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Clair de Lune

Clair de Lune

AI visibility and ranking for Baby & Kids: United Kingdom

Baby & Kids [UK]
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UK nursery bedding brand.

Clair de Lune
appears in
0.7
% of measured AI answers in this industry and market.

Found score

Track Clair de Lune’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.9

October 4, 2026

Overall visibility

0.7

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

23

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Clair de Lune's single-scan score moved from 1.3% to 0.9%, down 0.4 percentage points. Latest recorded scan 0.9% on 4 October 2026; combined-window score 0.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.7% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20260.9%
30 August 20260.0%
6 September 20260.2%
13 September 20261.3%
20 September 20260.9%
27 September 20260.0%
4 October 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.1%

Perplexity Logo

Perplexity

0.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.7%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Clair de Lune most often.

It appears in 1.1% of collected ChatGPT answers and 0.2% of Perplexity answers: a difference of 0.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 12 of 151 questions.

Clair de Lune appears in at least one collected answer to 7.9% of the tracked questions. That is question coverage; the 0.7% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.0% to 1.3%. The latest scan was 0.9% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British baby brands
  • Best British made baby products
  • Best British owned baby brands
  • Best award winning British baby brands
  • Best baby bedding UK
  • Best baby brand for foster carers UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which baby brands are actually British owned (Silver Cross, Mamas & Papas, Tommee Tippee)
  • Which British baby brands are sold overseas (Tommee Tippee, Silver Cross, Joie Baby)
  • Which British baby brands are actually good (Mamas & Papas, Silver Cross, JoJo Maman Bebe)
  • Best award winning British baby brands (Mamas & Papas, Silver Cross, Rachel Riley)
  • Best British baby brand vs imported baby brand (Mamas & Papas, JoJo Maman Bebe, Tommee Tippee)
  • What baby brands do British parents actually buy (Tommee Tippee, Joie Baby, Silver Cross)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British owned baby brands

From the recorded answer

Clair de Lune: Operating out of Manchester for over 75 years, this trusted brand designs and manufactures award-winning Moses baskets, nursery bedding, and stands.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best British-owned baby brands represent a mix of heritage luxury, organic craftsmanship, and highly practical designs that have captured the attention of both everyday parents and royalty.The top British baby brands are categorized below by their unique strengths:

### 🌿 Sustainable & Organic Staples

- Frugi: Founded in Cornwall, this widely recognized ethical brand specializes in vibrant, playful clothing crafted from certified organic cotton. Their designs feature practical details like extendable cuffs that grow with your baby. - MORI: This London-based favorite is renowned for its signature ultra-soft organic cotton and bamboo sleepsuits. On UK parenting forums like r/UKParenting, parents frequently praise their zip-up sleepsuits for making middle-of-the-night changes effortless. - Little Green Radicals: Launching out of London in 2005, they were among the first UK brands to achieve Fairtrade cotton certification. They are well-regarded for colorful, whimsical prints.

### 👑 Premium & Traditional Heirloom Styles

- Pepa London: Famous for dressing British royalty, this luxury brand fuses classic British heritage styles with traditional detailing. Expect heirloom pieces featuring hand-smocked dresses, peter pan collars, and soft knitwear. - La Coqueta Kids: Based in London and established by a mother of five, La Coqueta specializes in boutique, timeless childrenswear manufactured with premium fabrics like linen and cotton.

### 🧸 Everyday Boutique Favorites

- JoJo Maman Bébé: A quintessential British high-street brand specializing in nursery essentials, maternity wear, and practical baby garments. They balance a distinct French boutique style with durable, everyday practicality. - Fred & Noah: A smaller, highly-rated British brand loved for its personalized clothing, bright rompers, and printed leggings. They design and manufacture right in the UK and even offer matching "twinning" sets for parents.

### 🛌 Nursery, Bedding & Gear

- Mamas & Papas: Headquartered in Huddersfield, this is one of the UK's largest and most established baby brands. Backed by decades of industry experience, they are a primary destination for pushchairs, nursery furniture, and early-years clothing. - Clair de Lune: Operating out of Manchester for over 75 years, this trusted brand designs and manufactures award-winning Moses baskets, nursery bedding, and stands.

Are you looking to shop for a specific item (like wooden toys, sleepsuits, or a pram), or are you buying a gift for a newborn?

ChatGPT

The question asked

Best British baby brands

From the recorded answer

| Clair de Lune | Nursery & newborn gifts | Manchester-based heritage brand with Moses baskets, blankets, sheets and nursery pieces. madeingreatbritain.ukmakeitbritish.co.uk | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

Absolutely - if you mean the best British baby brands, especially those with that lovely traditional, premium British feel, these are my picks:

### 🇬🇧 Best British baby brands

| Brand | Best for | Why I like it | |---|---|---| | Rachel Riley | Traditional/occasion wear | Beautiful smocking, embroidery and classic outfits; excellent for christenings, weddings and special occasions. www.the-independent.com | | Trotters | Premium everyday + occasion | Very British styling, Liberty prints, coats, shoes and timeless babywear. www.the-independent.com | | G.H. Hurt & Son | Baby shawls & heirloom gifts | Nottingham family business dating back to 1912; particularly lovely knitted lace baby shawls. www.britishmadeclothing.co.uk | | Wonder & Wren | Organic baby clothes | Organic fabrics, playful designs and made in Britain. madeingreatbritain.ukmakeitbritish.co.uk | | Magnet Mouse | Clever everyday babywear | Soft cotton clothes with magnetic fastenings instead of fiddly poppers; made in England. madeingreatbritain.ukmakeitbritish.co.uk | | Lottie & Lysh | Independent luxury | Colourful, distinctive babywear, ethically handmade in Cornwall. www.britishmadeclothing.co.uk | | Superlove Merino | Winter babies | Beautifully soft merino clothing and sleepwear, designed for cooler climates. madeingreatbritain.ukmakeitbritish.co.uk | | Clair de Lune | Nursery & newborn gifts | Manchester-based heritage brand with Moses baskets, blankets, sheets and nursery pieces. madeingreatbritain.ukmakeitbritish.co.uk | | Tag Togs | Babywearing | UK-made baby clothes, slings, wraps and washable wipes; handmade in Huddersfield. madeingreatbritain.uk | | Little Green Radicals | Organic/sustainable | A strong choice for organic cotton everyday clothing. | | The White Company | Beautiful newborn gifts | Very polished, understated British aesthetic - particularly good for gift sets and newborn presents. |

### My top 5

For a really special British baby wardrobe: 1. 🥇 Rachel Riley - classic and gorgeous 2. 🥈 Trotters - traditional but wearable 3. 🥉 G.H. Hurt & Son - heirloom-quality gifts 4. Wonder & Wren - organic + genuinely British-made 5. Lottie & Lysh - independent and colourful

A useful distinction: “British brand” doesn't necessarily mean “made in Britain.” If British manufacturing is important to you, Wonder & Wren, Magnet Mouse, Lottie & Lysh, Tag Togs and several of the heritage brands above are particularly interesting. madeingreatbritain.ukmakeitbritish.co.uk

If you're shopping for a newborn gift, I'd especially look at G.H. Hurt & Son, Rachel Riley, The White Company and Clair de Lune.

Perplexity

The question asked

Best baby brand for foster carers UK

From the recorded answer

For nursery items, Clair De Lune is listed by Matalan as a trusted baby brand for changing mats, cots, and Moses baskets.
Read recorded answer

Recorded answer text · Perplexity · 13 September 2026

There isn't one universally “best” baby brand for foster carers in the UK, because the right choice depends on whether you mean nappies, feeding, clothing, or nursery essentials. For practical foster-care use, the strongest evidence in your results points to value, reliability, and easy access rather than one single brand across everything.

If you want a sensible UK-focused shortlist:

- Mamia for disposable nappies stands out in the Baby Brand Reviews ranking, where it holds the top overall position with a 4.35/5 rating. - Tommee Tippee and MAM are cited as leading feeding equipment brands in a UK baby-care brands roundup. - Kit & Kin is highlighted by Good Housekeeping as a baby-products brand with hypoallergenic products free from several common additives. - For baby clothing, The Independent highlights brands with durability and practicality, and notes one brand donates 20% of sales to The Fostering Network, which may be relevant for foster carers. - For nursery items, Clair De Lune is listed by Matalan as a trusted baby brand for changing mats, cots, and Moses baskets.

For foster carers specifically, the most useful approach is usually to prioritize: - cheap, easy-to-replace basics - hypoallergenic or sensitive-skin products - brands with wide UK availability - items that can be bought in multiple sizes quickly when a child arrives unexpectedly

If you want, I can turn this into a “best baby brands for foster carers UK” shopping list by category and budget, with the most practical options first.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Clair de Lune

Baby & Kids

21 August 2026 – 4 October 2026 (scans 1–8)

0.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

25

Answers naming the brand

3623

Answers collected

0.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Clair de Lune ranks #23 among 40 tracked brands for Baby & Kids · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 0.7%. It was named in 25 of 3,623 AI answers across 12 of 151 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.7% AI visibility for Clair de Lune in Baby & Kids · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #23 among 40 tracked brands.

How often does AI mention this brand?

Clair de Lune was named in 25 of 3,623 collected AI answers, across 12 of 151 tracked questions, for Baby & Kids · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Clair de Lune by all 3,623 answers in the published Baby & Kids · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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