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Armadillo & Co

Armadillo & Co

AI visibility and ranking for Homewares & Bedding: Australia

Homewares & Bedding [AU]
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Sydney-founded rug brand built on natural-fibre craftsmanship and certified sustainable practice.

Armadillo & Co
appears in
2.9
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

3.1

November 1, 2026

Overall visibility

2.9

25 October – 1 November 2026 (scan 2 of 4)

Industry rank

19

Within this industry and market

Published scan history

Across 14 recorded scans from 16 August 2026 to 1 November 2026, Armadillo & Co's single-scan score moved from 2.0% to 3.1%, up 1.1 percentage points. Latest recorded scan 3.1% on 1 November 2026; combined-window score 2.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.9% over 25 October – 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20262.0%
19 August 20262.5%
22 August 20262.9%
25 August 20262.4%
30 August 20262.7%
6 September 20262.0%
13 September 20263.3%
20 September 20261.3%
27 September 20262.0%
4 October 20262.4%
11 October 20262.2%
18 October 20262.4%
25 October 20262.7%
1 November 20263.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.3%

Perplexity Logo

Perplexity

4.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.7%

25 October – 1 November 2026 (scan 2 of 4)

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Perplexity names Armadillo & Co most often.

It appears in 4.7% of collected Perplexity answers and 1.3% of ChatGPT answers: a difference of 3.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 13 of 150 questions.

Armadillo & Co appears in at least one collected answer to 8.7% of the tracked questions. That is question coverage; the 2.9% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 1.3% to 3.3%. The latest scan was 3.1% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

25 October – 1 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian homewares brands
  • Best Australian owned homewares brands
  • Best B Corp homewares brand Australia
  • Best award winning Australian homewares brands
  • Best eco friendly homewares Australia
  • Best handwoven rug Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • What bedding brands do Australians actually buy (Sheridan, Canningvale, Sheet Society)
  • Which Australian bedding brands are actually good (Sheridan, Cultiver, Sheet Society)
  • Best Australian bedding brands (Sheridan, Bed Threads, I Love Linen)
  • Best boutique bedding brands Australia (Bed Threads, Cultiver, Sheet Society)
  • Best Australian sheet brands (Sheridan, Cultiver, Bed Threads)
  • Best Australian linen brand comparison (Bed Threads, Cultiver, I Love Linen)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian homewares brands

From the recorded answer

Armadillo & Co: Celebrated for handcrafted, natural-fiber luxury rugs made with Fair Trade practices and sustainable materials.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Here are some of the best Australian homewares and furniture brands known for quality design, craftsmanship, and local or sustainable production:

### Iconic Design & Furniture

- Jardan: A leading family-owned Australian design brand producing contemporary furniture, lighting, and artful homewares inspired by the local landscape. Explore their collections at Jardan Homewares or Jardan Australian Made. - Maxwell & Williams: A household name across Australia famous for stylish, durable tableware, fine bone china, and artist collaborations (such as with the Royal Botanic Gardens). - Ecology Homewares: Known for grounded, artisan-crafted ceramics and glassware inspired by nature (like the popular Fleur vase range).

### Sustainable, Ethical & Eco-Friendly

- Robert Gordon Pottery: Based in Melbourne, they create heritage-style ceramics using locally sourced and recycled clays with carbon-neutral practices. - Koala: Renowned for comfortable, ethical mattress and furniture design with strong sustainability credentials (Certified B Corp and 1% for the Planet partner). - Armadillo & Co: Celebrated for handcrafted, natural-fiber luxury rugs made with Fair Trade practices and sustainable materials. - This Is Incense: Hand-dipped in Melbourne using native Australian essential oils inspired by iconic coastal locations like Bells Beach and Byron Bay.

### Regional & Artisan Standouts

- Winterwares (Fremantle, WA): Specializes in handmade ceramic pottery and kitchenware. - Bedtonic (Subiaco, WA): Known for sustainable European flax linen bedding and loungewear. - Made by Fressko: Australian-designed reusable coffee cups and insulated drink bottles.

Are you looking for a specific category (such as bedding, kitchenware, or furniture), or shopping for a particular room in your home?

ChatGPT

The question asked

Best rugs Australia

From the recorded answer

!BEACHWOOD - Armadillo MALAWI Rug | Hand-knotted Wool | Beachwood Designs …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for the best rugs in Australia, I'd shortlist a mix of quality Australian rug specialists, stylish online stores and affordable retailers. There are some beautiful options available in 2026.

## Best Australian rug brands and stores

!Atlas Flooring Crownmere Hand-Woven Wool & Cotton Rug | Temple & Webster

1\. Miss Amara

(Best all-rounder)

- Beautiful contemporary designs - Wool, jute and textured rugs - Great range of neutral and coastal styles

Shop Miss Amara

---

!BEACHWOOD - Armadillo MALAWI Rug | Hand-knotted Wool | Beachwood Designs

2\. Armadillo

(Best luxury quality)

- Beautiful natural fibres - Timeless, understated designs - Premium craftsmanship

Shop Armadillo

---

!Banksia Clay Washable Wool Knotted Rug

3\. Double

(Best washable rugs)

- Stylish interchangeable designs - Washable options - Natural wool collections

Shop Double

---

![Marina | Natural & Moss

- Pampa - AU](

4\. Pampa

(Best handmade rugs)

- Artisan-made rugs - Natural wool and dyes - Beautiful earthy colours

Shop Pampa

---

!Temple & Webster Bowie Boucle Hand-Woven Wool Rug

5\. Temple & Webster

(Best affordable variety)

- Huge selection - Many sizes and styles - Good budget and mid-range options

Shop Temple & Webster

---

!Multicoloured Rugs | Colourful & Irregular Styles | Housenfriends

6\. Designer Rugs

- High-end designer collections - Unique patterns and colours - Bespoke options

Shop Designer Rugs

These brands are also featured in Australian interiors publications' 2026 rug roundups. www.broadsheet.com.ausitchu.com.aunestpath.com.au

## Some rugs worth looking at

Here are a few actual products found in Australian stores.

Mackay Wool & Jute Rug

Temple & Webster · 4.7/5

\$199.00

Natural Daisy Jute Rug Size: 240 x 240cm

Temple & Webster · 4.7/5

\$294.00

Rug Culture Arabella Rug Rug

LivingStyles + others · 4.7/5

\$318.00

## Let me narrow down the best rugs for you

I'd love to help find some really beautiful options rather than just ordinary rugs.

What style are you looking for?

1\. Your preferred style

---

2\. Budget

---

3\. Where is the rug going?

---

4\. Preferred material

[Find my perfect rugs]

Perplexity

The question asked

Best Australian owned homewares brands

From the recorded answer

Armadillo - Handmade rugs made from natural materials, with an emphasis on responsible production.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

Some of the best Australian-owned homewares brands are:

- Mud Australia - Handmade minimalist porcelain tableware and home accessories, produced in its Sydney studio. - Dinosaur Designs - Distinctive sculptural resin vases, bowls, trays and decorative objects, handmade in Sydney. - Jardan - Melbourne-designed furniture and homewares with a clean, contemporary Australian style. - Koskela - Australian-made furniture, lighting, artwork and Aboriginal and Torres Strait Islander homewares. - GlobeWest - Contemporary furniture and décor with a broad range suited to modern Australian interiors. - Sage x Clare - Colourful bedding, cushions, rugs and decorative accessories with an eclectic look. - Aura Home - Soft furnishings, bedding, throws and cushions in relaxed, contemporary designs. - Linen House - Family-run bedding and homewares brand known for fashionable, relatively accessible linen products. - Sheridan - Premium bedding, towels and bath textiles. - Maison Balzac - Playful glassware, candles, tableware and decorative pieces with a distinctive French-inspired aesthetic. - Kip&Co - Bright, expressive bedding, towels, tableware and accessories. - Armadillo - Handmade rugs made from natural materials, with an emphasis on responsible production.

### Best by category

| Category | Strongest picks | |---|---| | Handmade ceramics | Mud Australia | | Statement décor | Dinosaur Designs | | Furniture | Jardan, Koskela, GlobeWest | | Colourful textiles | Kip&Co, Sage x Clare, Aura Home | | Bedding and towels | Sheridan, Linen House | | Glassware and entertaining | Maison Balzac | | Rugs | Armadillo |

Best overall shortlist: Mud Australia, Dinosaur Designs, Jardan, Koskela and Sage x Clare. Australian-owned does not always mean Australian-made, so check each product's country-of-origin information if local manufacturing is a priority.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Armadillo & Co

Homewares & Bedding

25 October – 1 November 2026 (scan 2 of 4)

2.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

26

Answers naming the brand

900

Answers collected

2.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Armadillo & Co ranks #19 among 39 tracked brands for Homewares & Bedding · Australia (25 October – 1 November 2026). Its visibility is 2.9%. It was named in 26 of 900 AI answers across 13 of 150 tracked questions, averaging position 2.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.9% AI visibility for Armadillo & Co in Homewares & Bedding · Australia, measured over 25 October – 1 November 2026. It ranks #19 among 39 tracked brands.

How often does AI mention this brand?

Armadillo & Co was named in 26 of 900 collected AI answers, across 13 of 150 tracked questions, for Homewares & Bedding · Australia (25 October – 1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Armadillo & Co by all 900 answers in the published Homewares & Bedding · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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