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Luggage & Travel Gear
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Bellroy

Bellroy

AI Visibility Score and Ranking for

Luggage & Travel Gear

Luggage & Travel Gear
Fremantle, WA, Australia
Ranked
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AU-founded wallets and bags brand with a travel line spanning packing cubes, weekenders and travel wallets.

Bellroy ranks #8 in the AU Luggage & Travel Gear AI Visibility Index with a Visibility Score of 8.2/100 - named in 37 of 450 AI answers across 33 of 150 tracked questions, averaging position 2.9 when mentioned.

Found Rank

8

·

new

8.2

Visibility score

37

Appearances

33

Prompts hit, of 10

1

Days seen

2.9

Average position

What's working
Working
1. Appears across a spread of questions
Named in 33 of 150 tracked questions this scan window.
2. Reasonable position when mentioned
Averages position 2.9 in the AI answers that name Bellroy.
3. Present on more than one platform
Appears across all 3 tracked platforms (ChatGPT 18.0% / Perplexity 2.0% / AI Overviews 4.7%).
What could improve
Improve
1. Appearance rate has room to grow
Named in only 8.2% of the 450 AI answers analysed this window.
2. Uneven platform coverage
Platform visibility varies: ChatGPT 18.0% / Perplexity 2.0% / AI Overviews 4.7%.
3. Position when mentioned could improve
Averages position 2.9; earlier mentions typically reflect clearer brand framing.

Where {{BRAND}} sits in {{INDUSTRY}}

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Not every platform agrees.

AI platforms don't agree with each other — here's how {{BRAND}}'s score breaks down, and which one rates it highest.

ChatGPT 18.0% / Perplexity 2.0% / AI Overviews 4.7%

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How it works

The questions shoppers ask. Every day. Every platform.

1. We ask what shoppers ask

150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.

2. We ask every day, on every platform.

ChatGPT, Perplexity and Google's AI Overviews. Fourteen consecutive days. Hundreds of answers per industry.

3. We record who gets named.

Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.

How every volume is measured

A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.

Read the full methodology

Frequently asked questions

What is Bellroy's AI Visibility Score?

Bellroy has an AI Visibility Score of 8.2 in the AU Luggage & Travel Gear AI Visibility Index, ranked #8.

How often does AI recommend Bellroy?

Bellroy was named in 37 of 450 AI answers analysed, across 33 tracked questions, averaging position 2.9 when mentioned.

How is the AI Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the questions Australian luggage and travel-gear shoppers actually ask, and tracked how often each brand was named. Full methodology at flux.agency/found/methodology.

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

Get your brand's score