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Fabletics

Fabletics

AI visibility and ranking for Activewear: United States

Activewear [US]
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Kate Hudson-founded subscription direct-to-consumer activewear brand.

Fabletics
appears in
7.4
% of measured AI answers in this industry and market.

Found score

Track Fabletics’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

7.8

October 4, 2026

Overall visibility

7.4

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

11

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Fabletics's single-scan score moved from 6.7% to 7.8%, up 1.1 percentage points. Latest recorded scan 7.8% on 4 October 2026; combined-window score 7.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 7.4% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20266.7%
24 August 20269.3%
30 August 20269.1%
6 September 20266.7%
13 September 20266.2%
20 September 20266.7%
27 September 20266.4%
4 October 20267.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

11.7%

Perplexity Logo

Perplexity

7.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.2%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Fabletics most often.

It appears in 11.7% of collected ChatGPT answers and 3.2% of Google AI Overviews answers: a difference of 8.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 54 of 150 questions.

Fabletics appears in at least one collected answer to 36.0% of the tracked questions. That is question coverage; the 7.4% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 6.2% to 9.3%. The latest scan was 7.8% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best American activewear brand comparisons
  • Best American activewear brand for gifts
  • Best American activewear brands
  • Best American activewear for everyday wear
  • Best American activewear for studio classes
  • Best American activewear for the gym

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best new American activewear brands (Nike, Lululemon, Set Active)
  • Best American activewear brands (Nike, Vuori, Lululemon)
  • Best American activewear labels (Vuori, Alo Yoga, Tracksmith)
  • Best boutique activewear brands USA (Nike, Lululemon, Splits59)
  • Best American owned activewear brands (Vuori, Nike, Under Armour)
  • Which American activewear brands are actually good (Vuori, Lululemon, Athleta)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Is Fabletics good quality

From the recorded answer

Fabletics offers moderate-to-good quality activewear that performs well for its price point, especially when bought on sale or via a VIP membership.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Fabletics offers moderate-to-good quality activewear that performs well for its price point, especially when bought on sale or via a VIP membership.

### Quality Highlights

- Leggings & Bottoms: Generally praised for being squat-proof, offering strong compression, and holding their shape well over time. - Fabric & Tech: High-performance materials wick sweat effectively during heavy workouts, though some cotton-blend pieces may fade or pill faster. - Durability: Many users on Reddit note that items last for years with proper care, though recent batches receive mixed reviews on long-term wear compared to older lines.

### Common Criticisms

- Inconsistent Tops/Bras: Sports bras and standard shirts receive more mixed reviews, with some users finding them stiff or the fits inconsistent. - Subscription Model: Reviewers across platforms like Quora frequently criticize the mandatory VIP membership structure, which charges a monthly fee unless you remember to manually skip each month.

If you'd like, let me know:

- What specific items you are planning to buy (leggings, shorts, tops, or loungewear) - Your typical workout type (running, heavy lifting, yoga, or daily wear)

I can help you decide if it matches what you need.

ChatGPT

The question asked

Best activewear brands USA

From the recorded answer

| Fabletics | Variety + value | $$ | Best budget-friendly variety | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

Absolutely. I checked current 2026 rankings, editor-tested roundups, and U.S. shopping availability. The strongest activewear brands right now are:

| Brand | Best for | Price | My take | |---|---|---|---| | Lululemon | Overall performance | $$$ | ⭐ Best overall | | Nike | Running, training, sports | $$-$$$ | Best performance breadth | | Vuori | Everyday + athleisure | $$$ | Best comfort | | Alo Yoga | Stylish gym-to-street | $$$ | Best fashion-forward | | Athleta | Women's workouts + yoga | $$-$$$ | Great fit/value | | Gymshark | Strength training | $$ | Best gym-focused | | Beyond Yoga | Softness + yoga | $$$ | Excellent comfort | | Under Armour | Training + men's | $$ | Strong performance/value | | Fabletics | Variety + value | $$ | Best budget-friendly variety | | On | Running | $$$ | Excellent technical running gear |

Vogue's 2026 activewear guide specifically highlights Nike, Vuori, Beyond Yoga, Lululemon, On, Alo Yoga and others, while L.E.K.'s 2026 U.S. brand survey still puts Nike at the top of athletic clothing, with Lululemon and Alo particularly strong among younger shoppers. www.vogue.comwww.lek.com

### 🏆 My top 5

1. lululemon - Best overall If you want one brand that does almost everything well: leggings, training, yoga, running and athleisure. The Wunder Train is particularly good for harder workouts, while Align is geared toward softer, lower-impact wear. www.vogue.com

### lululemon Wunder Train Leggings $98.00

2. Nike - Best for serious training/running The safest choice if you're doing multiple sports and want technical performance rather than primarily athleisure. Nike remains the leading athletic-clothing brand in L.E.K.'s 2026 U.S. survey. www.vogue.comwww.lek.com

3. Vuori - Best comfort Especially strong for joggers, training tops and everyday wear. Its DreamKnit fabric is a major selling point, and the brand is particularly strong in men's athleisure. www.vogue.com

### Vuori Performance Joggers $110.00

4. Alo Yoga - Best stylish activewear Great if you want clothes that work for Pilates/yoga and coffee runs or casual outfits. Alo's Airbrush and Airlift leggings are among its signature pieces. www.vogue.com

### Alo Yoga Airbrush Legging $118.00

5. Athleta - Best women's all-around value A particularly good option for yoga, studio workouts and everyday activewear. Travel + Leisure named Athleta its best brand for workouts in its 2026 athleisure testing. www.travelandleisure.com

### Athleta Salutation High Rise Legging $54.99

### If I were shopping by activity

- 🏋️ Weightlifting/gym: Gymshark, Nike, Lululemon - 🏃 Running: Nike, On, Lululemon - 🧘 Yoga/Pilates: Lululemon, Alo, Athleta, Beyond Yoga - 🚶 Everyday athleisure: Vuori, Alo, Lululemon - 👨 Men's: Vuori, Nike, Lululemon, Under Armour - 💰 Better value: Fabletics, Athleta, Gymshark - ✨ Most fashionable: Alo, Vuori, Lululemon - 🥇 One brand only: Lululemon

If you tell me men's or women's + your budget (e.g. under $50/$100/$150) + gym/running/yoga, I can narrow this to the 5 best brands and specific pieces worth buying. www.vogue.com

Perplexity

The question asked

Best activewear brands for women USA

From the recorded answer

Fabletics - Best for affordable variety: Frequent collections, coordinated sets, and subscription-based discounts; useful for building a varied workout wardrobe.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Here are some of the best women's activewear brands available in the USA, organized by what they do best:

- Lululemon - Best overall: Excellent leggings, sports bras, and versatile studio-to-street clothing; especially strong for yoga, training, and everyday wear. - Nike - Best for performance: A broad range of high-performance apparel for running, training, tennis, and team sports, with inclusive sizing and styles. - Athleta - Best for quality and versatility: Durable, comfortable clothing for yoga, hiking, travel, and everyday activities, with a strong focus on inclusive fit. - Vuori - Best for athleisure: Soft, polished pieces that work well for low-impact workouts, lounging, travel, and casual outfits. - Girlfriend Collective - Best sustainable option: Recycled-material leggings, bras, and loungewear with inclusive sizing and a minimalist aesthetic. - Outdoor Voices - Best for casual workouts: Comfortable, understated basics for walking, hiking, recreational exercise, and daily wear. - On - Best for running: Technical running apparel designed to pair with the brand's performance footwear. - Alo Yoga - Best for fashion-forward styles: Trend-driven yoga and athleisure pieces, particularly leggings, sets, and layers. - Spanx - Best shaping leggings: Supportive, smoothing leggings and flared pants that emphasize shaping and flattering silhouettes. - CRZ Yoga - Best budget alternative: Affordable leggings, bras, and tops inspired by premium activewear styles. - Fabletics - Best for affordable variety: Frequent collections, coordinated sets, and subscription-based discounts; useful for building a varied workout wardrobe. - Sweaty Betty - Best for stylish training gear: Fashionable, functional pieces for yoga, gym workouts, running, and outdoor activities.

### Quick picks

| Need | Best choice | |---|---| | One dependable brand | Lululemon | | High-intensity training | Nike | | Yoga and studio workouts | Lululemon or Alo Yoga | | Running | Nike or On | | Hiking and outdoor activities | Athleta | | Soft everyday athleisure | Vuori | | Sustainability | Girlfriend Collective | | Budget shopping | CRZ Yoga or Fabletics | | Shaping and compression | Spanx |

For the strongest all-around wardrobe, start with Lululemon, Nike, Athleta, and Vuori, then add Girlfriend Collective for sustainable basics or CRZ Yoga for lower-cost alternatives.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Fabletics

Activewear

21 August 2026 – 4 October 2026 (scans 1–8)

7.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

265

Answers naming the brand

3598

Answers collected

7.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Fabletics ranks #11 among 32 tracked brands for Activewear · United States (21 August 2026 – 4 October 2026). Its visibility is 7.4%. It was named in 265 of 3,598 AI answers across 54 of 150 tracked questions, averaging position 4.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 7.4% AI visibility for Fabletics in Activewear · United States, measured over 21 August 2026 – 4 October 2026. It ranks #11 among 32 tracked brands.

How often does AI mention this brand?

Fabletics was named in 265 of 3,598 collected AI answers, across 54 of 150 tracked questions, for Activewear · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Fabletics by all 3,598 answers in the published Activewear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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