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Armadillo & Co

Armadillo & Co

AI visibility and ranking for Homewares & Bedding: Australia

Homewares & Bedding [AU]
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Sydney-founded rug brand built on natural-fibre craftsmanship and certified sustainable practice.

Armadillo & Co
appears in
2.2
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

2.2

October 11, 2026

Overall visibility

2.2

27 September – 11 October 2026 (scan 3 of 4)

Industry rank

19

Within this industry and market

Published scan history

Across 11 recorded scans from 16 August 2026 to 11 October 2026, Armadillo & Co's single-scan score moved from 2.0% to 2.2%, up 0.2 percentage points. Latest recorded scan 2.2% on 11 October 2026; combined-window score 2.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.2% over 27 September – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
16 August 20262.0%
19 August 20262.5%
22 August 20262.9%
25 August 20262.4%
30 August 20262.7%
6 September 20262.0%
13 September 20263.3%
20 September 20261.3%
27 September 20262.0%
4 October 20262.4%
11 October 20262.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.9%

Perplexity Logo

Perplexity

2.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.6%

27 September – 11 October 2026 (scan 3 of 4)

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Google AI Overviews names Armadillo & Co most often.

It appears in 3.6% of collected Google AI Overviews answers and 0.9% of ChatGPT answers: a difference of 2.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 14 of 150 questions.

Armadillo & Co appears in at least one collected answer to 9.3% of the tracked questions. That is question coverage; the 2.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.3% to 3.3%. The latest scan was 2.2% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

27 September – 11 October 2026 (scan 3 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian designed homewares
  • Best Australian homewares brands
  • Best Australian owned homewares brands
  • Best B Corp homewares brand Australia
  • Best award winning Australian homewares brands
  • Best eco friendly homewares Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best boutique bedding brands Australia (Cultiver, Bed Threads, I Love Linen)
  • Best Australian bedding brands (Sheridan, Cultiver, Bed Threads)
  • Best Australian sheet brands (Bed Threads, Cultiver, Sheet Society)
  • What bedding brands do Australians actually buy (Sheridan, Canningvale, Bed Threads)
  • Which Australian bedding brands are actually good (Cultiver, Bed Threads, Sheridan)
  • Best independent homewares labels Australia (Kip & Co, I Love Linen, Pampa)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian homewares brands

From the recorded answer

Armadillo: A Certified B Corp premier rug brand focused on artisan-made, natural-fiber, and "quiet living" designs.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia is home to a diverse design community known for handcrafted resin, porcelain, vibrant textiles, and sustainable furniture.

### Iconic & Handcrafted Decor

- Dinosaur Designs: Famous for bold, hand-poured resin pieces, jewelry, and iconic rock-motif vases handcrafted in Sydney. - Mud Australia: Renowned for minimalist, handmade porcelain tableware and flared bowls available in a large spectrum of muted and vibrant tones. - Maison Balzac: Celebrated for whimsical, hand-blown colored glassware, decanters, and playful table accessories. - Jones and Co: Specializes in charming, handcrafted, and hand-painted ceramics.

### Textiles, Bedding & Soft Furnishings

- Aura Home: Founded in Melbourne, known for rich textured bedlinen, waffle throws, and contemporary stonewash decor. - Bonnie and Neil: Loved for vibrant, hand-painted botanical linen cushions, quilt covers, and artful homewares. - Sage and Clare: Offers eclectic, colorful, and bohemian-inspired textiles and rugs. - Sheridan: A household Australian staple providing high-quality everyday bed sheets, towel sets, and quilt covers.

### Furniture & Large Statement Pieces

- Jardan: An Australian-made favorite crafting sustainable, modern seating, tables, lighting, and artisanal objects. - Armadillo: A Certified B Corp premier rug brand focused on artisan-made, natural-fiber, and "quiet living" designs. - King Living: A leader in contemporary, award-winning, and modular furniture built for longevity.

If you'd like to narrow this down, tell me:

- What specific item you are looking for (e.g., bedding, tableware, or furniture) - Your preferred style (e.g., minimalist, bright and colorful, or earthy/neutral)

ChatGPT

The question asked

Best B Corp homewares brand Australia

From the recorded answer

![Armadillo Kalahari - Natural & Pumice …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you want the best Australian homewares brand that's genuinely B Corp certified, I'd start with Kip&Co for colourful, design-led homewares, or Salty Aura if sustainability is your main priority. Both have official B Corp credentials, rather than just general eco-friendly marketing. www.bcorporation.netbcorporation.com.au

## My top Australian B Corp homewares brands

![Kip & Co. - Full Bloom Reversible Linen Quilted Bedspread - HONEY | JACKON - HONEY | JACKSON](

## 1\. Kip&Co

(Best overall)

Best for\: Bedding, towels, cushions, quilts and colourful décor.

Melbourne-founded, with playful prints and bold colours. It became B Corp certified in March 2026. My pick if you want sustainability credentials without compromising on personality. www.bcorporation.netbcorporation.com.au

Shop Kip&Co

---

![The Cungelella Rug

- Salty Aura](

## 2\. Salty Aura

(Best eco-focused textiles)

Best for\: Throws, bed linen and natural textures.

A South Australian brand known for recycled-cotton throws and pure hemp sheets. B Lab highlights its plastic-free and carbon-neutral commitments, alongside charitable giving. www.bcorporation.netbcorporation.com.au

Shop Salty Aura

---

![Armadillo Kalahari - Natural & Pumice - The Ivy House](

## 3\. Armadillo

Best for\: Premium rugs and understated interiors.

A strong choice for natural fibres, handcrafted rugs and timeless, neutral styling. It became B Corp certified in 2021 and completed its first recertification in 2024. bcorporation.com.aubcorporation.com.au

Shop Armadillo

---

!Yuta Badayala - Series 1 Small Pendant by Alison Ganambarr Burrnyididi - Koskela

## 4\. Koskela

Best for\: Australian-made furniture, lighting and statement pieces.

Particularly worth considering if local manufacturing and social impact matter to you. Koskela works with Australian makers and First Nations artists, including weavers who create distinctive lighting. bcorporation.com.aubcorporation.com.au

Shop Koskela

---

![Slideaway Sofa Bed | Buy Sofa Bed & Pull Out Couch Online - Eva](

## 5\. Eva

Best for\: Furniture and larger home upgrades.

Melbourne-designed furniture and homewares, including beds, sofas, mattresses and tables. Eva has been B Corp certified since April 2022, with a B Impact Score of 90.2 on its published profile. www.bcorporation.net

Shop Eva

## Which would I choose?

| If you're looking for… | My pick | |--------|--------| | Colourful, contemporary homewares | Kip&Co | | Sustainable bedding and throws | Salty Aura | | Luxury rugs | Armadillo | | Australian-made design | Koskela | | Furniture and bedroom essentials | Eva |

One important distinction: B Corp certification applies to the company, not every individual product. It evaluates the business's social and environmental performance, accountability and transparency. bcorporation.com.au

You can verify certification through the official B Corp directory\.

My overall recommendation is Kip&Co for a broad homewares range, with Salty Aura the one I'd investigate first for lower-impact bedding and textiles.

Perplexity

The question asked

Best eco friendly homewares Australia

From the recorded answer

For eco-friendly homewares in Australia, start with Hommey, Armadillo, Aura Home, Ettitude, Roomie, and local ceramic studios. Prioritise durable products made from certified organic fibres, recycled materials, sustainably sourced timber, cork, or natural fibres-and avoid vague “green” claims.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For eco-friendly homewares in Australia, start with Hommey, Armadillo, Aura Home, Ettitude, Roomie, and local ceramic studios. Prioritise durable products made from certified organic fibres, recycled materials, sustainably sourced timber, cork, or natural fibres-and avoid vague “green” claims.

## Best Australian options

- Hommey - Soft towels, bath mats, robes and bedding made with an emphasis on ethical material sourcing. - Armadillo - Handmade rugs using natural fibres or recycled materials; a strong choice for long-lasting floor coverings. - Aura Home - Australian-designed textiles and homewares focused on quality and lower-impact materials. - Roomie - Small-batch bedding made from 100% organic cotton, including sheets, pillowcases and duvet covers. - Ettitude - Bamboo-based bedding and towels marketed as a more sustainable alternative to conventional cotton products. - Stark Collective - Reusable and compostable homewares, along with wooden products and cotton goods. - Australian ceramic makers - Look for studios using Australian clay and processes that reuse, recycle or compost production waste.

## What to buy

- Kitchen: Reusable silicone or stainless-steel storage, FSC-certified timber utensils, recycled-glass containers and compostable cleaning products. - Bedroom: Organic-cotton or responsibly sourced bamboo bedding; choose durable, repairable products over trend-driven collections. - Living room: Natural-fibre or recycled rugs, cork accessories and solid timber furniture. - Bathroom: Organic-cotton towels, refillable dispensers, bar soaps and washable cleaning cloths.

## Quick buying checklist

- Check for certifications such as GOTS, FSC, Fairtrade, OEKO-TEX or Global Recycled Standard. - Prefer products with clear information about fibre content, manufacturing location and labour standards. - Choose timeless designs and replacement parts where possible. - Avoid products described only as “eco,” “natural” or “sustainable” without supporting details. - Buy locally made or second-hand when the quality and price are comparable.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Armadillo & Co

Homewares & Bedding

27 September – 11 October 2026 (scan 3 of 4)

2.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

30

Answers naming the brand

1350

Answers collected

2.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Armadillo & Co ranks #19 among 39 tracked brands for Homewares & Bedding · Australia (27 September – 11 October 2026). Its visibility is 2.2%. It was named in 30 of 1,350 AI answers across 14 of 150 tracked questions, averaging position 2.0 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.2% AI visibility for Armadillo & Co in Homewares & Bedding · Australia, measured over 27 September – 11 October 2026. It ranks #19 among 39 tracked brands.

How often does AI mention this brand?

Armadillo & Co was named in 30 of 1,350 collected AI answers, across 14 of 150 tracked questions, for Homewares & Bedding · Australia (27 September – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Armadillo & Co by all 1,350 answers in the published Homewares & Bedding · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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