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Deus Ex Machina

Deus Ex Machina

AI visibility and ranking for Menswear: Australia

Menswear [AU]
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Sydney motorcycle and surf brand selling moto and surf apparel alongside custom bikes and surfboards.

Deus Ex Machina
appears in
0.7
% of measured AI answers in this industry and market.

Found score

Track Deus Ex Machina’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 16, 2026

Updated

October 17, 2026

Latest scan visibility

0.7

October 16, 2026

Overall visibility

0.7

16 October 2026 (scan 1)

Industry rank

28

Within this industry and market

Published scan history

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.7% over 16 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.7%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.7%

16 October 2026 (scan 1)

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The measured platforms show the same visibility.

Deus Ex Machina appears in 0.7% of collected answers on each measured platform in this published window.

Named across 3 of 150 questions.

Deus Ex Machina appears in at least one collected answer to 2.0% of the tracked questions. That is question coverage; the 0.7% visibility score measures its share of individual answers.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 (scan 1)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best men's streetwear brands Australia
  • Best men's workwear style clothing brands Australia
  • Best menswear brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Most popular men's clothing brands Australia right now (M.J. Bale, Uniqlo, Country Road)
  • Best Australian menswear brands (R.M.Williams, M.J. Bale, Jac+Jack)
  • Best men's clothing brands for a capsule wardrobe Australia (Academy Brand, Uniqlo, Country Road)
  • Best men's clothing brands for men in their 20s Australia (Uniqlo, Academy Brand, Assembly Label)
  • Best men's clothing brands for men in their 30s Australia (R.M.Williams, M.J. Bale, Academy Brand)
  • Best mid-range men's clothing brands Australia (Academy Brand, Assembly Label, R.M.Williams)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best men's streetwear brands Australia

From the recorded answer

Deus Ex Machina - Born around Sydney's custom motorcycle and surf scene, Deus delivers graphic tees, workwear jackets, and relaxed hoodies.
Read recorded answer

Recorded answer text · Google AI Overviews · 16 October 2026

Top Australian men's streetwear brands blend skate culture, relaxed coastal aesthetics, and heavyweight basics:

### Top Australian Streetwear Brands

- Butter Goods - Founded in Perth, this globally recognized skate brand is famous for 1990s-inspired graphic tees, corduroy caps, and relaxed-fit pants. - Geedup - Hailing from Western Sydney, Geedup has built a massive local following through hype-driven, limited-quantity drops of heavyweight hoodies, tees, and caps. - P.A.M. (Perks and Mini) - A long-running Melbourne label known for psychedelic art, experimental cuts, and boundary-pushing lifestyle collections. - Ksubi - Originating in Sydney, Ksubi is globally famous for its distinct distressed denim, signature cross-plus logos, rock-leaning tees, and rugged outerwear. - Deus Ex Machina - Born around Sydney's custom motorcycle and surf scene, Deus delivers graphic tees, workwear jackets, and relaxed hoodies. - Song for the Mute - Based in Sydney, this label operates at the high-fashion/avant-garde end of streetwear, praised for experimental textiles and deconstructed tailoring. - LSKD - A Gold Coast brand bridging the gap between urban streetwear and functional training wear, popular for oversized tees and fleece hoodies. - Kiss Chacey - A Sydney-born label specializing in washed, box-fit tees, vintage treatments, and casual everyday streetwear. - Kloke - A Melbourne-based brand focusing on clean, refined, and functional everyday wear with a modern street-style edge.

### Where to Shop Them

- Culture Kings - Australia's largest multi-brand streetwear retailer with massive CBD flagships and extensive local and international apparel drops. - Universal Store & Neverland Store - Popular national stockists carrying a strong mix of local Australian streetwear labels. - The ICONIC - A major Australian online fashion platform stocking a wide range of local and global streetwear staples.

If you'd like to narrow this down, let me know:

- What specific piece you are looking for (e.g., heavyweight hoodies, baggy denim, graphic tees) - Your budget or preferred style (skate, minimalist, or hype)

ChatGPT

The question asked

Best men's workwear style clothing brands Australia

From the recorded answer

![Deus Ex Machina - Ortiz Overdye Jacket - Sort …
Read recorded answer

Recorded answer text · ChatGPT · 16 October 2026

# Best men's workwear-style clothing brands in Australia

If you're after men's workwear style in Australia, I'd focus on brands that combine rugged fabrics, relaxed fits, utility pockets, chore jackets, carpenter pants and earthy colours - rather than just traditional high-vis work clothes.

There are three main directions worth exploring: heritage American workwear, modern streetwear-inspired workwear, and Australian-made or locally available rugged basics.

## 8 brands I'd put on your shortlist

!Carhartt WIP Detroit Jacket Hamilton Brown | END.

1\. Carhartt WIP

(Best overall)

The go-to for contemporary workwear: sturdy canvas jackets, double-knee pants, relaxed trousers and heavyweight basics. Rugged but fashionable, with a skate-inspired edge.

Price: \$\$\$ · Best for everyday streetwear

Shop Carhartt WIP

---

![Dickies 874 Work Pant Original Fit Men's Tan - #OVERFLOW](

2\. Dickies

The best entry point if you want the look without spending a fortune. Famous for straight-leg work pants, carpenter trousers, work shirts and simple jackets.

Price: \$-\$\$ · Best for affordable essentials

Shop Dickies

---

!スタンレイ Stan Ray STAN RAY ORIGINAL PAINTER PANTS -OLIVE SATEENスタンレー ペインターパンツ (オリーブ) -靴&ファッション通販 ロコンド〜自宅で試着、気軽に返品

3\. Stan Ray

Understated, utilitarian and less logo-driven. Look for painter pants, fatigue pants and simple cotton work jackets. Great if you prefer a vintage, authentic workwear aesthetic.

Price: \$\$-\$\$\$ · Best for classic utility style

Shop Stan Ray

---

!Levi's Berkley Chore Coat, Sunburnt

4\. Levi's

A reliable choice for denim jackets, canvas chore coats, vintage-style jeans and trucker jackets. Easy to combine with boots and heavier cotton tees.

Price: \$\$-\$\$\$ · Best for denim-led workwear

Shop Levi's Australia

---

![Deus Ex Machina - Ortiz Overdye Jacket - Sort - Jake's Apparel](

5\. Deus Ex Machina

A distinctly Australian take, mixing motorcycle culture, vintage workwear, graphic tees, flannels and rugged outerwear. Less traditional workwear, more lifestyle and heritage.

Price: \$\$-\$\$\$ · Best for rugged casual style

Shop Deus Ex Machina

---

!Mustang Outback Canvas Jacket | Hard Yakka Australia

6\. Hard Yakka

Worth a look for hard-wearing Australian workwear, particularly heritage carpenter pants, canvas shirts and jackets. Good if you want genuine utility pieces rather than designer interpretations.

Price: \$-\$\$ · Best for practical rugged basics

Shop Hard Yakka

---

!Carpenter Pant - Vintage Army - Mr Simple

7\. Mr Simple

A good local option for uncomplicated wardrobe staples, especially carpenter pants, relaxed tees and casual layers. More minimal and everyday than heavily branded workwear.

Price: \$\$ · Best for understated everyday outfits

Shop Mr Simple

---

!Brixton Builders Bowery Stretch Water-Resistant Flannel

8\. Brixton

A strong option for relaxed carpenter pants, overshirts, caps and vintage-inspired casual clothing. Sits between skatewear, surf culture and workwear.

Price: \$\$-\$\$\$ · Best for relaxed, laid-back styling

Shop Brixton

These picks reflect the distinction between fashion-oriented labels such as Carhartt WIP and Dickies, and more traditional Australian workwear such as Hard Yakka. www.bosshunting.com.auwww.opumo.comshopace.com.au

## What I'd buy first

![Carhartt WIP Detroit Jacket Olive - Ocean Sports Boardridersguide](

A canvas chore jacket

Choose tobacco brown, olive, navy or washed black. This is the easiest way to establish the look.

!Vintage Carhartt 'Double Knee' Carpenter Pants 30" - The Real Deal

Relaxed carpenter pants

Look for straight or loose legs, heavier cotton and visible utility pockets. Avoid overly skinny fits.

!Men's Heavyweight Flannel Overshirt | Bearbottom

Heavyweight tees and overshirts

Ecru tees, faded black tees, plaid flannels and chambray shirts work well as layers.

## A few actual pieces to check out

Here are some options currently appearing in Australian shopping results.

!Men's Heritage Carpenters Work Trousers Whiskey

Hard Yakka Heritage Carpenters Pant

### \$82.90

Australian workwear-inspired carpenter trousers.

View product

---

!MR SIMPLE Carpenter Pant vintage army

Mr Simple Carpenter Pant

### \$129.95

For a cleaner, everyday Australian workwear look.

View product

---

!Levi's® Men's Berkley Chore Coat

Levi's Berkley Chore Coat

### \$199.95

A classic canvas jacket to wear over tees and shirts.

View product

Prices and stock can change, so check the retailer listing before ordering.

## My verdict

If I were narrowing it down to just three, I'd start with Carhartt WIP for the complete look, Dickies for affordable trousers, and Stan Ray for understated heritage pieces. Add Levi's for denim and Hard Yakka if you want something more authentically Australian.

One question that would help me tailor the list: are you going for more of a vintage American workwear look, a modern streetwear look, or a rugged Australian tradie-inspired look?

Perplexity

The question asked

Best menswear brands Australia

From the recorded answer

Birkenstock Australia / Deus Ex Machina - good options for casual, lifestyle-oriented wardrobes with strong Australian design influence.
Read recorded answer

Recorded answer text · Perplexity · 16 October 2026

Australia has excellent menswear across tailoring, everyday basics, workwear, streetwear, and outdoor clothing. A strong shortlist:

- R.M.Williams - premium leather boots, belts and rugged Australian staples; particularly good for country-inspired smart-casual dressing. - M.J. Bale - one of the best all-rounders for suits, tailoring, shirts and polished smart-casual clothing; it has a substantial national retail presence. - Rodd & Gunn - refined everyday menswear, especially polos, knitwear, shirts and chinos; a reliable choice for understated quality. - Bassike - elevated basics with clean silhouettes and a minimalist aesthetic. - Academy Brand - affordable, versatile casualwear, including T-shirts, overshirts, chinos and knitwear. - Ksubi - fashion-forward denim and streetwear, known for distinctive jeans and graphic pieces. - Barney Cools - relaxed, youthful streetwear and resort-influenced casual clothing. - Politix - contemporary suits and occasionwear, with a broader Australian retail network. - Oscar Hunt - made-to-measure suits and formalwear for weddings, business and special occasions. - A.BCH - minimalist, ethically focused wardrobe essentials and contemporary basics. - Birkenstock Australia / Deus Ex Machina - good options for casual, lifestyle-oriented wardrobes with strong Australian design influence. - Lè Baus - reasonably priced casualwear with a deliberately relaxed, contemporary aesthetic.

### Best by category

| Need | Best picks | |---|---| | Best overall wardrobe | Rodd & Gunn, M.J. Bale | | Best boots and heritage pieces | R.M.Williams | | Best suits | Oscar Hunt, M.J. Bale, Politix | | Best elevated basics | Bassike, A.BCH | | Best affordable casualwear | Academy Brand, Lè Baus | | Best denim and streetwear | Ksubi, Barney Cools | | Best relaxed luxury | Rodd & Gunn, Bassike |

For most men, a practical starting combination would be Rodd & Gunn for everyday smart-casual, Academy Brand for affordable basics, R.M.Williams for boots, and M.J. Bale or Oscar Hunt for tailoring.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Deus Ex Machina

Menswear

16 October 2026 (scan 1)

0.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

3

Answers naming the brand

450

Answers collected

0.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Deus Ex Machina ranks #28 among 33 tracked brands for Menswear · Australia (16 October 2026). Its visibility is 0.7%. It was named in 3 of 450 AI answers across 3 of 150 tracked questions, averaging position 4.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.7% AI visibility for Deus Ex Machina in Menswear · Australia, measured over 16 October 2026. It ranks #28 among 33 tracked brands.

How often does AI mention this brand?

Deus Ex Machina was named in 3 of 450 collected AI answers, across 3 of 150 tracked questions, for Menswear · Australia (16 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Deus Ex Machina by all 450 answers in the published Menswear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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