Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →
Found
/
The List
/
Furniture
/

DesignByThem

DesignByThem

AI visibility and ranking for Furniture: Australia

Furniture [AU]
Visit website ↗

Local-designer-led, sustainability-positioned maker of sofas, tables and storage.

DesignByThem
appears in
2.1
% of measured AI answers in this industry and market.

Found score

Track DesignByThem’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

1.8

October 18, 2026

Overall visibility

2.1

21 August – 18 October 2026 (scans 1–10)

Industry rank

24

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, DesignByThem's single-scan score moved from 2.0% to 1.8%, down 0.2 percentage points. Latest recorded scan 1.8% on 18 October 2026; combined-window score 2.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.1% over 21 August – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.0%
24 August 20261.3%
30 August 20262.2%
6 September 20261.8%
13 September 20264.2%
20 September 20261.6%
27 September 20262.0%
4 October 20262.7%
11 October 20260.9%
18 October 20261.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.9%

Perplexity Logo

Perplexity

2.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.1%

21 August – 18 October 2026 (scans 1–10)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

ChatGPT names DesignByThem most often.

It appears in 2.9% of collected ChatGPT answers and 1.1% of Google AI Overviews answers: a difference of 1.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 23 of 150 questions.

DesignByThem appears in at least one collected answer to 15.3% of the tracked questions. That is question coverage; the 2.1% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.9% to 4.2%. The latest scan was 1.8% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian furniture brands
  • Best Australian furniture designers
  • Best Australian made furniture
  • Best Australian owned furniture brands
  • Best armchairs Australia
  • Best award winning Australian furniture brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which Australian furniture brands are actually good (Jardan, King Living, Koskela)
  • Best dining table brands Australia (Jardan, King Living, Zuster)
  • What furniture brands do Australians actually buy (Amart Furniture, Fantastic Furniture, Freedom)
  • Best Australian furniture brands (Jardan, King Living, Coco Republic)
  • Best mid range furniture brands Australia (Freedom, Castlery, Jardan)
  • Best Australian furniture for the whole house (MCM House, King Living, Jardan)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best award winning Australian furniture brands

From the recorded answer

### 4. DesignByThem …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia is home to several internationally acclaimed furniture brands recognized in events like the Australian Good Design Awards, the Designers Australia Awards, and global honors.

### 1. King Living

- Overview: Widely considered one of Australia's most awarded furniture companies, operating for nearly 50 years with in-house engineering and modular design. - Notable Accolades: Multiple wins at the Australian Good Design Awards, Red Dot Design Awards, and iF Design Awards. - Signature Products: Jasper Modular Sofa, King Cloud, and Delta Coast.

### 2. Jardan

- Overview: A family-run, Melbourne-based manufacturer focusing on contemporary, sustainable, and handmade pieces. They hold a Good Environmental Choice Australia (GECA) certification. - Notable Accolades: Frequent presence and sponsorship support in prominent local platforms like the TDF + Laminex Design Awards and the INDE.Awards. - Signature Products: Custom soft-foam and hardwood sofas, artisan timber tables, and the Art House collection.

### 3. Zuster Furniture

- Overview: A luxury Melbourne-based brand (led by sisters Wilhelmina McCarroll and Fleur Sibbel) blending Dutch craftsmanship heritage with Australian hardwood manufacturing. - Notable Accolades: Winner at the SIT Furniture Design Awards (Living Room Furniture category) for the Adorn Marigold Cocktail Cabinet. - Signature Products: Handcrafted solid timber dining tables, integrated tech storage, and leather-detailed dining chairs.

### 4. DesignByThem

- Overview: Founded in Sydney by industrial designers Sarah Gibson and Nicholas Karlovasitis, this studio creates playful, sustainable, and bold contemporary pieces. - Notable Accolades: Received the Award of Merit at the Designers Australia Awards for the August Lounges. - Signature Products: The Them Chair, August Collection, and recycled-plastic modular armchairs.

### 5. Koala

- Overview: Famous for bringing bed-in-a-box innovation and circular design principles to Australian furniture. - Notable Accolades: Multiple consecutive recognitions in the Good Design Awards for sleeper systems, mattresses, and modular sofas. - Signature Products: Koala Sofa Bed and the Torquay Modular Sofa.

If you'd like to narrow this down, let me know:

- What room or type of furniture you are shopping for (e.g., a sofa, dining table, or bed)? - Your preferred style (e.g., coastal, mid-century modern, or minimalist)? - Whether you need custom-made dimensions or off-the-rack availability?

ChatGPT

The question asked

Best Australian owned furniture brands

From the recorded answer

Source: sitchu.com.aumanofmany.comwww.designbythem.com …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best Australian-owned furniture brands

If you want to support Australian-owned businesses when furnishing your home, there are some excellent options across premium sofas, solid timber furniture, contemporary design and more affordable everyday pieces.

One important distinction: Australian-owned doesn't necessarily mean Australian-made. Some locally owned brands manufacture their furniture here, while others design or curate pieces made overseas. I've separated the key options so you can shop according to what matters most. sitchu.com.auwww.homebeautiful.com.auaustralianmade.com.au

## Australian furniture brands worth exploring

!Australian Designer Furniture Store Online | Jardan

1\. Jardan

(Premium · Australian-made)

Family-led Melbourne furniture business known for beautifully upholstered sofas, armchairs, beds and tables. A good fit for relaxed, contemporary interiors and investment pieces.

Website: jardan.com.au

Source: sitchu.com.aualbertreview.com.au

---

!Introducing Kato, the new modular sofa from KING.

2\. King Living

(Premium · Modular sofas)

Family-owned Australian brand established in 1977. Particularly worth considering for modular lounges, configurable seating and furniture designed for changing household needs.

Website: kingliving.com

Source: sitchu.com.aumanofmany.comwww.designbythem.com

---

![Classique Oval Dining Table by GlobeWest

- Make Your House A Home](

3\. GlobeWest

(Whole-home furnishing)

Australian-owned company with a broad collection of dining tables, chairs, sofas, bedroom furniture and decorative accessories. Useful if you want to furnish several rooms in a coordinated style.

Website: globewest.com.au

Source: sitchu.com.auwww.homebeautiful.com.aualbertreview.com.aumanofmany.comwww.globewest.com.auwww.broadsheet.com.au

---

![Brushed Linen

- MCM House](

4\. MCM House

(Relaxed · Contemporary)

Known for generous sofas, textured upholstery, warm timber, stone and mid-century-inspired shapes. Worth exploring for a sophisticated, natural-materials aesthetic.

Website: mcmhouse.com

Source: sitchu.com.aualbertreview.com.auwww.broadsheet.com.auchooseaustralian.com.au

---

!Timeless Design - DesignByThem | Ultimo, NSW Australia

5\. DesignByThem

(Design-led · Distinctive)

An Australian design brand with original furniture, including sculptural chairs, stools, lounges and outdoor pieces. A strong option for adding character rather than choosing conventional mass-market furniture.

Website: designbythem.com

Source: sitchu.com.aumanofmany.comwww.designbythem.com

---

!Buy Pure Dining Table 240cm - Oak by RJ Living online - RJ Living

6\. RJ Living

(Accessible · Contemporary)

Melbourne-based brand offering sofas, dining furniture, beds, storage and rugs. A useful starting point if you want a design-conscious look without exclusively shopping at the luxury end.

Website: rjliving.com.au

Source: sitchu.com.aualbertreview.com.auwww.broadsheet.com.auchooseaustralian.com.au

---

!Koala Beauty Sofa Bed Review: Mattress brand perfects the art of the hybrid - The AU Review

7\. Koala

(Practical · Online shopping)

An Australian-founded furniture and mattress brand with sofas, beds and other household furniture. Worth comparing for straightforward online ordering and everyday functionality.

Website: koala.com

Source: sitchu.com.auwww.homebeautiful.com.aualbertreview.com.aumanofmany.comwww.globewest.com.auwww.broadsheet.com.au

---

!Iconic | Australia furniture | Australian Made | TH Brown

8\. TH Brown

(Craftsmanship · Made to order)

An established Adelaide furniture maker with a heritage in timber furniture. Particularly interesting for dining chairs, stools and carefully crafted pieces with a more enduring design.

Website: thbrown.com.au

Source: sitchu.com.aualbertreview.com.auwww.broadsheet.com.auchooseaustralian.com.au

---

!Designer Bedroom Furniture Canberra | Beds & Bedsides - Miko Designs

9\. Studio Pip

(Australian-designed and made)

Offers sofas, tables, chairs, beds and bedroom storage. Its focus on Australian design and manufacturing makes it a useful option for shoppers prioritising local production.

Website: studiopip.com.au

Source: www.studiopip.com.au

---

![Feast Dining Table - Mark Tuckey](

10\. Mark Tuckey

(Timber · Handmade)

An Australian timber furniture company known for simple, substantial designs and recycled or sustainably managed timber. Worth exploring for dining tables and other pieces that make natural timber the focus.

Website: marktuckey.com.au

Source: chooseaustralian.com.au

## Which brands should you shortlist?

| If you're shopping for… | Brands to start with | |--------|--------| | High-end sofas and lounges | Jardan, King Living | | A coordinated look throughout the home | GlobeWest, MCM House | | Distinctive Australian design | DesignByThem | | More accessible contemporary furniture | RJ Living, Koala | | Australian-made craftsmanship | Jardan, Studio Pip, TH Brown | | Timber dining tables and natural materials | Mark Tuckey, TH Brown |

## How to make sure you're buying Australian

Before purchasing, check three things\:

- Ownership\: Is the business Australian-owned today? - Manufacturing\: Is the particular piece made in Australia, or imported? - Materials and origin\: Does the brand provide clear information about timber, upholstery and production?

The Australian Made Campaign is a useful starting point for checking local manufacturing claims. A brand can be Australian-owned while sourcing some or most of its furniture overseas. www.homebeautiful.com.auaustralianmade.com.au

What kind of furniture are you looking for? I can narrow this down to Australian-owned brands that best match your budget and taste.

Perplexity

The question asked

Best sustainable furniture brands Australia

From the recorded answer

DesignByThem - Australian-designed furniture and accessories, including products made from recycled and recyclable materials.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

The best sustainable furniture brands in Australia depend on whether you prioritise recycled materials, certified timber, local production, or repairability. Strong options include:

- Future Re Made - Melbourne-made tables, desks and benches using about 90% post-industrial materials; an excellent choice for recycled-material furniture. - Koala - Offers sofas, beds and other furniture made with FSC-certified timber, recycled materials and plant-derived materials; best for accessible, contemporary designs. - Jardan - Australian-designed furniture with locally made pieces and a focus on quality and longevity; worth considering for investment furniture. - Mark Tuckey - Known for solid timber furniture, including pieces made from recycled or reclaimed wood; a good choice for durable, natural designs. - Barnaby Lane - Australian-made upholstered furniture with replaceable covers on selected products, helping extend product life. - The Natural Bedding Co. - Uses certified timber, including FSC and PEFC sources, and focuses on natural bedroom furniture and bedding. - Jardan's eco-focused collections and local makers - Look for solid timber, repairable construction and made-to-order products rather than mass-produced ranges. - DesignByThem - Australian-designed furniture and accessories, including products made from recycled and recyclable materials. - Cult Design - Carries several environmentally conscious Australian and international brands; check individual product certifications because sustainability varies by item. - Second-hand and vintage retailers - Often the most sustainable option, since reusing existing furniture generally avoids the material and manufacturing impacts of buying new.

### What to check before buying

- Timber: FSC, PEFC or Australian Forestry Standard certification. - Materials: Recycled, reclaimed, recycled-plastic or responsibly sourced materials. - Manufacturing: Australian-made or locally assembled products with transparent supply chains. - Durability: Solid construction, replaceable covers, spare parts and repair services. - Finishes: Low-VOC, water-based finishes. - End of life: Modular, recyclable or take-back designs.

For the strongest sustainability credentials, start with Future Re Made for recycled-material furniture, Koala for more affordable contemporary pieces, and The Natural Bedding Co. for certified-timber bedroom products. Certified timber and low-VOC water-based finishes are also highlighted among sustainable Australian furniture options.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

DesignByThem

Furniture

21 August – 18 October 2026 (scans 1–10)

2.1

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

93

Answers naming the brand

4496

Answers collected

2.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, DesignByThem ranks #24 among 38 tracked brands for Furniture · Australia (21 August – 18 October 2026). Its visibility is 2.1%. It was named in 93 of 4,496 AI answers across 23 of 150 tracked questions, averaging position 3.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.1% AI visibility for DesignByThem in Furniture · Australia, measured over 21 August – 18 October 2026. It ranks #24 among 38 tracked brands.

How often does AI mention this brand?

DesignByThem was named in 93 of 4,496 collected AI answers, across 23 of 150 tracked questions, for Furniture · Australia (21 August – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming DesignByThem by all 4,496 answers in the published Furniture · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.