Across 8 recorded scans from 21 August 2026 to 4 October 2026, Function of Beauty's single-scan score moved from 0.9% to 0.4%, down 0.5 percentage points. Latest recorded scan 0.4% on 4 October 2026; combined-window score 0.4%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.4% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.9%
24 August 2026
0.2%
30 August 2026
0.4%
6 September 2026
0.7%
13 September 2026
0.2%
20 September 2026
0.0%
27 September 2026
0.7%
4 October 2026
0.4%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.0%
Perplexity
0.9%
AI Overviews
0.4%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 0.9% of collected Perplexity answers and 0.0% of ChatGPT answers: a difference of 0.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 11 of 150 questions.
Function of Beauty appears in at least one collected answer to 7.3% of the tracked questions. That is question coverage; the 0.4% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.0% to 0.9%. The latest scan was 0.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best American hair care line
Best American owned haircare brands
Best affordable American haircare brands
Best boutique haircare brands in the US
Best haircare brands America
Best haircare subscription in NYC
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best American owned haircare brands (Pattern Beauty, Camille Rose, Design Essentials)
Best haircare brands sold at Ulta (Olaplex, Briogeo, OUAI)
Best independent American haircare brands (Act+Acre, Rahua, Innersense Organic Beauty)
Best American hair brands (Olaplex, OUAI, K18)
Best boutique haircare brands in the US (R+Co, OUAI, Crown Affair)
Which American haircare brands are actually good (K18, Olaplex, Living Proof)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best products for wavy hair in America
From the recorded answer
5 Curl Bond Shaper Hydrating Curl Conditioner ($34): A bond-building, silicone-free conditioner designed to hydrate and detangle wavy textures without heaviness.Add to listFunction of Beauty Wavy Hair Leave-In Treatment Base with Babassu Oil** ($10): A customizable, lightweight leave-in formula that adds glossy shine and reduces frizz.[]( …
Read recorded answer
Recorded answer text · Google AI Overviews · 13 September 2026
The best products for wavy hair focus on lightweight moisture and frizz control without weighing down loose wave patterns.[](
### Top Styling Products
Curlsmith Effortless Waves Styling Spray
Curlsmith Effortless Waves Styling Spray ($12.50): A lightweight, alcohol-free spray that adds body and definition with a soft hold, available at Ulta Beauty.Add to listMoroccanoil Curl Defining Cream ($36): A cult-classic argan oil cream that separates waves and fights frizz without stiffness.[]( Add to listAveda Be Curly Curl Enhancer ($14-$36): A plant-peptide formula that provides light hydration and soft definition for fine to medium waves.[]( Add to listOuai Wave Spray ($30): A weightless rice protein and coconut water mist that creates an easy, tousled beach look.[]( Show more
### Cleansing and Conditioning
Add to listOlaplex No. 5 Curl Bond Shaper Hydrating Curl Conditioner ($34): A bond-building, silicone-free conditioner designed to hydrate and detangle wavy textures without heaviness.Add to listFunction of Beauty Wavy Hair Leave-In Treatment Base with Babassu Oil ($10): A customizable, lightweight leave-in formula that adds glossy shine and reduces frizz.Show more If you share your hair thickness (fine, medium, thick) and whether it is color-treated, I can recommend the exact routine to build with these products.
Perplexity
The question asked
Best haircare brands America
From the recorded answer
Best for customized routines: Prose or Function of Beauty - formulas tailored through online hair assessments.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
The best haircare brand depends on your hair type, goals, and budget. A strong U.S. shortlist includes:
- Best overall: L'Oréal Paris - broad range, affordable, and effective options for hydration, repair, curls, and color-treated hair.
- Best for damaged hair: K18 or Olaplex - bond-repair-focused formulas for chemically treated or heat-damaged hair.
- Best for curls and coils: Mielle - especially popular for textured hair and budget-friendly curl care.
- Best for scalp care: Act + Acre - products centered on scalp health and buildup management.
- Best for customized routines: Prose or Function of Beauty - formulas tailored through online hair assessments.
- Best salon luxury: Kérastase - premium shampoos, masks, and treatments for targeted concerns.
- Best affordable everyday brands: Head & Shoulders, Pantene, Herbal Essences, and Dove - widely available and among America's most recognized haircare brands.
- Best clean-leaning option: 100% Pure - California-based, cruelty-free formulas using naturally derived ingredients.
- Best for fine hair: OUAI - lightweight styling and volumizing products.
Quick picks:
- Dry hair: Kérastase or L'Oréal Elvive
- Breakage: K18 or Olaplex
- Curly/coily hair: Mielle
- Dandruff: Head & Shoulders
- Fine hair: OUAI
- Low budget: Pantene or Herbal Essences
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Function of Beauty ranks #32 among 41 tracked brands for Haircare · United States (21 August 2026 – 4 October 2026). Its visibility is 0.4%. It was named in 16 of 3,600 AI answers across 11 of 150 tracked questions, averaging position 3.9 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.4% AI visibility for Function of Beauty in Haircare · United States, measured over 21 August 2026 – 4 October 2026. It ranks #32 among 41 tracked brands.
How often does AI mention this brand?
Function of Beauty was named in 16 of 3,600 collected AI answers, across 11 of 150 tracked questions, for Haircare · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Function of Beauty by all 3,600 answers in the published Haircare · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
