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Compass Box

Compass Box

AI visibility and ranking for Wine & Spirits: United Kingdom

Wine & Spirits [UK]
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London whisky blending house creating its own products from sourced Scotch.

Compass Box
appears in
0.1
% of measured AI answers in this industry and market.

Found score

Track Compass Box’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.0

October 18, 2026

Overall visibility

0.1

21 August 2026 – 18 October 2026 (scans 1–10)

Industry rank

43

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Compass Box's single-scan score moved from 0.2% to 0.0%, down 0.2 percentage points. Latest recorded scan 0.0% on 18 October 2026; combined-window score 0.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.1% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.2%
30 August 20260.0%
6 September 20260.0%
13 September 20260.0%
20 September 20260.0%
27 September 20260.4%
4 October 20260.0%
11 October 20260.0%
18 October 20260.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.1%

Perplexity Logo

Perplexity

0.1%

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AI Overviews

0.1%

21 August 2026 – 18 October 2026 (scans 1–10)

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The measured platforms show the same visibility.

Compass Box appears in 0.1% of collected answers on each measured platform in this published window.

Named across 3 of 150 questions.

Compass Box appears in at least one collected answer to 2.0% of the tracked questions. That is question coverage; the 0.1% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.0% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British spirits brands right now
  • Best Father's Day whisky gift UK
  • What are the best British spirits brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British spirits brands right now (Sipsmith, Hayman's of London, Salcombe Gin)
  • Best wine brands Britain (Nyetimber, Chapel Down, Gusbourne)
  • Which British vineyards are actually worth visiting (Gusbourne, Ridgeview, Chapel Down)
  • Best British wine labels (Nyetimber, Ridgeview, Gusbourne)
  • Best British wineries to order online from (Gusbourne, Nyetimber, Ridgeview)
  • Best craft spirits brands UK (Sipsmith, Two Drifters, The Lakes Distillery)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Father's Day whisky gift UK

From the recorded answer

The Peat Monster Gift Set from Compass Box via Master of Malt is ideal for dads who love rich, smoky Islay and Highland peated malts, and it comes packaged with a pair of matching drinking glasses.
Read recorded answer

Recorded answer text · Google AI Overviews · 27 September 2026

The best Father's Day whisky gifts in the UK range from immersive tasting sets to personalized single malts, tailored to different tastes and budgets.

### Top Whisky Gift Ideas for Dad

- Regions of Scotland Whisky Tasting Set from Azu Spirits features six premium single malts representing all six Scottish whisky regions, offering a unique blind-tasting experience away from mainstream supermarket bottles. - Johnnie Walker Blue Label from The Bar provides a seriously special and exceptionally smooth luxury blend, with options for customized bottle engraving and a personal gift card. - Personalized Old & Rare Scotch Whisky Gift Set from The Whisky Tasting Company includes five rare expressions (some aged up to 50 years) complete with a tasting mat, individual cards, and a custom engraved message box. - The Peat Monster Gift Set from Compass Box via Master of Malt is ideal for dads who love rich, smoky Islay and Highland peated malts, and it comes packaged with a pair of matching drinking glasses. - Deanston 15 Year Old Tequila Cask Finish from Deanston Distillery is a great choice for a distinctive Highland single malt with fruity, floral, and citrus cask-finished notes.

If you'd like to narrow down the choice, please tell me:

- What is your budget? - Does your dad prefer smooth, smoky/peaty, or sweet/bourbon-style whiskies? - Are you looking for a full bottle or a tasting/gift set?

ChatGPT

The question asked

What are the best British spirits brands

From the recorded answer

Compass Box - Excellent choice if you like inventive, contemporary Scotch blends.
Read recorded answer

Recorded answer text · ChatGPT · 27 September 2026

If by “British spirits” you mean brands from the UK, there's a huge range beyond Scotch whisky and London gin. Rather than a single ranking, here's a strong shortlist by style, based partly on recent competition results.

### 🇬🇧 British spirits brands worth knowing

- Sipsmith - Excellent all-round London Dry gin; a good benchmark for modern British gin. - Hendrick's Gin - Scottish rather than English, famous for its cucumber-and-rose profile. - Tanqueray - Classic, juniper-forward London Dry; particularly good for cocktails. - Beefeater - One of the great traditional London Dry brands and still a useful cocktail staple. - Salcombe Distilling Company - Distillery, Bar, Gin School & Retail Store - Premium Devon gin; its Voyager range has picked up Gold recognition at the World Gin Awards. World Gin Awards - YORK GIN - Shop - Interesting modern English gin producer with several distinctive expressions. World Gin Awards - Dodd's Gin - Small-batch London producer with an unusually botanical style. World Gin Awards - The Lakes Distillery - One of England's more ambitious whisky producers, alongside gin and other spirits. - Cotswolds Distillery Visitor Centre - Particularly interesting if you want English single malt whisky rather than Scotch. - The English Distillery - An established English whisky producer. - Ardbeg Distillery - For smoky Scotch. Its Eureka! received 97 points at the 2025 IWSC. IWSC - Loch Lomond Whiskies - Particularly noteworthy: its 18 Year Old won the 2025 IWSC Single Malt Scotch Whisky Under 20 Years Trophy. IWSC - Compass Box - Excellent choice if you like inventive, contemporary Scotch blends.

### If I were narrowing it down

For gin: Sipsmith, Hendrick's, Salcombe, Dodd's For English whisky: Cotswolds, The Lakes, English Whisky Co. For Scotch: Ardbeg, Loch Lomond, Compass Box For classic cocktails: Tanqueray or Beefeater

One interesting recent benchmark: at the 2025 IWSC, Hawkridge Distillers' The Store Gin, from England, won the Classic Gin Trophy, while Hawkridge's Sexy Fish Vodka won the Vodka Trophy. IWSC

If you tell me your budget (e.g. £30, £50, £100+) and whether you prefer gin, whisky, rum or vodka, I can narrow this to the bottles most worth buying.

Perplexity

The question asked

Best British spirits brands right now

From the recorded answer

Scotch whisky: Johnnie Walker, Glenfiddich, The Macallan, Compass Box, Jura. These are consistently cited as major or notable British/UK spirits names, especially in whisky-focused coverage.
Read recorded answer

Recorded answer text · Perplexity · 24 August 2026

If you mean British-made spirits brands that are widely regarded as among the best right now, the strongest names across current rankings and editor picks are Tanqueray, Bombay Sapphire, The Botanist, Sipsmith, Malfy is not British so I'm excluding it, Hendrick's, Johnnie Walker, Glenfiddich, The Macallan, Belvedere is not British, and Bacardi/Courvoisier are not British either, so they should be excluded from a British list. Current UK popularity/awareness data also puts Tanqueray among the best-known spirits brands in Britain.

A practical “best British spirits brands” shortlist by category:

- Gin: Tanqueray, Sipsmith, Hendrick's, Bombay Sapphire, The Botanist. These repeatedly appear in UK spirits brand roundups and buyer/editor picks. - Scotch whisky: Johnnie Walker, Glenfiddich, The Macallan, Compass Box, Jura. These are consistently cited as major or notable British/UK spirits names, especially in whisky-focused coverage. - Craft/independent UK spirits: The Oxford Artisan Distillery, Wicked Wolf, Tarquin's, and Freya. These are highlighted in UK craft-spirit roundups and independent brand lists. - For broad consumer popularity in the UK: Captain Morgan appears high in UK spirits shopping rankings, though it is not a British brand, so it is better for “popular in Britain” than “British spirits.”

If you want the best British brands specifically by drink type, the most defensible current picks are:

| Drink type | Best British brands | |---|---| | Gin | Tanqueray, Sipsmith, Hendrick's, Bombay Sapphire, The Botanist | | Scotch whisky | Johnnie Walker, Glenfiddich, The Macallan, Compass Box, Jura | | Craft spirits | The Oxford Artisan Distillery, Wicked Wolf, Tarquin's, Freya |

If you want, I can turn this into a top 10 overall ranking for either premium, craft, or best-value British spirits.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Compass Box

Wine & Spirits

21 August 2026 – 18 October 2026 (scans 1–10)

0.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

4

Answers naming the brand

4496

Answers collected

0.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Compass Box ranks #43 among 45 tracked brands for Wine & Spirits · United Kingdom (21 August 2026 – 18 October 2026). Its visibility is 0.1%. It was named in 4 of 4,496 AI answers across 3 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.1% AI visibility for Compass Box in Wine & Spirits · United Kingdom, measured over 21 August 2026 – 18 October 2026. It ranks #43 among 45 tracked brands.

How often does AI mention this brand?

Compass Box was named in 4 of 4,496 collected AI answers, across 3 of 150 tracked questions, for Wine & Spirits · United Kingdom (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Compass Box by all 4,496 answers in the published Wine & Spirits · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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