Get your industry’s AI rankings every Monday. Track it →

Bellroy

AI visibility and ranking for Luggage & Travel Gear: United States

Luggage & Travel Gear [US]
Visit website ↗

Australian brand with a dedicated travel line of packing cubes, weekender bags and travel wallets alongside its wallets.

Bellroy
appears in
1.3
% of measured AI answers in this industry and market.

Found score

Track Bellroy’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.7

October 4, 2026

Overall visibility

1.3

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

17

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Bellroy's single-scan score moved from 1.3% to 0.7%, down 0.6 percentage points. Latest recorded scan 0.7% on 4 October 2026; combined-window score 1.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20261.3%
30 August 20261.6%
6 September 20261.1%
13 September 20261.6%
20 September 20261.3%
27 September 20261.6%
4 October 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.5%

Perplexity Logo

Perplexity

1.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.6%

21 August 2026 – 4 October 2026 (scans 1–8)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Perplexity names Bellroy most often.

It appears in 1.8% of collected Perplexity answers and 0.6% of Google AI Overviews answers: a difference of 1.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 14 of 150 questions.

Bellroy appears in at least one collected answer to 9.3% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.7% to 1.6%. The latest scan was 0.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best RFID travel wallet America
  • Best carry-on backpack for flying America
  • Best carry-on luggage for Europe trips
  • Best laptop travel bag America
  • Best lightweight carry-on suitcase America
  • Best lightweight hardshell suitcase America

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best American owned luggage brands (Briggs & Riley, Travelpro, TUMI)
  • Best independent luggage brands America (Briggs & Riley, Samsonite, Rimowa)
  • Best luggage brands New York (Away, Briggs & Riley, Rimowa)
  • Best suitcase brands America (Travelpro, Away, Briggs & Riley)
  • What luggage brands do Americans actually buy (Samsonite, American Tourister, Travelpro)
  • Best boutique luggage brands America (Samsonite, Travelpro, Briggs & Riley)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best minimalist business travel luggage

From the recorded answer

User Feedback: Reviewers on Altitude Sports note its high-end aesthetic, while Bellroy emphasizes modular packing cells that double as internal dividers.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The [Level8 Hegent Carry-On Business & Travel Zipperless Luggage]( is a top choice for minimalist business travel, combining a sleek matte polycarbonate shell with a convenient zipperless aluminum frame.

### Top Minimalist Business Luggage Picks Add to list

- Design & Build: Features a clean matte finish, an impact-resistant aluminum frame, metal corner guards, and a dual TSA-approved zipperless lock system. - Mobility: Equipped with ultra-quiet 360-degree spinner wheels that glide smoothly over airport floors. - User Feedback: Reviewers on Level8 highlight its large capacity for its size and effortless maneuverability.

Add to list

- Design & Build: Made from a matte polycarbonate shell (80% recycled) with water-repellent YKK zippers. - Mobility: Uses Hinomoto Lisof silent-run wheels for a quiet ride. - User Feedback: Reviewers on Altitude Sports note its high-end aesthetic, while Bellroy emphasizes modular packing cells that double as internal dividers.

Add to list

- Design & Build: Built with a minimalist hard-shell exterior designed for a modern, uncluttered look. - Mobility: Features premium trims, smooth-rolling wheels, and a built-in wheel lock feature. - User Feedback: Buyers praise its durable, well-made materials and sleek professional profile.

Show more To help narrow down the best option for you, let me know:

- How long are your typical business trips (overnight, weekend, or week-long)? - Do you prefer a hard-shell spinner or a soft-sided bag with exterior laptop access? - Do you have a specific budget in mind?

ChatGPT

The question asked

Best RFID travel wallet America

From the recorded answer

### Bellroy Leather RFID Travel Folio …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you're buying in the U.S., these are the RFID travel wallets I'd shortlist right now. Current 2026 testing strongly favors wallets that combine RFID shielding with good physical organization and security. www.travelandleisure.comwww.atriarch.com

### 🏆 Best RFID travel wallets

### Bellroy Leather RFID Travel Folio $169.00

### Pacsafe RFIDsafe Travel Wallet $89.95

### Peak Design Passport Wallet $89.95

### SLNT RFID Passport Wallet $59.95

### Eagle Creek Stash RFID Passport Wallet $39.00

### VULKIT RFID Bifold Passport Holder $34.99

My picks:

1. 🥇 Bellroy Leather RFID Travel Folio - best premium overall Around $169. Excellent if you want a polished leather wallet for passport, cards, cash and travel documents. Travel + Leisure currently rates the Leatherology Zip Around Travel Wallet best for passports, while Bellroy is consistently recommended for premium RFID travel use. www.travelandleisure.com

2. 🥈 Pacsafe RFIDsafe Travel Wallet - best for security Around $90. I'd choose this if your priority is anti-theft + RFID, rather than appearance. It is water-repellent and designed specifically around secure travel organization.

3. 🥉 Peak Design Passport Wallet - best balance of slim + durable Around $90. Great if you don't want a bulky passport organizer. It has expandable storage and a slim profile.

4. SLNT RFID Passport Wallet - best minimalist RFID option Around $60. Particularly attractive if RFID shielding itself is your primary concern.

5. Eagle Creek Stash RFID Passport Wallet - best value from an established travel brand Around $39. Simple, lightweight and practical.

6. VULKIT RFID Bifold - best inexpensive leather-style option Around $35 and currently showing a 4.6/5 rating from 100 reviews. Good choice if you want a traditional wallet rather than a large organizer.

### 💰 If you want the cheapest good option

The current market has plenty of ~$10-$30 RFID passport wallets, but I'd avoid choosing solely on the "RFID blocking" label. Independent testing emphasizes actual shielding, stitching/closure quality, capacity and long-term durability. www.atriarch.com

### My recommendation

For most American travelers: Peak Design Passport Wallet. For maximum security: Pacsafe RFIDsafe. For luxury: Bellroy. For <$40: Eagle Creek Stash or VULKIT.

One important point: RFID protection doesn't prevent pickpocketing. If you're going somewhere crowded-Rome, Paris, Barcelona, etc.-a concealed neck wallet or money belt can provide more meaningful physical protection. www.atriarch.com

If you tell me your budget (e.g. under $30, $50, $100) and whether you need 1 or 2 passports, I can narrow it to the best 3 currently available in America.

Perplexity

The question asked

Best travel accessories brands America

From the recorded answer

If you want the best travel accessories brands in America, the strongest names in the current editor-tested roundups are Away, Monos, Bellroy, Dagne Dover, Cuyana, Bombas, ROAM, and Travelon.
Read recorded answer

Recorded answer text · Perplexity · 27 September 2026

If you want the best travel accessories brands in America, the strongest names in the current editor-tested roundups are Away, Monos, Bellroy, Dagne Dover, Cuyana, Bombas, ROAM, and Travelon.

A practical way to think about the top American-market brands is:

- Away - consistently shows up for packing cubes, luggage, and travel organization; Forbes named Away Packing Cubes a best pick. - Monos - highlighted for a travel backpack and widely used in premium travel gear roundups. - Bellroy - known for cord organizers and compact carry accessories. - Dagne Dover - recognized for toiletry kits and travel-ready organization. - Cuyana - praised for a travel tote and polished minimalist design. - Bombas - notable for compression socks, a frequent travel essential. - ROAM - described by Popular Mechanics as a major disruptor in the travel gear space. - Travelon - a common brand in travel-accessories retail assortments, especially for practical security-focused items.

If you mean brands that are especially worth buying in America right now, I'd prioritize these by category:

| Category | Brand(s) | |---|---| | Premium luggage and packing | Away, Monos | | Small organizers | Bellroy, Dagne Dover | | Tote / personal-item bags | Cuyana | | Comfort items | Bombas | | Security-focused accessories | Travelon | | Newer premium luggage player | ROAM |

If you want, I can also give you a top 10 by budget, premium, or women's travel accessories.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Bellroy

Luggage & Travel Gear

21 August 2026 – 4 October 2026 (scans 1–8)

1.3

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

47

Answers naming the brand

3599

Answers collected

1.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Bellroy ranks #17 among 31 tracked brands for Luggage & Travel Gear · United States (21 August 2026 – 4 October 2026). Its visibility is 1.3%. It was named in 47 of 3,599 AI answers across 14 of 150 tracked questions, averaging position 2.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.3% AI visibility for Bellroy in Luggage & Travel Gear · United States, measured over 21 August 2026 – 4 October 2026. It ranks #17 among 31 tracked brands.

How often does AI mention this brand?

Bellroy was named in 47 of 3,599 collected AI answers, across 14 of 150 tracked questions, for Luggage & Travel Gear · United States (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Bellroy by all 3,599 answers in the published Luggage & Travel Gear · United States sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.