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Deus Ex Machina

Deus Ex Machina

AI visibility and ranking for Menswear: Australia

Menswear [AU]
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Sydney motorcycle and surf brand selling moto and surf apparel alongside custom bikes and surfboards.

Deus Ex Machina
appears in
0.5
% of measured AI answers in this industry and market.

Found score

Track Deus Ex Machina’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 2, 2026

Latest scan visibility

0.4

November 1, 2026

Overall visibility

0.5

16 October 2026 – 1 November 2026 (scans 1–4)

Industry rank

29

Within this industry and market

Published scan history

Across 4 recorded scans from 16 October 2026 to 1 November 2026, Deus Ex Machina's single-scan score moved from 0.7% to 0.4%, down 0.3 percentage points. Latest recorded scan 0.4% on 1 November 2026; combined-window score 0.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.5% over 16 October 2026 – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 October 20260.7%
18 October 20260.9%
25 October 20260.0%
1 November 20260.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.5%

Perplexity Logo

Perplexity

0.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.7%

16 October 2026 – 1 November 2026 (scans 1–4)

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Google AI Overviews names Deus Ex Machina most often.

It appears in 0.7% of collected Google AI Overviews answers and 0.3% of Perplexity answers: a difference of 0.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 6 of 150 questions.

Deus Ex Machina appears in at least one collected answer to 4.0% of the tracked questions. That is question coverage; the 0.5% visibility score measures its share of individual answers.

Across 4 published scans, visibility ranged from 0.0% to 0.9%. The latest scan was 0.4% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

16 October 2026 – 1 November 2026 (scans 1–4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Aussie menswear labels that ship internationally
  • Best Australian menswear brands
  • Best men's denim jacket Australia
  • Best men's streetwear brands Australia
  • Best men's workwear style clothing brands Australia
  • Best menswear brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian men's clothing labels are actually good (P. Johnson, M.J. Bale, R.M.Williams)
  • Best men's clothing brands for men in their 20s Australia (Assembly Label, Academy Brand, Uniqlo)
  • Which men's clothing brands have the best quality for the price Australia (Uniqlo, M.J. Bale, Academy Brand)
  • Most popular men's clothing brands Australia right now (M.J. Bale, R.M.Williams, Academy Brand)
  • Best Australian menswear brands (Academy Brand, R.M.Williams, Bassike)
  • Best men's clothing brands for men in their 30s Australia (Rodd & Gunn, Assembly Label, Country Road)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best men's denim jacket Australia

From the recorded answer

![Deus Ex Machina Denim Chore Jacket / Outerwear]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

![Levi's Relaxed Fit Trucker Jacket]( ![Calvin Klein Classic Trucker Jacket]( ![Levi's 1953 Type II Jacket]( ![Deus Ex Machina Denim Chore Jacket / Outerwear](

ChatGPT

The question asked

Best men's workwear style clothing brands Australia

From the recorded answer

Deus Ex Machina/デウスエクスマキナOfficial]( …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're after men's workwear-inspired fashion rather than traditional tradie workwear, I'd look at brands specialising in heavyweight cotton, canvas jackets, carpenter pants, relaxed denim, utility shirts and rugged basics.

Think Carhartt, Dickies, vintage Americana, Japanese workwear and Australian rugged style.

Here are the brands I'd put on your radar in Australia.

## Best men's workwear-style brands

!Carhartt WIP Detroit Jacket Hamilton Brown | END.

1\. Carhartt WIP

(Best overall)

The benchmark for modern workwear. Detroit jackets, double-knee pants, heavyweight tees and relaxed fits.

Price: \$\$-\$\$\$

Shop Carhartt WIP

---

![Dickies 874 Original Fit Pant in Olive Green - 818 Skate](

2\. Dickies

(Best affordable)

Classic work pants, Eisenhower jackets, carpenter pants and durable shirts. Great everyday workwear aesthetic.

Price: \$-\$\$

Shop Dickies

---

!Stan Ray 80s Painter Pants Natural Drill at CareOfCarl.com

3\. Stan Ray Authentic American workwear. Painter pants, fatigue trousers, military-inspired clothing and simple utility jackets.

Price: \$\$-\$\$\$

Shop Stan Ray

---

!Service Works Men's Canvas Coverall Jacket in Olive Service Works

4\. Service Works Really good relaxed workwear. Chef-style trousers, chore jackets, canvas pants and understated colours.

Price: \$\$-\$\$\$

Shop Service Works

---

![ADDRESS WORKWEAR JACKET - Deus Ex Machina/デウスエクスマキナOfficial](

5\. Deus Ex Machina

(Best Australian lifestyle brand)

Australian motorcycle culture meets workwear. Great jackets, overshirts, graphic tees and rugged casual pieces.

Price: \$\$-\$\$\$

Shop Deus

---

!Canvas Heavy Chore Jacket - 5524 | AS Colour AU

6\. AS Colour Great affordable heavyweight basics, canvas chore jackets, relaxed tees and simple everyday clothing.

Price: \$-\$\$

Shop AS Colour

---

!Bandsome chore jacket in camel canvas - Australian made cotton jacket

7\. Mutimer Melbourne label with heavyweight fabrics, boxy silhouettes and some excellent workwear-inspired pieces.

Price: \$\$-\$\$\$

Shop Mutimer

---

![Aberdeen Jacket Deep Olive - Rodd & Gunn

- Blowes Clothing](

8\. Rodd & Gunn More refined rugged style. Great overshirts, textured shirts, jackets and quality casual trousers.

Price: \$\$-\$\$\$

Shop Rodd & Gunn

---

!Men's Barrytown V3 Canvas Work Jacket (Cashew) - Swanndri

9\. Swanndri Proper rugged heritage style. Canvas jackets, wool overshirts, flannel shirts and outdoors-inspired clothing.

Price: \$\$-\$\$\$

Shop Swanndri

---

!Mens Hard Yakka Heritage Workers Long Sleeve Shirt Workwear Khaki Y04425 | BIG W

10\. Hard Yakka Traditional Australian workwear. Particularly good if you like genuine workwear pieces rather than fashion interpretations.

Price: \$-\$\$

Shop Hard Yakka

## My favourite pieces to build the look around

!Carhartt WIP - Detroit Jacket "Dearborn" Canvas (Hamilton Brown / Tobacco Rigid) | HHV

Canvas chore jacket

Brown, olive or faded black.

!Carhartt WIP カーハートダブリューアイピー ロングパンツ メンズ ダブルニーパンツ DOUBLE KNEE PANT I031501 ロングパンツ|ムラサキスポーツオンラインストア 通販

Carpenter pants

Relaxed straight-leg fit.

!Carhartt WIP S/S Work Pocket T-Shirt Black | Maplestore

Heavyweight pocket tees

Cream, charcoal and washed black.

!Botas British Miel

Moc-toe boots

Brown leather or suede.

## A quick question to narrow it down

Which direction are you more interested in?

1\. Which aesthetic?

American heritage - Carhartt, Dickies, vintage workwear

Japanese workwear - quality fabrics, relaxed fits, understated

Australian rugged - Deus, Swanndri, Hard Yakka

Modern streetwear - oversized jackets, baggy pants, utility details

---

2\. What's your budget per item?

Under \$100

\$100-\$300

\$300-\$600

\$600+

[Find my brands]

I can then narrow it down to 10-15 brands that really match your taste, rather than generic workwear retailers.

Perplexity

The question asked

Best Aussie menswear labels that ship internationally

From the recorded answer

Deus Ex Machina - Motorcycle-influenced casualwear, graphic T-shirts, overshirts and accessories with a more youthful, streetwear edge.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

Here are some of the best Australian menswear labels with international appeal and overseas shipping:

- Venroy - Relaxed resortwear, linen shirts, drawstring trousers and shorts; ideal for an easy Australian holiday wardrobe. - P. Johnson - Impeccable tailoring, soft-shouldered suits and elegant separates; especially convenient for international customers, with showrooms in New York and London. - Christian Kimber - Refined Australian-designed footwear, shirting, outerwear and accessories with a polished, contemporary feel. - Bassike - Premium elevated basics, relaxed tailoring and minimalist jersey pieces; a strong choice for understated everyday dressing. - A.BCH - Melbourne-based, Australian-made clothing focused on traceability, modular design and sustainable production. - R.M.Williams - A heritage staple for leather boots, belts and rugged country-inspired clothing; check destination-specific shipping and duties before ordering. - Deus Ex Machina - Motorcycle-influenced casualwear, graphic T-shirts, overshirts and accessories with a more youthful, streetwear edge. - Birkenstock Australia? - Not Australian-owned, so skip if you specifically want local labels. - Jac + Jack - Quiet luxury basics, knitwear, shirts and relaxed tailoring in refined fabrics. - Industrie - Accessible smart-casual staples, including chinos, shirts, knitwear and weekend pieces. - Aquila - Australian footwear specialist known for dress shoes, loafers, boots and leather accessories. - Academy Brand - Casual shirts, tees, denim and relaxed essentials at relatively approachable prices.

### Best picks by style

| If you want… | Start with… | |---|---| | Tailoring | P. Johnson, Christian Kimber | | Linen and resortwear | Venroy | | Minimalist basics | Bassike, Jac + Jack | | Sustainable Australian-made clothing | A.BCH | | Heritage boots | R.M.Williams | | Casual/streetwear | Deus Ex Machina, Academy Brand | | Affordable smart casual | Industrie, Aquila |

Before ordering, verify the label's shipping page for your country, as international delivery, returns, taxes and duties can vary by destination. For the strongest distinctly Australian wardrobe, choose Venroy, P. Johnson, R.M.Williams and Bassike.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Deus Ex Machina

Menswear

16 October 2026 – 1 November 2026 (scans 1–4)

0.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

9

Answers naming the brand

1797

Answers collected

0.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Deus Ex Machina ranks #29 among 33 tracked brands for Menswear · Australia (16 October 2026 – 1 November 2026). Its visibility is 0.5%. It was named in 9 of 1,797 AI answers across 6 of 150 tracked questions, averaging position 4.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.5% AI visibility for Deus Ex Machina in Menswear · Australia, measured over 16 October 2026 – 1 November 2026. It ranks #29 among 33 tracked brands.

How often does AI mention this brand?

Deus Ex Machina was named in 9 of 1,797 collected AI answers, across 6 of 150 tracked questions, for Menswear · Australia (16 October 2026 – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Deus Ex Machina by all 1,797 answers in the published Menswear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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