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Esse Studios

Esse Studios

AI visibility and ranking for Womenswear: Australia

Womenswear [AU]
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Australian womenswear label created by designer Charlotte Hicks, released in editions designed to work together.

Esse Studios
appears in
2.7
% of measured AI answers in this industry and market.

Found score

Track Esse Studios’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 16, 2026

Updated

October 17, 2026

Latest scan visibility

2.7

October 16, 2026

Overall visibility

2.7

16 October 2026 (scan 1)

Industry rank

30

Within this industry and market

Published scan history

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.7% over 16 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.0%

Perplexity Logo

Perplexity

2.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.0%

16 October 2026 (scan 1)

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Google AI Overviews names Esse Studios most often.

It appears in 4.0% of collected Google AI Overviews answers and 2.0% of Perplexity answers: a difference of 2.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 9 of 150 questions.

Esse Studios appears in at least one collected answer to 6.0% of the tracked questions. That is question coverage; the 2.7% visibility score measures its share of individual answers.

How this brand compares.

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In the same market.

Compare brands using the same question set and published window.

16 October 2026 (scan 1)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best designer womenswear labels Australia
  • Best emerging Australian womenswear designers
  • Best independent women's fashion labels Australia
  • Best slow fashion brands for women Australia
  • Best up-and-coming women's fashion labels Australia
  • Best women's fashion brands for a capsule wardrobe Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best womenswear brands Australia (Aje, Assembly Label, Zimmermann)
  • Most popular women's clothing brands Australia right now (Glassons, Country Road, Zimmermann)
  • Best women's clothing brands like a stylist would recommend Australia (Aje, Viktoria & Woods, Bassike)
  • Best women's clothing brands online Australia (Cotton On, Assembly Label, Country Road)
  • Best mid-range women's clothing brands Australia (Country Road, Witchery, Viktoria & Woods)
  • Best Aussie women's labels that ship internationally (Zimmermann, Aje, Camilla)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best women's fashion brands for a capsule wardrobe Australia

From the recorded answer

ESSE Studios: A sustainable, made-in-Australia ready-to-wear label that releases slow-fashion "Editions" balancing masculine and feminine codes for intentional, transeasonal wear.
Read recorded answer

Recorded answer text · Google AI Overviews · 16 October 2026

The top Australian women's fashion brands for building a functional, long-lasting capsule wardrobe focus on natural, breathable fibers and clean, minimalist silhouettes suited to the Australian climate:

- Assembly Label: Famous for relaxed coastal aesthetics, neutral color palettes, and budget-friendly everyday essentials like cotton tees, linen shirts, and casual tailoring. - St. Agni: A Byron Bay-born label known for luxury minimalism, featuring linen suiting, leather trench coats, merino knits, and sheer column skirts. - Anna Quan: Renowned for sharp, refined tailoring, crisp shirting-inspired pieces, and clean lines that transcend seasonal trends. - Bassike: A pioneer of luxe-casual movement style, offering organic jersey staples, relaxed trousers, and sustainable Australian-made denim. - DISSH: A female-founded Australian brand focusing on effortless day-to-night dressing, structured midi dresses, wide-leg trousers, and versatile coordinating sets. - Camilla and Marc (and C&M): Bridges masculine tailoring with contemporary femininity, offering investment trench coats, sharp blazers, and elevated cotton jersey basics. - ESSE Studios: A sustainable, made-in-Australia ready-to-wear label that releases slow-fashion "Editions" balancing masculine and feminine codes for intentional, transeasonal wear.

If you'd like to narrow this down, let me know:

- Your primary setting (e.g., office workwear, casual weekend, or travel) - Your budget range per piece - Any preferred colors or fabrics (like linen or merino wool)

ChatGPT

The question asked

Best designer womenswear labels Australia

From the recorded answer

!Inside ESSE Studios' Quietly Powerful Return to AFW26 - Façon Magazine …
Read recorded answer

Recorded answer text · ChatGPT · 16 October 2026

# Best Australian designer womenswear labels

Australian designer fashion is particularly strong in contemporary luxury, refined tailoring, occasionwear, statement prints and understated everyday dressing. For a curated starting point, I'd look at the established names alongside newer labels featured at Australian Fashion Week and in fashion-editor roundups. www.elle.com.auaustralianfashionweek.orgwww.broadsheet.com.au

## 12 labels worth knowing

![Spring Summer 2024 Look 11 - Christopher Esber](

1\. Christopher Esber

Modern luxury · Sculptural

Architectural cut-outs, unusual draping, sleek eveningwear and sensual silhouettes. Excellent for a fashion-forward wardrobe.

Shop the label

---

![Suiting - CAMILLA AND MARC® Official Site - tagged "clothing"](

2\. CAMILLA AND MARC

Polished · Contemporary

Elevated tailoring, sophisticated dresses, refined separates and versatile wardrobe staples for work and evening.

Shop the label

---

![Making The 'Expressive' Styles Of Resort 23 'Sculptura' - Aje AU](

3\. Aje

Statement · Feminine

Voluminous silhouettes, textured fabrics, sculptural details and dresses that make an entrance.

Shop the label

---

!Alemais Evergreen Midi Dress Multi Size 14 | The Volte

4\. ALEMAIS

Artistic · Maximalist

Expressive prints, embroidery, playful colour and art-inspired pieces. A standout for distinctive dresses and resort dressing.

Shop the label

---

!SIR. | Separates, Intimates and Ready-to-wear

5\. SIR.

Minimalist · Modern

Clean lines, sleek dresses, considered separates and pared-back resortwear with a contemporary edge.

Shop the label

---

!Open Back Midi Dress - White - Matteau

6\. Matteau

Quiet luxury · Resort

Understated dresses, beautiful cottons, simple shapes and sophisticated swimwear and holiday pieces.

Shop the label

!Whittaker Trouser | VIKTORIA & WOODS

7\. Viktoria & Woods

Elevated essentials · Minimalist

Beautiful knitwear, tailored trousers, relaxed suiting and refined basics for a modern capsule wardrobe.

Shop the label

---

!St. Agni | Tops

8\. St. Agni

Understated · Design-led

Streamlined silhouettes, modern separates, relaxed tailoring and minimalist pieces with subtle architectural details.

Shop the label

---

!Lee Mathews Official Online Store | Australian Luxury Womenswear

9\. Lee Mathews

Relaxed luxury · Artistic

Fluid dresses, beautiful fabrics, considered details and effortless separates with an individual feel.

Shop the label

---

!Leo Lin - Maxima Puff Sleeve Midi Dress - Opulent Print In Verdant | All The Dresses

10\. LEO LIN

Romantic · Sophisticated

Colourful prints, striking proportions, feminine dresses and polished occasionwear.

Shop the label

---

!Inside ESSE Studios' Quietly Powerful Return to AFW26 - Façon Magazine

11\. ESSE Studios

Modern · Sculptural

Restrained colour palettes, distinctive leather pieces, clean tailoring and refined silhouettes. A good option for understated designer dressing.

Shop the label

---

!Carla Zampatti Black Diana Asymmetric Gown | David Jones

12\. Carla Zampatti

Timeless · Tailored

Elegant suiting, structured dresses and sophisticated occasionwear with a strong, polished aesthetic.

Shop the label

These selections reflect the range of Australian fashion, from contemporary luxury to expressive occasionwear, also highlighted by Australian Fashion Week and recent fashion-editor selections. www.elle.com.auaustralianfashionweek.orgwww.vogue.comeditorialist.com

## My shortlist by style

| If you love… | Start with | |--------|--------| | Quiet luxury and minimalism | Matteau, St. Agni, ESSE Studios | | Expensive-looking everyday dressing | CAMILLA AND MARC, Viktoria & Woods, Lee Mathews | | Statement dresses and occasionwear | Aje, ALEMAIS, LEO LIN | | Fashion-forward, sculptural design | Christopher Esber, ESSE Studios | | Timeless tailoring | Carla Zampatti, CAMILLA AND MARC | | Contemporary resortwear | SIR., Matteau, ALEMAIS |

Want to narrow it down? I can also curate a more specific list of Australian designer womenswear labels that are luxury and high-end, emerging and less mainstream, or similar to brands like The Row, Toteme, Khaite or Zimmermann\.

Perplexity

The question asked

Best up-and-coming women's fashion labels Australia

From the recorded answer

Esse Studios - A minimalist, directional option for clean lines and modern essentials; it is increasingly being mentioned among Australia's leading independent labels.
Read recorded answer

Recorded answer text · Perplexity · 16 October 2026

Here are some up-and-coming Australian women's fashion labels worth watching in 2026:

- 23rd August - Adelaide label blending delicate femininity with practical, contemporary ready-to-wear. A strong choice for polished everyday pieces. - The Sweet Bitter - Perth newcomer with a playful, Y2K-inspired aesthetic, including sailor blouses, Peter Pan collars and lace-trimmed separates. - Rashi World - Newly launched swimwear label focused on skin-conscious design and environmental awareness. - THEA - Emerging label specialising in feminine, elegant occasionwear with a modern but timeless feel. - Amelie Teje - Known for flirty, feminine silhouettes such as ruffled dresses and sheer layering pieces. - SIR the Label - Refined, versatile clothing with an understated contemporary sensibility; particularly good for elevated resortwear and occasion dressing. - Beare Park - Quiet, sophisticated tailoring and timeless wardrobe staples designed for longevity. - Esse Studios - A minimalist, directional option for clean lines and modern essentials; it is increasingly being mentioned among Australia's leading independent labels. - Kavari - Worth exploring for distinctive contemporary pieces and a more fashion-forward approach to dressing.

Best starting points by style:

| Style | Labels to try | |---|---| | Feminine and romantic | 23rd August, Amelie Teje, THEA | | Minimal and sophisticated | Beare Park, SIR the Label, Esse Studios | | Playful and trend-led | The Sweet Bitter | | Swim and resortwear | Rashi World, SIR the Label | | Statement occasionwear | THEA, 23rd August, Beare Park |

For the most genuinely new names, start with 23rd August, The Sweet Bitter, Rashi World and THEA; for labels that are already gaining broader recognition, look at SIR the Label, Beare Park and Esse Studios.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Esse Studios

Womenswear

16 October 2026 (scan 1)

2.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

12

Answers naming the brand

449

Answers collected

2.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Esse Studios ranks #30 among 37 tracked brands for Womenswear · Australia (16 October 2026). Its visibility is 2.7%. It was named in 12 of 449 AI answers across 9 of 150 tracked questions, averaging position 2.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.7% AI visibility for Esse Studios in Womenswear · Australia, measured over 16 October 2026. It ranks #30 among 37 tracked brands.

How often does AI mention this brand?

Esse Studios was named in 12 of 449 collected AI answers, across 9 of 150 tracked questions, for Womenswear · Australia (16 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Esse Studios by all 449 answers in the published Womenswear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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