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Bellroy

AI visibility and ranking for Luggage & Travel Gear: Australia

Luggage & Travel Gear [AU]
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AU-founded wallets and bags brand with a travel line spanning packing cubes, weekenders and travel wallets.

Bellroy
appears in
8.2
% of measured AI answers in this industry and market.

Found score

Track Bellroy’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

6.7

October 11, 2026

Overall visibility

8.2

21 August – 11 October 2026 (scans 1–9)

Industry rank

8

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, Bellroy's single-scan score moved from 8.2% to 6.7%, down 1.5 percentage points. Latest recorded scan 6.7% on 11 October 2026; combined-window score 8.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 8.2% over 21 August – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20268.2%
24 August 20268.0%
30 August 20266.7%
6 September 20267.8%
13 September 202611.1%
20 September 20267.8%
27 September 20269.1%
4 October 20268.9%
11 October 20266.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

14.1%

Perplexity Logo

Perplexity

4.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

6.5%

21 August – 11 October 2026 (scans 1–9)

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ChatGPT names Bellroy most often.

It appears in 14.1% of collected ChatGPT answers and 4.1% of Perplexity answers: a difference of 10.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 70 of 150 questions.

Bellroy appears in at least one collected answer to 46.7% of the tracked questions. That is question coverage; the 8.2% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 6.7% to 11.1%. The latest scan was 6.7% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August – 11 October 2026 (scans 1–9)

Share of collected answers naming each brand

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian luggage brands
  • Best Australian made luggage
  • Best Australian owned luggage brands
  • Best RFID travel wallet Australia
  • Best Samsonite alternative Australia
  • Best affordable Australian luggage brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best luggage brands Sydney (Samsonite, July, Nere)
  • Best suitcase brands Australia (Samsonite, Antler, July)
  • Which luggage brands go on sale in Australia (Samsonite, American Tourister, Antler)
  • Best cabin luggage Australia (Eastpak, Samsonite, Nere)
  • Best online luggage stores Australia (Samsonite, Antler, Delsey)
  • Which luggage brands have the best warranty (Antler, July, Eagle Creek)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best new Australian luggage brands

From the recorded answer

Bellroy: Based in Victoria, Bellroy is famous for slim, functional, and sustainable travel gear, including tech organizers, modular backpacks, and the [[Bellroy Transit Check-In Large]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

- July: A modern Melbourne-founded brand known for sleek, colourful hard-shell cases, customisation options, and smooth SilentMove 360 spinner wheels. Popular sets like the [July Two-Piece Spinner Carry On & Largest Check In Luggage Set ]( retail around AUD 740. - Bellroy: Based in Victoria, Bellroy is famous for slim, functional, and sustainable travel gear, including tech organizers, modular backpacks, and the [Bellroy Transit Check-In Large ]( line. - Crumpler: A iconic Melbourne brand originally started by bike couriers, offering durable, utility-focused messenger bags, vibrant travel luggage, and duffels. - Nere: A contemporary Australian luggage label specialising in lightweight, scratch-resistant hard-shell cases featuring distinctive honeycomb textures and vibrant colourways. - Explorer Luggage: An accessible Australian brand providing budget-to-midrange options like the Luna-Air and Arlo Pro series (utilising German Makrolon polycarbonate and Japanese Hinomoto wheels) with prices generally ranging from AUD 169 to AUD 229.

If you'd like to narrow down the right option, let me know:

- Are you looking for a hard-shell suitcase, soft-shell, or a travel backpack? - Do you need a carry-on size or a large check-in case? - What is your budget?

ChatGPT

The question asked

Best Australian luggage brands

From the recorded answer

If you're looking for the best Australian luggage brands, I'd start with July, Bellroy, Nere and Crumpler\. They cover different needs, from stylish hard-shell suitcases to premium backpacks and rugged travel bags. One important distinction: Australian-designed or Australian-owned doesn't necessarily mean manufactured in Australia.
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you're looking for the best Australian luggage brands, I'd start with July, Bellroy, Nere and Crumpler\. They cover different needs, from stylish hard-shell suitcases to premium backpacks and rugged travel bags. One important distinction: Australian-designed or Australian-owned doesn't necessarily mean manufactured in Australia.

## My top Australian luggage brands

![July Carry On Light Expandable Polycarbonate 21" Luggage - The Planet Traveller](

## 1\. July

(Best overall)

Melbourne-founded, modern and stylish, with colourful hard-shell suitcases and practical features. A great choice for carry-on luggage and international holidays. www.broadsheet.com.auwww.elle.com.au

Price: Mid-to-premium

Shop July

---

!Bellroy Carry On Suitcase - Transit Black Suitcase & Carry-on | Heathrow Reserve & Collect

## 2\. Bellroy

(Best for premium travel bags)

Known for thoughtful organisation, understated styling and functional backpacks, duffels and wheeled luggage. Best if you prefer minimalist design over flashy branding. www.broadsheet.com.auwww.broadsheet.com.auwww.productreview.com.au

Price: Mid-to-premium

Shop Bellroy

---

![Nere Bondi Carry-On 56cm Suitcase - neretravel-au](

## 3\. Nere

(Best for value and style)

A good brand to compare if you want fashionable suitcases and coordinated luggage sets without spending luxury-brand prices. www.broadsheet.com.auwww.broadsheet.com.auwww.productreview.com.au

Price: Budget-to-mid-range

Shop Nere

---

![Spring Peeper Carry On - Crumpler Australia](

## 4\. Crumpler

Best for distinctive soft luggage, backpacks, duffels and practical bags for everyday travel. Worth considering if you prefer flexible bags over traditional rigid suitcases. www.broadsheet.com.auwww.broadsheet.com.auwww.productreview.com.au

Price: Mid-range

Shop Crumpler

---

!Buy Explorer Luna-Air 74cm Hardside Checked Suitcase | Shop at the Airpoints™ Store

## 5\. Explorer

A practical option for travellers looking for functional, lightweight suitcases at accessible prices. Compare its range if value matters more than premium finishes. www.broadsheet.com.auwww.elle.com.auwww.broadsheet.com.auwww.goodhousekeeping.com

Price: Budget-to-mid-range

Explore Explorer luggage

## Which should you buy?

| Your priority | My pick | |--------|--------| | Best all-round Australian brand | July | | Minimalist premium travel bags | Bellroy | | Affordable, stylish suitcase | Nere | | Backpack or duffel | Crumpler | | Practical luggage on a budget | Explorer |

These are recommendations based on brand positioning and Australian luggage guides, not a controlled durability test of every brand. For frequent international travel, also compare warranty coverage, replacement wheels, shell durability and empty suitcase weight.

For context, Samsonite is also worth comparing for established suitcase durability, although it isn't an Australian brand. www.broadsheet.com.auwww.goodhousekeeping.com

What type of luggage are you shopping for? I can narrow this down to the best two or three brands for your needs.

Perplexity

The question asked

Best luggage brands Australia

From the recorded answer

Best soft luggage and travel bags: Bellroy - Australian-designed bags with practical layouts and durable recycled textiles.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

The best luggage brand in Australia depends on your budget and travel style:

- Best overall quality: Samsonite - reliable construction, broad range, and strong availability in Australia. - Best value: Nere - stylish, affordable suitcases suited to occasional and regular travellers. - Best for colour and design: July - Australian brand known for attractive colours, modern features, and lightweight cases. - Best budget option: American Tourister - durable, practical luggage at lower prices; the Curio 2 is a strong value pick. - Best luxury: Carl Friedrik - premium materials and refined design, aimed at style-conscious travellers. - Best business travel: TUMI - polished, durable luggage with useful organisation features, though expensive. - Best soft luggage and travel bags: Bellroy - Australian-designed bags with practical layouts and durable recycled textiles. - Best customer-rated brand: Guess - ranked highest for customer satisfaction in Canstar Blue's latest luggage ratings. - Best affordable Australian retailer option: Kmart - suitable for infrequent travel when price is the priority; durability and warranty support are more limited than premium brands.

### Quick recommendation

For most travellers, choose Samsonite. Choose July for better design and colour options, American Tourister for value, Nere for an affordable stylish case, and TUMI or Carl Friedrik for premium travel. Check airline cabin dimensions before buying, as Australian and international carry-on limits vary.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Bellroy

Luggage & Travel Gear

21 August – 11 October 2026 (scans 1–9)

8.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

334

Answers naming the brand

4049

Answers collected

8.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Bellroy ranks #8 among 31 tracked brands for Luggage & Travel Gear · Australia (21 August – 11 October 2026). Its visibility is 8.2%. It was named in 334 of 4,049 AI answers across 70 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 8.2% AI visibility for Bellroy in Luggage & Travel Gear · Australia, measured over 21 August – 11 October 2026. It ranks #8 among 31 tracked brands.

How often does AI mention this brand?

Bellroy was named in 334 of 4,049 collected AI answers, across 70 of 150 tracked questions, for Luggage & Travel Gear · Australia (21 August – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Bellroy by all 4,049 answers in the published Luggage & Travel Gear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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