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L&M Home

L&M Home

AI visibility and ranking for Homewares & Bedding: Australia

Homewares & Bedding [AU]
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Melbourne label producing hand-block-printed linen, bed linen, and homewares with an emphasis on craftsmanship.

L&M Home
appears in
0.5
% of measured AI answers in this industry and market.

Found score

Track L&M Home’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.2

November 8, 2026

Overall visibility

0.5

25 October – 8 November 2026 (scan 3 of 4)

Industry rank

30

Within this industry and market

Published scan history

Across 15 recorded scans from 16 August 2026 to 8 November 2026, L&M Home's single-scan score moved from 0.0% to 0.2%, up 0.2 percentage points. Latest recorded scan 0.2% on 8 November 2026; combined-window score 0.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.5% over 25 October – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20260.0%
19 August 20260.0%
22 August 20260.4%
25 August 20260.2%
30 August 20260.2%
6 September 20260.4%
13 September 20260.0%
20 September 20260.2%
27 September 20260.4%
4 October 20260.7%
11 October 20261.6%
18 October 20261.3%
25 October 20260.9%
1 November 20260.4%
8 November 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.9%

Perplexity Logo

Perplexity

0.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.2%

25 October – 8 November 2026 (scan 3 of 4)

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ChatGPT names L&M Home most often.

It appears in 0.9% of collected ChatGPT answers and 0.2% of Google AI Overviews answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 5 of 150 questions.

L&M Home appears in at least one collected answer to 3.3% of the tracked questions. That is question coverage; the 0.5% visibility score measures its share of individual answers.

Across 15 published scans, visibility ranged from 0.0% to 1.6%. The latest scan was 0.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 8 November 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian homewares stocked internationally Australia
  • Best cushions Australia
  • Best homewares gift Australia
  • Best table linen Australia
  • Best throw blanket for the couch Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian bedding brands are actually good (Sheridan, Abode Living, Cultiver)
  • Best boutique bedding brands Australia (Bed Threads, Cultiver, Sheet Society)
  • Best Australian owned homewares brands (Sage & Clare, Kip & Co, Cultiver)
  • Best Australian bedding brands (Sheridan, Cultiver, Sheet Society)
  • Best Australian sheet brands (Cultiver, Bed Threads, Sheet Society)
  • What bedding brands do Australians actually buy (Sheridan, Canningvale, Sleeping Duck)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best cushions Australia

From the recorded answer

Top Designer Labels: Frequently recommended interior design brand favourites include L&M Home, Walter G, and Eadie Lifestyle.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

The best cushions in Australia span popular local brands, designer labels, and specific top-rated cushion picks for sofas, beds, and outdoor areas.

### Top Cushion Brands & Retailers in Australia

- Adairs: Known for a massive range of styles, including the popular Adairs Indra Linen Cushion ($89.99 AUD) and extensive microfibre-fill and feather-fill options. - Temple & Webster: Great for budget-friendly and textured statement pieces like the Temple & Webster Fringed Vintage Wash Rectangular Linen Cushion ($74.95 AUD). - Freedom: Offers stylish floor and lounge cushions such as the Freedom Abigail Floor Cushion ($90 AUD). - Eadie Lifestyle: Renowned for luxury relaxed linen pieces like the Luca Linen Cushion collection. - Weave Home: Famous for high-end designer cushions crafted with clear attention to texture, wool, and proportion. - West Elm: Features modern pattern-rich and outdoor-ready options on the West Elm Australia cushions and throws page. - Top Designer Labels: Frequently recommended interior design brand favourites include L&M Home, Walter G, and Eadie Lifestyle.

### Standout Cushion Picks

- Best Sofa / Couch Cushion: Temple & Webster Fringed Vintage Wash Rectangular Linen Cushion ($74.95 AUD) for tactile, lived-in style. - Best Linen Cushion: Adairs Indra Natural Linen Cushion ($89.99 AUD). - Best Floor Cushion: Freedom Abigail Floor Cushion ($90 AUD) or the IKEA GREJSIMOJS Floor Cushion Set ($149 AUD). - Best Outdoor Cushion: Bunnings Warehouse Kas Australia Rowan Outdoor Cushion ($31.85 AUD).

To help narrow down the best choice, tell me:

- What room or furniture are you styling (sofa, bed, or outdoor bench)? - What is your preferred fabric or material (linen, velvet, wool, or outdoor canvas)? - What color palette or design style are you matching?

ChatGPT

The question asked

Best throw blanket for the couch Australia

From the recorded answer

4\. L&M Home Camille Australian Wool Throw* …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

For a couch in an Australian home, I'd look for something that's super soft, generously sized, washes well and looks beautiful draped over the sofa\.

I've found some lovely options across different budgets, from affordable everyday throws to more luxurious Australian wool and designer styles.

## My top throw blanket picks in Australia

!Australian House & Garden Norwood Throw in Moonbeam | MYER

(Best overall style)

1\. Australian House & Garden Norwood Throw in Moonbeam Beige Th…

# \$199.95

Myer · 4.7/5 (130 reviews)

Beautiful neutral styling, with a generous 130 × 180 cm size. Great for a sofa.

Shop at Myer

---

!Newport White Chunky Knit Throw | Adairs

2\. Adairs Newport Chunky Knit

# \$149.99

Adairs · 4.9/5 (53 reviews)

A lovely chunky textured look. Best if you want your throw to double as a styling feature.

Shop at Adairs

---

!Supersize Family Snuggle Throw Blanket by Dunelm | ufurnish.com

(Cosy pick)

3\. Bambury Ultraplush Blanket

# \$109.95

THE ICONIC · 4.7/5 (212 reviews)

A plush option if softness and warmth are your priorities.

Shop at THE ICONIC

---

!Buy Luxury Australian Wool Throws Online - Camille

4\. L&M Home Camille Australian Wool Throw

# \$249.00

L&M Home · 5/5 (11 reviews)

A premium Australian wool option. A good choice for natural fibres and warmth.

Shop at L&M Home

---

!Cdiscount

(Best budget styling)

5\. Millen Chunky Knit Throw - Stone - Bed Bath N' Table

# \$49.95

Bed Bath N' Table

An affordable textured option for adding warmth and softness to the look of your lounge.

Shop at Bed Bath N' Table

---

!Koc z wełny merino terra | home&you

6\. Cashmere Wool Throw

# \$389.00

Saarde

A luxury option if you love beautiful natural fibres and an elevated, sophisticated look.

Shop at Saarde

## What I'd look for

| Your priority | Best material | |--------|--------| | Everyday couch use | Cotton | | Maximum softness | Plush fleece | | Winter warmth | Wool or sherpa | | Elegant styling | Chunky knit | | Year-round use | Cotton or linen |

For a three-seater sofa, I'd aim for approximately 130 × 180 cm or larger. www.templeandwebster.com.auwww.shopica.com.au

## Let me narrow it down

I can find something much closer to the look you're after.

1\. What's your budget?

Under \$100

\$100-\$200

\$200-\$350

\$350+ for something special

---

2\. What look do you love?

Luxury, textured and expensive-looking

Chunky knit

Soft fluffy faux fur

Relaxed natural linen or cotton

Classic timeless wool

---

3\. What's most important?

Extremely soft and cosy

Looks beautiful on the couch

Warmth in winter

Easy to wash and durable

---

4\. Preferred colour?

Cream / oatmeal / beige

White / ivory

Taupe / chocolate / caramel

Grey / charcoal

Sage / olive / earthy tones

Open to anything

[Find my perfect throw blanket]

Perplexity

The question asked

Best Australian homewares stocked internationally Australia

From the recorded answer

L&M Home - Contemporary furniture, lighting and decorative accessories with a polished Australian coastal aesthetic.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best Australian homewares brands with an international following or overseas stockists include:

- Dinosaur Designs - Handmade resin bowls, vases, plates and serving pieces with distinctive organic forms; one of Australia's most recognisable design exports. - Mud Australia - Minimal, hand-finished porcelain tableware, lighting and kitchenware made in Sydney. - Maison Balzac - Elegant hand-blown glassware, candles and table accessories; its products are stocked by boutiques internationally. - Sheridan - Premium Australian bedding, towels and linens, with international brand recognition. - Cultiver - High-quality European flax-linen bedding, table linen and home textiles; a strong choice for understated luxury. - Bemboka - Australian-made wool and cotton throws known for colour, texture and craftsmanship. - Bonnie and Neil - Colourful cushions, textiles, rugs and decorative pieces inspired by Australian design; stocked alongside international designer brands. - Walter G - Hand-block-printed textiles and cushions, with designs influenced by traditional Indian textile techniques. - L&M Home - Contemporary furniture, lighting and decorative accessories with a polished Australian coastal aesthetic. - Country Road - Accessible, refined homewares, bedding, kitchenware and décor; recognised as an iconic Australian brand. - Aura Home - Relaxed, natural-texture bedding, throws, cushions and décor with a distinctly Australian look. - Designstuff - Australian-founded design retailer and own-label brand offering Scandinavian- and Japanese-influenced homewares.

Best overall shortlist: Dinosaur Designs for statement pieces, Mud Australia for everyday tableware, Maison Balzac for entertaining, Cultiver for linen, Sheridan for bedding, and Bemboka for Australian-made textiles. Availability varies by country, so check each brand's international shipping or authorised-stockist information before ordering.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

L&M Home

Homewares & Bedding

25 October – 8 November 2026 (scan 3 of 4)

0.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

7

Answers naming the brand

1350

Answers collected

0.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, L&M Home ranks #30 among 39 tracked brands for Homewares & Bedding · Australia (25 October – 8 November 2026). Its visibility is 0.5%. It was named in 7 of 1,350 AI answers across 5 of 150 tracked questions, averaging position 3.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.5% AI visibility for L&M Home in Homewares & Bedding · Australia, measured over 25 October – 8 November 2026. It ranks #30 among 39 tracked brands.

How often does AI mention this brand?

L&M Home was named in 7 of 1,350 collected AI answers, across 5 of 150 tracked questions, for Homewares & Bedding · Australia (25 October – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming L&M Home by all 1,350 answers in the published Homewares & Bedding · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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