Carl Friedrik
AI Visibility Score and Ranking for
Luggage & Travel Gear: Australia
UK direct-to-consumer carry-on and briefcase brand founded by Swedish brothers, shipping to Australia.
Carl Friedrik ranks #13 in the AU Luggage & Travel Gear AI Visibility Index with a Visibility Score of 5.6/100. It was named in 101 of 1,800 AI answers across 31 of 150 tracked questions, averaging position 3.8 when mentioned.
5.6
Visibility score
13
Found Rank
0
Movement vs last window
3.8
Avg. position when mentioned
31
Prompts hit, of 150
Carl Friedrik vs Luggage & Travel Gear
Running at 0.7x the Luggage & Travel Gear category average — a little behind the field.
6
8
Where this brand sits in its industry
How it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
How the score is measured
A fixed battery of questions per vertical, asked weekly on ChatGPT, Perplexity and Google AI Overviews and accumulated across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodologyFrequently asked questions
What is Carl Friedrik's AI Visibility Score?
Carl Friedrik has an AI Visibility Score of 5.6 in the AU Luggage & Travel Gear AI Visibility Index, ranked #13.
How often does AI recommend Carl Friedrik?
Carl Friedrik was named in 101 of 1,800 AI answers analysed, across 31 tracked questions, averaging position 3.8 when mentioned.
How is the AI Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian luggage and travel-gear shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.
Now you know the gap. Here's how it closes.
AI recommends what it can understand. We rebuild how your products, pages and entities are described so there is something for it to recommend. Fixed price, starts with an assessment.
See how we fix it