Herschel Supply Co.

AI visibility and ranking for Luggage & Travel Gear: United States

Luggage & Travel Gear [US]

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Canadian bag brand selling duffels and weekenders alongside its core backpack range.

Herschel Supply Co.

appears in

0.1

% of measured AI answers in this industry and market.

Found score

Track Herschel Supply Co.’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.2

November 8, 2026

Overall visibility

0.1

21 August 2026 – 8 November 2026 (scans 1–13)

Industry rank

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Herschel Supply Co.'s single-scan score moved from 0.0% to 0.2%, up 0.2 percentage points. Latest recorded scan 0.2% on 8 November 2026; combined-window score 0.1%.

View recorded scan history

Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.1% over 21 August 2026 – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan date	Single-scan score
21 August 2026	0.0%
24 August 2026	0.2%
30 August 2026	0.0%
6 September 2026	0.0%
13 September 2026	0.0%
20 September 2026	0.0%
27 September 2026	0.0%
4 October 2026	0.0%
11 October 2026	0.0%
18 October 2026	0.2%
25 October 2026	0.0%
1 November 2026	0.2%
8 November 2026	0.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

ChatGPT

0.1%

Perplexity

0.0%

AI Overviews

0.1%

21 August 2026 – 8 November 2026 (scans 1–13)

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ChatGPT names Herschel Supply Co. most often.

It appears in 0.1% of collected ChatGPT answers and 0.0% of Perplexity answers: a difference of 0.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 4 of 150 questions.

Herschel Supply Co. appears in at least one collected answer to 2.7% of the tracked questions. That is question coverage; the 0.1% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 0.2%. The latest scan was 0.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 8 November 2026 (scans 1–13)

Travelpro

46.8

Away

41.6

Samsonite

40.4

Briggs & Riley

29.5

Monos

16.9

Share of collected answers naming each brand

Explore other markets.

Australia United States United Kingdom

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

Best luggage brand for teenagers America
Best scratch resistant suitcase America
Best travel accessories brands America
Best travel tote bag America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

Best American luggage brands (Briggs & Riley, Travelpro, Away)
Best new American luggage brands (Away, Monos, Beis)
Best boutique luggage brands America (Samsonite, Arlo Skye, Travelpro)
Best luggage brands New York (Briggs & Riley, TUMI, Away)
Best travel accessories brands America (Calpak, Away, Bellroy)
What luggage brands do Americans actually buy (Samsonite, American Tourister, Travelpro)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

1 November 2026

The question asked

Best scratch resistant suitcase America

From the recorded answer

![Herschel Supply Co. Heritage Hardshell …

Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

The best scratch-resistant hardshell suitcases available feature textured finishes, flexible polycarbonate or polypropylene shells, or reinforced exterior patterns that hide scuffs and absorb impacts.

### Top Scratch-Resistant Suitcases ![Samsonite Winfield 2 Hardside Samsonite Winfield 2 Hardside | Nordstrom& more | 4.6(593)](

- Why it's great: Frequently rated a top choice for checked travel, its brushed-stroke exterior pattern is specifically engineered to disguise dings, scuffs, and surface scratches. The flexible hardshell material absorbs heavy impact and pops back into shape rather than denting. - Price: Around $180-$220 (available at Amazon and Nordstrom).

![Travelpro Maxlite Air V2 Carry-On Hardside Spinner Travelpro Maxlite Air V2 Carry-On Hardside Spinner | Travelpro& more | 4.4(477)](

- Why it's great: Built with an ultra-lightweight, crack-resistant polycarbonate shell featuring a stylish finish that deflects visible wear. It also includes reinforced high-impact corner guards and an eight-wheel 360-degree rolling system. - Price: Around $160 directly from Travelpro.

![Samsonite Outline Pro Medium Spinner Samsonite Outline Pro Medium Spinner | Luggage Pros& more | 4.6(4.4K)](

- Why it's great: Constructed from 100% durable polypropylene featuring a specialized exterior texture that significantly reduces the visibility of everyday scratches. It includes dual caster wheels and a RightHeight pull handle. - Price: Around $192.50-$249.99 (available at Luggage Pros and Best Buy).

![Herschel Supply Co. Heritage Hardshell Herschel Supply Co. Heritage Hardshell | Herschel Supply Co. | 4.6(580)](

- Why it's great: Made with 70% recycled polycarbonate, this hardshell bag combines high impact-resistance with a clean matte/textured look designed to endure frequent flights. - Price: Around $183.99 at Herschel Supply Co..

![Pelican ATX Hard-Sided Luggage Pelican ATX Hard-Sided Luggage | Pelican.com& more | 4.8(20)](

- Why it's great: Built with proprietary Pelican Armor™ HPX resin for extreme ruggedness. While it is designed to pick up a weathered "Pelican patina" over time, the matte heavy-duty exterior handles severe knocks that crack normal luggage. - Price: Around $499.95 at Pelican.com, Lowe's, and Nordstrom.

Show more To help narrow down the best option, let me know:

- Are you looking for a carry-on or a checked bag? - What is your budget range?

ChatGPT

8 November 2026

The question asked

Best travel tote bag America

From the recorded answer

2\. Herschel Supply Co. Heritage Tote in Ivy Green Diamond at No…* …

Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

If you're looking for the best travel tote bags available in the USA in 2026, I'd prioritize lightweight material, a secure zipper, a luggage sleeve, comfortable straps, and enough room for travel essentials.

Here are my top recommendations.

## Best travel tote bags in America

!Compare Totes

1\. Away The Everywhere Tote

(Best overall style)

Approx. \$158

Durable, practical and stylish. A great choice for airport travel and everyday use.

Read WIRED's review

---

2\. Herschel Supply Co. Heritage Tote in Ivy Green Diamond at No…

(Best value)

## \$95.00

Laptop sleeve, two water-bottle pockets and luggage sleeve. Great for flights.

Shop at Nordstrom · View bag

---

3\. Briggs & Riley Rhapsody Weekender Tote in Black at Nordstrom

(Premium choice)

## \$299.00

Elegant nylon and leather details, RFID protection and a luggage trolley panel.

Shop at Nordstrom · View bag

---

4\. Cotopaxi Mente 22L Tote in Cotopaxi Black at Nordstrom

\$110.00

Spacious 22L tote with laptop storage and water-bottle pockets.

Shop at Nordstrom

---

5\. Featherlight Tote

\$98.00

Lightweight, minimalist design for everyday travel and international flights.

Shop at Away

These picks are informed by recent travel-bag testing and buying guides from Travel + Leisure and Forbes\.

## Let me narrow it down

What kind of travel tote are you looking for?

1\. Your budget

Under \$50

\$50-\$100

\$100-\$200

\$200-\$400

Above \$400

---

2\. Your preferred style

Luxury and elegant

Modern and minimalist

Casual and sporty

Designer brand

---

3\. Main purpose

Airplane personal item

International travel

Weekend trips

Work and travel

[Find my perfect travel tote]

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Herschel Supply Co.

Luggage & Travel Gear

21 August 2026 – 8 November 2026 (scans 1–13)

0.1

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

Answers naming the brand

5838

Answers collected

0.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

Record each response

Track brand mentions and positions across the published scans.

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Herschel Supply Co. ranks #28 among 31 tracked brands for Luggage & Travel Gear · United States (21 August 2026 – 8 November 2026). Its visibility is 0.1%. It was named in 4 of 5,838 AI answers across 4 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.1% AI visibility for Herschel Supply Co. in Luggage & Travel Gear · United States, measured over 21 August 2026 – 8 November 2026. It ranks #28 among 31 tracked brands.

How often does AI mention this brand?

Herschel Supply Co. was named in 4 of 5,838 collected AI answers, across 4 of 150 tracked questions, for Luggage & Travel Gear · United States (21 August 2026 – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Herschel Supply Co. by all 5,838 answers in the published Luggage & Travel Gear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Submitted for review.

Herschel Supply Co.

AI visibility and ranking for Luggage & Travel Gear: United States

Canadian bag brand selling duffels and weekenders alongside its core backpack range.

AI visibility scores and ranking