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Finlay & Co

Finlay & Co

AI visibility and ranking for Eyewear & Sunglasses: United Kingdom

Eyewear & Sunglasses [UK]
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London sunglasses and optical brand with frames made in Italy.

Finlay & Co
appears in
5.4
% of measured AI answers in this industry and market.

Found score

Track Finlay & Co’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

5.6

October 4, 2026

Overall visibility

5.4

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

6

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Finlay & Co's single-scan score moved from 6.2% to 5.6%, down 0.6 percentage points. Latest recorded scan 5.6% on 4 October 2026; combined-window score 5.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.4% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20266.2%
24 August 20265.1%
30 August 20266.2%
6 September 20266.0%
13 September 20264.7%
20 September 20264.7%
27 September 20264.9%
4 October 20265.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.5%

Perplexity Logo

Perplexity

6.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

6.3%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Finlay & Co most often.

It appears in 6.4% of collected Perplexity answers and 3.5% of ChatGPT answers: a difference of 2.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 35 of 150 questions.

Finlay & Co appears in at least one collected answer to 23.3% of the tracked questions. That is question coverage; the 5.4% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 4.7% to 6.2%. The latest scan was 5.6% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British alternative to Ray-Ban
  • Best British eyewear brand comparisons
  • Best British eyewear brands
  • Best British eyewear brands for gifts
  • Best British eyewear labels
  • Best British glasses brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent sunglasses brands UK (Cubitts, Cutler and Gross, Curry & Paxton)
  • Best trendy sunglasses brands UK (Le Specs, Cubitts, Taylor Morris)
  • Best British eyewear brand comparisons (Cutler and Gross, Cubitts, bloobloom)
  • Best British glasses brands (Cutler and Gross, Tom Davies, Cubitts)
  • Best eyewear boutiques London (Tom Davies, Face a Face, Cutler and Gross)
  • Best premium prescription glasses UK (Cubitts, Oliver Goldsmith, Curry & Paxton)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best new British sunglasses brands

From the recorded answer

Finlay & Co. (FINLAY): Founded in London by four friends in 2012, FINLAY creates handcrafted acetate frames featuring premium ZEISS lenses, with popular spots in Soho and Notting Hill. Prices hover around £140-£175.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Several contemporary and independent British eyewear labels are redefining modern sunwear with standout craftsmanship and distinct local design:

- Finlay & Co. (FINLAY): Founded in London by four friends in 2012, FINLAY creates handcrafted acetate frames featuring premium ZEISS lenses, with popular spots in Soho and Notting Hill. Prices hover around £140-£175. - Taylor Morris: Established in South West London in 2013, Taylor Morris Eyewear mixes classic British style with a rock-and-roll bohemian edge, offering handmade cellulose acetate frames like the popular George Arthur around £140. - Curry & Paxton: Operating out of London since 1886, Curry & Paxton small-batch manufactures vintage-reproduced frames using premium Mazzucchelli acetate, with styles like the Fulwood starting around £195. - Cubitts: Founded in London in 2012, Cubitts specializes in contemporary, architecturally inspired frames and bespoke options with a clean, modern aesthetic priced around £175. - Loonettes: An eco-conscious, independent optical brand based in Edinburgh, Loonettes offers chunky, sustainably crafted acetate frames such as the Boulder model for around £99.

If you want to narrow down your choice, tell me:

- What frame shape do you prefer? (round, square, cat-eye, or geometric) - What is your budget range? - Are you looking for a bold statement piece or everyday minimal wear?

ChatGPT

The question asked

Best boutique eyewear brands UK

From the recorded answer

5. Finlay & Co - best understated British style …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you're after genuinely boutique / independent-feeling eyewear in the UK, rather than mainstream designer labels, these are the brands I'd shortlist:

### 🇬🇧 Best boutique eyewear brands

1. Cutler and Gross - best overall - The classic British luxury choice. - Founded in London in 1969, with distinctive, substantial acetate frames. - Think eccentric, sophisticated, slightly retro rather than logo-heavy. - Roughly £325-£500+ for many current frames. www.independent.co.uk

### [Cutler & Gross 1402 Sunglasses]() £456.00

2. Cubitts - best modern British option - London-founded, with a strong spectacle-maker rather than fashion-brand identity. - Excellent if you want timeless shapes with contemporary proportions. - Current frames are around £175, making them considerably more accessible than Cutler & Gross. www.broadsheet.com

### [Cubitts Cartwright Glasses]() £175.00

3. Kirk Originals - best for statement frames - London-based and particularly interesting if you want something unusual, artistic and limited-run. - Their frames are handcrafted in England, with current sunglasses around £275-£345. kirkoriginals.com

4. KIRK & KIRK - best for colour - A family eyewear business with roots going back to 1919. - Known for bold colours and its distinctive custom acrylic rather than conventional acetate. - A great choice if you want your glasses to be the focal point of the outfit. blog.favrspecs.com

5. Finlay & Co - best understated British style - More accessible and traditionally styled. - Particularly good for classic tortoiseshell, round and cat-eye shapes; it has been noted as a favourite for classic frames. www.independent.co.uk

### My ranking

| Brand | Style | Price | Boutique factor | |---|---|---:|---| | Cutler & Gross | Luxury / eccentric / heritage | ££££ | ⭐⭐⭐⭐⭐ | | Kirk Originals | Avant-garde / statement | £££ | ⭐⭐⭐⭐⭐ | | KIRK & KIRK | Colourful / artistic | £££ | ⭐⭐⭐⭐⭐ | | Cubitts | Modern / timeless | ££ | ⭐⭐⭐⭐ | | Finlay & Co | Classic / refined | ££ | ⭐⭐⭐⭐ |

If I were choosing one: Cutler & Gross for the ultimate British boutique look; Cubitts if you want something more understated and wearable every day; Kirk Originals if you want people to notice the glasses.

If you tell me your budget (e.g. £150 / £300 / £500+) and whether you want men's, women's or unisex, I can narrow this to 5 specific frames worth buying in the UK right now.

Perplexity

The question asked

Best British sunglasses brands

From the recorded answer

Finlay & Co - British-designed eyewear recognized for distinctive materials and contemporary styling, with Italian craftsmanship.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best British sunglasses brands span heritage luxury, handmade craftsmanship, and contemporary design:

- Cutler and Gross - Iconic British luxury eyewear, founded in 1969; known for bold, distinctive frames and Italian craftsmanship. - Linda Farrow - High-end London brand with glamorous, fashion-forward sunglasses and strong celebrity appeal. - Finlay & Co - British-designed eyewear recognized for distinctive materials and contemporary styling, with Italian craftsmanship. - Cubitts - Excellent for modern, understated frames and a broad sunglasses selection, often at more accessible prices. - Kirk Originals - A strong choice for unusual, colorful, architectural designs and handmade character. - Algha / Savile Row - Best for traditional, premium British-made frames and classic styling. - Oscar Deen - Affordable, vintage-inspired sunglasses with a distinctly London aesthetic. - Bird Eyewear - Good for lightweight, eco-conscious frames made with sustainability in mind. - William Morris London - Offers wearable everyday styles at relatively accessible prices. - Gucewicz Eyewear - Ultra-specialist London craftsmanship, including unusual luxury materials; best for collectors and statement pieces.

Best overall: Cutler and Gross Best luxury fashion: Linda Farrow Best contemporary value: Cubitts Best unusual designs: Kirk Originals Best British-made craftsmanship: Algha or Gucewicz Best sustainable option: Bird Eyewear

Check whether “British” means British-designed, British-owned, or actually made in Britain-many brands design in the UK but manufacture frames elsewhere.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Finlay & Co

Eyewear & Sunglasses

21 August 2026 – 4 October 2026 (scans 1–8)

5.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

195

Answers naming the brand

3600

Answers collected

5.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Finlay & Co ranks #6 among 36 tracked brands for Eyewear & Sunglasses · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 5.4%. It was named in 195 of 3,600 AI answers across 35 of 150 tracked questions, averaging position 2.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.4% AI visibility for Finlay & Co in Eyewear & Sunglasses · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #6 among 36 tracked brands.

How often does AI mention this brand?

Finlay & Co was named in 195 of 3,600 collected AI answers, across 35 of 150 tracked questions, for Eyewear & Sunglasses · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Finlay & Co by all 3,600 answers in the published Eyewear & Sunglasses · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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