Icon by Design
AI Visibility Score and Ranking for
Furniture: Australia
Scandinavian/mid-century-influenced furniture retailer.
Icon by Design ranks #13 in the AU Furniture AI Visibility Index with a Visibility Score of 4.5/100. It was named in 143 of 3,150 AI answers across 39 of 150 tracked questions, averaging position 2.9 when mentioned.
Over the last 7 weekly scans, Icon by Design's scan score moved from 4.9 on 21 August 2026 to 4.9 on 27 September 2026, unchanged.
4.5
Visibility score
13
Found Rank
0
Movement vs last window
2.9
Avg. position when mentioned
39
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Icon by Design vs Furniture
Running at 0.7x the Furniture category average — a little behind the field.
5
7
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Icon by Design
- Best Japandi furniture Australia
- Best Scandinavian furniture Australia
- Best dining tables that seat 8 Australia
- Best mid century modern furniture Australia
- Best mid range furniture brands Australia
- Best minimalist furniture Australia
Questions where AI names other brands instead
- What furniture brands do Australians actually buy (Fantastic Furniture, King Living, Nick Scali)
- Best Australian furniture brands (King Living, Jardan, MCM House)
- Best furniture brands Australia (Freedom, King Living, Jardan)
- Best furniture stores near me Australia (Fantastic Furniture, Freedom, BoConcept)
- Best dining table brands Australia (Temple & Webster, Castlery, Jardan)
- Best furniture showrooms Australia (King Living, Coco Republic, Jardan)
What AI says about Icon by Design
You can find the best Scandinavian furniture in Australia through specialty timber curators like Icon By Design and Great Dane Furniture, or accessible contemporary retailers like RJ Living.
Google AI Overviews, 27 September 2026
Best for frequent entertaining: Icon By Design Magnus — solid American oak, 210 → 260 cm, seating 8 normally and 10 extended.
ChatGPT, 27 September 2026
For Australian retailers and brands that commonly carry these kinds of pieces, the results highlight Fantastic Furniture as a budget-friendly option, along with IKEA, Castlery, King Living, Icon By Design, and Expand Furniture for small-space and transforming furniture.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Icon by Design's AI Visibility Score?
Icon by Design has an AI Visibility Score of 4.5 in the AU Furniture AI Visibility Index, ranked #13.
How often does AI recommend Icon by Design?
Icon by Design was named in 143 of 3,150 AI answers analysed, across 39 tracked questions, averaging position 2.9 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian furniture shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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