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DevaCurl

DevaCurl

AI visibility and ranking for Haircare: United States

Haircare [US]
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New York curl-specialist brand that pioneered the Curly Girl Method.

DevaCurl
appears in
0.6
% of measured AI answers in this industry and market.

Found score

Track DevaCurl’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

0.4

October 25, 2026

Overall visibility

0.6

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

31

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, DevaCurl's single-scan score moved from 0.7% to 0.4%, down 0.3 percentage points. Latest recorded scan 0.4% on 25 October 2026; combined-window score 0.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.6% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.7%
24 August 20260.9%
30 August 20260.4%
6 September 20260.4%
13 September 20260.7%
20 September 20260.4%
27 September 20260.4%
4 October 20260.4%
11 October 20260.7%
18 October 20260.9%
25 October 20260.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.2%

Perplexity Logo

Perplexity

1.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.3%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names DevaCurl most often.

It appears in 1.2% of collected Perplexity answers and 0.2% of ChatGPT answers: a difference of 1.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 15 of 150 questions.

DevaCurl appears in at least one collected answer to 10.0% of the tracked questions. That is question coverage; the 0.6% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.4% to 0.9%. The latest scan was 0.4% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best curl defining cream in the US
  • Best curly hair brand in the US
  • Best curly hair routine products in the US
  • Best gel for curly hair in LA
  • Best hair gel in the US
  • Best hair styling products in the US

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which American haircare brands are actually good (Olaplex, Briogeo, Living Proof)
  • Best American hair brands (Olaplex, Living Proof, Paul Mitchell)
  • Best American owned haircare brands (Olaplex, Camille Rose, Briogeo)
  • What haircare brands do Americans actually use (Olaplex, Paul Mitchell, Living Proof)
  • Best American haircare brands (Living Proof, Olaplex, amika)
  • Best curly hair brand in the US (Rizos Curls, Mielle Organics, Not Your Mother's)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best vegan haircare brands in the US

From the recorded answer

DevaCurl: Dermatologist co-developed, 100% vegan, and cruelty-free options formulated specifically for curly and textured hair without SLS/SLES sulfates, silicones, or gluten.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Top vegan and cruelty-free haircare brands in the US vary by hair goal, price point, and availability:

### Luxury & Professional Vegan Brands

- Aveda: 100% vegan, cruelty-free, plant-powered formulas available in salons and via the Aveda Amazon Premium Beauty Store. Best for overall high-performance care (such as the Nutriplenish and Botanical Repair lines). - Pureology: The #1 professional color-care brand in the US. Offers 100% vegan, sulfate-free shampoos and conditioners tailored for color-treated and dry hair (such as the Hydrate and Hydrate Sheer lines). - Olaplex: Science-first, 100% vegan, and cruelty-free brand using patented bond-building chemistry (bis-aminopropyl diglycol dimaleate) to repair broken disulfide bonds in damaged and bleached hair. - Vegamour: Clean, plant-based hair wellness brand focusing on scalp health and growth, featuring popular products like the GRO Revitalizing Shampoo & Conditioner.

### Mid-Range & Specialty Brands

- Acure: Clean, vegan, and cruelty-free personal care brand found at Target, Whole Foods, and major US drugstores, priced under $20 (known for lines like Curiously Clarifying and Vivacious Volume). - Pacifica Beauty: Based in Portland, Oregon, this pioneer brand is 100% vegan and cruelty-free across its entire line, offering affordable options like the Vegan Collagen Hydrating and Pineapple Curls sets. - DevaCurl: Dermatologist co-developed, 100% vegan, and cruelty-free options formulated specifically for curly and textured hair without SLS/SLES sulfates, silicones, or gluten.

### Budget-Friendly & Eco-Conscious Brands

- Love Beauty and Planet: US-based eco-friendly brand offering 100% vegan, PETA-certified cruelty-free options with 100% recycled plastic packaging, commonly sold in budget sets at major retailers and Amazon. - Attitude: EWG VERIFIED™ and plant-based vegan lines (such as Super Leaves Nourishing and Rich Moisturizing shampoos and bars) priced around $13.

If you share your hair type (e.g., fine, curly, color-treated, or damaged) and budget, I can recommend the exact product line that fits your routine.

ChatGPT

The question asked

Best hair styling products in the US

From the recorded answer

DevaCurl Styling Cream - designed for curl definition and moisture. Ulta Beauty …
Read recorded answer

Recorded answer text · ChatGPT · 13 September 2026

The “best” hair styling product depends on your hair type and the look you want. These are some of the most consistently well-regarded styling products available in the U.S., covering different needs. Harper's BAZAAR Ulta Beauty

## Best overall styling products

Goal | Product | Why it's good --- | --- | --- Best all-around styling cream | Bumble and bumble Hairdresser's Invisible Oil Long Last Hydrating Styling Cream | Smooths frizz, adds softness, works well for blowouts and natural styles. Ulta Beauty Best premium finishing product | Oribe Superfine Hair Spray | Lightweight hold with a salon-style finish. Best heat styling prep | K18 HeatBounce Conditioning Heat Protectant | Good choice if you frequently use blow dryers, irons, or curling tools. NewBeauty Best anti-frizz serum | IGK Good Behavior Spirulina Protein Smoothing Spray | Helps create a smoother, straighter finish. Ulta Beauty

## For volume and thin/fine hair

- Redken Stay High Volumizing Hair Mousse - adds lift with a gel-to-mousse texture and longer hold. - L'ange Whip Volumizing Mousse - popular for soft, touchable volume. - Kenra Professional Root Lifting Spray 13 - good for targeted root lift. Ulta Beauty

## For curly or wavy hair

- OLAPLEX No.10 Curl Defining Frizz Reducing Hair Gel - defines curls while helping control frizz. Ulta Beauty - Paul Mitchell Foaming Pomade - good for enhancing waves and curls without a heavy feel. - DevaCurl Styling Cream - designed for curl definition and moisture. Ulta Beauty

## For men's short hairstyles (pomade/wax)

- REUZEL Extreme Hold Matte Pomade - strong hold with a matte finish. - Moroccanoil Strong Hold High Shine Sculpting Pomade - polished look with shine and flexibility. - American Crew Pomade - classic slick styles with medium hold and shine.

## Best budget picks

- TRESemmé Extra Hold Mousse - inexpensive, reliable volume and hold. - Batiste Texturizing Dry Shampoo - adds texture and refreshes roots between washes. Ulta Beauty - Suavecito Original Hold Pomade - affordable, versatile everyday pomade.

### Quick picks by hair goal

- Sleek “quiet luxury” hair: smoothing cream + lightweight hairspray - Messy textured style: matte pomade or texture spray - Big blowout: volumizing mousse + root lift spray - Curly definition: leave-in conditioner + curl cream/gel - Frizz control: serum + heat protectant

If you tell me your hair type (straight/wavy/curly/coily), length, and whether you want volume, hold, texture, or a sleek look, I can narrow it to 3-5 products.

Perplexity

The question asked

Best haircare brands America

From the recorded answer

Best for curly hair: DevaCurl, Curlsmith, or Briogeo.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best haircare brands in America depend on your hair type, budget, and goals. Strong all-around choices include:

- Best overall: Redken - salon-quality formulas for damage, color care, volume, and curls. - Best affordable: Dove or Pantene - widely available, budget-friendly, and suitable for everyday washing. - Best for dandruff: Head & Shoulders - especially for dandruff and itchy scalp; it is also among the most positively rated U.S. haircare brands. - Best for damaged hair: Olaplex - popular for chemically treated, bleached, or heat-damaged hair. - Best for textured hair: Mielle, Pattern, or Sienna Naturals - designed for curls, coils, moisture, and definition. - Best for curly hair: DevaCurl, Curlsmith, or Briogeo. - Best for hair growth and thinning: Rogaine - an established option for hair-loss treatment; consult a dermatologist for persistent thinning. - Best clean or sensitive-scalp option: SEEN or Nécessaire - SEEN is marketed for sensitive skin, while Nécessaire focuses on scalp care. - Best customizable formulas: Prose - offers products tailored to hair characteristics and concerns. - Best professional styling: Paul Mitchell, Kérastase, Pureology, or Living Proof. - Best natural or textured-hair specialist: Ceremonia, Aveda, or 100% PURE.

For a simple starting point: choose Head & Shoulders for dandruff, Redken for damage or color-treated hair, Pattern or Mielle for curls and coils, and Dove or Pantene for affordable everyday care. Redken and Paul Mitchell are also consistently recognized among salon-oriented brands.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

DevaCurl

Haircare

21 August 2026 – 25 October 2026 (scans 1–11)

0.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

29

Answers naming the brand

4942

Answers collected

0.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, DevaCurl ranks #31 among 41 tracked brands for Haircare · United States (21 August 2026 – 25 October 2026). Its visibility is 0.6%. It was named in 29 of 4,942 AI answers across 15 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.6% AI visibility for DevaCurl in Haircare · United States, measured over 21 August 2026 – 25 October 2026. It ranks #31 among 41 tracked brands.

How often does AI mention this brand?

DevaCurl was named in 29 of 4,942 collected AI answers, across 15 of 150 tracked questions, for Haircare · United States (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming DevaCurl by all 4,942 answers in the published Haircare · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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