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Icon by Design

Icon by Design

AI visibility and ranking for Furniture: Australia

Furniture [AU]
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Scandinavian/mid-century-influenced furniture retailer.

Icon by Design
appears in
4.3
% of measured AI answers in this industry and market.

Found score

Track Icon by Design’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

4.0

October 18, 2026

Overall visibility

4.3

21 August – 18 October 2026 (scans 1–10)

Industry rank

14

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Icon by Design's single-scan score moved from 4.9% to 4.0%, down 0.9 percentage points. Latest recorded scan 4.0% on 18 October 2026; combined-window score 4.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.3% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.9%
24 August 20265.3%
30 August 20264.2%
6 September 20263.3%
13 September 20264.2%
20 September 20264.9%
27 September 20264.9%
4 October 20263.6%
11 October 20263.3%
18 October 20264.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

6.9%

Perplexity Logo

Perplexity

3.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.9%

21 August – 18 October 2026 (scans 1–10)

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ChatGPT names Icon by Design most often.

It appears in 6.9% of collected ChatGPT answers and 2.9% of Google AI Overviews answers: a difference of 4.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 46 of 150 questions.

Icon by Design appears in at least one collected answer to 30.7% of the tracked questions. That is question coverage; the 4.3% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 3.3% to 5.3%. The latest scan was 4.0% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best 3 seater sofas Australia
  • Best Australian furniture designers
  • Best Australian furniture for the whole house
  • Best Australian owned furniture brands
  • Best Japandi furniture Australia
  • Best Scandinavian furniture Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian furniture brands are actually good (Jardan, King Living, Koskela)
  • Best dining table brands Australia (Jardan, King Living, Zuster)
  • What furniture brands do Australians actually buy (Amart Furniture, Fantastic Furniture, Freedom)
  • Best Australian furniture brands (Jardan, King Living, Coco Republic)
  • Best Australian owned furniture brands (Jardan, King Living, DesignByThem)
  • Best bedroom furniture Australia (King Living, Castlery, Interior Secrets)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best mid range furniture brands Australia

From the recorded answer

Icon by Design …
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Australia has several top mid-range furniture brands that balance contemporary style, solid construction, and fair pricing.

### Top Mid-Range Furniture Brands in Australia

- Castlery - Style: Modern, mid-century, and minimalist designs. - Known For: High-durability timbers, clean lines, apartment-friendly sizing, and clear online pricing with physical showrooms in Sydney and Brisbane. - King Living - Style: Contemporary, modular, and multi-functional. - Known For: Signature steel-frame construction, customizable modular sofas, and hidden storage solutions with long-lasting structural warranties. - Freedom - Style: Scandi, coastal, and relaxed contemporary. - Known For: Everyday accessibility, large ranges of sofas, dining sets, and bedroom collections, plus frequent seasonal sales. - Nick Scali - Style: Modern, leather-focused, and tailored living. - Known For: Durable leather and fabric lounges, clean modern dining tables, and extensive custom-order color options. - West Elm Australia - Style: Mid-century industrial and urban contemporary. - Known For: Solid wood construction, artisan-made accents, and stylish upholstered seating with a distinct urban aesthetic. - Lounge Lovers - Style: Designer-inspired casual and mid-century modern. - Known For: Affordable-luxury living room furniture, customizable modular sectionals, and straightforward online ordering. - Icon by Design - Style: Scandinavian and mid-century modern. - Known For: Solid American oak and walnut furniture built without particle board or veneers, sold on a transparent direct-to-consumer model.

If you tell me which rooms you are furnishing and your preferred design style (such as coastal, scandi, or industrial), I can recommend the best specific brand and pieces for your space.

ChatGPT

The question asked

Best furniture stores Sydney

From the recorded answer

IconByDesign - worth exploring for solid timber, Scandinavian-inspired and mid-century furniture.
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best furniture stores in Sydney

Sydney has a great mix of furniture showrooms, designer boutiques and affordable retailers. My recommendation is to shortlist stores based on whether you want premium designer pieces, good value for money, or contemporary furniture for a whole home\.

These are the places I'd start with, based on current local listings and Sydney furniture guides. www.theurbanlist.comwww.bhg.com.auwww.bestinhood.com

## Top stores to visit

!New furniture showroom for Sydney as Castlery opens at Moore Park - The Interiors Addict

## 1\. Castlery

Kensington · Contemporary, mid-range

A strong all-round choice for modern sofas, dining tables, beds and coordinated living spaces. Good for contemporary apartments and family homes.

Address: Supa Centa Moore Park, Shop GF14, 2A Todman Ave, Kensington.

4.5/5 · 1,335 reviews

---

!Living Edge Sydney Showroom - Designer Furniture & Lighting Alexandria | Living Edge

## 2\. Living Edge

Alexandria · High-end designer

Best for iconic international and Australian furniture, statement chairs, premium sofas and designer lighting. Ideal if design and craftsmanship matter more than the lowest price.

Address: The Woolstores, 74/4D Huntley St, Alexandria.

4.4/5 · 154 reviews

---

!Coco Republic - 24-34 O'Riordan St, Alexandria NSW 2015, Australia

## 3\. Coco Republic

Alexandria · Luxury and interiors

Worth visiting for sophisticated living and dining rooms, upholstered furniture, outdoor settings and home styling inspiration. The showroom also offers design consultations.

Address: 24-34 O'Riordan St, Alexandria.

3.3/5 · 333 reviews

Note: customer feedback is mixed, so check delivery and after-sales terms carefully.

---

!IKEA in Rhodes - Reviews & Hours

## 4\. IKEA Rhodes

Rhodes · Budget-friendly and practical

Great for furnishing an entire home on a budget, especially wardrobes, storage, beds, desks, dining sets and flat-pack furniture.

Address: 1 Oulton Ave, Rhodes.

4.2/5 · 8,343 reviews

---

!BoConcept Moore Park | URBAN LIST SYDNEY

## 5\. BoConcept

Crows Nest · Premium Scandinavian design

A good option for minimalist Danish design, refined sofas, dining furniture and coordinated interiors. Particularly useful if you want professional help planning a room.

Address: 575-597 Pacific Hwy, Crows Nest.

4.8/5 · 569 reviews

---

!Monster Furniture Clearance outlet - Reviews, Photos & Phone Number - Updated September 2025 - Furniture Stores in Holroyd, Australia - Wheree

## 6\. Monster Furniture Clearance Depot

Belmore · Clearance and value

Worth checking for discounted sofas, bedroom suites, mattresses and other practical furniture. A useful alternative if you want to compare physical stock without shopping only at premium showrooms.

Address: 677 Canterbury Rd, Belmore.

4.9/5 · 318 reviews

## Other stores worth considering

- Fantastic Furniture - affordable furniture packages and everyday essentials, with multiple Sydney locations. www.theurbanlist.comwww.bhg.com.auwww.bestinhood.com - Freedom Furniture - a broad range of sofas, dining furniture, beds and homewares in entry-to-mid-range styles. www.theurbanlist.comwww.bhg.com.auwww.bestinhood.com - IconByDesign - worth exploring for solid timber, Scandinavian-inspired and mid-century furniture. www.theurbanlist.comwww.bhg.com.auwww.bestinhood.com

## Which would I choose?

| If you're looking for… | Start with | |--------|--------| | Best all-round contemporary furniture | Castlery | | High-end designer furniture | Living Edge | | Luxury styling and statement pieces | Coco Republic | | Affordable whole-home furnishing | IKEA | | Scandinavian style and design advice | BoConcept | | Clearance bargains | Monster Furniture |

One question so I can narrow this down\: What type of furniture are you shopping for, and roughly what is your budget?

What are you furnishing?

Sofas and living room

Dining table and chairs

Bedroom furniture

Whole home

Designer or statement pieces

---

Budget (AUD)

Under \$1,000

\$1,000-\$3,000

\$3,000-\$7,000

Over \$7,000

---

Preferred style

Modern / contemporary

Scandinavian / minimalist

Luxury / designer

Timber / natural

Classic / timeless

[Find my best matches]

Perplexity

The question asked

Best Japandi furniture Australia

From the recorded answer

Icon By Design - Best for quality-focused, timeless designs and ethically made furniture; its range includes a five-year craftsmanship guarantee.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

The best Japandi furniture retailers in Australia are:

- Castlery - Best overall for a broad range of sofas, beds, dining furniture and occasional pieces, with a polished Japanese-Scandinavian look. - Icon By Design - Best for quality-focused, timeless designs and ethically made furniture; its range includes a five-year craftsmanship guarantee. - Cocolea - A good choice for curated, natural-material Japandi pieces, especially if you want a softer, warmer interior style. - APATO - Best for distinctive designer-led furniture with Japanese and Scandinavian influences. - Mocka - Best for affordable Japandi-inspired furniture, including timber, rattan and storage pieces. - Granite Lane - Best for premium accent furniture such as armchairs and coffee tables; prices are generally at the higher end. - Napoleon Bay - A strong option for complementary Japandi home décor and furniture with a calm, minimalist aesthetic. - Divano - Worth considering for solid-timber bedroom furniture, including natural-oak beds and bedside tables.

For the most authentic Japandi look, prioritise pale or medium natural timber, low-profile silhouettes, linen or textured upholstery, rounded edges, and restrained colours. A practical shortlist would be Mocka for budget, Castlery for variety, and Icon By Design or Granite Lane for higher-end quality.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Icon by Design

Furniture

21 August – 18 October 2026 (scans 1–10)

4.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

192

Answers naming the brand

4496

Answers collected

4.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Icon by Design ranks #14 among 38 tracked brands for Furniture · Australia (21 August – 18 October 2026). Its visibility is 4.3%. It was named in 192 of 4,496 AI answers across 46 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.3% AI visibility for Icon by Design in Furniture · Australia, measured over 21 August – 18 October 2026. It ranks #14 among 38 tracked brands.

How often does AI mention this brand?

Icon by Design was named in 192 of 4,496 collected AI answers, across 46 of 150 tracked questions, for Furniture · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Icon by Design by all 4,496 answers in the published Furniture · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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