DesignByThem
AI Visibility Score and Ranking for
Furniture: Australia
Local-designer-led, sustainability-positioned maker of sofas, tables and storage.
DesignByThem ranks #24 in the AU Furniture AI Visibility Index with a Visibility Score of 2.2/100. It was named in 69 of 3,150 AI answers across 21 of 150 tracked questions, averaging position 4.1 when mentioned.
Over the last 7 weekly scans, DesignByThem's scan score moved from 2.0 on 21 August 2026 to 2.0 on 27 September 2026, unchanged.
2.2
Visibility score
24
Found Rank
0
Movement vs last window
4.1
Avg. position when mentioned
21
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
DesignByThem vs Furniture
Running at 0.3x the Furniture category average — well behind the field.
2
7
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names DesignByThem
- Best Australian furniture designers
- Which Australian furniture brands are actually good
- Best furniture brands with in-house designers Australia
- Best award winning Australian furniture brands
- Best boutique furniture brands Australia
- Best independent furniture brands Australia
Questions where AI names other brands instead
- Best furniture stores near me Australia (Fantastic Furniture, Freedom, BoConcept)
- Best mid range furniture brands Australia (Freedom, Castlery, RJ Living)
- Best Australian furniture for the whole house (King Living, MCM House, Jardan)
- Best dining table brands Australia (Temple & Webster, Castlery, Jardan)
- Best furniture showrooms Australia (King Living, Coco Republic, Jardan)
- Where to buy furniture in Sydney (Jardan, BoConcept, Fantastic Furniture)
What AI says about DesignByThem
DesignByThem : Co-founded by industrial designers Sarah Gibson and Nicholas Karidas, this award-winning Sydney studio creates playful, collaborative commercial and residential furniture.
Google AI Overviews, 27 September 2026
DesignByThem — Great if you want something more playful, colourful and distinctly Australian rather than neutral luxury.
ChatGPT, 27 September 2026
If you want the most widely cited contemporary names in Australian design, Marc Newson is often described as Australia’s best-known designer, while brands and studios such as Jardan, DesignByThem, Mark Tuckey, and Ellison Studios are frequently highlighted among leading Australian furniture makers.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is DesignByThem's AI Visibility Score?
DesignByThem has an AI Visibility Score of 2.2 in the AU Furniture AI Visibility Index, ranked #24.
How often does AI recommend DesignByThem?
DesignByThem was named in 69 of 3,150 AI answers analysed, across 21 tracked questions, averaging position 4.1 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian furniture shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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