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Finlay & Co

Finlay & Co

AI visibility and ranking for Eyewear & Sunglasses: United Kingdom

Eyewear & Sunglasses [UK]
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London sunglasses and optical brand with frames made in Italy.

Finlay & Co
appears in
5.1
% of measured AI answers in this industry and market.

Found score

Track Finlay & Co’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

3.8

October 25, 2026

Overall visibility

5.1

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

6

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Finlay & Co's single-scan score moved from 6.2% to 3.8%, down 2.4 percentage points. Latest recorded scan 3.8% on 25 October 2026; combined-window score 5.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.1% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20266.2%
24 August 20265.1%
30 August 20266.2%
6 September 20266.0%
13 September 20264.7%
20 September 20264.7%
27 September 20264.9%
4 October 20265.6%
11 October 20264.5%
18 October 20264.2%
25 October 20263.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.2%

Perplexity Logo

Perplexity

6.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

6.0%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Finlay & Co most often.

It appears in 6.1% of collected Perplexity answers and 3.2% of ChatGPT answers: a difference of 2.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 39 of 150 questions.

Finlay & Co appears in at least one collected answer to 26.0% of the tracked questions. That is question coverage; the 5.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 3.8% to 6.2%. The latest scan was 3.8% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British alternative to Ray-Ban
  • Best British eyewear brand comparisons
  • Best British eyewear brands
  • Best British eyewear brands for gifts
  • Best British eyewear labels
  • Best British glasses brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent sunglasses brands UK (Cubitts, Banton Frameworks, Curry & Paxton)
  • Best new British sunglasses brands (Banton Frameworks, Waterhaul, Curry & Paxton)
  • What sunglasses brands do Brits actually wear (Le Specs, Quay Australia, Ace & Tate)
  • Best British eyewear labels (Cutler and Gross, Oliver Goldsmith, Kirk & Kirk)
  • Best British glasses brands (Cubitts, Cutler and Gross, Bird Eyewear)
  • Best alternative to Sunglass Hut UK (Le Specs, Cubitts, Jimmy Fairly)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best boutique eyewear brands UK

From the recorded answer

Finlay & Co.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The UK boasts a vibrant boutique and independent eyewear scene known for handmade craftsmanship, bio-acetate materials, and distinct architectural design.

### Top British & Independent Boutique Eyewear Brands

- Cubitts - Style & Craft: London-born brand known for classic yet diverse frame aesthetics, custom-made options, and precision Zeiss lenses. - Price: From approx. £150. - Finlay & Co. - Style & Craft: Handcrafted in Italy using eco-friendly bio-acetate and natural wood options, blending British design with traditional European manufacturing. - Price: From approx. £145. - Curry & Paxton - Style & Craft: Established in 1886 and handmade in England, famous for vintage-inspired, classic optical and sun frames with a rich cinematic heritage (such as the Yvan model). - Taylor Morris London - Style & Craft: A contemporary British designer eyewear brand based in London, offering stylish optical and sun collections (like the Beckett and Highlander models starting around £160). - Savile Row (Algha Works) - Style & Craft: Historic British manufacturer crafting bespoke, hand-made metal frames in London (famous for classic round and Windsor-rim styles worn by historical icons and pop-culture figures). - Cutler and Gross - Style & Craft: Founded in Knightsbridge in 1969, known for bold, avant-garde, and meticulously handcrafted Italian and Japanese acetate frames. - Price: From approx. £325+. - Bloobloom - Style & Craft: A modern direct-to-consumer and boutique favorite focusing on transparent pricing, sustainable practices, and online/in-store styling tools. - Price: From approx. £99.

ChatGPT

The question asked

Best sunglasses brands UK

From the recorded answer

Finlay & Co - British-founded eyewear with classic, contemporary designs.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best sunglasses brands in the UK

The best sunglasses brands depend on whether you're after timeless designer style, premium build quality, affordable everyday wear, or serious UV protection. For the UK market, I'd start with these brands.

## Top sunglasses brands to consider

!Ray-Ban Black Wayfarer Sunglasses | Harrods UK

1\. Ray-Ban

(Best all-rounder)

Typical price: £100-£200

Iconic Wayfarer and Aviator styles, versatile designs and a wide range of lens options. A reliable starting point for everyday sunglasses.

---

!Lunettes de soleil Persol 714 Series Original Medium PO0714 24/31 52-21 pas cher

2\. Persol

Typical price: £200-£400+

Best for understated luxury, refined Italian styling and premium acetate frames. Great if you want something less ubiquitous than Ray-Ban.

---

!OLIVER PEOPLES - OV5217S - Gregory peck sun 1031P2

3\. Oliver Peoples

Typical price: £250-£450+

Best for discreet, sophisticated designer eyewear. Think subtle branding, classic shapes and a polished, understated look.

---

!OAKLEY HOLBROOK MATTE BLACK W/ PRIZM BLACK POLARIZED - rue de can

4\. Oakley

Typical price: £100-£250

Best for sport, driving and outdoor activities. Many models offer secure fits, impact-resistant lenses and performance-focused optics.

---

!Air Heart Black Female Cat-Eye Sunglasses | Le Specs

5\. Le Specs

Typical price: £50-£100

Best for fashion-forward styles without designer-level prices. A good option for oversized frames, cat-eye shapes and trend-led looks.

---

!Polaroid P1016/S/NEW Black/Grey | Polarised

6\. Polaroid Eyewear

Typical price: £25-£70

Best for value. A sensible choice for everyday use, particularly if you want polarised lenses to reduce glare from wet roads and reflective surfaces.

---

!Maui Jim Men's Onshore Rectangular Sunglasses | Men's Sunglasses | Seasonal Shop - Shop Your Navy Exchange - Official Site

7\. Maui Jim

Typical price: £180-£350+

Best for lens quality and glare reduction. Particularly appealing for driving, holidays and spending long periods outdoors.

---

!Tom Ford Icon Black Square Sunglasses | MAISON 49

8\. Tom Ford

Typical price: £200-£400+

Best for bold luxury styling, larger frames and distinctive details. Worth considering if you want sunglasses to be a prominent part of your outfit.

## Other brands worth a look

- Cutler and Gross - premium British design and distinctive acetate frames. - Meller - modern, minimalist styles at accessible prices. - Gucci - recognisable designer styling and statement frames. - Finlay & Co - British-founded eyewear with classic, contemporary designs.

These are also featured in recent fashion and eyewear round-ups. www.gq-magazine.co.ukwww.the-independent.comwww.womanandhome.com

## My shortlist by budget

| Budget | Brands I'd try first | |--------|--------| | Under £50 | Polaroid, M&S, Uniqlo | | £50-£120 | Le Specs, Meller, Ray-Ban on sale | | £120-£250 | Ray-Ban, Oakley, Persol | | £250-£450 | Oliver Peoples, Tom Ford, Cutler & Gross | | £450+ | Jacques Marie Mage, premium designer collections |

Prices are indicative and vary by model and retailer.

One important tip\: prioritise 100% UVA/UVB protection or UV400 certification. Polarised lenses help reduce glare, but polarisation alone does not guarantee UV protection.

## Let me narrow it down for you

What's your budget?

Under £50

£50-£100

£100-£200

£200-£400

£400+

---

Which style do you prefer?

Classic and timeless

Quiet luxury, understated designer

Bold designer / luxury logos

Modern and trendy

Sporty / performance

---

What will you mainly use them for?

Everyday wear

Driving

Holidays and beach

Fashion and outfits

Sports and outdoor activities

---

Who are they for?

Men's

Women's

Unisex

[Find my best sunglasses]

Perplexity

The question asked

Best British sunglasses brands

From the recorded answer

Finlay & Co - Best for refined contemporary style. Frames are designed in London and handmade in Italy.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British sunglasses brands depend on your budget and style, but these are strong choices:

- Cutler and Gross - Best overall for luxury, distinctive acetate frames and timeless British design. Its bold silhouettes are especially associated with the brand. - Cubitts - Best value for handcrafted, understated frames. The London-based brand is known for high-quality acetate designs at relatively accessible fixed prices. - Finlay & Co - Best for refined contemporary style. Frames are designed in London and handmade in Italy. - Taylor Morris - Best for classic British glamour, with designs influenced by vintage Hollywood and modern detailing. - Opera Opera - Best for genuinely British-made eyewear, including bespoke frames and vintage-inspired reproductions produced in London. - DMY Studios - Best for minimalist, modern frames with a nostalgic edge and versatile “forever” styling. - Le Specs - Best affordable fashion option, with many styles priced below £100; however, it is Australian-founded rather than British. - Superdry - Best budget-friendly option with a casual, contemporary British-inspired look; the brand combines Americana and Japanese influences.

Quick picks: - Luxury: Cutler and Gross - Everyday value: Cubitts - British-made: Opera Opera - Modern minimalism: DMY Studios - Under £100: Le Specs

For any pair, check that the lenses provide 100% UVA/UVB protection; polarization is useful for reducing glare but does not replace UV protection.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Finlay & Co

Eyewear & Sunglasses

21 August 2026 – 25 October 2026 (scans 1–11)

5.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

251

Answers naming the brand

4946

Answers collected

5.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Finlay & Co ranks #6 among 36 tracked brands for Eyewear & Sunglasses · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 5.1%. It was named in 251 of 4,946 AI answers across 39 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.1% AI visibility for Finlay & Co in Eyewear & Sunglasses · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #6 among 36 tracked brands.

How often does AI mention this brand?

Finlay & Co was named in 251 of 4,946 collected AI answers, across 39 of 150 tracked questions, for Eyewear & Sunglasses · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Finlay & Co by all 4,946 answers in the published Eyewear & Sunglasses · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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