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Icon by Design

Icon by Design

AI visibility and ranking for Furniture: Australia

Furniture [AU]
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Scandinavian/mid-century-influenced furniture retailer.

Icon by Design
appears in
4.3
% of measured AI answers in this industry and market.

Found score

Track Icon by Design’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

3.3

October 11, 2026

Overall visibility

4.3

21 August – 11 October 2026 (scans 1–9)

Industry rank

14

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, Icon by Design's single-scan score moved from 4.9% to 3.3%, down 1.6 percentage points. Latest recorded scan 3.3% on 11 October 2026; combined-window score 4.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 4.3% over 21 August – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20264.9%
24 August 20265.3%
30 August 20264.2%
6 September 20263.3%
13 September 20264.2%
20 September 20264.9%
27 September 20264.9%
4 October 20263.6%
11 October 20263.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

6.7%

Perplexity Logo

Perplexity

3.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.9%

21 August – 11 October 2026 (scans 1–9)

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ChatGPT names Icon by Design most often.

It appears in 6.7% of collected ChatGPT answers and 2.9% of Google AI Overviews answers: a difference of 3.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 45 of 150 questions.

Icon by Design appears in at least one collected answer to 30.0% of the tracked questions. That is question coverage; the 4.3% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 3.3% to 5.3%. The latest scan was 3.3% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best 3 seater sofas Australia
  • Best Australian furniture designers
  • Best Australian furniture for the whole house
  • Best Australian owned furniture brands
  • Best Japandi furniture Australia
  • Best Scandinavian furniture Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best furniture brands Australia (King Living, Jardan, Coco Republic)
  • Best Australian furniture brands (King Living, Jardan, MCM House)
  • What furniture brands do Australians actually buy (Amart Furniture, Fantastic Furniture, Freedom)
  • Best Australian owned furniture brands (Jardan, King Living, Coco Republic)
  • Best furniture showrooms Australia (MCM House, Coco Republic, Space Furniture)
  • Best coffee tables Australia (Freedom, MCM House, RJ Living)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best online furniture stores Australia

From the recorded answer

Trusted Forum Favorites: Users on Reddit (AskAnAustralian) generally reach a consensus that brands like King Furniture, Nick Scali, Icon by Design, and B2C Furniture offer superior durability, while advising caution with budget-variable or harder-to-service mass-market chains. If you'd like to narrow down the list, tell me: - What room or furniture piece you are shopping for (e.g., a sofa, bed frame, dining table) …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia offers a wide variety of top online furniture stores depending on your budget, style, and whether you want fast shipping or long-lasting heirloom pieces.

- Temple & Webster: One of Australia's largest online-first retailers, offering a massive catalog of furniture, sofas, beds, and homewares spanning every style from coastal to industrial. - Castlery: Known for modern, mid-century, and contemporary designer pieces, featuring solid construction, performance fabrics, and modular living room setups. - The Furniture People: Operates as a prominent online furniture warehouse with a wide range of house and living room items. You can explore their catalog at The Furniture People. - B2C Furniture: Popular for solid hardwood timber furniture (beds, bedside tables, and dining sets) with direct-to-consumer pricing and flexible payment options like Afterpay and ZipPay. - Mocka: Great for budget-friendly, locally designed, minimalist, and Scandinavian-inspired pieces, especially for kids' rooms, nurseries, and compact living. - Luxo Living: A strong choice for affordable indoor and outdoor furniture, popular trend-forward bed frames, and quick Sydney-to-nationwide delivery. - Early Settler: Features a large selection of classic, provincial, velvet sofas, and outdoor settings with frequent storewide promotions. - Lounge Lovers & James Lane: Offer accessible contemporary design, clean lines, and stylish living/bedroom staples with both online ordering and physical showrooms. - Trusted Forum Favorites: Users on Reddit (AskAnAustralian) generally reach a consensus that brands like King Furniture, Nick Scali, Icon by Design, and B2C Furniture offer superior durability, while advising caution with budget-variable or harder-to-service mass-market chains.

If you'd like to narrow down the list, tell me:

- What room or furniture piece you are shopping for (e.g., a sofa, bed frame, dining table) - Your budget or preferred style (modern, timber, minimalist, budget)

ChatGPT

The question asked

Best furniture stores Sydney

From the recorded answer

!IconByDesign Sydney | Furniture Showroom Sydney …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best furniture stores in Sydney

Sydney has a great mix of furniture stores, from affordable family-friendly options to premium designer showrooms, Australian-made sofas and vintage finds. My recommendation is to choose based on your budget and the type of furniture you want, rather than just going by ratings.

These are the stores I'd shortlist for a furniture-shopping trip, based on current local listings and Australian home-design guides. www.bhg.com.auwww.theurbanlist.comwww.bestinhood.com

## Top stores to visit

!BoConcept - Design Products | Habitus Living

## 1\. BoConcept

Crows Nest · Premium

Best for contemporary Danish design, elegant sofas, dining tables and coordinated interiors. A good choice if you want a polished, modern look and design advice.

Google rating: 4.8/5 (569 reviews)

575-597 Pacific Highway, Crows Nest

---

!IconByDesign Sydney | Furniture Showroom Sydney

## 2\. IconByDesign

Kensington · Mid to premium

Best for solid timber dining tables, sideboards and Scandinavian or mid-century furniture. Worth considering if you value natural wood and timeless designs. www.bhg.com.auwww.theurbanlist.com

Website

---

!Fantastic Furniture - Supa Centa Moore Park Todman Ave &, S Dowling St, Kensington NSW 2021, Australia

## 3\. Fantastic Furniture

Multiple Sydney locations · Budget-friendly

Best for furnishing an entire home affordably, including beds, sofas, storage and dining sets. A practical first stop for rentals, first homes and family spaces.

Website and store locations

---

!Furniture & Homewares Showroom | Sydney | Jardan | Jardan US

## 4\. Jardan Sydney Showroom

Paddington · Premium Australian design

Best for distinctive Australian-made sofas, beautiful upholstery and contemporary furniture with personality.

42 Oxford Street, Paddington

Google rating: 4.4/5 (136 reviews)

---

!Luxury Modern Outdoor Furniture. Handcrafted Designs Since 1976. - Harbour Outdoor Australia

## 5\. Sydney Home Furnishings

Waterloo · Value-focused

Worth comparing for sofas, bed frames and everyday home furnishings. Its local listing has a strong customer rating, although it's wise to check recent delivery feedback and product specifications.

201 Botany Road, Waterloo

Google rating: 4.9/5 (277 reviews)

---

!Vampt Showroom - Vampt Vintage Design

## 6\. Vampt Vintage Design

Newtown · Vintage and character pieces

Ideal for vintage and mid-century furniture if you want something more individual than standard retail collections.

475 King Street, Newtown

Google rating: 4.9/5 (46 reviews)

---

!The Grange 2.5 Seater Sofa | knownforlounges

## 7\. Strictly Comfort

Cremorne · Custom sofas

A strong option if your main purchase is a sofa and you want to explore made-to-order options and upholstery choices.

356 Military Road, Cremorne

Google rating: 4.9/5 (146 reviews)

## Find the best stores for your style

For more inspiration, read the Better Homes & Gardens Sydney furniture guide or the Urban List furniture and design guide\. www.bhg.com.auwww.theurbanlist.com

What kind of furniture are you shopping for? I can narrow this down to the best three to five stores for you.

1\. Budget

Budget-friendly

Mid-range

Premium / designer

---

2\. What are you looking for?

Sofas and lounge suites

Dining tables and chairs

Beds and bedroom furniture

Furniture for the whole home

Vintage or unique pieces

---

3\. Preferred style

Modern / contemporary

Scandinavian / natural timber

Luxury / designer

Classic / Hamptons

Open to anything

---

4\. Preferred area

CBD and inner suburbs

North Shore

Western Sydney

Anywhere in Sydney

[Find my best stores]

Perplexity

The question asked

Best mid century modern furniture Australia

From the recorded answer

Icon By Design - Best for accessible Australian-designed pieces, including timber dining tables, sideboards, chairs and bedroom furniture.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For mid-century modern furniture in Australia, these are strong places to start:

- MCM House - Best for premium, restrained Australian design with natural timber, linen and soft, sculptural forms. It is frequently recommended among Australian online furniture retailers. - Icon By Design - Best for accessible Australian-designed pieces, including timber dining tables, sideboards, chairs and bedroom furniture. - RJ Living - Best for a broad online range at mid-market prices, with clean lines, curved forms and organic shapes. - Stork Furniture - Best for locally made furniture, particularly if you are in Brisbane or want Queensland-made pieces. - The Modern - Best for carefully selected mid-century-inspired furniture and design objects, with a Canberra showroom. - Lounge Lovers - Best for trying furniture in person, with showrooms and Scandinavian, modern and mid-century ranges. - West Elm Australia - Best for contemporary interpretations of mid-century style, including collaborations and apartment-friendly pieces. - La Forme - Best for modular sofas and sculptural furniture inspired by mid-century icons without the highest luxury pricing. - Collectika - Best for genuine vintage and collectible mid-century pieces, particularly around Burleigh Heads, Queensland.

### Best by budget

| Budget | Recommended stores | |---|---| | Affordable | RJ Living, Lounge Lovers, West Elm | | Mid-range | Icon By Design, The Modern, Stork | | Premium | MCM House, La Forme | | Authentic vintage | Collectika and specialist vintage dealers |

When comparing pieces, look for solid or quality timber, tapered legs, veneer grain, durable upholstery and balanced proportions. For authentic vintage furniture, check the maker, restoration history, joinery and condition rather than relying only on the “mid-century” label.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Icon by Design

Furniture

21 August – 11 October 2026 (scans 1–9)

4.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

174

Answers naming the brand

4049

Answers collected

4.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Icon by Design ranks #14 among 38 tracked brands for Furniture · Australia (21 August – 11 October 2026). Its visibility is 4.3%. It was named in 174 of 4,049 AI answers across 45 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 4.3% AI visibility for Icon by Design in Furniture · Australia, measured over 21 August – 11 October 2026. It ranks #14 among 38 tracked brands.

How often does AI mention this brand?

Icon by Design was named in 174 of 4,049 collected AI answers, across 45 of 150 tracked questions, for Furniture · Australia (21 August – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Icon by Design by all 4,049 answers in the published Furniture · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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