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Indochino

Indochino

AI visibility and ranking for Menswear: United States

Menswear [US]
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Vancouver-headquartered menswear brand founded by Kyle Vucko and Heikal Gani, selling made-to-measure suits.

Indochino
appears in
2.7
% of measured AI answers in this industry and market.

Found score

Track Indochino’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

4.0

November 1, 2026

Overall visibility

2.7

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

23

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Indochino's single-scan score moved from 1.6% to 4.0%, up 2.4 percentage points. Latest recorded scan 4.0% on 1 November 2026; combined-window score 2.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.7% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20261.6%
18 October 20262.2%
25 October 20263.1%
1 November 20264.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.8%

Perplexity Logo

Perplexity

3.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.2%

16 October 2026 – 1 November 2026 (scans 1–4)

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Perplexity names Indochino most often.

It appears in 3.2% of collected Perplexity answers and 2.2% of Google AI Overviews answers: a difference of 1.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 13 of 150 questions.

Indochino appears in at least one collected answer to 8.7% of the tracked questions. That is question coverage; the 2.7% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 1.6% to 4.0%. The latest scan was 4.0% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best affordable men's suits USA
  • Best groomsmen outfits USA
  • Best made to measure suits USA
  • Best men's clothing brands for short men USA
  • Best men's clothing brands for tall slim men USA
  • Best men's clothing for a muscular build USA

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best men's clothing brands online USA (Bonobos, Buck Mason, J.Crew)
  • Best men's clothing brands for a capsule closet USA (Buck Mason, Uniqlo, J.Crew)
  • Best men's clothing brands for men in their 20s USA (Abercrombie & Fitch, Uniqlo, Buck Mason)
  • Best men's clothing brands for men in their 30s USA (Buck Mason, Todd Snyder, J.Crew)
  • Best men's clothing brands for men over 40 USA (Buck Mason, Bonobos, J.Crew)
  • Best men's smart casual clothing brands USA (J.Crew, Bonobos, Todd Snyder)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Where to buy good quality men's clothes online USA

From the recorded answer

Indochino (Made-to-Measure Suits): Specializes in custom-fitted online ordering for dress shirts, blazers, and suits with virtual or showroom options.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

You can find a wide range of quality men's apparel online through the Nordstrom Men's Department for designer and everyday staples, or browse luxury designer pieces on Mr Porter.

### Top Online Stores for Quality Men's Clothing

- Nordstrom (Department Store): Offers a massive selection ranging from casual wear and denim to tailored suits, backed by reliable service and easy returns. - Mr Porter (Luxury Multibrand): The premier destination for high-end designer and investment menswear, featuring detailed garment measurements and seamless returns. - Buck Mason (American Classics): Known for durable, well-fitting wardrobe essentials like heavyweight T-shirts, flexible denim, and casual jackets with a timeless aesthetic. - Huckberry (Rugged & Outdoor): Features its in-house brand Flint and Tinder (famous for waxed trucker jackets and stretch jeans) alongside rugged, adventure-ready gear. - Bonobos (Elevated Basics & Pants): Pioneer of better-fitting men's trousers, chinos, dress shirts, and smart-casual blazers. - Todd Snyder (Designer Sportswear): Combines rugged American style with sharp, fashion-forward tailoring spanning sweatshirts, knitwear, and suits. - Indochino (Made-to-Measure Suits): Specializes in custom-fitted online ordering for dress shirts, blazers, and suits with virtual or showroom options. - Rhone or Truwear (Performance & Commuter): Great choices if you want wrinkle-resistant, moisture-wicking, and athletic-stretch apparel that bridges active and office wear.

To help narrow down the best choice, tell me:

- What type of clothing are you looking for (e.g., casual basics, office wear, or a suit)? - What is your budget range per item?

ChatGPT

The question asked

Best men's suit brands USA

From the recorded answer

!Custom Suits Made For You - Hemsworth Navy Suit | INDOCHINO …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

The best men's suit brands in the USA depend on your budget, preferred fit, and whether you want classic American tailoring, modern European styling, or luxury craftsmanship.

Here are my top recommendations for 2026.

# Top 15 men's suit brands

!Navy Tailored Fit Havana Suit in Pure S110's Wool | SUITSUPPLY

1\. Suitsupply

(Best overall)

- Approx. \$400-\$1,000 - Modern European tailoring, excellent fabric choices. - Great for business, weddings and formal occasions.

Official website

---

!Canali's Autumn/Winter '22 Collection: An Inspired Lookbook | Harry Rosen

2\. Canali

- Approx. \$1,500-\$3,000 - Excellent Italian craftsmanship. - Elegant, understated luxury.

Official website

---

!Ralph Lauren Ralph Lauren Gregory Hand-Tailored Wool Serge Suit in Blue for Men | Lyst UK

3\. Ralph Lauren

- Approx. \$700-\$5,000+ - Timeless American style. - Purple Label is particularly luxurious.

Official website

---

!Regent Fit Wool Two-Button 1818 Suit

4\. Brooks Brothers

- Approx. \$600-\$1,500 - Traditional American business suits. - Excellent for professional wardrobes.

Official website

---

!ZEGNA Men's Trofeo Wool Pindot Suit | Neiman Marcus

5\. Zegna

- Approx. \$3,000-\$6,000+ - Exceptional fabrics and sophisticated construction. - One of the strongest luxury choices.

Official website

---

!TOM FORD Windsor Base Peak-Lapel Two-Piece Suit, Black | Windsor fc, Suits, Men's suits

6\. Tom Ford

- Approx. \$4,000-\$7,000+ - Sharp, powerful silhouettes. - Excellent for high-end events.

Official website

---

!Brioni | Official Website

7\. Brioni

- Approx. \$5,000-\$10,000+ - Exceptional luxury tailoring. - Sophisticated and prestigious.

Official website

---

!Ludlow Slim-fit Suit Jacket In Italian Wool For Men | J.Crew

8\. J.Crew

- Approx. \$350-\$800 - Stylish, versatile and relatively affordable. - Good everyday business suits.

Official website

---

!Custom Suits Made For You - Hemsworth Navy Suit | INDOCHINO

9\. Indochino

- Approx. \$400-\$900 - Made-to-measure customization. - Good option for personalized sizing.

Official website

---

!The Spring Suit Guide - Todd Snyder

10\. Todd Snyder

- Approx. \$700-\$1,500 - Contemporary American sophistication. - Great modern business and occasion suits.

Official website

---

!Navy Suit | SPIER & MACKAY

11\. Spier & Mackay

- Approx. \$300-\$700 - Strong quality-to-price ratio. - Excellent value for wool suits.

Official website

---

!Les vestes de costumes raffinées HUGO BOSS pour homme

12\. BOSS

- Approx. \$500-\$1,200 - Modern professional styling. - Good office and corporate suits.

Official website

---

!Suits and tuxedos for men | Giorgio Armani

13\. Giorgio Armani

- Approx. \$2,000-\$5,000+ - Refined Italian styling. - Excellent formal and executive appearance.

Official website

---

!Kiton Fall 2019 Menswear Collection | Vogue

14\. Kiton

- Approx. \$5,000-\$15,000+ - Exceptional hand-finished tailoring. - Ultra-luxury craftsmanship.

Official website

---

!Hart Schaffner Marx New York Navy Solid Classic Fit Suit | Bloomingdale's Men

15\. Hart Schaffner Marx

- Approx. \$500-\$1,000 - Traditional American tailoring. - Excellent classic business styling.

Official website

Price ranges are approximate shopping estimates, not guaranteed current prices. Brand comparisons informed by GQ, Esquire and Forbes Vetted. www.gq.comtollbit.forbes.comwww.esquire.com

## My top recommendations by category

| Category | My pick | |--------|--------| | Best overall | Suitsupply | | Best luxury | Zegna | | Best American classic | Brooks Brothers | | Best value | Spier & Mackay | | Best custom fit | Indochino | | Best designer look | Tom Ford | | Best ultra-luxury | Brioni / Kiton | | Best professional office suit | Canali |

## Let me narrow it down for you

The right suit brand depends heavily on your budget.

1\. What's your suit budget?

---

2\. What will you wear it for?

---

3\. What style do you prefer?

[Find my best suit brands]

Perplexity

The question asked

Best made to measure suits USA

From the recorded answer

| Best for beginners and accessibility | Indochino | Large showroom network, guided measurements, broad customization, and generally approachable pricing. | …
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The best made-to-measure suit in the USA depends on budget and whether you can visit a showroom, but these are the strongest options:

| Best for | Recommended brand | Why | |---|---|---| | Best overall in-person experience | Suitsupply | Strong style, showrooms across the U.S., custom fabrics and measurements, and in-store alterations. | | Best premium traditional option | Brooks Brothers | Classic American styling, about 150 suiting fabrics, more than 80 customization options, starting around $1,398. | | Best online/in-person value | Proper Cloth | Sophisticated custom-fit system, detailed measurement adjustments, and showroom support in select locations. | | Best for beginners and accessibility | Indochino | Large showroom network, guided measurements, broad customization, and generally approachable pricing. | | Best luxury consultation | Tom James | Offers made-to-measure, custom, and fully bespoke levels, with personalized consultation. | | Best high-end tailoring | J. Mueser or The Armoury | More elevated craftsmanship and customization than typical retail made-to-measure, though prices are substantially higher. | | Best budget online option | Hockerty or StudioSuits | Broad online customization and lower prices, but plan for professional alterations after delivery. |

### Best picks by budget

- Under $700: Indochino, Hockerty, or StudioSuits. - $700-$1,500: Proper Cloth or Suitsupply. - $1,400-$2,500: Brooks Brothers or premium Suitsupply fabrics. - $2,500 and above: Tom James, J. Mueser, The Armoury, or a respected local tailor.

For the safest first purchase, choose Suitsupply if you have a showroom nearby, or Proper Cloth if you prefer a more restrained, classic wardrobe. Avoid relying solely on online measurements: even good made-to-measure suits commonly need final alterations, so use a reputable local tailor when possible.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Indochino

Menswear

16 October 2026 – 1 November 2026 (scans 1–4)

2.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

49

Answers naming the brand

1798

Answers collected

2.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Indochino ranks #23 among 38 tracked brands for Menswear · United States (16 October 2026 – 1 November 2026). Its visibility is 2.7%. It was named in 49 of 1,798 AI answers across 13 of 150 tracked questions, averaging position 3.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.7% AI visibility for Indochino in Menswear · United States, measured over 16 October 2026 – 1 November 2026. It ranks #23 among 38 tracked brands.

How often does AI mention this brand?

Indochino was named in 49 of 1,798 collected AI answers, across 13 of 150 tracked questions, for Menswear · United States (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Indochino by all 1,798 answers in the published Menswear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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