Delphin

AI Visibility Score and Ranking for

Luggage & Travel Gear: Australia

Luggage & Travel Gear [AU]
Brisbane, Australia (part of MCP Retail Pty Ltd)
Ranked
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Brisbane-based budget and mid-market suitcase brand, also stocked through Luggage Direct.

Delphin ranks #25 in the AU Luggage & Travel Gear AI Visibility Index with a Visibility Score of 0.3/100. It was named in 9 of 3,150 AI answers across 4 of 150 tracked questions, averaging position 4.3 when mentioned.

Over the last 7 weekly scans, Delphin's scan score moved from 0.2 on 21 August 2026 to 0.2 on 27 September 2026, unchanged.

0.3

Visibility score

25

Found Rank

0

Movement vs last window

4.3

Avg. position when mentioned

4

Prompts hit, of 150

Visibility score over time

Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.

Delphin vs Luggage & Travel Gear

Scoring 0.2 against the Luggage & Travel Gear category average of 7.9 — a fraction of the field.

Delphin (you) — 0.2
Luggage & Travel Gear category average — 7.9

0

8

Where this brand sits in its industry

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Australia
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United States
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United Kingdom

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 0.2% · Perplexity 0.1% · AI Overviews 0.6%

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Every shopper question this brand is missing from, the platform split, and what is causing the gap.

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How AI answers shopper questions about this brand

Questions where AI names Delphin

  • Best travel gear brands Brisbane
  • Best travel accessories brands Australia
  • What luggage brands do Australians actually buy
  • Best travel gear brands Australia
  • Best affordable Australian luggage brands
  • Best luggage for family holidays Australia

Questions where AI names other brands instead

  • Best independent luggage brands Australia (July, Crumpler, Nere)
  • Best luggage brands Melbourne (Samsonite, July, Antler)
  • Best luggage brands Sydney (Antler, Samsonite, July)
  • Best suitcase brands Australia (American Tourister, Antler, Samsonite)
  • Which luggage brands go on sale in Australia (American Tourister, Antler, Samsonite)
  • Best boutique luggage brands Australia (Antler, July, Nere)

What AI says about Delphin

Antler Cabeau Caribee Delphin Delsey Paris Eagle Creek Korjo Pacsafe Samsonite Tosca Zoomlite Accessory Anti-Theft Duffle Bag Garm.

Google AI Overviews, 27 September 2026

Delphin — highlighted as a value-focused option for affordable luggage sets.

Perplexity, 27 September 2026

Australian travel retailers currently highlight Samsonite, Antler, American Tourister, High Sierra and Delphin particularly strongly for Queensland travellers, while specialist travel-gear retailers stock brands such as Pacsafe and Sea to Summit.

ChatGPT, 6 September 2026

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Delphin's AI Visibility Score?

Delphin has an AI Visibility Score of 0.3 in the AU Luggage & Travel Gear AI Visibility Index, ranked #25.

How often does AI recommend Delphin?

Delphin was named in 9 of 3,150 AI answers analysed, across 4 tracked questions, averaging position 4.3 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian luggage and travel-gear shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Now you know the gap. Here's how it closes.

AI recommends what it can understand. We rebuild how your products, pages and entities are described so there is something for it to recommend. Fixed price, starts with an assessment.

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Found by Flux
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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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