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Clair de Lune

Clair de Lune

AI visibility and ranking for Baby & Kids: United Kingdom

Baby & Kids [UK]
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UK nursery bedding brand.

Clair de Lune
appears in
0.8
% of measured AI answers in this industry and market.

Found score

Track Clair de Lune’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.3

October 25, 2026

Overall visibility

0.8

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

19

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Clair de Lune's single-scan score moved from 1.3% to 1.3%, unchanged (0.0 percentage points). Latest recorded scan 1.3% on 25 October 2026; combined-window score 0.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.8% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20260.9%
30 August 20260.0%
6 September 20260.2%
13 September 20261.3%
20 September 20260.9%
27 September 20260.0%
4 October 20260.9%
11 October 20260.7%
18 October 20261.1%
25 October 20261.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.1%

Perplexity Logo

Perplexity

0.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.8%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Clair de Lune most often.

It appears in 1.1% of collected ChatGPT answers and 0.4% of Perplexity answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 12 of 151 questions.

Clair de Lune appears in at least one collected answer to 7.9% of the tracked questions. That is question coverage; the 0.8% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.0% to 1.3%. The latest scan was 1.3% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British baby brands
  • Best British made baby products
  • Best British owned baby brands
  • Best award winning British baby brands
  • Best baby bedding UK
  • Best baby brand for foster carers UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which baby brands are actually British owned (iCandy, Tommee Tippee, Silver Cross)
  • Which British baby brands are sold overseas (Tommee Tippee, Silver Cross, Joie Baby)
  • Best award winning British baby brands (Silver Cross, Rachel Riley, Tommee Tippee)
  • Best British baby brands (Silver Cross, Frugi, Mamas & Papas)
  • Which British baby brands are actually good (JoJo Maman Bebe, Frugi, Mamas & Papas)
  • What baby brands do British parents actually buy (Tommee Tippee, Joie Baby, iCandy)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British made baby products

From the recorded answer

Clair de Lune: Based in Manchester, they are a classic British choice for hand-dressed Moses baskets, stands, and nursery bedding.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top-rated, British-made baby products span clothing, nursery items, and gear, crafted locally in the UK:

### Clothing & Sleepwear

- Lottie & Lysh: Handcrafted in Cornwall, UK, this brand is known for ethical, sustainable everyday wear like rompers, dungarees, and organic leggings. - Tiny and Small: Founded by a British NICU nurse, this line offers 100% organic cotton premature and newborn clothing (sleepsuits, incubator vests, and wrap sets) cut and manufactured in the UK Midlands. - Baban Baby: Produces 100% cotton baby sleepsuits and grows designed and manufactured directly in Britain with easy-to-use popper closures. - Fred & Noah: Based in Essex, they craft luxury baby and toddler leggings, sweaters, and organic swaddles. - Magnet Mouse: Features 100% cotton babywear fitted with hidden magnetic fastenings for fast, fuss-free dressing.

### Nursery, Bedding & Carriers

- Clair de Lune: Based in Manchester, they are a classic British choice for hand-dressed Moses baskets, stands, and nursery bedding. - Sleepy Nico: Designs and manufactures ergonomic, supportive front and back baby and toddler carriers in England, certified to British safety standards. - Tag Togs: Based in West Yorkshire, they produce handcrafted babywear, stretchy wraps, and zero-landfill off-cut washable wipes.

### Skincare & Bath

- Child's Farm: Widely recommended by UK parents for sensitive newborn skin, offering naturally derived moisturisers, hair, and bath washes. - Nala's Baby: Popular for plant-based, dermatologically tested body washes, lotions, and oils made in the UK.

If you share what type of product you are looking for (such as newborn clothes, a pushchair/carrier, or skincare) and your budget, I can give you more specific recommendations.

ChatGPT

The question asked

Best British owned baby brands

From the recorded answer

!Organic Knitted Palm Moses Basket | Moses Baby Baskets & Bassinets | Organic Baby Essentials | Nursery Furniture - Clair de Lune UK …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best British-owned baby brands, I'd focus on UK-founded or British-owned businesses that combine quality, thoughtful design, safety and practicality. There are some lovely options across clothing, nursery furniture, prams, toys, skincare and baby essentials.

One important distinction: British-founded doesn't always mean British-owned today, or made in Britain. I'll separate the heritage and ownership angle from where products are manufactured wherever possible.

## 12 British baby brands worth knowing

A curated shortlist across clothing, prams, nursery essentials and gifts.

!Frugi Lovely Babygrow - Land of the Rising Sun - Organic cotton unisex (bambini)

1\. Frugi

(Best for organic clothing)

Colourful baby grows, playful prints and practical everyday clothing. A strong option if you want organic-cotton styles with personality.

Website: welovefrugi.com

---

!Kite Organic Farm Garden Sleepsuit | Little Tots Toys

2\. Kite Clothing

Lovely nature-inspired prints, soft fabrics and versatile baby basics. Ideal for families who value comfort and clothes that can be handed down. www.independent.co.ukmakeitbritish.co.ukwww.britishmadeclothing.co.uk

Website: kite-clothing.co.uk

---

![Welcome to our World Set | Newborn Baby Gift Set | MORI

UK](

3\. MORI

Premium, minimalist newborn essentials, sleepsuits, blankets and gift sets. Great for a contemporary, understated look.

Website: babymori.com

---

!Grid Check Wheat Onesie | Organic Zoo

4\. Organic Zoo

Understated colours, relaxed silhouettes and stylish baby basics. Particularly appealing if you love neutral palettes and capsule wardrobes. www.independent.co.ukwww.the-independent.com

Website: organic-zoo.com

---

!The Bonniemob - Ivory Rainbow Striped Organic Cotton Baby Cardigan | Childrensalon

5\. The Bonnie Mob

Playful, design-led babywear with colourful prints, knits and coordinated outfits. Worth exploring for distinctive boutique-style clothing.

Website: thebonniemob.com

---

!Rachel Riley - Baby Girls Blue Hand-Smocked Cotton Dress | Childrensalon

6\. Rachel Riley

Classic British styling, hand-smocked outfits and special-occasion clothing. A lovely choice for christenings, celebrations and heirloom gifts. www.rachelriley.co.uk

Website: rachelriley.co.uk

---

!10 Baby Stroller Picks for the Best Luxury Rides for Little Ones - Dandelion Chandelier

7\. Silver Cross

An iconic British pram name, especially worth considering for pushchairs and travel systems. A heritage brand rather than a guarantee of UK manufacturing.

Website: silvercrossbaby.com

---

![Mamas and Papas Flyn 2 Piece Cotbed Set with Dresser Changer - White - Mocca Baby](

8\. Mamas & Papas

A broad range of nursery furniture, pushchairs, clothing and newborn essentials. Convenient if you want to shop for several categories in one place.

Website: mamasandpapas.com

---

!Organic Knitted Palm Moses Basket | Moses Baby Baskets & Bassinets | Organic Baby Essentials | Nursery Furniture - Clair de Lune UK

9\. Clair de Lune

Moses baskets, baby bedding, blankets and nursery accessories. Particularly relevant if you prefer traditional nursery styling and established British manufacturing heritage. www.independent.co.ukmakeitbritish.co.ukwww.britishmadeclothing.co.uk

Website: clair-de-lune.co.uk

---

![Stroller & Pushchair Sale

- Cosatto Store](

10\. Cosatto

Bright, distinctive pushchairs and baby travel products. Best for parents who prefer fun prints over minimalist designs.

Website: cosatto.com

---

!ETTA LOVES x WALALA STUDIO 'MONO' MUSLIN - for newborn to 4 months old - Etta Loves US

11\. Etta Loves

Sensory muslins, blankets and textiles featuring high-contrast patterns. A distinctive choice for useful, design-conscious baby gifts.

Website: ettaloves.com

---

!Luxury Baby Shawls & Scarves | G.H.Hurt & Son - Made in England

12\. G.H. Hurt & Son

Beautifully traditional knitted baby shawls, made in Nottingham. One to consider for premium newborn gifts and keepsakes. www.britishmadeclothing.co.ukmakeitbritish.co.uk

Website: ghhurt.com

## Which brands would I shortlist?

| If you want… | My picks | |--------|--------| | Organic everyday babywear | Frugi, Kite Clothing | | Modern, neutral luxury | MORI, Organic Zoo | | Traditional British baby style | Rachel Riley, G.H. Hurt & Son | | Prams and travel | Silver Cross, Cosatto | | Nursery essentials | Clair de Lune, Mamas & Papas | | Distinctive baby gifts | Etta Loves, G.H. Hurt & Son |

For a stricter British-owned shortlist, I'd verify the current ownership of each company separately. For a British-made shortlist, I'd prioritise makers such as G.H. Hurt & Son and selected smaller UK clothing producers; a British brand can manufacture much of its range overseas. www.britishmadeclothing.co.ukmakeitbritish.co.uk

Are you looking for brands to buy for your own baby, or are you researching British baby brands as potential businesses to stock, partner with or benchmark? I can tailor the list to either, including smaller independent brands that are less well known.

Perplexity

The question asked

Which baby brands have Black Friday sales UK

From the recorded answer

Clair de Lune - Moses baskets and nursery items …
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

UK baby brands and retailers showing Black Friday offers for 2026 include:

- Silver Cross - pushchairs, bundles and nursery products - Stokke - selected nursery and feeding products - Britax Römer - car seats - BeSafe - car seats - Avionaut - car seats - Axkid - car seats and travel products - Ickle Bubba - nursery and travel products - Mamas & Papas - pushchairs, cots and baby essentials - Nuna - pushchairs and travel bundles - Bugaboo - pushchairs and carrycots - Snüz - bedside cribs - Joie - car seats and baby equipment - Cosatto - travel systems and car seats - Puggle - travel systems - aden + anais - towels and baby textiles - Clair de Lune - Moses baskets and nursery items - Tommee Tippee - feeding and pumping products - Nuby - bottle and feeding products - MORI - baby clothing and bedding - KIDLY - baby clothing - Elvie and Medela - breast pumps - ergoPouch - sleepwear and sleeping bags

The main UK retailers worth checking are John Lewis, Amazon UK, Mamas & Papas, Boots, Argos, Very, Matalan, Kiddies Kingdom, The Nursery Store and Baby & Co. Current examples include John Lewis discounts on selected nursery products and Baby & Co listings from brands including Silver Cross, Stokke, Britax Römer and Mamas & Papas.

Deals and participating brands can change quickly, so compare the final price-including delivery and bundle contents-before buying. Historical UK Black Friday coverage also shows regular promotions from Bugaboo, iCandy, Elvie, Medela, Tommee Tippee, Babymoov, Cosatto, Ickle Bubba and Baby Mori.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Clair de Lune

Baby & Kids

21 August 2026 – 25 October 2026 (scans 1–11)

0.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

39

Answers naming the brand

4979

Answers collected

0.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Clair de Lune ranks #19 among 40 tracked brands for Baby & Kids · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 0.8%. It was named in 39 of 4,979 AI answers across 12 of 151 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.8% AI visibility for Clair de Lune in Baby & Kids · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #19 among 40 tracked brands.

How often does AI mention this brand?

Clair de Lune was named in 39 of 4,979 collected AI answers, across 12 of 151 tracked questions, for Baby & Kids · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Clair de Lune by all 4,979 answers in the published Baby & Kids · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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