Delsey
AI Visibility Score and Ranking for
Luggage & Travel Gear: Australia
French luggage house recurring across AU best-luggage roundups, stocked at David Jones and Pera Luggage.
Delsey ranks #11 in the AU Luggage & Travel Gear AI Visibility Index with a Visibility Score of 6.4/100. It was named in 202 of 3,150 AI answers across 64 of 150 tracked questions, averaging position 3.5 when mentioned.
Over the last 7 weekly scans, Delsey's scan score moved from 6.7 on 21 August 2026 to 6.0 on 27 September 2026, down 0.7 points.
6.4
Visibility score
11
Found Rank
0
Movement vs last window
3.5
Avg. position when mentioned
64
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Delsey vs Luggage & Travel Gear
Running at 0.8x the Luggage & Travel Gear category average — a little behind the field.
6
8
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Delsey
- Is Delsey luggage good
- Which luggage brands go on sale in Australia
- Best luggage brands Sydney
- Best Samsonite alternative Australia
- Best online luggage stores Australia
- Best luggage deals Australia
Questions where AI names other brands instead
- Best cabin luggage Australia (Samsonite, July, Antler)
- Best Australian owned luggage brands (July, Nere, Antler)
- Best award winning Australian luggage brands (Nere, July, Antler)
- Best new Australian luggage brands (July, Nere, Antler)
- Which Australian luggage brands are actually good (July, Samsonite, Antler)
- Best Australian made luggage (July, Nere, Crumpler)
What AI says about Delsey
2 (125) Luggage store Closed Entrance to arcade is on the corner of Kent & Bathurst Street’s, Town Hall Square, Shop 19, 464/480 Kent St Call Directions Website A dedicated specialist store carrying major brands like Delsey, Tosca, and hard-to-find travel accessories (located online and locally).
Google AI Overviews, 27 September 2026
Delsey Paris — worth considering if you want a more premium European-style suitcase without going all the way to luxury pricing.
ChatGPT, 27 September 2026
If you want the best overall garment bag for travel in Australia, the strongest all-around pick from the results is the Delsey option recommended by Forbes Vetted, while Briggs & Riley Classic Garment Bag is the Wirecutter pick specifically for travel and storage.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Delsey's AI Visibility Score?
Delsey has an AI Visibility Score of 6.4 in the AU Luggage & Travel Gear AI Visibility Index, ranked #11.
How often does AI recommend Delsey?
Delsey was named in 202 of 3,150 AI answers analysed, across 64 tracked questions, averaging position 3.5 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian luggage and travel-gear shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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