Recorded answer text · ChatGPT · 25 October 2026
# Best sunglasses brands worth the hype in the UK
If you're looking for sunglasses that genuinely justify their price - rather than just having a recognisable logo - I'd focus on lens quality, flattering designs, build quality and whether you'll still love them in three years\.
The UK market has some excellent options, from understated luxury to trendy designer frames and affordable everyday pairs. These are the brands I'd put on your shortlist.
## The brands I'd actually spend money on
!Ray-Ban Wayfarer Black Sunglasses w/ Green Lens
### 1\. Ray-Ban
(Best all-rounder)
Typically £100-£200
The safest first designer-sunglasses purchase. Wayfarers and Aviators have genuine staying power, work with casual and smarter outfits, and don't rely on seasonal trends.
Worth buying\: Original Wayfarer, New Wayfarer or Aviator. www.gq-magazine.co.ukwww.vogue.co.ukwww.vogue.co.uk
Shop Ray-Ban UK
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!Persol - 649 - Original - 649 Series - Havana / Gray Gradient Celeste - PO0649 - Sunglasses - Persol Eyewear - Avvenice
### 2\. Persol
(Best understated luxury)
Typically £150-£300+
For a more refined, grown-up look than the obvious designer logos. Persol is known for Italian styling, distinctive arrow detailing and classic acetate frames.
Worth buying\: 649 or 714, particularly in tortoiseshell. www.gq-magazine.co.ukwww.gq.com
Shop Persol UK
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!Le Specs | Outta Love Sunglasses (Black) | relevé Canada
### 3\. Le Specs
(Best value for trends)
Typically £50-£100
The sweet spot if you want fashionable oval, narrow rectangular or cat-eye frames without paying luxury prices. A particularly good way to experiment with a trend before investing in designer eyewear.
Worth buying\: Outta Love for a slim oval look. www.gq-magazine.co.ukwww.vogue.co.ukwww.vogue.co.uk
Shop Le Specs
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!Slate Gray Lenses Prada Symbole Sunglasses | PRADA
### 4\. Prada
(Best fashion statement)
Typically £250-£400+
For bold, sculptural frames that make an outfit feel deliberately styled. The appeal is the design and silhouette more than value for money alone.
Worth buying\: Symbole or a classic black geometric frame. www.gq-magazine.co.ukwww.vogue.co.ukwww.vogue.co.uk
Shop Prada UK
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!Oliver Peoples Brown Gregory Peck Sun Sunglasses | Harrods US
### 5\. Oliver Peoples
(Best quiet luxury)
Typically £250-£400+
A strong choice if you like expensive-looking accessories without conspicuous branding. Think understated colours, retro-inspired shapes and subtle detailing.
Worth buying\: Gregory Peck-inspired round frames or a simple dark acetate design. www.gq-magazine.co.ukwww.gq.com
Shop Oliver Peoples
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!Kính GM - Jennie Baby Pony 01 - Dopevn
### 6\. Gentle Monster
(Best fashion-forward look)
Typically £200-£350
Ideal for oversized frames, futuristic shapes and the contemporary street-style aesthetic. More of a fashion purchase than a timeless classic.
Worth buying\: A chunky black rectangle or distinctive oval frame. www.gq-magazine.co.ukwww.vogue.co.ukwww.vogue.co.uk
Shop Gentle Monster
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!OVERSIZED AVIATOR SUNGLASSES - BLACK | COS
### 7\. COS
(Best high-street buy)
Typically £40-£80
Minimalist, architectural designs that look more expensive than their price suggests. Great if you want a modern silhouette but don't care about a designer name on the arm.
Worth buying\: Oversized aviators or angular black frames. www.vogue.co.ukwww.vogue.co.ukwww.gq-magazine.co.uk
Shop COS UK
## What about the other hyped designer brands?
!ICON OVERSIZED SQUARE SUNGLASSES | TOM FORD Fashion
Tom Ford - typically £250-£350+
Glamorous, polished and recognisably designer. Worth considering if you love a bold, sophisticated look, although you're paying partly for the label.
!Cutler and Gross 9495 Sunglasses in Black Cutler and Gross
Cutler and Gross - typically £300-£450+
Excellent to explore if you want distinctive, substantial frames and British eyewear heritage rather than a mass-market designer look. www.vogue.co.ukwww.vogue.co.ukwww.gq-magazine.co.uk
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Miu Miu - typically £300-£400+
A good option for fashion-led oval frames, slim silhouettes and statement styling. I'd choose these for the look rather than expecting the best value per pound. www.gq-magazine.co.ukwww.vogue.co.ukwww.vogue.co.uk
## My shortlist by budget
| Your budget | Where I'd start |
|--------|--------|
| Under £75 | Le Specs or COS |
| £75-£175 | Ray-Ban |
| £150-£300 | Persol |
| £250-£400 | Prada, Oliver Peoples or Gentle Monster |
| £300+ | Cutler and Gross or premium Persol |
Prices are approximate UK retail ranges and vary by model and retailer.
One thing I'd never compromise on\: UV protection. Look for sunglasses labelled UV400 or 100% UVA/UVB protection. Polarised lenses can reduce glare, but polarisation alone doesn't guarantee UV protection.
## Let me narrow it down to the best three for you
1\. What's your budget?
Under £75
£75-£150
£150-£300
£300+
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2\. Which aesthetic do you like?
Quiet luxury - understated, expensive-looking
Classic designer - timeless, recognisable
Trendy and fashion-forward
Old money / vintage
Sporty and practical
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3\. What matters most?
Everyday wear and longevity
Looking expensive
Current trends and compliments
Lens quality and comfort
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4\. Which collection should I focus on?
Women's
Men's
Unisex
[Find my best three]