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DesignByThem

DesignByThem

AI visibility and ranking for Furniture: Australia

Furniture [AU]
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Local-designer-led, sustainability-positioned maker of sofas, tables and storage.

DesignByThem
appears in
2.1
% of measured AI answers in this industry and market.

Found score

Track DesignByThem’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

0.9

October 11, 2026

Overall visibility

2.1

21 August – 11 October 2026 (scans 1–9)

Industry rank

24

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, DesignByThem's single-scan score moved from 2.0% to 0.9%, down 1.1 percentage points. Latest recorded scan 0.9% on 11 October 2026; combined-window score 2.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.1% over 21 August – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.0%
24 August 20261.3%
30 August 20262.2%
6 September 20261.8%
13 September 20264.2%
20 September 20261.6%
27 September 20262.0%
4 October 20262.7%
11 October 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.8%

Perplexity Logo

Perplexity

2.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.3%

21 August – 11 October 2026 (scans 1–9)

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ChatGPT names DesignByThem most often.

It appears in 2.8% of collected ChatGPT answers and 1.3% of Google AI Overviews answers: a difference of 1.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 23 of 150 questions.

DesignByThem appears in at least one collected answer to 15.3% of the tracked questions. That is question coverage; the 2.1% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 0.9% to 4.2%. The latest scan was 0.9% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian furniture brands
  • Best Australian furniture designers
  • Best Australian made furniture
  • Best Australian owned furniture brands
  • Best armchairs Australia
  • Best award winning Australian furniture brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best furniture brands Australia (King Living, Jardan, Coco Republic)
  • Best Australian furniture brands (King Living, Jardan, MCM House)
  • What furniture brands do Australians actually buy (Amart Furniture, Fantastic Furniture, Freedom)
  • Best Australian furniture for the whole house (King Living, Jardan, Temple & Webster)
  • Best online furniture stores Australia (Temple & Webster, Castlery, Interior Secrets)
  • Best furniture showrooms Australia (MCM House, Coco Republic, Space Furniture)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best award winning Australian furniture brands

From the recorded answer

### 4. DesignByThem …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia is home to several internationally acclaimed furniture brands recognized in events like the Australian Good Design Awards, the Designers Australia Awards, and global honors.

### 1. King Living

- Overview: Widely considered one of Australia's most awarded furniture companies, operating for nearly 50 years with in-house engineering and modular design. - Notable Accolades: Multiple wins at the Australian Good Design Awards, Red Dot Design Awards, and iF Design Awards. - Signature Products: Jasper Modular Sofa, King Cloud, and Delta Coast.

### 2. Jardan

- Overview: A family-run, Melbourne-based manufacturer focusing on contemporary, sustainable, and handmade pieces. They hold a Good Environmental Choice Australia (GECA) certification. - Notable Accolades: Frequent presence and sponsorship support in prominent local platforms like the TDF + Laminex Design Awards and the INDE.Awards. - Signature Products: Custom soft-foam and hardwood sofas, artisan timber tables, and the Art House collection.

### 3. Zuster Furniture

- Overview: A luxury Melbourne-based brand (led by sisters Wilhelmina McCarroll and Fleur Sibbel) blending Dutch craftsmanship heritage with Australian hardwood manufacturing. - Notable Accolades: Winner at the SIT Furniture Design Awards (Living Room Furniture category) for the Adorn Marigold Cocktail Cabinet. - Signature Products: Handcrafted solid timber dining tables, integrated tech storage, and leather-detailed dining chairs.

### 4. DesignByThem

- Overview: Founded in Sydney by industrial designers Sarah Gibson and Nicholas Karlovasitis, this studio creates playful, sustainable, and bold contemporary pieces. - Notable Accolades: Received the Award of Merit at the Designers Australia Awards for the August Lounges. - Signature Products: The Them Chair, August Collection, and recycled-plastic modular armchairs.

### 5. Koala

- Overview: Famous for bringing bed-in-a-box innovation and circular design principles to Australian furniture. - Notable Accolades: Multiple consecutive recognitions in the Good Design Awards for sleeper systems, mattresses, and modular sofas. - Signature Products: Koala Sofa Bed and the Torquay Modular Sofa.

If you'd like to narrow this down, let me know:

- What room or type of furniture you are shopping for (e.g., a sofa, dining table, or bed)? - Your preferred style (e.g., coastal, mid-century modern, or minimalist)? - Whether you need custom-made dimensions or off-the-rack availability?

ChatGPT

The question asked

Best Australian owned furniture brands

From the recorded answer

!Timeless Design - DesignByThem | Ultimo, NSW Australia …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you want to support Australian-owned furniture brands, there are some excellent options across premium designer furniture, family-friendly sofas, affordable modern pieces and locally made timber furniture.

One important distinction: Australian-owned doesn't necessarily mean Australian-made. Some local brands manufacture overseas, while others design and manufacture their furniture here.

## Best Australian-owned furniture brands to shortlist

!Modern Living Room Furniture | Shop Living Room Furniture & Accessories Online | Jardan AU

1\. Jardan

(Premium · Australian-made)

Melbourne-based, family-led furniture maker known for beautifully upholstered sofas, armchairs, beds and dining furniture. A strong choice for investment pieces with a contemporary Australian aesthetic.

Best for: premium living rooms and timeless design.

Explore Jardan

---

!Introducing Kato, the new modular sofa from KING.

2\. King Living

An Australian-founded furniture brand particularly well known for modular sofas, adaptable configurations and replaceable components.

Best for: family homes, modular lounges and long-term flexibility.

Explore King Living

---

!Lot - An outdoor table and four coloured chairs by Tait

3\. Tait

Design-led outdoor furniture with distinctive metal seating, tables and accessories, designed and made in Australia.

Best for: patios, courtyards, balconies and entertaining areas.

Explore Tait

---

![The Warm Abode Collection - RJ Living](

4\. RJ Living

Melbourne-based brand offering contemporary sofas, dining tables, beds, storage and homewares, with relaxed shapes and earthy colours.

Best for: mid-range contemporary furniture and furnishing an entire home.

Explore RJ Living

---

!Cosy and dreamy: this Koala Sofa Bed is currently 25% off. | Homes and Gardens

5\. Koala

An online-first Australian furniture brand with sofas, sofa beds, beds, mattresses and other practical home furnishings.

Best for: apartment living, convenience and space-saving furniture.

Explore Koala

---

!Timeless Design - DesignByThem | Ultimo, NSW Australia

6\. DesignByThem

Distinctive Australian-designed furniture, chairs, stools, tables and lighting, with playful forms and architectural lines.

Best for: design-conscious interiors and statement pieces.

Explore DesignByThem

---

![Milan Dining Chair - Cruze Corduroy - TH Brown](

7\. TH Brown

An established Adelaide furniture maker with a long history of locally made, made-to-order furniture, particularly chairs, stools and upholstered seating.

Best for: quality craftsmanship and furniture designed to last.

Explore TH Brown

---

![The Shorty in Mustard • Bedside Locker • Mustard Yellow Bedside Locker • Mustard Made

- Mustard Made Australia](

8\. Mustard Made

Founded by sisters Becca and Jess, this brand makes colourful metal lockers, bedside storage and wardrobes that combine retro character with modern colours.

Best for: bedrooms, kids' rooms and playful storage solutions.

Explore Mustard Made

These brands feature in Australian furniture and design coverage, including recent roundups from Broadsheet and Sitchu. Manufacturing locations and ownership should still be checked at the individual brand or product level. www.broadsheet.com.ausitchu.com.au

## More brands worth considering

| Brand | Particularly good for | |--------|--------| | MCM House | Relaxed, natural, coastal-inspired interiors | | Ellison Studios | Sculptural sofas, timber tables and statement pieces | | Mocka | Affordable minimalist furniture | | Fantastic Furniture | Budget-friendly furniture for everyday use | | McMullin | Minimalist beds, bedheads and occasional furniture |

These are additional Australian furniture brands to investigate; don't assume that every one is Australian-owned or that every product is locally manufactured without checking current details.

## How to make sure you're buying Australian

- Australian-owned\: Check the company's current ownership and parent company. - Australian-made\: Check the origin of the specific item, not just where the brand is headquartered. - Locally manufactured\: Look for details about the factory, materials and production process. - Built to last\: Ask about frame construction, upholstery, warranties, repairability and replacement parts.

For broader independent inspiration, see Broadsheet's Australian furniture brand guide\.

My starting shortlist\: Jardan for premium locally made furniture, King Living for modular sofas, Tait for outdoor furniture, RJ Living for contemporary interiors and Koala for convenient online shopping.

Are you mainly looking for sofas and lounges, dining tables and chairs, bedroom furniture, or furniture for the whole home? I can narrow the list to the strongest Australian-owned options in that category and compare price points.

Perplexity

The question asked

Best independent furniture brands Australia

From the recorded answer

DesignByThem - Australian-designed furniture and lighting with a playful, modern aesthetic; includes notable work by designers such as Tom Fereday.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Australia has a strong independent furniture scene, particularly in locally designed, made-to-order and small-batch pieces. A strong shortlist is:

- Jardan - Melbourne-based, design-led furniture with a warm, contemporary style; especially good for sofas, beds and dining furniture. It is regularly recognised among Australia's leading local brands. - Koskela - Sydney brand specialising in Australian-made furniture, lighting and design objects, with a strong sustainability and social-design focus. - MCM House - Refined, understated furniture influenced by mid-century and European design; particularly strong for sofas, dining tables and bedroom pieces. - DesignByThem - Australian-designed furniture and lighting with a playful, modern aesthetic; includes notable work by designers such as Tom Fereday. - Dowel Jones - Melbourne design studio known for minimalist, functional furniture suitable for both homes and commercial interiors. - SP01 - High-end contemporary furniture combining Australian design with Italian manufacturing; best for sophisticated dining, seating and occasional pieces. - Mark Tuckey - Known for solid timber furniture with an architectural, tactile character; a good choice for durable statement pieces. - James Richardson Furniture - A long-running Australian-owned retailer carrying contemporary furniture, though it is less “independent studio” in scale than the brands above. - GlobeWest - One of Australia's largest locally owned furniture and homewares businesses, offering broad collections across contemporary styles. - Ferrier Furniture - Custom Australian furniture maker focused on handcrafted timber pieces and bespoke commissions. - Henry Wilson - Design studio recognised for sculptural, material-focused furniture and lighting, including distinctive concrete and metal work. - Nathan Day Design - Custom furniture maker producing tailored, high-quality pieces for residential interiors. - Monde - Independent Australian brand particularly known for modular sofas and relaxed, timeless designs. - Mud Australia - Best known for ceramics but also associated with thoughtfully designed Australian homewares and interiors; a good complement to locally made furniture.

### Best by category

| Need | Recommended brands | |---|---| | Best overall contemporary style | Jardan, MCM House, SP01 | | Australian-made focus | Koskela, Mark Tuckey, Ferrier Furniture | | Custom or bespoke furniture | Ferrier Furniture, Nathan Day Design, Henry Wilson | | Sofas and modular seating | Jardan, MCM House, Monde | | Mid-century style | MCM House, Jardan | | Sculptural statement pieces | Henry Wilson, DesignByThem, Dowel Jones | | Broadest range | GlobeWest |

For genuinely independent and locally made purchases, check the manufacturing location of each individual item: many Australian brands design locally but manufacture some collections overseas.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

DesignByThem

Furniture

21 August – 11 October 2026 (scans 1–9)

2.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

85

Answers naming the brand

4049

Answers collected

2.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, DesignByThem ranks #24 among 38 tracked brands for Furniture · Australia (21 August – 11 October 2026). Its visibility is 2.1%. It was named in 85 of 4,049 AI answers across 23 of 150 tracked questions, averaging position 3.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.1% AI visibility for DesignByThem in Furniture · Australia, measured over 21 August – 11 October 2026. It ranks #24 among 38 tracked brands.

How often does AI mention this brand?

DesignByThem was named in 85 of 4,049 collected AI answers, across 23 of 150 tracked questions, for Furniture · Australia (21 August – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming DesignByThem by all 4,049 answers in the published Furniture · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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