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DevaCurl

DevaCurl

AI visibility and ranking for Haircare: United States

Haircare [US]
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New York curl-specialist brand that pioneered the Curly Girl Method.

DevaCurl
appears in
0.6
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.4

October 4, 2026

Overall visibility

0.6

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

30

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, DevaCurl's single-scan score moved from 0.7% to 0.4%, down 0.3 percentage points. Latest recorded scan 0.4% on 4 October 2026; combined-window score 0.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.6% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.7%
24 August 20260.9%
30 August 20260.4%
6 September 20260.4%
13 September 20260.7%
20 September 20260.4%
27 September 20260.4%
4 October 20260.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.3%

Perplexity Logo

Perplexity

1.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.2%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names DevaCurl most often.

It appears in 1.1% of collected Perplexity answers and 0.2% of Google AI Overviews answers: a difference of 0.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 9 of 150 questions.

DevaCurl appears in at least one collected answer to 6.0% of the tracked questions. That is question coverage; the 0.6% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.4% to 0.9%. The latest scan was 0.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best curly hair brand in the US
  • Best gel for curly hair in LA
  • Best hair gel in the US
  • Best hair styling products in the US
  • Best haircare brands America
  • Best products for 3C curly hair in the US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American owned haircare brands (Pattern Beauty, Camille Rose, Design Essentials)
  • Best haircare brands sold at Ulta (Olaplex, Briogeo, OUAI)
  • Best independent American haircare brands (Act+Acre, Rahua, Innersense Organic Beauty)
  • Best American hair brands (Olaplex, OUAI, K18)
  • Best boutique haircare brands in the US (R+Co, OUAI, Crown Affair)
  • Which American haircare brands are actually good (K18, Olaplex, Living Proof)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best gel for curly hair in LA

From the recorded answer

… he best hair gels for curly hair include top-rated options like [[DevaCurl Ultra Defining Gel]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 27 September 2026

The best hair gels for curly hair include top-rated options like [DevaCurl Ultra Defining Gel]( [Innersense Organic Beauty I Create Hold](, and [Rizos Curls Strong Hold Gel](, which are widely favored for definition and frizz control.

### Top Curly Hair Gels

- Best Overall/Strong Hold: [DevaCurl Ultra Defining Gel]( provides a strong, no-crunch hold that enhances curl shape and minimizes frizz. - Best Clean/Organic Option: [Innersense Organic Beauty I Create Hold]( uses certified organic ingredients like honey and nettle to deliver a firm, flake-resistant hold. - Best for Definition & Bounce: [Rizos Curls Strong Hold Gel]( offers long-lasting hold and deep definition tailored for multi-textured and curly hair. - Best Budget Pick: [Giovanni L.A. Hold Hair Gel]( is a popular, affordable hard-hold gel that performs well against humidity without heavy buildup.

If you share your curl type (wavy, loose curls, tight coils) and whether you deal with high humidity or dryness, I can narrow down the exact gel recommendation for your hair.

ChatGPT

The question asked

Best hair styling products in the US

From the recorded answer

DevaCurl Styling Cream - designed for curl definition and moisture. Ulta Beauty …
Read recorded answer

Recorded answer text · ChatGPT · 13 September 2026

The “best” hair styling product depends on your hair type and the look you want. These are some of the most consistently well-regarded styling products available in the U.S., covering different needs. Harper's BAZAAR Ulta Beauty

## Best overall styling products

Goal | Product | Why it's good --- | --- | --- Best all-around styling cream | Bumble and bumble Hairdresser's Invisible Oil Long Last Hydrating Styling Cream | Smooths frizz, adds softness, works well for blowouts and natural styles. Ulta Beauty Best premium finishing product | Oribe Superfine Hair Spray | Lightweight hold with a salon-style finish. Best heat styling prep | K18 HeatBounce Conditioning Heat Protectant | Good choice if you frequently use blow dryers, irons, or curling tools. NewBeauty Best anti-frizz serum | IGK Good Behavior Spirulina Protein Smoothing Spray | Helps create a smoother, straighter finish. Ulta Beauty

## For volume and thin/fine hair

- Redken Stay High Volumizing Hair Mousse - adds lift with a gel-to-mousse texture and longer hold. - L'ange Whip Volumizing Mousse - popular for soft, touchable volume. - Kenra Professional Root Lifting Spray 13 - good for targeted root lift. Ulta Beauty

## For curly or wavy hair

- OLAPLEX No.10 Curl Defining Frizz Reducing Hair Gel - defines curls while helping control frizz. Ulta Beauty - Paul Mitchell Foaming Pomade - good for enhancing waves and curls without a heavy feel. - DevaCurl Styling Cream - designed for curl definition and moisture. Ulta Beauty

## For men's short hairstyles (pomade/wax)

- REUZEL Extreme Hold Matte Pomade - strong hold with a matte finish. - Moroccanoil Strong Hold High Shine Sculpting Pomade - polished look with shine and flexibility. - American Crew Pomade - classic slick styles with medium hold and shine.

## Best budget picks

- TRESemmé Extra Hold Mousse - inexpensive, reliable volume and hold. - Batiste Texturizing Dry Shampoo - adds texture and refreshes roots between washes. Ulta Beauty - Suavecito Original Hold Pomade - affordable, versatile everyday pomade.

### Quick picks by hair goal

- Sleek “quiet luxury” hair: smoothing cream + lightweight hairspray - Messy textured style: matte pomade or texture spray - Big blowout: volumizing mousse + root lift spray - Curly definition: leave-in conditioner + curl cream/gel - Frizz control: serum + heat protectant

If you tell me your hair type (straight/wavy/curly/coily), length, and whether you want volume, hold, texture, or a sleek look, I can narrow it to 3-5 products.

Perplexity

The question asked

Best salon quality haircare in the US

From the recorded answer

| Curly or coily hair | DevaCurl, Curlsmith, or Bumble and bumble Curl | Offers curl-specific cleansing, conditioning, definition, and frizz control. | …
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For salon-quality haircare in the US, these are strong choices by hair concern:

| Best for | Recommended line | Why | |---|---|---| | Overall luxury care | Kérastase | Highly regarded for targeted collections, including repair, hydration, volume, curls, and color-treated hair; typical prices are about $35-$80. | | Damaged or bleached hair | K18 | Excellent for chemically damaged hair and bond repair; use the molecular repair mask as the standout product. | | Bond repair and affordability | Olaplex | Best known for strengthening damaged, colored, and chemically treated hair. | | Fine or thinning-looking hair | Nioxin or Briogeo Destined for Density | Focuses on scalp care, volume, and fuller-looking hair. | | Curly or coily hair | DevaCurl, Curlsmith, or Bumble and bumble Curl | Offers curl-specific cleansing, conditioning, definition, and frizz control. | | Color-treated hair | Redken Acidic Color Gloss or Pureology | Designed to help preserve color while improving softness and shine. | | Dry, frizzy, or coarse hair | Moroccanoil, Oribe, or Davines | Strong options for smoothing, hydration, softness, and polished styling. | | Professional styling | Bumble and bumble or Living Proof | Reliable for heat protection, texture, volume, and frizz management. | | Premium clean-leaning formulas | Rahua or Innersense | Popular among salons seeking plant-focused, prestige haircare. | | Budget-friendly salon option | TRESemmé Professional | Created with salon use in mind and positioned as accessible professional-grade haircare. |

Best overall starting point: Kérastase for luxury performance, Redken for value and versatility, and K18 for serious chemical damage. Salon and prestige products are most worthwhile when chosen for a specific concern-such as color protection, repair, or scalp care-rather than simply because they cost more.

Buy from a salon, the brand's authorized retailer, or a reputable beauty retailer to reduce the risk of counterfeit products.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

DevaCurl

Haircare

21 August 2026 – 4 October 2026 (scans 1–8)

0.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

20

Answers naming the brand

3600

Answers collected

0.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, DevaCurl ranks #30 among 41 tracked brands for Haircare · United States (21 August 2026 – 4 October 2026). Its visibility is 0.6%. It was named in 20 of 3,600 AI answers across 9 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.6% AI visibility for DevaCurl in Haircare · United States, measured over 21 August 2026 – 4 October 2026. It ranks #30 among 41 tracked brands.

How often does AI mention this brand?

DevaCurl was named in 20 of 3,600 collected AI answers, across 9 of 150 tracked questions, for Haircare · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming DevaCurl by all 3,600 answers in the published Haircare · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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