces | DesignByThem, NAU | | More accessible prices | RJ Living, Koala |

One important distinction\: Australian-owned doesn't necessarily mean Australian-made. Some brands manufacture locally, some overseas and some do both. Check the country of manufacture for the specific piece before purchasing.

## A question to narrow down the best brands

What sort of furniture aesthetic are you most drawn to?

1\. Preferred aesthetic

Contemporary, understated luxury

Organic, natural and earthy

Coastal Australian

Minimalist and architectural

Eclectic, artistic and unique

Classic and timeless

---

2\. Price point

Affordable to mid-range

Mid to high-end

Premium designer / investment pieces

Open to all price points

---

3\. What matters most?

Australian-owned, ideally Australian-made

Australian-owned, manufacturing location less important

Independent Australian designers and makers

Sustainability and craftsmanship

[Find my ideal Australian furniture brands]

I can then put together a more curated list, including some smaller Australian design studios that are worth discovering.

Perplexity

The question asked

Best boutique furniture brands Australia

From the recorded answer

Australia's best boutique furniture brands are Jardan, MCM House, Koskela, McMullin, NAU, DesignByThem, Studio Henry Wilson, Fleur Studios, Tigmi Trading and Tait. They stand out for Australian design, small-batch production, natural materials and distinctive contemporary styling.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Australia's best boutique furniture brands are Jardan, MCM House, Koskela, McMullin, NAU, DesignByThem, Studio Henry Wilson, Fleur Studios, Tigmi Trading and Tait. They stand out for Australian design, small-batch production, natural materials and distinctive contemporary styling.

| Brand | Best for | Design character | |---|---|---| | Jardan | Sofas, beds, dining and outdoor furniture | Premium, playful contemporary design; many pieces are made to order in Melbourne. | | MCM House | Relaxed luxury and large-scale furniture | Warm, European-influenced Australian interiors with timber, stone and tactile upholstery. | | Koskela | Australian-made and sustainable furniture | Sydney-based design, craftsmanship and collaborations incorporating Indigenous design. | | McMullin | Refined timber and handcrafted pieces | Understated, tactile furniture using natural materials and careful detailing. | | NAU | Sculptural contemporary furniture | Distinctive Australian design with expressive forms and collectible appeal. | | DesignByThem | Modern statement pieces | Practical, colourful and design-led furniture and accessories. | | Studio Henry Wilson | Collectible designer objects | Sculptural lighting, furniture and homewares with strong material presence. | | Fleur Studios | Statement furniture | Artistic, sculptural pieces designed to act as focal points. | | Tigmi Trading | Curated, eclectic interiors | A mix of original furniture, vintage finds, international labels and artisan-made pieces. | | Tait | Premium outdoor furniture | Durable, architectural outdoor designs made in Melbourne. |

Best overall: Jardan for broad selection and Australian-made quality. Best for relaxed, high-end interiors: MCM House. Best for distinctive pieces: NAU, Studio Henry Wilson or Fleur Studios. Best for sustainability and local craft: Koskela or McMullin. Best for outdoor furniture: Tait. Best for collected, eclectic rooms: Tigmi Trading.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

McMullin & Co

Furniture

21 August – 8 November 2026 (scans 1–13)

2.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

132

Answers naming the brand

5840

Answers collected

2.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, McMullin & Co ranks #24 among 38 tracked brands for Furniture · Australia (21 August – 8 November 2026). Its visibility is 2.3%. It was named in 132 of 5,840 AI answers across 35 of 150 tracked questions, averaging position 4.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.3% AI visibility for McMullin & Co in Furniture · Australia, measured over 21 August – 8 November 2026. It ranks #24 among 38 tracked brands.

How often does AI mention this brand?

McMullin & Co was named in 132 of 5,840 collected AI answers, across 35 of 150 tracked questions, for Furniture · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming McMullin & Co by all 5,840 answers in the published Furniture · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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