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Concept2

Concept2

AI Visibility Score and Ranking for

Home Fitness Equipment: United States

Home Fitness Equipment [US]
Morrisville
Ranked
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Vermont maker of rowing and cardio ergometers.

Concept2 ranks #8 in the US Home Fitness Equipment AI Visibility Index with a Visibility Score of 7.1/100 — named in 96 of 1,349 AI answers across 28 of 150 tracked questions, averaging position 3.3 when mentioned.

7.1

Visibility score

8

Found Rank

new

Movement vs last window

3.3

Avg. position when mentioned

28

Prompts hit, of 150

Concept2 vs Home Fitness Equipment

Running at 1.5x the Home Fitness Equipment category average — ahead of the field.

Concept2 (you) — 7.1
Home Fitness Equipment category average — 4.7

7

5

What's working
Working
1. A consistent presence in AI answers
Named 96 times across the 1,349-answer window, averaging position 3.3 when mentioned.
2. Shows up across a spread of questions
Named in 28 of 150 tracked questions (19%), spanning ChatGPT, Perplexity and Google AI Overviews.
3. Strongest on ChatGPT
ChatGPT gives Concept2 its highest appearance rate — named in 9.1% of that platform's answers.
What could improve
Improve
1. Thin on Google AI Overviews
Appears in just 5.3% of Google AI Overviews answers — the weakest of the three platforms tracked.
2. Breadth still has room to grow
Named in 28 of 150 questions — room to extend beyond its current question coverage.
3. Visibility score has room to climb
A visibility score of 7.1/100 places it at rank #8 of 45 tracked brands in this vertical.

Where this brand sits in its industry

Not every platform agrees.

AI platforms don't agree with each other. Here's how the score breaks down, and which one rates it highest.

ChatGPT 9.1% · Perplexity 6.9% · AI Overviews 5.3%

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How it works

The questions shoppers ask. Every week. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.

2. We ask every week, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How the score is measured

A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Concept2's AI Visibility Score?

Concept2 has an AI Visibility Score of 7.1 in the US Home Fitness Equipment AI Visibility Index, ranked #8.

How often does AI recommend Concept2?

Concept2 was named in 96 of 1,349 AI answers analysed, across 28 tracked questions, averaging position 3.3 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions American home fitness equipment shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

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