Found
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AI Index
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Furniture
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Icon by Design

Icon by Design

AI Visibility Score and Ranking for

Furniture

Furniture
Ranked
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Scandinavian/mid-century-influenced furniture retailer.

Icon by Design ranks #14 in the AU Furniture AI Visibility Index with a Visibility Score of 4.0/100 — named in 18 of 450 AI answers across 13 of 150 tracked questions, averaging position 2.9 when mentioned.

Found Rank

14

·

new

4.0

Visibility score

18

Appearances

13

Prompts hit, of 10

1

Days seen

2.9

Average position

What's working
Working
1. Appears at a mid-list position when mentioned
Icon by Design averages position 2.9 across its 18 appearances, placing it after several other brands in a typical answer.
2. Shows up across a spread of questions
Icon by Design was named in 13 of the 150 tracked questions, not concentrated in just a handful.
3. Platform reach
Its mentions break down as ChatGPT 3.3% · Perplexity 2.7% · AI Overviews 6.0%, showing where it currently gets picked up.
What could improve
Improve
1. Visibility ceiling
At a 4.0/100 Visibility Score, Icon by Design is named in a minority of the 450 answers analysed — there is room to close the gap to the #1 brand.
2. Question coverage
Icon by Design was missing from 137 of the 150 tracked questions — broader coverage would lift both appearances and Visibility Score.
3. Platform concentration
Mentions lean toward ChatGPT 3.3% — a more even spread across platforms would raise overall visibility.

Where {{BRAND}} sits in {{INDUSTRY}}

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Not every platform agrees.

AI platforms don't agree with each other — here's how {{BRAND}}'s score breaks down, and which one rates it highest.

ChatGPT 3.3% · Perplexity 2.7% · AI Overviews 6.0%

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How it works

The questions shoppers ask. Every day. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.

2. We ask every day, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Fourteen consecutive days. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How every volume is measured

A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Icon by Design's AI Visibility Score?

Icon by Design has an AI Visibility Score of 4.0 in the AU Furniture AI Visibility Index, ranked #14.

How often does AI recommend Icon by Design?

Icon by Design was named in 18 of 450 AI answers analysed, across 13 tracked questions, averaging position 2.9 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian furniture shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

Get your brand's score