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In Bed

In Bed

AI visibility and ranking for Homewares & Bedding: Australia

Homewares & Bedding [AU]
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Sydney linen and homewares brand positioned around certified European flax and long-term product durability.

In Bed
appears in
3.9
% of measured AI answers in this industry and market.

Found score

Track In Bed’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

4.7

October 11, 2026

Overall visibility

3.9

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

17

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, In Bed's single-scan score moved from 4.7% to 4.7%, unchanged (0.0 percentage points). Latest recorded scan 4.7% on 11 October 2026; combined-window score 3.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.9% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20264.7%
19 August 20264.0%
22 August 20263.6%
25 August 20264.0%
30 August 20262.7%
6 September 20263.1%
13 September 20264.2%
20 September 20263.3%
27 September 20262.9%
4 October 20264.0%
11 October 20264.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.1%

Perplexity Logo

Perplexity

3.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.1%

27 September – 11 October 2026 (scan 3 of 4)

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ChatGPT names In Bed most often.

It appears in 5.1% of collected ChatGPT answers and 3.1% of Google AI Overviews answers: a difference of 2.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 27 of 150 questions.

In Bed appears in at least one collected answer to 18.0% of the tracked questions. That is question coverage; the 3.9% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.7% to 4.7%. The latest scan was 4.7% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian homewares brands
  • Best Australian linen brand comparison
  • Best B Corp homewares brand Australia
  • Best French linen sheets Australia
  • Best award winning Australian homewares brands
  • Best bedding brand reviewed by interior designers Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian bedding brands (Sheridan, Cultiver, Bed Threads)
  • Best Australian sheet brands (Bed Threads, Cultiver, Sheet Society)
  • What bedding brands do Australians actually buy (Sheridan, Canningvale, Bed Threads)
  • Which Australian bedding brands are actually good (Cultiver, Bed Threads, Sheridan)
  • Best patterned bedding Australia (Kip & Co, Sage & Clare, Bed Threads)
  • Which bedding brands have Black Friday sales Australia (Bed Threads, Cultiver, Sheet Society)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best quilt covers Australia

From the recorded answer

Alternative: [In Bed 100% Linen Duvet Cover]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

The best quality quilt covers in Australia depend on your preferred fabric, sleeping temperature, and budget:

- Best Cotton Percale (Hot Sleepers / Crisp Feel): - Top Pick: 300TC cotton percale (such as the InterContinental Hotels Quilt Cover Set elegante.com.au or Sheridan ). The one-over-one-under weave maximizes airflow and prevents heat buildup. - Alternative: Sheet Society Jude Organic Cotton Quilt Cover (from $155) vogue.com.au. - Best French / European Linen (All-Year Breathability & Texture): - Top Pick: Linen House Nimes Quilt Cover Set ($160-$258) - pre-shrunk, stone-washed, durable, and softens with time. - Alternative: In Bed 100% Linen Duvet Cover (from $310) or Bed Threads vogue.com.au. - Best Bamboo / Lyocell (Silky & Moisture-Wicking): - Top Pick: Ettitude Signature Bamboo Duvet Cover (from $216) vogue.com.au - made from 100% organic bamboo lyocell with a smooth, cooling finish. - Best Luxury / Statement Fabrics: - Top Pick: Aura Home Luxury Pure Cotton Velvet Quilt Cover ($349) for a plush, weighted winter feel. - Alternative: Sheridan Abbotson Linen or Millennia/Palais series ($149-$699). - Where to Browse Ranges: You can explore massive multi-brand selections through retailers like Manchester Warehouse and Planet Linen.

### Material Quick Guide

- Cotton Percale: Crisp, breathable, best for hot sleepers. - Linen: Durable, naturally cooling, relaxed/wrinkled aesthetic. - Cotton Sateen: Heavier drape, smoother sheen, slightly warmer than percale. - Bamboo Lyocell: Exceptionally soft and moisture-wicking for humid climates.

If you'd like to narrow down the options, let me know:

- Are you a hot or cold sleeper? - What is your preferred fabric (cotton, linen, bamboo, or velvet)? - What bed size do you need (Queen, King, etc.)?

ChatGPT

The question asked

Best independent homewares labels Australia

From the recorded answer

!About IN BED - IN BED Store …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best independent homewares labels in Australia

If you're looking for Australian-founded, design-led homewares labels rather than the big retailers, I'd start with brands that have a distinctive design point of view, thoughtful materials and products that feel a little more individual.

The Australian scene is particularly good for sculptural ceramics, playful tableware, characterful textiles and locally designed lighting. These are my strongest starting points, drawing on current Australian design coverage and independent-label directories. www.broadsheet.com.ausellevate.com.auwww.homebeautiful.com.au

## 10 labels worth knowing

!Mud Australia Ideas | Behind the Piece - The Flared Bowl

### 1\. Mud Australia

Ceramics · Sydney

Minimal, beautifully restrained porcelain in a broad colour palette. Excellent bowls, plates, vases and serving pieces for a considered, contemporary home.

Best for: understated luxury and everyday tableware.

Website

---

!Dinosaur Designs Large Beetle Bowl - Sky - Kiitos Living by Design

### 2\. Dinosaur Designs

Sculptural objects · Sydney

Organic, almost geological forms in resin and other materials. Its bowls, vessels and decorative objects are instantly recognisable without feeling overly trend-driven.

Best for: statement pieces and collectible design.

Website

---

!Mayu 05 pendant by Coco Flip | ArchiPro AU

### 3\. Coco Flip

Lighting · Melbourne

A design studio with a playful, architectural approach to lighting and furniture. Particularly interesting if you prefer objects with strong silhouettes and considered craftsmanship.

Best for: designer lighting and distinctive interiors.

Website

---

!Sage & Clare Cushions | Little Cove Collective

### 4\. Sage and Clare

Textiles · Melbourne

Colour-rich cushions, rugs, bedding and table linens, often featuring embroidery, tactile finishes and eclectic patterns.

Best for: expressive, layered and maximalist spaces.

Website

---

!Emile Linen King Quilt Cover - Natural | Aura Home

### 5\. Aura Home

Bed and bath · Melbourne

Elegant linen, bedding, towels and table textiles, with a softer, relaxed aesthetic and an emphasis on texture.

Best for: quiet luxury and bedroom refreshes.

Website

---

!Dreaming of a Euro summer? No.22 Home launches ultimate holiday-inspired collection that's selling every two minutes | 7NEWS

### 6\. No. 22

Tableware · Australia

Playful plates, illustrated ceramics, tablecloths and napkins. A good option for entertaining pieces that feel curated rather than mass-produced.

Best for: colourful tablescapes and gifts.

Website

---

!Hommey | Sean Scott Boutique

### 7\. Hommey

Soft furnishings · Melbourne

Cushions, towels, robes and other tactile everyday essentials in coordinated, contemporary colours.

Best for: accessible design and relaxed modern living.

Website

---

!Sustainable Designer Furniture & Homewares Sydney - Koskela

### 8\. Koskela

Furniture and objects · Sydney

A broader Australian design business with furniture, lighting and objects, including collaborations with First Nations art centres and makers.

Best for: design-led interiors with a strong Australian identity.

Website

---

!Bubble Lamp with Cord | Australian Timber Lamp | RS Studio

### 9\. RS Studio

Lighting · Melbourne

Small-scale, timber-focused lighting with a handmade feel. Worth exploring if you value materiality and local studio production over generic decorative lamps.

Best for: warm, sculptural lighting.

Website

---

!About IN BED - IN BED Store

### 10\. IN BED

Linen and bedroom · Australia

A pared-back bedroom label focused on linen and relaxed, natural textures, with a more editorial sensibility than traditional bedding retailers.

Best for: minimalist bedrooms and natural fabrics.

Website

## My shortlist by aesthetic

!Large Nest Bowl | Mud Australia

For elevated, design-conscious homewares

Mud Australia, Dinosaur Designs and Coco Flip.

The strongest starting points for form, material and distinctive design.

---

!Babette Table Cloth - Sage and Clare

For colour, personality and pattern

Sage and Clare, No. 22 and Hommey.

Good for a more playful, contemporary retail aesthetic.

---

![Oatmeal & Crème 100% French Flax Linen Quilt Bedding Bundle - Bed Threads](

For natural materials and understated luxury

IN BED and Aura Home.

Ideal for relaxed bedrooms, natural palettes and tactile textiles.

One important distinction: Australian-owned, Australian-designed and Australian-made are not the same thing. Some independent labels manufacture overseas or collaborate with international artisans. If local manufacturing is a priority, check each product's country of origin; Home Beautiful's 2026 guide to Australian-made homewares is a useful additional reference. www.broadsheet.com.ausellevate.com.auwww.homebeautiful.com.au

Are you looking for labels to shop for your own home, or for independent brands to stock in a retail store or boutique? The best shortlist would be quite different for those two purposes.

Perplexity

The question asked

Is In Bed linen good quality

From the recorded answer

Yes-IN BED linen appears to be good quality, particularly its core bedding range. It uses 100% European flax linen, is OEKO-TEX® and European Flax® certified, and is woven in Portugal; its reported weight is around 175 GSM.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Yes-IN BED linen appears to be good quality, particularly its core bedding range. It uses 100% European flax linen, is OEKO-TEX® and European Flax® certified, and is woven in Portugal; its reported weight is around 175 GSM.

### Strengths - Breathable and temperature-regulating, making it suitable year-round. - Durable and designed to soften with washing and use. - Made in a Portuguese family-run factory, with relatively transparent production details. - Stylish, understated colours and construction.

### Things to consider At 175 GSM, it is a light-to-medium-weight linen, so it may not feel as substantial as heavier É linen from some premium brands. Linen also feels textured initially and generally becomes softer over time.

Verdict: IN BED is a solid premium choice if you value breathable, relaxed linen and ethical European production. It is worth buying, though compare prices and GSM if you prefer particularly heavy, dense linen.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

In Bed

Homewares & Bedding

27 September – 11 October 2026 (scan 3 of 4)

3.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

52

Answers naming the brand

1350

Answers collected

3.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, In Bed ranks #17 among 39 tracked brands for Homewares & Bedding · Australia (27 September – 11 October 2026). Its visibility is 3.9%. It was named in 52 of 1,350 AI answers across 27 of 150 tracked questions, averaging position 2.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.9% AI visibility for In Bed in Homewares & Bedding · Australia, measured over 27 September – 11 October 2026. It ranks #17 among 39 tracked brands.

How often does AI mention this brand?

In Bed was named in 52 of 1,350 collected AI answers, across 27 of 150 tracked questions, for Homewares & Bedding · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming In Bed by all 1,350 answers in the published Homewares & Bedding · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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