MCM House
AI Visibility Score and Ranking for
Furniture: Australia
Founded 2005, known for the Joe Sofa; furniture and homewares.
MCM House ranks #7 in the AU Furniture AI Visibility Index with a Visibility Score of 12.0/100. It was named in 377 of 3,150 AI answers across 64 of 150 tracked questions, averaging position 3.6 when mentioned.
Over the last 7 weekly scans, MCM House's scan score moved from 12.0 on 21 August 2026 to 11.1 on 27 September 2026, down 0.9 points.
12.0
Visibility score
7
Found Rank
0
Movement vs last window
3.6
Avg. position when mentioned
64
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
MCM House vs Furniture
Running at 1.7x the Furniture category average — ahead of the field.
12
7
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names MCM House
- Best furniture brands Australia
- What furniture brands do Australians actually buy
- Best furniture Australia
- Best sofa brands Australia
- Best Australian furniture brands
- Best independent furniture brands Australia
Questions where AI names other brands instead
- Best furniture stores near me Australia (Fantastic Furniture, Freedom, BoConcept)
- Best furniture stores Sydney (BoConcept, Koskela, Coco Republic)
- Best dining chairs Australia (Castlery, Temple & Webster, Coco Republic)
- Best bedroom furniture Australia (Freedom, Castlery, Fantastic Furniture)
- Best dining tables that seat 8 Australia (Early Settler, King Living, Castlery)
- Best furniture shops Melbourne (Jardan, Fanuli, Interior Secrets)
What AI says about MCM House
MCM House : A Sydney favorite channeling coastal ease, known for pairing statement stone and travertine with brushed stainless steel or timber, such as the Zaha or Rocco tables (from $3,095).
Google AI Overviews, 27 September 2026
If you want the best mid-century modern furniture in Australia, the strongest options in your results are The Modern, MCM House, Castlery, Mocka, and The Block Shop for new pieces, plus 1stDibs, Bazaa, and Gumtree for vintage and collectible Australian designs.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is MCM House's AI Visibility Score?
MCM House has an AI Visibility Score of 12.0 in the AU Furniture AI Visibility Index, ranked #7.
How often does AI recommend MCM House?
MCM House was named in 377 of 3,150 AI answers analysed, across 64 tracked questions, averaging position 3.6 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian furniture shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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