Found
/
The List
/
Menswear
/

Duluth Trading Co

Duluth Trading Co

AI visibility and ranking for Menswear: United States

Menswear [US]
Visit website ↗

Wisconsin workwear retailer based in Mount Horeb, known for its Longtail T-shirts and tough work clothes.

Duluth Trading Co
appears in
1.7
% of measured AI answers in this industry and market.

Found score

Track Duluth Trading Co’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

2.7

November 1, 2026

Overall visibility

1.7

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

26

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Duluth Trading Co's single-scan score moved from 1.3% to 2.7%, up 1.4 percentage points. Latest recorded scan 2.7% on 1 November 2026; combined-window score 1.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.7% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20261.3%
18 October 20261.8%
25 October 20260.9%
1 November 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.7%

Perplexity Logo

Perplexity

1.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.0%

16 October 2026 – 1 November 2026 (scans 1–4)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Google AI Overviews names Duluth Trading Co most often.

It appears in 2.0% of collected Google AI Overviews answers and 1.3% of Perplexity answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 18 of 150 questions.

Duluth Trading Co appears in at least one collected answer to 12.0% of the tracked questions. That is question coverage; the 1.7% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 0.9% to 2.7%. The latest scan was 2.7% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best buy it for life men's clothing USA
  • Best made in USA men's clothing
  • Best men's clothing brands for big and tall USA
  • Best men's clothing brands for men over 50 USA
  • Best men's clothing brands that last USA
  • Best men's clothing brands with easy returns USA

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best men's clothing brands online USA (Bonobos, Buck Mason, J.Crew)
  • Best men's clothing brands for a capsule closet USA (Buck Mason, Uniqlo, J.Crew)
  • Best men's clothing brands for men in their 20s USA (Abercrombie & Fitch, Uniqlo, Buck Mason)
  • Best men's clothing brands for men in their 30s USA (Buck Mason, Todd Snyder, J.Crew)
  • Best men's clothing brands for men over 40 USA (Buck Mason, Bonobos, J.Crew)
  • Best men's smart casual clothing brands USA (J.Crew, Bonobos, Todd Snyder)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best men's non iron shirts USA

From the recorded answer

Made from high-performance non-iron fabrics with multi-shirt bundle pricing (e.g., $99 individually or down to ~$79 each in bundles).![Duluth Trading Wrinklefighter Relaxed Fit Long Sleeve Shirt …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Top-rated men's non-iron and wrinkle-free dress and casual shirts available in the USA combine 100% cotton comfort with zero-maintenance washing:Brooks Brothers Non-Iron Dress Shirts

Widely regarded as a gold standard and pioneer of the 100% American-grown Supima cotton non-iron shirt, known for high-quality stitching, durable collars, and coming out of the dryer nearly wrinkle-free.![Lands' End No Iron Supima Oxford Dress Shirt Lands' End No Iron Supima Oxford Dress Shirt | Lands' End | 4.4(822)](

A top value and favorite among everyday professionals. Crafted from U.S.-grown Supima cotton, it stays smooth for up to 50 washes without an iron and typically sells around $44 (discounted from ~$80).![UNIQLO Super Non-Iron Slim Shirts UNIQLO Super Non-Iron Slim Shirts | Uniqlo | 4.7(70)](

A budget-friendly option priced around $50, offering solid, striped, and checked styles in slim fits with high customer ratings.Twillory Leader Non-Iron Shirts

Made from high-performance non-iron fabrics with multi-shirt bundle pricing (e.g., $99 individually or down to ~$79 each in bundles).![Duluth Trading Wrinklefighter Relaxed Fit Long Sleeve Shirt Duluth Trading Wrinklefighter Relaxed Fit Long Sleeve Shirt | Duluth Trading Company& more | 4.8(1.1K)](

A durable, casual 100% cotton option featuring reach-gussets for added mobility, priced around $34-$49.Show more Buyers on clothing forums frequently praise traditional brands like Brooks Brothers and Lands' End for balancing authentic cotton feel with true wrinkle resistance.“At 50/shirt when on sale, you just can't beat the Brooks Brother shirt. It comes out of the dryer with almost no wrinkles and seems very well constructed.” ![ www.askandyaboutclothes.com]( vote for Lands End oxford shirts. I buy them for my DH, as they are available in his size. They pack well and resist wrinkles.” ![ Bogleheads]( 2 Young kids, I don't have time to iron a bunch of shirts. My closet is mainly filled with BB non-irons.” ![ www.askandyaboutclothes.com]( To help narrow down the best choice, tell me:

- Are you looking for a formal dress shirt or a casual button-down? - Do you prefer a slim, tailored, or relaxed/traditional fit? - What is your target price per shirt?

ChatGPT

The question asked

Best men's clothing brands that last USA

From the recorded answer

!Men's Fire Hose Relaxed Fit Cargo Work Pants | Duluth Trading Company …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for men's clothing brands that last for years rather than falling apart after a few washes, I'd focus on brands known for quality fabrics, strong stitching, durable construction, timeless designs, and repair policies.

Here are my top recommendations in the USA for 2026.

# Best men's clothing brands for durability

## Top 12 brands worth considering

!Veste de Chasse Huilée Tin Cloth Field Filson

1\. Filson

(Best overall rugged quality)

- Heavy-duty jackets, wool shirts, outdoor clothing. - Excellent heritage construction. - Particularly good for outerwear.

Price: \$\$\$-\$\$\$\$

Shop Filson

---

!Patagonia Men's Classic Retro-X Jacket

2\. Patagonia

(Best repair and longevity focus)

- Jackets, fleece, everyday clothing. - Strong repair and product support programs. - Great for everyday and outdoor use.

Price: \$\$-\$\$\$\$

Shop Patagonia

---

!Carhartt J01 Men's Iconic Duck Blanket Lined Detroit Jacket | Carhartt

3\. Carhartt

- Tough jackets, pants, hoodies and shirts. - Excellent everyday workwear. - Particularly good value for rugged clothing.

Price: \$-\$\$\$

Shop Carhartt

---

!Lee for Buck Mason

4\. Buck Mason

- Excellent everyday shirts, T-shirts and jeans. - Classic, understated designs. - Good choice for quality casual clothing.

Price: \$\$-\$\$\$

Shop Buck Mason

---

!【楽天市場】【公式】エルエルビーン フリース ラインド フランネル シャツ | フランネルシャツ ネルシャツ ジャケット メンズ アウトドア ブランド 裏地付き 厚手 L.L.Bean LLBean llビーン llbeen 裏フリース ライトアウター 厚手ネルシャツ:L.L.Bean公式オンラインストア

5\. L.L.Bean

- Flannel shirts, sweaters, jackets and pants. - Practical, timeless clothing. - Good balance of price and durability.

Price: \$\$-\$\$\$

Shop L.L.Bean

---

!The Thursday Buy: These Taylor Stitch Chinos Are Your New Favorite Pants | The Style Guide

6\. Taylor Stitch

- Durable shirts, chinos and jackets. - Classic masculine styling. - Good everyday wardrobe pieces.

Price: \$\$-\$\$\$

Shop Taylor Stitch

---

!Freenote Cloth RJ-3 Japanese Selvedge Denim Trucker Jacket | Huckberry

7\. Freenote Cloth

- Premium denim, heavyweight flannels and jackets. - Strong American manufacturing focus. - Excellent craftsmanship.

Price: \$\$\$-\$\$\$\$

Shop Freenote Cloth

---

!Men's Fire Hose Relaxed Fit Cargo Work Pants | Duluth Trading Company

8\. Duluth Trading Company

- Heavy-duty pants, work shirts and jackets. - Comfortable functional designs. - Good for hard daily use.

Price: \$\$-\$\$\$

Shop Duluth

---

!Men's Fitted La Pine Overshirt | Pendleton

9\. Pendleton

- Wool shirts, sweaters and jackets. - Beautiful materials and classic designs. - Particularly good for cold weather.

Price: \$\$-\$\$\$\$

Shop Pendleton

---

![618 | Steerhide Perfecto® Motorcycle Jacket - Schott N.Y.C.](

10\. Schott NYC

- Leather jackets and heavyweight outerwear. - Classic styles that don't go out of fashion. - Great long-term investment pieces.

Price: \$\$\$-\$\$\$\$

Shop Schott

---

!Men's Classic Pullover - Black

11\. American Giant

- Heavyweight hoodies, sweatshirts and T-shirts. - Strong focus on domestic manufacturing. - Great for everyday basics.

Price: \$\$-\$\$\$

Shop American Giant

---

!Polo Ralph Lauren Classic-fit Mesh Polo Shirt in Blue for Men | Lyst

12\. Ralph Lauren

- Polo shirts, Oxford shirts, sweaters and chinos. - Timeless classic American style. - Choose higher-quality lines and check individual garment construction.

Price: \$\$-\$\$\$\$

Shop Ralph Lauren

Selections informed by American menswear and durability guides. www.apetogentleman.comwww.apetogentleman.comwww.buylife.cowww.opumo.com

## My recommendations by clothing type

| Clothing | Brands I'd start with | |--------|--------| | T-shirts | American Giant, Buck Mason | | Jeans | Freenote Cloth, Tellason, Levi's | | Pants | Carhartt, Duluth, Dickies | | Dress shirts | Gitman Vintage, Brooks Brothers | | Flannel shirts | Pendleton, Filson, L.L.Bean | | Jackets | Filson, Schott, Patagonia | | Sweaters | Pendleton, Dehen 1920 | | Hoodies | American Giant, Patagonia | | Boots | Red Wing, Danner |

## What I'd prioritize

Don't automatically assume an expensive brand is durable. Look for\:

- Heavyweight cotton and quality wool. - Reinforced seams and strong stitching. - Quality zippers, buttons and hardware. - Repair availability. - Timeless designs that won't look dated in three years.

Also, an American brand doesn't necessarily mean American-made. Check the country of origin on each individual garment.

---

## Let me narrow this down for you

I can recommend a much more targeted list if you tell me what kind of clothing you're after.

1\. What style do you prefer?

Classic / timeless

Casual everyday

Rugged masculine / workwear

Business casual

Outdoor / active

A mixture of everything

---

2\. What's your budget per item?

Affordable (\$20-\$50)

Moderate (\$50-\$150)

Premium (\$150-\$300)

High-end (\$300+)

---

3\. What's most important?

Last as long as possible

Best quality for the money

Quality and appearance

---

4\. Where should it be made?

Made in USA preferred

Anywhere, as long as quality is excellent

[Find my best brands]

Perplexity

The question asked

Best men's clothing brands with free repairs USA

From the recorded answer

| Duluth Pack | Bags and rugged accessories | Lifetime warranty covers craftsmanship and hardware, with free repairs for qualifying problems. | …
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The best U.S.-available men's clothing brands with genuinely free or broadly covered repairs are:

| Brand | Best for | Repair policy | |---|---|---| | Patagonia | Outdoor clothing and everyday technical wear | Repairs products under its guarantee; normal wear-and-tear may incur a reasonable charge, so “free” is not universal. | | Nudie Jeans | Jeans and denim | Free lifetime repairs at participating repair shops; the brand also provides repair kits for customers who live elsewhere. | | Taylor Stitch | Casual shirts, jackets, and workwear | Offers a lifetime guarantee, though repair eligibility and shipping terms should be confirmed for the specific item. | | Flint and Tinder | American-made casual wear | Its 10-Year Hoodie is guaranteed for repairs for a decade. | | Iron Heart | Heavyweight denim and workwear | Reported lifetime free repairs, but customers may pay shipping. | | Shockoe Atelier | Premium denim and clothing | Reported free repairs on all garments, particularly through its Richmond, Virginia operation. | | Duluth Pack | Bags and rugged accessories | Lifetime warranty covers craftsmanship and hardware, with free repairs for qualifying problems. |

Best overall: Patagonia for broad product coverage and a mature repair program. Best for denim: Nudie Jeans, especially if you live near one of its repair locations. Best American-made option: Flint and Tinder's 10-Year Hoodie. Best for premium raw denim: Iron Heart or Shockoe Atelier.

Check the current terms before buying: many brands distinguish manufacturing defects from ordinary wear, accidental damage, alterations, and shipping costs. Patagonia, for example, says wear-and-tear repairs may carry a reasonable charge.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Duluth Trading Co

Menswear

16 October 2026 – 1 November 2026 (scans 1–4)

1.7

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

30

Answers naming the brand

1798

Answers collected

1.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Duluth Trading Co ranks #26 among 38 tracked brands for Menswear · United States (16 October 2026 – 1 November 2026). Its visibility is 1.7%. It was named in 30 of 1,798 AI answers across 18 of 150 tracked questions, averaging position 3.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.7% AI visibility for Duluth Trading Co in Menswear · United States, measured over 16 October 2026 – 1 November 2026. It ranks #26 among 38 tracked brands.

How often does AI mention this brand?

Duluth Trading Co was named in 30 of 1,798 collected AI answers, across 18 of 150 tracked questions, for Menswear · United States (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Duluth Trading Co by all 1,798 answers in the published Menswear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.