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Indochino

Indochino

AI visibility and ranking for Menswear: United States

Menswear [US]
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Vancouver-headquartered menswear brand founded by Kyle Vucko and Heikal Gani, selling made-to-measure suits.

Indochino
appears in
1.6
% of measured AI answers in this industry and market.

Found score

Track Indochino’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 16, 2026

Updated

October 17, 2026

Latest scan visibility

1.6

October 16, 2026

Overall visibility

1.6

16 October 2026 (scan 1)

Industry rank

26

Within this industry and market

Published scan history

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.6% over 16 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.0%

Perplexity Logo

Perplexity

2.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.7%

16 October 2026 (scan 1)

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ChatGPT names Indochino most often.

It appears in 2.0% of collected ChatGPT answers and 0.7% of Google AI Overviews answers: a difference of 1.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 5 of 150 questions.

Indochino appears in at least one collected answer to 3.3% of the tracked questions. That is question coverage; the 1.6% visibility score measures its share of individual answers.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 (scan 1)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best made to measure suits USA
  • Best men's linen suits USA
  • Best men's suit brands USA
  • Best men's suits for broad shoulders USA
  • Best online made to measure suits USA

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best men's clothing brands for men in their 30s USA (Bonobos, Buck Mason, J.Crew)
  • Best men's clothing brands for men in their 20s USA (Uniqlo, Abercrombie & Fitch, Levi's)
  • Best men's clothing brands for men over 40 USA (J.Crew, Bonobos, Buck Mason)
  • Best men's smart casual clothing brands USA (J.Crew, Banana Republic, Abercrombie & Fitch)
  • Best online men's clothing stores USA (J.Crew, Huckberry, Everlane)
  • Best US menswear labels that ship internationally (Ralph Lauren, Todd Snyder, J.Crew)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best online made to measure suits USA

From the recorded answer

Indochino …
Read recorded answer

Recorded answer text · Google AI Overviews · 16 October 2026

The best online made-to-measure (MTM) suit brands in the USA balance price, fabric quality, and sizing ease:

### Top Online Made-to-Measure Suit Brands

- Indochino - Best For: Value and accessibility - Pricing: Frequently starts under $300 to $400+ depending on sales. - The Process: Order online using self-submitted measurements or visit one of their numerous U.S. showrooms for professional measurements. Offers hundreds of fabrics and deep customization for lapels, linings, and buttons. - Black Lapel - Best For: Mid-to-high-tier custom detail and precision fit - Pricing: Generally $1,000+. - The Process: Online-focused with detailed video guides for self-measurement. Known for high-end customization (lapel style, button stance, vents, and cuffs) and local tailoring credits if minor adjustments are needed. - Oliver Wicks - Best For: European-tailored construction and luxury mills - Pricing: $799 to $1,100. - The Process: Fully canvassed construction using fabrics from prestigious Italian and English mills like Vitale Barberis Canonico and Loro Piana. You submit your measurements digitally following their strict profile guidelines. - Alton Lane - Best For: Fast turnaround and performance fabrics - Pricing: Around $499. - The Process: Input height, weight, body shape, and fit preference online, with delivery in about two weeks. - Hockerty - Best For: Algorithmic sizing and budget flexibility - Pricing: $349 to $674. - The Process: 100% online with a 3D configurator and an algorithm-based sizing option if you do not have physical measurements on hand.

To help narrow down the best option for you, let me know:

- What is your budget? - What is the occasion (e.g., wedding, everyday workwear)? - Are you comfortable measuring yourself at home, or would you prefer a brand with physical showrooms?

ChatGPT

The question asked

Best made to measure suits USA

From the recorded answer

For a more affordable option, consider Indochino or Hockerty.
Read recorded answer

Recorded answer text · ChatGPT · 16 October 2026

# Best made-to-measure suits in the USA

If you want a suit cut to your measurements rather than simply buying a standard size, I'd start with Suitsupply, Proper Cloth, and Black Lapel\. They offer different balances of fit, fabric quality, customization, and price. For a more affordable option, consider Indochino or Hockerty. groomatlas.comsuitednoir.comwww.nathantailors.com

## My top picks

!Navy Tailored Fit Havana Suit in Pure S130's Wool | Suits

## 1\. Suitsupply

(Best overall for in-person fitting)

Custom Made · Roughly \$650-\$1,000+

A strong choice if you want premium-looking wool, structured tailoring, and the opportunity to try garments on in person. Its Custom Made service is particularly appealing if you have a store nearby. groomatlas.comwww.theinspectaspect.com

Shop Suitsupply

---

!VBC Navy 21 Micron Wool Herringbone Reade Suit - Custom Fit Tailored Clothing

## 2\. Proper Cloth

(Best online customization)

Approximately \$645+ for a suit

Best for someone who wants to customize more details and order online, with a broad selection of fabrics and fit recommendations. Particularly worth considering for regular business wear. groomatlas.comsuitednoir.comwww.nathantailors.comwww.nathantailors.com

Shop Proper Cloth

---

!Dark Grey Tailored Fit Havana Suit in Pure S150's Wool | SUITSUPPLY

## 3\. Black Lapel

Approximately \$499-\$800

A good option for a classic, understated business suit ordered online. Consider it if you want a traditional look without the expense of a luxury bespoke tailor. Check current fit-adjustment and remake terms before ordering. groomatlas.comsuitednoir.comwww.nathantailors.com

Shop Black Lapel

---

!Custom Suits Made For You - Hemsworth Navy Suit | INDOCHINO

## 4\. Indochino

Approximately \$450-\$950, depending on promotions and fabric

Worth considering if you want lots of styling choices and the option of an in-person measurement appointment. Allow time for possible alterations or a remake, and read the made-to-measure return policy carefully. groomatlas.comsuitednoir.comwww.nathantailors.comwww.nathantailors.com

Shop Indochino

---

!Costume bleu marine

## 5\. Hockerty

Approximately \$300-\$600+

A budget-conscious online option with extensive design customization. Best if price and personalization matter more than having a tailor fit you in person. Make sure you understand the measurement and alteration process before placing your first order. groomatlas.comsuitednoir.comwww.nathantailors.comwww.nathantailors.com

Shop Hockerty

## Which one should you choose?

| Your priority | My pick | |--------|--------| | Best overall fitting experience | Suitsupply Custom Made | | Maximum online customization | Proper Cloth | | Classic business suits | Black Lapel | | In-person measurement options | Indochino | | Lowest starting budget | Hockerty |

Prices are approximate research figures for 2026, not guaranteed checkout prices. Budget extra for alterations, and compare the fabric and jacket construction rather than relying on price alone. groomatlas.comwww.nathantailors.comwww.nathantailors.com

One important distinction\: made-to-measure means adjusting a pattern to your measurements; bespoke generally involves creating a more individualized pattern. If you mean a suit that is actually manufactured in the USA, rather than merely sold to US customers, that is a separate requirement.

I can narrow this down further: [Best suits under $500](f) or [Best premium suits under $1,500](f)\.

Perplexity

The question asked

Best men's suit brands USA

From the recorded answer

| Indochino | Made-to-measure customization | $500-$1,000 | …
Read recorded answer

Recorded answer text · Perplexity · 16 October 2026

The best men's suit brands in the U.S. depend on budget, fit, and whether you want off-the-rack or made-to-measure. These are strong choices for 2026:

| Brand | Best for | Typical price | |---|---|---:| | Suitsupply | Modern styling, broad selection, and alterations | $500-$1,000 | | Spier & Mackay | Best value for quality fabrics and construction | Around $500-$800 | | J.Crew | Versatile American style and frequent sales | $400-$800 | | Brooks Brothers | Traditional, conservative business suits | $500-$1,200 | | Charles Tyrwhitt | Affordable slim-fit and stretch suits | $300-$600 | | Indochino | Made-to-measure customization | $500-$1,000 | | Bonobos | Convenient online ordering and athletic-friendly cuts | $500-$900 | | Sid Mashburn | Distinctive Southern-American tailoring and premium service | $1,000-$2,000 | | Ralph Lauren Purple Label | Luxury American tailoring | $2,000+ | | Tom Ford, Brioni, Zegna | High-end luxury and exceptional materials | $3,000+ |

Best overall for most buyers: Suitsupply-a strong combination of styling, fabric options, availability, and in-store tailoring. Best value: Spier & Mackay, which is frequently praised for delivering unusually strong quality around the $500 range. Best traditional choice: Brooks Brothers, a longstanding American menswear brand. Best budget choice: Charles Tyrwhitt or J.Crew, especially when discounted. Best custom option: Indochino, though the final result depends heavily on accurate measurements and a skilled alterations appointment.

A good suit should fit the shoulders first; sleeves, trouser length, and waist can usually be altered. For a first suit, choose a navy or charcoal worsted-wool two-button suit with a relatively conservative cut.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Indochino

Menswear

16 October 2026 (scan 1)

1.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

7

Answers naming the brand

450

Answers collected

1.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Indochino ranks #26 among 38 tracked brands for Menswear · United States (16 October 2026). Its visibility is 1.6%. It was named in 7 of 450 AI answers across 5 of 150 tracked questions, averaging position 2.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.6% AI visibility for Indochino in Menswear · United States, measured over 16 October 2026. It ranks #26 among 38 tracked brands.

How often does AI mention this brand?

Indochino was named in 7 of 450 collected AI answers, across 5 of 150 tracked questions, for Menswear · United States (16 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Indochino by all 450 answers in the published Menswear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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