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Custom Lithium

Custom Lithium

AI visibility and ranking for 4x4 & Auto Electrical: Australia

4x4 & Auto Electrical [AU]
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Family-owned, Australian Made-certified lithium battery maker based in Brendale, Brisbane.

Custom Lithium
appears in
1.4
% of measured AI answers in this industry and market.

Found score

Track Custom Lithium’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

1.6

November 8, 2026

Overall visibility

1.4

21 August – 8 November 2026 (scans 1–13)

Industry rank

16

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Custom Lithium's single-scan score moved from 1.6% to 1.6%, unchanged (0.0 percentage points). Latest recorded scan 1.6% on 8 November 2026; combined-window score 1.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.4% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.6%
24 August 20260.9%
30 August 20261.1%
6 September 20261.1%
13 September 20261.1%
20 September 20260.2%
27 September 20260.7%
4 October 20260.7%
11 October 20261.6%
18 October 20262.7%
25 October 20261.8%
1 November 20262.7%
8 November 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.1%

Perplexity Logo

Perplexity

0.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.1%

21 August – 8 November 2026 (scans 1–13)

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What the results show

Google AI Overviews names Custom Lithium most often.

It appears in 2.1% of collected Google AI Overviews answers and 0.9% of Perplexity answers: a difference of 1.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 26 of 150 questions.

Custom Lithium appears in at least one collected answer to 17.3% of the tracked questions. That is question coverage; the 1.4% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.2% to 2.7%. The latest scan was 1.6% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Share of collected answers naming each brand

Explore other markets.

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best 100Ah lithium battery Australia
  • Best 12V lithium battery brands Australia
  • Best 12V setup for a touring ute Australia
  • Best 4WD electrical brands Australia
  • Best 4WD electrical setup for overlanding Australia
  • Best 4x4 auto electrical brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best auto electrical gear for touring Australia (REDARC Electronics, Enerdrive, Invicta)
  • Best 12V accessories brands Australia (REDARC Electronics, Enerdrive, Narva)
  • Best touring electrical setup brands Australia (REDARC Electronics, Enerdrive, Narva)
  • Top rated 4x4 electrical brands Australia (REDARC Electronics, Enerdrive, Narva)
  • Best 4WD electrical brands Australia (REDARC Electronics, Enerdrive, Narva)
  • Best 4x4 electrical accessories Australia (REDARC Electronics, Enerdrive, Narva)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian made 12V power brands

From the recorded answer

Custom Lithium …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Australia has several leading brands renowned for designing and manufacturing heavy-duty 12V power systems, dual-battery setups, inverters, and lithium batteries built to handle harsh local conditions:

### Top Australian-Made & Australian-Designed 12V Brands

- Redarc Electronics - Known for: DC-DC battery chargers (like the popular Manager30 and BCDC series), solar regulators, and vehicle management systems. - Why choose them: Industry standard for reliability in extreme outback heat, vibration, and dust. Designed and manufactured in South Australia. - Enerdrive (Dometic Group) - Known for: Complete power systems, ePOWER AC-DC/DC-DC chargers, pure sine wave inverters, and lithium (LiFePO4) battery setups (such as the Enerdrive Lackey Power System). - Why choose them: A staple for high-end marine, caravan, and 4WD installations with heavy-duty build quality and comprehensive system integration. - Custom Lithium - Known for: High-end custom-built/assembled LiFePO4 12V batteries. - Why choose them: Users on Reddit consistently reach a consensus that Custom Lithium builds superior-quality battery packs with long warranty periods (such as 7 years), though they sit at a higher price point. - Powerpaul Australia - Known for: High-capacity custom 12V lithium batteries (e.g., heavy-duty 330Ah+ systems). - Why choose them: Locally assembled units engineered to handle massive continuous current loads (such as running induction cooktops or air fryers off-grid) without overheating. - KickAss Products - Known for: 12V wireless canopy power systems, solar panels, battery boxes, and LiFePO4 batteries. - Why choose them: Very popular among Aussie tourers and tradies for modular, plug-and-play setups featuring wireless switch panels and app monitoring.

If you'd like to narrow this down, tell me:

- What are you powering (e.g., a dual-cab canopy, a full caravan, or a weekend 4WD)? - Are you looking for a full drop-in system or individual components like a charger or battery?

ChatGPT

The question asked

Best off road electrical brands Australia

From the recorded answer

… flux.agencyflux.agencyflux.agency …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

If you're looking for the best off-road and 4WD electrical brands in Australia, there are some excellent manufacturers worth considering. I'd separate them into premium electrical systems, batteries and power management, lighting, and general 12V accessories.

Here is my shortlist based on product range, reputation, suitability for Australian touring conditions and availability.

# Best off-road electrical brands in Australia

## 1\. Premium electrical and power management

!Dual Input 25A In-vehicle DC Battery Charger - REDARC

1\. REDARC

(Best overall)

- DC-DC chargers and dual-battery systems - Solar regulators and battery management - Inverters and brake controllers - Premium touring electrical equipment

Website: REDARC Australia

---

!The Adventurer Power System - 200Ah BTEC Bundle | T.C BOXES

2\. Enerdrive

- Lithium battery systems - Inverters and inverter chargers - DC-DC charging - Complete canopy and caravan power systems

Website: Enerdrive

---

!12v Off-Grid Pack | Victron & Energy Eco

3\. Victron Energy

- Advanced battery monitoring - MPPT solar controllers - Inverters and chargers - Configurable electrical systems

Website: Victron Energy

---

!Projecta IDC25X Intelli-Charge 25A DC-DC Charger

4\. Projecta

- DC-DC battery chargers - Battery management - Inverters and jump starters - Good alternative to premium-priced systems

Website: Projecta

ultimateoffroad.com.auflux.agencyfrankiesautoelectrics.com.auwww.raingersupplyco.com.au

## 2\. Off-road lighting and electrical accessories

!Stedi Type-X EVO Led - Driving Lights | Offroad Animal

STEDI

Excellent driving lights, light bars and work lights.

Website

!The 12 Volt Shop Circuit Switches

Narva

Wiring, fuses, relays, switches, connectors and lighting.

Website

!BEAST 190 - 3-MODE LED DRIVING LIGHT | Lightforce Australia

Lightforce

Premium driving lights and remote-area illumination.

Website

![Battery Boxes & Distribution - HARDKORR](

Hardkorr

Practical lighting, battery boxes and touring electrical gear.

Website

flux.agencyflux.agencyflux.agency

## 3\. Other brands worth considering

| Brand | Best known for | |--------|--------| | Baintech | Power boards and distribution | | CTEK | Battery chargers | | Invicta | Lithium batteries | | Dometic | Portable power and refrigeration | | KickAss | Affordable touring electrical gear | | OEX | Automotive electrical components |

ultimateoffroad.com.auflux.agencyfrankiesautoelectrics.com.auwww.raingersupplyco.com.au

## My overall ranking

| Category | My pick | |--------|--------| | Best overall electrical brand | REDARC | | Best premium power systems | Enerdrive | | Best advanced electronics | Victron | | Best value charging equipment | Projecta | | Best general electrical accessories | Narva | | Best driving lights | Lightforce / STEDI | | Best budget touring accessories | Hardkorr / KickAss |

## A question that will help narrow this down

Are you researching brands because you want to build a complete off-road electrical setup, or are you looking at brands to potentially sell, distribute or manufacture products against?

I'm particularly interested in which direction you're heading because the best brands to benchmark are quite different depending on the objective.

Perplexity

The question asked

Best lithium battery brands Australia

From the recorded answer

| Australian-made or locally engineered options | Energy Renaissance, Lithium Batteries Australia, Custom Lithium, Maximus | Australian companies offering local design, manufacturing or engineering support, though product availability and pricing vary. | …
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

The best lithium battery brand in Australia depends on the application:

| Use case | Recommended brands | Why | |---|---|---| | Caravans, 4WDs and marine | Enerdrive, Victron, iTechworld, VoltX | Strong LiFePO4 ranges, monitoring options and Australian availability. Enerdrive is a premium choice with local support and good ecosystem integration. | | Best premium caravan system | Enerdrive B-TEC Ultra | High-end build quality, integrated BMS, low-temperature charge protection, app monitoring and Australian after-sales support. | | Best value 12V battery | VoltX, iTechworld, KickAss | Generally competitive pricing and popular among Australian recreational users; compare BMS features and warranty carefully. | | Home solar storage | BYD, AlphaESS, Sonnen, Sigenergy | Established residential-storage systems with scalable designs and inverter integration. | | Australian-made or locally engineered options | Energy Renaissance, Lithium Batteries Australia, Custom Lithium, Maximus | Australian companies offering local design, manufacturing or engineering support, though product availability and pricing vary. | | AA/AAA consumer batteries | Energizer Ultimate Lithium | A widely recognised option for long-life, lightweight disposable lithium cells. |

Best overall shortlist: - Enerdrive for premium caravans and off-grid touring - VoltX or iTechworld for value-focused 12V LiFePO4 systems - Victron for flexible, highly configurable installations - BYD, AlphaESS or Sigenergy for home solar storage

Before buying, check the battery's LiFePO4 chemistry, continuous discharge rating, built-in BMS, low-temperature charging protection, cycle rating, warranty, local service and compatibility with your charger/inverter. A cheaper battery may not be suitable if its BMS cannot handle your inverter or compressor startup load.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Custom Lithium

4x4 & Auto Electrical

21 August – 8 November 2026 (scans 1–13)

1.4

%

AI visibility

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How we measure AI visibility

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

81

Answers naming the brand

5840

Answers collected

1.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Custom Lithium ranks #16 among 19 tracked brands for 4x4 & Auto Electrical · Australia (21 August – 8 November 2026). Its visibility is 1.4%. It was named in 81 of 5,840 AI answers across 26 of 150 tracked questions, averaging position 3.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.4% AI visibility for Custom Lithium in 4x4 & Auto Electrical · Australia, measured over 21 August – 8 November 2026. It ranks #16 among 19 tracked brands.

How often does AI mention this brand?

Custom Lithium was named in 81 of 5,840 collected AI answers, across 26 of 150 tracked questions, for 4x4 & Auto Electrical · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Custom Lithium by all 5,840 answers in the published 4x4 & Auto Electrical · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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