Crumpler
AI Visibility Score and Ranking for
Luggage & Travel Gear: Australia
Melbourne-founded bag brand with camera-bag heritage and a broad current travel and luggage range.
Crumpler ranks #15 in the AU Luggage & Travel Gear AI Visibility Index with a Visibility Score of 3.6/100. It was named in 112 of 3,150 AI answers across 19 of 150 tracked questions, averaging position 3.6 when mentioned.
Over the last 7 weekly scans, Crumpler's scan score moved from 3.1 on 21 August 2026 to 3.6 on 27 September 2026, up 0.5 points.
3.6
Visibility score
15
Found Rank
0
Movement vs last window
3.6
Avg. position when mentioned
19
Prompts hit, of 150
Visibility score over time
Scored every week on the same 150 shopper questions across ChatGPT, Perplexity and Google AI Overviews. Each point is the score from that week's scan.
Crumpler vs Luggage & Travel Gear
Running at 0.4x the Luggage & Travel Gear category average — well behind the field.
3
8
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How AI answers shopper questions about this brand
Questions where AI names Crumpler
- Best independent luggage brands Australia
- Best award winning Australian luggage brands
- Best Australian made luggage
- Best luggage brands Melbourne
- Best Australian owned luggage brands
- Best boutique luggage brands Australia
Questions where AI names other brands instead
- Which luggage brands go on sale in Australia (American Tourister, Antler, Samsonite)
- Best luggage brands Australia (American Tourister, Antler, July)
- Best premium luggage brands Australia (Rimowa, Samsonite, July)
- Best laptop travel bag Australia (Samsonite, Bellroy, Antler)
- Best luggage for business travel Australia (Samsonite, July, Rimowa)
- Best luggage under $500 Australia (Antler, Samsonite, American Tourister)
What AI says about Crumpler
Crumpler: Founded by Melbourne bike couriers, this iconic independent brand offers rugged, utilitarian, and brightly colored travel backpacks, duffels, and messenger bags built for active travel.
Google AI Overviews, 27 September 2026
com) - Crumpler — the one I'd look at if durability and soft luggage matter more than having a fashionable suitcase.
ChatGPT, 27 September 2026
If you mean independent luggage brands available in Australia rather than the biggest global names, the strongest locally owned or Australian-founded options in the results are July, Nere, Caribee, Crumpler, Pacsafe, High Sierra, BlackWolf, and Zoomlite.
Perplexity, 27 September 2026
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Crumpler's AI Visibility Score?
Crumpler has an AI Visibility Score of 3.6 in the AU Luggage & Travel Gear AI Visibility Index, ranked #15.
How often does AI recommend Crumpler?
Crumpler was named in 112 of 3,150 AI answers analysed, across 19 tracked questions, averaging position 3.6 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian luggage and travel-gear shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
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