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Crumpler

Crumpler

AI visibility and ranking for Luggage & Travel Gear: Australia

Luggage & Travel Gear [AU]
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Melbourne-founded bag brand with camera-bag heritage and a broad current travel and luggage range.

Crumpler
appears in
3.7
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

4.0

November 8, 2026

Overall visibility

3.7

21 August – 8 November 2026 (scans 1–13)

Industry rank

14

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Crumpler's single-scan score moved from 3.1% to 4.0%, up 0.9 percentage points. Latest recorded scan 4.0% on 8 November 2026; combined-window score 3.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 3.7% over 21 August – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.1%
24 August 20262.9%
30 August 20263.6%
6 September 20263.6%
13 September 20264.7%
20 September 20263.6%
27 September 20263.6%
4 October 20264.0%
11 October 20263.6%
18 October 20264.7%
25 October 20263.1%
1 November 20263.3%
8 November 20264.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.5%

Perplexity Logo

Perplexity

2.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.1%

21 August – 8 November 2026 (scans 1–13)

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What the results show

ChatGPT names Crumpler most often.

It appears in 5.5% of collected ChatGPT answers and 2.4% of Perplexity answers: a difference of 3.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 26 of 150 questions.

Crumpler appears in at least one collected answer to 17.3% of the tracked questions. That is question coverage; the 3.7% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 2.9% to 4.7%. The latest scan was 4.0% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 8 November 2026 (scans 1–13)

Share of collected answers naming each brand

Explore other markets.

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian luggage brands
  • Best Australian made luggage
  • Best Australian owned luggage brands
  • Best affordable Australian luggage brands
  • Best award winning Australian luggage brands
  • Best boutique luggage brands Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best luggage brands Australia (Samsonite, July, Antler)
  • What luggage brands do Australians actually buy (Samsonite, Antler, American Tourister)
  • Best Samsonite alternative Australia (July, Samsonite, Antler)
  • Best luggage brands Sydney (Antler, Samsonite, July)
  • Best alternative to Rimowa Australia (Rimowa, Carl Friedrik, Samsonite)
  • Best carry-on luggage that fits overhead lockers Australia (July, Samsonite, Zoomlite)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best travel gear brands Brisbane

From the recorded answer

Crumpler: An iconic Australian brand famous for nearly indestructible messenger bags, daypacks, and travel carry-ons.[[ …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Top travel gear brands and where to find them in Brisbane:

### Leading Travel Gear Brands Available in Brisbane

- July: Known for durable, aerospace-grade German polycarbonate hardshell suitcases, integrated TSA locks, and trackable tech. - Antler: Renowned for lightweight, stylish, and minimalist check-in and cabin luggage. - Samsonite: A go-to global brand for ultra-lightweight suitcases, durable materials, and anti-theft travel backpacks. - American Tourister: Popular for book-opening designs and great value-for-money luggage. - Nere & Flylite: Frequently stocked local and contemporary luggage lines available through major Australian retailers. - Crumpler: An iconic Australian brand famous for nearly indestructible messenger bags, daypacks, and travel carry-ons.

---

### Where to Shop in Brisbane

---

![]( July 4.7 (207) Luggage store Open Fortitude Valley QLD CallDirections Website Located at The Calile Hotel, Tenancy RW10/46 James St, Fortitude Valley QLD 4006.

---

Strandbags (Antler, Samsonite, Nere, Flylite)Multiple inner-city locations including Uptown, Shop 153/91 Queen St, Brisbane City QLD 4000.

---

![]( David Jones 4.1 (1.9K) Department store Open Brisbane City QLD CallDirections Website Located in the Brisbane CBD on Queen Street Mall for luxury travel accessories and organisers.

---

![]( Anaconda 4.2 (406) Camping store Open Everton Park QLD CallDirections Website Located at 429 South Pine Road, Everton Park, QLD 4053 for rugged travel packs, duffels, and camping/transit gear.Are you looking for a specific type of gear (like a cabin suitcase, anti-theft backpack, or packing cubes), or a specific Brisbane neighborhood to visit?

ChatGPT

The question asked

Best Australian luggage brands

From the recorded answer

If you're looking for good Australian luggage brands, there are several worth considering. I'd put July, Bellroy, Nere and Crumpler at the top of the list, depending on whether you want premium suitcases, stylish travel gear or value for money.
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

If you're looking for good Australian luggage brands, there are several worth considering. I'd put July, Bellroy, Nere and Crumpler at the top of the list, depending on whether you want premium suitcases, stylish travel gear or value for money.

Here are my recommendations for 2026.

## Best Australian luggage brands

![July Carry On Original Polycarbonate 21" Luggage With Power - The Planet Traveller](

1\. July

(Best overall)

- Melbourne-founded brand. - Stylish hard-shell suitcases. - Smooth wheels, clever interiors and customisation. - Mid-to-premium pricing.

Website: July Australia

---

!Bellroy Lite Carry-On - Ash | The Planet Traveller

2\. Bellroy

(Best premium travel bags)

- Australian-founded in Melbourne. - Minimalist, sophisticated styling. - Excellent backpacks, duffels and travel accessories. - Great attention to organisation and materials.

Website: Bellroy

---

![Nere Stori 3pc Suitcase Set

- Strandbags Australia](

3\. Nere

(Best value for money)

- Australian brand from Strand. - Attractive colours and contemporary designs. - Good range of hard-shell suitcases. - Generally affordable, with a 10-year warranty.

Website: Strand / Nere

---

![Spring Peeper Carry On - Crumpler Australia](

4\. Crumpler

(Best for durability and casual travel)

- Australian brand with Melbourne roots. - Rugged construction. - Particularly good backpacks, duffels and soft travel bags. - More functional than luxury-looking.

Website: Crumpler

---

5\. Explorer

- Australian-owned brand. - Practical everyday suitcases. - Good affordable options. - Worth considering for checked luggage.

Website: Explorer Luggage

---

!Caribee Sky Master 70L IV wheel travel backpack

6\. Caribee

- Australian travel and outdoor brand. - Strong backpack and adventure-travel range. - Practical rather than fashion-focused.

Website: Caribee

## My shortlist

| Brand | Best for | |--------|--------| | July | Stylish premium suitcases | | Bellroy | Premium travel bags | | Nere | Affordable stylish luggage | | Crumpler | Hard-wearing travel bags | | Explorer | Practical checked luggage | | Caribee | Adventure travel |

One important distinction: Australian-founded doesn't necessarily mean Australian-manufactured. Most of these brands manufacture overseas.

## What I'd recommend

I'd start by comparing July, Bellroy and Nere. They offer quite different approaches to design and price.

A couple of questions to narrow it down\:

1\. What type of luggage are you looking for?

Suitcases (carry-on and checked luggage)

Carry-on luggage only

Large checked suitcases

Travel bags, duffels and backpacks

A complete matching luggage set

---

2\. What's your budget?

Under A\$200

A\$200-\$500

A\$500-\$1,000

Over A\$1,000

---

3\. What's most important?

Quality and durability

Luxury looks and design

Lightweight construction

Best value for money

[Find my best luggage brands]

Perplexity

The question asked

Best travel gear brands Australia

From the recorded answer

Crumpler and Summit Gear - Good home-grown Australian choices for bags and daypacks; Summit Gear still manufactures hiking and day packs in New South Wales.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

The best travel gear brands available in Australia depend on your trip, but these are strong all-round choices:

- July - Stylish, Australian-designed suitcases with durable shells and smooth wheels; best for short trips and carry-on luggage. - Antler - Lightweight, minimalist luggage offering a good balance of design, durability and value. - Samsonite - A dependable choice for frequent flyers, with tough, lightweight cases and broad after-sales support. - Sea to Summit - Excellent Australian brand for ultralight outdoor gear, packing cubes, dry bags, towels and camping accessories. - Bellroy - Best for polished travel backpacks, wallets, tech organisers and everyday-carry gear. - Pacsafe - Ideal for security-conscious travellers, with anti-theft backpacks, bags and accessories. - Osprey - A top choice for comfortable travel and hiking backpacks, particularly for longer trips. - Matador - Strong option for compact, ultralight and packable travel gear. - Cotopaxi - Distinctive, colourful travel bags designed for adventure travel. - Victorinox - Premium, understated luggage and business-travel bags with practical organisation. - Patagonia and The North Face - Durable travel packs and clothing suited to outdoor and adventure trips. - Crumpler and Summit Gear - Good home-grown Australian choices for bags and daypacks; Summit Gear still manufactures hiking and day packs in New South Wales.

### Quick picks

| Need | Best brands | |---|---| | Best overall suitcase | July or Antler | | Frequent flying | Samsonite or Victorinox | | Backpacking | Osprey or Sea to Summit | | Ultralight travel | Matador or Sea to Summit | | Anti-theft travel | Pacsafe | | Work travel | Bellroy or Victorinox | | Camping and hiking | Sea to Summit, Osprey or Patagonia | | Affordable family luggage | American Tourister | | Australian-made or Australian-founded options | Sea to Summit, Bellroy, Crumpler or Summit Gear |

For most travellers, a July or Antler suitcase, Osprey backpack, Sea to Summit packing accessories, and Bellroy organiser or wallet make a practical combination.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Crumpler

Luggage & Travel Gear

21 August – 8 November 2026 (scans 1–13)

3.7

%

AI visibility

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How we measure AI visibility

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

214

Answers naming the brand

5845

Answers collected

3.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Crumpler ranks #14 among 31 tracked brands for Luggage & Travel Gear · Australia (21 August – 8 November 2026). Its visibility is 3.7%. It was named in 214 of 5,845 AI answers across 26 of 150 tracked questions, averaging position 3.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 3.7% AI visibility for Crumpler in Luggage & Travel Gear · Australia, measured over 21 August – 8 November 2026. It ranks #14 among 31 tracked brands.

How often does AI mention this brand?

Crumpler was named in 214 of 5,845 collected AI answers, across 26 of 150 tracked questions, for Luggage & Travel Gear · Australia (21 August – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Crumpler by all 5,845 answers in the published Luggage & Travel Gear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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