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MCM House

MCM House

AI Visibility Score and Ranking for

Furniture

Furniture
Ranked
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Founded 2005, known for the Joe Sofa; furniture and homewares.

MCM House ranks #8 in the AU Furniture AI Visibility Index with a Visibility Score of 11.8/100 — named in 53 of 450 AI answers across 40 of 150 tracked questions, averaging position 3.7 when mentioned.

Found Rank

8

·

new

11.8

Visibility score

53

Appearances

40

Prompts hit, of 10

1

Days seen

3.7

Average position

What's working
Working
1. Appears at a mid-list position when mentioned
MCM House averages position 3.7 across its 53 appearances, placing it after several other brands in a typical answer.
2. Shows up across a spread of questions
MCM House was named in 40 of the 150 tracked questions, not concentrated in just a handful.
3. Platform reach
Its mentions break down as ChatGPT 17.3% · Perplexity 7.3% · AI Overviews 10.7%, showing where it currently gets picked up.
What could improve
Improve
1. Visibility ceiling
At a 11.8/100 Visibility Score, MCM House is named in a minority of the 450 answers analysed — there is room to close the gap to the #1 brand.
2. Question coverage
MCM House was missing from 110 of the 150 tracked questions — broader coverage would lift both appearances and Visibility Score.
3. Follower-to-visibility gap
With 155,914 Instagram followers, MCM House's offline audience is larger than its 11.8% AI-answer visibility suggests — a gap worth investigating.

Where {{BRAND}} sits in {{INDUSTRY}}

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Not every platform agrees.

AI platforms don't agree with each other — here's how {{BRAND}}'s score breaks down, and which one rates it highest.

ChatGPT 17.3% · Perplexity 7.3% · AI Overviews 10.7%

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How it works

The questions shoppers ask. Every day. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.

2. We ask every day, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Fourteen consecutive days. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How every volume is measured

A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is MCM House's AI Visibility Score?

MCM House has an AI Visibility Score of 11.8 in the AU Furniture AI Visibility Index, ranked #8.

How often does AI recommend MCM House?

MCM House was named in 53 of 450 AI answers analysed, across 40 tracked questions, averaging position 3.7 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian furniture shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

Get your brand's score