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Marine Layer

Marine Layer

AI visibility and ranking for Menswear: United States

Menswear [US]
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San Francisco clothing brand founded by Mike Natenshon, known for its soft T-shirts.

Marine Layer
appears in
1.1
% of measured AI answers in this industry and market.

Found score

Track Marine Layer’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

0.9

November 1, 2026

Overall visibility

1.1

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

32

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Marine Layer's single-scan score moved from 1.1% to 0.9%, down 0.2 percentage points. Latest recorded scan 0.9% on 1 November 2026; combined-window score 1.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.1% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20261.1%
18 October 20261.1%
25 October 20261.1%
1 November 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.2%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.3%

16 October 2026 – 1 November 2026 (scans 1–4)

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Google AI Overviews names Marine Layer most often.

It appears in 1.3% of collected Google AI Overviews answers and 0.7% of Perplexity answers: a difference of 0.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 9 of 150 questions.

Marine Layer appears in at least one collected answer to 6.0% of the tracked questions. That is question coverage; the 1.1% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 0.9% to 1.1%. The latest scan was 0.9% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp men's clothing brands USA
  • Best men's cardigans USA
  • Best men's casual button down shirts USA
  • Best men's clothing brands for men in their 30s USA
  • Best men's clothing gifts USA
  • Best men's clothing subscription or styling services USA

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best men's clothing brands online USA (Bonobos, Buck Mason, J.Crew)
  • Best men's clothing brands for a capsule closet USA (Buck Mason, Uniqlo, J.Crew)
  • Best men's clothing brands for men in their 20s USA (Abercrombie & Fitch, Uniqlo, Buck Mason)
  • Best men's clothing brands for men over 40 USA (Buck Mason, Bonobos, J.Crew)
  • Best men's smart casual clothing brands USA (J.Crew, Bonobos, Todd Snyder)
  • Which men's clothing brands have the best quality for the price USA (Uniqlo, J.Crew, Gap)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best men's clothing brands for men in their 30s USA

From the recorded answer

#### 6. Marine Layer …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

For men in their 30s in the USA, the ideal wardrobe shifts toward elevated everyday essentials, clean tailoring, and durable smart-casual wear that transitions easily from remote work to weekend outings.

---

### Top Men's Clothing Brands for Your 30s

#### 1. Buck Mason

- Best for: Timeless American basics, heavy-weight tees, and well-fitted denim. - Why it fits: Known for an earthy, neutral color palette and vintage-inspired cuts, Buck Mason makes dressing casually look mature and intentional rather than collegiate.

#### 2. Todd Snyder

- Best for: Contemporary American sportswear, knit polo sweaters, and tailored blazers. - Why it fits: It hits the sweet spot of "quiet luxury" and smart-casual styling, offering elevated fabrics (like merino wool and linen) with a modern NYC edge.

#### 3. Everlane

- Best for: Transparently priced wardrobe staples, organic cotton tees, and performance chinos. - Why it fits: Great for clean, minimalist office-casual or weekend wear. Their 4-way stretch performance trousers keep a sharp silhouette while feeling like athletic wear.

#### 4. Bonobos

- Best for: Chinos, well-tailored dress trousers, casual button-downs, and smart suits. - Why it fits: Famous for offering extensive fit options (straight, slim, tailored), taking the guesswork out of finding pants that actually fit a man in his 30s.

#### 5. Abercrombie & Fitch

- Best for: Modern smart-casual button-ups, relaxed trousers, and versatile knitwear. - Why it fits: A complete rebrand turned A&F into a go-to source for clean, grown-up, trend-aware basics that no longer resemble their 2000s teen-mall era.

#### 6. Marine Layer

- Best for: Ultra-soft loungewear, hemp-cotton tees, and casual button-ups. - Why it fits: A consensus favorite for laid-back comfort. They even feature unique half-sizing options (like "Marge" for medium/large) to nail the exact fit between standard sizes.

#### 7. Brooks Brothers

- Best for: Classic Oxford cloth button-downs and traditional business/boardroom tailoring. - Why it fits: The gold standard for heritage American workwear if your 30s require a more formal office or traditional sharp look.

---

To help narrow down the best options for your closet, tell me:

- What is your primary dress code (e.g., remote, strict office, casual dad-style)? - What specific pieces are you looking to upgrade first (e.g., jeans, jackets, shirts)?

ChatGPT

The question asked

Best men's overshirts USA

From the recorded answer

Marine Layer]( …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for the best men's overshirts available in the USA in 2026, I'd focus on brands that combine good fabric, quality construction, flattering fits and versatility.

Here are my top recommendations, from affordable everyday options to premium menswear.

## Best men's overshirts in the USA

!Men's Jackets & Coats - Bombers, Chore Coats & Moto | Buck Mason

1\. Buck Mason

(Best overall)

- Approx. \$150-250 - Excellent everyday American style - Great for casual and smart-casual outfits

Look for: Felted Field Shirt.

Shop Buck Mason

---

!Filson CPO Wool Jac Shirt 24oz Heavy Wool Overshirt Forest Green XS Workwear | eBay

2\. Filson

(Best rugged quality)

- Approx. \$200-350 - Heavy wool and durable fabrics - Excellent for autumn and winter

Shop Filson

---

!USN Overshirt ~ Stonewashed Indigo Canvas - 3sixteen

3\. 3sixteen

(Best premium workwear)

- Approx. \$200-250 - Japanese fabrics - Excellent heritage-inspired design

Shop 3sixteen

---

!SURCHEMISE RÉVERSIBLE EN LAINE - NOIR | COS CA

4\. COS

(Best minimalist style)

- Approx. \$100-250 - Clean Scandinavian-inspired aesthetics - Great neutral colours and silhouettes

Shop COS

---

![Patrick Canvas Jacket - Marine Layer](

5\. Marine Layer

- Approx. \$150-170 - Comfortable cotton canvas - Relaxed, understated everyday look

Shop Marine Layer

---

!UNIQLO Corduroy Overshirt (Pocket) | King's Cross

6\. Uniqlo

(Best affordable)

- Approx. \$40-100 - Simple, versatile designs - Good entry point for overshirts

Shop Uniqlo

---

!Shop Men's Plaid Board Shirt: Stylish Comfort

7\. Pendleton

- Approx. \$150-200 - Classic wool flannel - Excellent traditional American style

Shop Pendleton

Prices are approximate US shopping ranges, not guaranteed live prices. Recommendations informed by current 2026 fashion coverage and available listings. www.gq.comwww.fashionbeans.comwww.discobrands.co

## My favourite actual products to consider

Filson Field Jac-Shirt

## \$229.00

Getz's Inc.

Durable heritage-inspired layer.

View product

---

3sixteen USN Overshirt

## \$245.00

3sixteen

Japanese indigo canvas and military-inspired styling.

View product

---

MUJI Broadcloth Overshirt

## \$49.90

MUJI USA

Affordable, understated and versatile.

View product

---

Tailored Athlete Lightweight Overshirt

## \$100.00

TAILORED ATHLETE - USA

Athletic fit, particularly for broader shoulders.

View product

## Let me narrow it down

I can find you much better options if I know your preferred style.

1\. What's your budget per overshirt?

---

2\. What style do you prefer?

---

3\. Preferred fit?

---

4\. When will you wear it?

[Find my best overshirts]

Perplexity

The question asked

Best men's casual button down shirts USA

From the recorded answer

| Best designer selection | Bloomingdale's casual button-downs | About $120+ | Broad selection from brands such as Theory, Marine Layer, Peter Millar, Ralph Lauren, and AllSaints. | …
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Here are strong men's casual button-down shirt picks in the USA, organized by use and budget:

| Best for | Recommended option | Typical price | Why choose it | |---|---|---:|---| | Best everyday value | Goodfellow & Co. Oxford, Target | $15-$35 | Affordable, versatile, and available in multiple colors and fits; the performance version has a 4.5/5 rating from over 1,000 reviews. | | Best classic Oxford | Tommy Hilfiger Oxford | Varies | Breathable cotton, structured shape, and slim, regular, and relaxed fits; works with jeans, chinos, or a blazer. | | Best premium casual shirt | Johnnie-O Everyday Performance Button-Down | About $138 | Polished styling, comfortable performance fabric, and patterns suitable for weekends or casual offices. | | Best linen option | Johnnie-O Linen Blend Button-Down | About $178 | Lightweight and relaxed for warm weather, vacations, and summer evenings. | | Best budget flannel/chambray | Marshalls seasonal shirts | About $20-$35 | Good low-cost selection of flannel, chambray, corduroy, Oxford, and wrinkle-resistant styles. | | Best designer selection | Bloomingdale's casual button-downs | About $120+ | Broad selection from brands such as Theory, Marine Layer, Peter Millar, Ralph Lauren, and AllSaints. | | Best inexpensive variety | Bealls button-down shirts | About $13-$20 | Useful for affordable gingham, flannel, performance, stretch, and casual solid shirts. |

## Best styles to buy

- Oxford cloth: The most versatile choice; select white, light blue, or pale gray. - Linen or linen blend: Best for hot weather; expect some wrinkling. - Chambray: Casual denim-like texture that pairs well with chinos and shorts. - Flannel: Best for fall and winter layering. - Performance stretch: Ideal for travel, commuting, or warm climates. - Camp collar short sleeve: Best for relaxed summer outfits and vacations.

For the best all-purpose wardrobe, start with a light-blue Oxford, a white Oxford, a washed chambray shirt, and a linen-blend short-sleeve shirt. Choose a regular or relaxed fit for casual wear, and look for shirts that end around mid-fly when worn untucked.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Marine Layer

Menswear

16 October 2026 – 1 November 2026 (scans 1–4)

1.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

19

Answers naming the brand

1798

Answers collected

1.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Marine Layer ranks #32 among 38 tracked brands for Menswear · United States (16 October 2026 – 1 November 2026). Its visibility is 1.1%. It was named in 19 of 1,798 AI answers across 9 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.1% AI visibility for Marine Layer in Menswear · United States, measured over 16 October 2026 – 1 November 2026. It ranks #32 among 38 tracked brands.

How often does AI mention this brand?

Marine Layer was named in 19 of 1,798 collected AI answers, across 9 of 150 tracked questions, for Menswear · United States (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Marine Layer by all 1,798 answers in the published Menswear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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