Get your industry’s AI rankings every Monday. Track it →
Found
/
The List
/
Menswear
/

Ksubi

Ksubi

AI visibility and ranking for Menswear: Australia

Menswear [AU]
Visit website ↗

Sydney denim label founded on the Northern Beaches, known for its jeans and box-cross logo.

Ksubi
appears in
5.1
% of measured AI answers in this industry and market.

Found score

Track Ksubi’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 16, 2026

Updated

October 17, 2026

Latest scan visibility

5.1

October 16, 2026

Overall visibility

5.1

16 October 2026 (scan 1)

Industry rank

17

Within this industry and market

Published scan history

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.1% over 16 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20265.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.7%

Perplexity Logo

Perplexity

10.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.7%

16 October 2026 (scan 1)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Perplexity names Ksubi most often.

It appears in 10.0% of collected Perplexity answers and 2.7% of Google AI Overviews answers: a difference of 7.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 17 of 150 questions.

Ksubi appears in at least one collected answer to 11.3% of the tracked questions. That is question coverage; the 5.1% visibility score measures its share of individual answers.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 (scan 1)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian made men's clothing
  • Best Australian menswear brands
  • Best designer menswear labels Australia
  • Best heavyweight t-shirts for men Australia
  • Best independent menswear labels Australia
  • Best men's clothing brands for a capsule wardrobe Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best men's clothing brands for men in their 30s Australia (R.M.Williams, M.J. Bale, Academy Brand)
  • Best mid-range men's clothing brands Australia (Academy Brand, Assembly Label, R.M.Williams)
  • Best classic men's clothing brands Australia (R.M.Williams, M.J. Bale, P. Johnson)
  • Best men's smart casual clothing brands Australia (M.J. Bale, Politix, Academy Brand)
  • Best men's clothing brands for men over 40 Australia (Rodd & Gunn, M.J. Bale, Country Road)
  • Best men's clothing brands for men over 50 Australia (R.M.Williams, Country Road, M.J. Bale)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which Australian men's clothing labels are actually good

From the recorded answer

Ksubi: A globally recognized Australian label famous for edgy street-style fashion, distinct washes, and signature denim.
Read recorded answer

Recorded answer text · Google AI Overviews · 16 October 2026

Several Australian men's clothing labels stand out for their quality, craftsmanship, and distinct style across different categories:

### Tailoring, Smart Casual & Everyday Style

- P. Johnson: Known for Italian-inspired, relaxed, and refined custom and ready-to-wear suiting, jackets, trousers, and work shirts. - Christian Kimber: A Melbourne-based label focusing on elevated, contemporary smart-casual wear, footwear, and smart design details. - R.M.Williams: An iconic Australian heritage brand famous for handcrafted leather boots, quality moleskins, durable jeans, and classic outback-to-city apparel. - Jac+Jack: A minimalist brand recognized for effortless, comfortable, and high-quality contemporary knitwear and casual staples.

### Contemporary, Streetwear & Denim

- Ksubi: A globally recognized Australian label famous for edgy street-style fashion, distinct washes, and signature denim. - Industrie: A staple for accessible, modern, casual everyday clothing and well-regarded denim collections. - Song for the Mute: An avant-garde luxury menswear label from Sydney known for textile experimentation, unique proportions, and high-end design. - Earls Collection: A contemporary streetwear and lifestyle label blending clean graphics with relaxed tailoring and elevated basics.

### Quality & Slow Fashion / Independent

- Bassike: Based in Sydney, known for organic cotton jerseys, relaxed luxury tailoring, and a strong commitment to sustainable, local production. - Charlton: A lifestyle label focused on limited seasonal collections, timeless design, and long-term durability instead of fast fashion. - Handsome: Operating since 2010 with limited monthly capsule releases, focusing on functional, well-cut jackets and pants.

If you tell me what specific style or occasion you are shopping for (e.g., smart-casual workwear, denim/streetwear, or everyday basics), I can narrow down the best label and where to find them.

ChatGPT

The question asked

Best designer menswear labels Australia

From the recorded answer

Ksubi - statement denim, distressed finishes and rebellious streetwear.
Read recorded answer

Recorded answer text · ChatGPT · 16 October 2026

If you're looking for the best Australian designer menswear labels, I'd start with brands that have a distinctive design identity, excellent fabrics and cuts, and something more interesting to offer than standard premium basics. Australia's strongest labels span relaxed luxury, experimental fashion, contemporary tailoring and understated everyday wear. Recent 2026 fashion roundups highlight names such as Song for the Mute, P. Johnson, Christian Kimber and Lè Baus. www.forbes.com.auwww.broadsheet.com.aumanofmany.com

## The Australian designer menswear shortlist

!Song for the Mute. A long-form story.

1\. Song for the Mute

(Best for avant-garde)

Artful, textural and deliberately unconventional. Expect distressed knitwear, elongated silhouettes, unusual fabrics and expressive tailoring. One of the strongest choices for fashion-forward dressing.

Price: \$\$\$-\$\$\$\$ · Sydney-founded

Shop the collection

---

!2024 May Mens | Lookbook

2\. P. Johnson

(Best for tailoring)

Soft-shouldered suits, relaxed trousers and sophisticated separates with an Italian-inspired sensibility and an Australian ease. Excellent for a wardrobe that feels luxurious without being overly formal.

Price: \$\$\$-\$\$\$\$ · Sydney-founded

Shop the collection

---

![Coogee Terry Polo - Marine - CHRISTIAN KIMBER](

3\. Christian Kimber

Best for understated luxury

Refined jackets, knitwear, footwear and casual tailoring in muted colours and wearable fabrics. A good choice if you appreciate quality and subtle design over conspicuous branding.

Price: \$\$\$-\$\$\$\$ · Melbourne-based

Shop the collection

---

!COMMAS | Artisanal Men's Resortwear & Swimwear Australia

4\. Commas

Best for refined resortwear

Relaxed luxury built around fluid linen, elegant shirting, knitwear and sophisticated holiday dressing. Ideal for warm weather, dinners and a polished coastal wardrobe.

Price: \$\$\$-\$\$\$\$ · Sydney-founded

Shop the collection

---

!Men's Clothing | Bassike - BASSIKE

5\. Bassike

Best for elevated everyday wear

Minimalist essentials, relaxed trousers, premium cotton jersey and understated utility-inspired pieces. Particularly good for building a versatile wardrobe with consistent silhouettes.

Price: \$\$-\$\$\$\$ · Australian-founded

Shop the collection

---

!LÈ BAUS

6\. Lè Baus

Best for contemporary street tailoring

Boxy jackets, considered casualwear, caps and relaxed proportions that mix streetwear with sartorial references. A good option for distinctive everyday outfits without designer-house prices.

Price: \$\$-\$\$\$ · Sydney

Explore the label

---

!About | Shifumi

7\. Shifumi

Best for architectural minimalism

Restrained colours, clean lines, generous proportions and Japanese fabrics. Particularly appealing if you like quiet, conceptual fashion rather than obvious logos.

Price: \$\$\$ · Australian label

Explore the label

---

!Perks and Mini Multicolor Oversized Red Planet Hockey T-Shirt Perks and Mini

8\. P.A.M. (Perks and Mini)

Best for creative streetwear

Art-driven graphics, experimental prints, playful colours and subculture influences. Choose it for personality and cultural edge rather than classic luxury.

Price: \$\$-\$\$\$ · Melbourne-founded

Shop the collection

The standout names and style distinctions above are consistent with recent Australian menswear coverage from Broadsheet and Forbes Australia\. www.forbes.com.auwww.broadsheet.com.aumanofmany.com

## More labels worth knowing

- Mawson Óssa - considered tailoring and refined contemporary menswear. - Ksubi - statement denim, distressed finishes and rebellious streetwear. - Venroy - elevated casualwear, relaxed shirting and summer dressing. - Lemaire - not Australian, but worth considering if you like sculptural, understated designer fashion. - Mutimer - modern, pared-back pieces with a directional edge.

## My top picks by aesthetic

| If you want… | Start with | |--------|--------| | High-fashion, directional pieces | Song for the Mute | | Quiet luxury and great tailoring | P. Johnson | | Premium everyday sophistication | Christian Kimber | | Luxury holiday dressing | Commas | | Minimalist wardrobe essentials | Bassike | | Streetwear with a designer edge | P.A.M. or Ksubi |

For a broader industry overview, see Broadsheet's Australian menswear guide and Forbes Australia's designer menswear picks\.

I can narrow this down further to [the most high-end, niche labels](f) or [the best labels to shop in Sydney](f)\.

Perplexity

The question asked

Best Australian menswear brands

From the recorded answer

Ksubi - distressed denim and bold contemporary streetwear.
Read recorded answer

Recorded answer text · Perplexity · 16 October 2026

Australia has excellent menswear across tailoring, elevated basics, workwear, streetwear, and outdoor clothing. A strong shortlist is:

- R.M.Williams - iconic leather boots, belts, and rugged Australian workwear. - M.J. Bale - tailored suits, shirts, knitwear, and polished smart-casual clothing. - Jac + Jack - understated, minimalist essentials such as polos, shirts, knitwear, and tanks. - Bassike - premium, relaxed basics with a strong focus on organic and sustainable fabrics. - Academy Brand - accessible casualwear, especially T-shirts, overshirts, chinos, and jackets. - A.P.C. Australia? - not Australian, so skip if you want locally founded labels. - Ksubi - distressed denim and bold contemporary streetwear. - Nudie? - Swedish, not Australian; for Australian denim, consider Neuw Denim. - Neuw Denim - modern denim with distinctive cuts and washes. - Birkenstock? - German, not Australian; for Australian footwear, consider Mongrel Boots or Blundstone. - Blundstone - durable Tasmanian Chelsea boots and everyday footwear. - Birkenstock? - not Australian; RM Williams is the stronger local heritage option. - Barney Cools - relaxed, colourful streetwear and resort-inspired casual clothing. - Butter Goods - Perth-born skatewear with graphic and utilitarian influences. - Lè Baus - affordable, relaxed casualwear with a deliberately irreverent aesthetic. - Venroy - refined resortwear, linen, shirts, and relaxed trousers. - Calibre - sharp contemporary tailoring and occasionwear. - Industrie - accessible modern staples, including shirts, trousers, and outerwear. - P. Johnson - high-end made-to-measure tailoring with a relaxed Australian sensibility. - Christian Kimber - premium footwear, travel accessories, and refined menswear.

### Best by category

| Category | Best choices | |---|---| | Tailoring | P. Johnson, M.J. Bale, Calibre | | Everyday basics | Bassike, Jac + Jack, Academy Brand | | Denim | Neuw Denim, Ksubi | | Boots | R.M.Williams, Blundstone | | Resortwear | Venroy | | Streetwear | Ksubi, Butter Goods, Barney Cools | | Best value | Academy Brand, Industrie, Lè Baus | | Heritage Australian style | R.M.Williams, M.J. Bale |

For one versatile wardrobe, start with R.M.Williams, M.J. Bale, Bassike, Academy Brand, Neuw Denim, and Venroy.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Ksubi

Menswear

16 October 2026 (scan 1)

5.1

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

23

Answers naming the brand

450

Answers collected

5.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Ksubi ranks #17 among 33 tracked brands for Menswear · Australia (16 October 2026). Its visibility is 5.1%. It was named in 23 of 450 AI answers across 17 of 150 tracked questions, averaging position 4.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.1% AI visibility for Ksubi in Menswear · Australia, measured over 16 October 2026. It ranks #17 among 33 tracked brands.

How often does AI mention this brand?

Ksubi was named in 23 of 450 collected AI answers, across 17 of 150 tracked questions, for Menswear · Australia (16 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Ksubi by all 450 answers in the published Menswear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.