Pet AI Visibility Index: US
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions American pet shoppers actually ask. That is 2,700 answers analysed.
2700
answers43
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
4 of 43 tracked brands were never named once across the 2,700 answers analysed: Cuddle Clones, Dog is Human, Grubbly Farms and Oxbow Animal Health.
The ladder so far.
Open Farm leads with a Visibility Score of 9.0 (243 of 2,700 answers, 46 of 150 questions), followed by West Paw at 8.6 and The Farmer's Dog at 8.2.
Instagram size doesn't predict AI visibility.
Bark has the largest Instagram following in the tracked population (1,990,342 followers) but ranks #11 on AI visibility (2.6/100), behind Open Farm, which leads the index at 9.0/100.
Common questions
Which Pet brand does AI recommend most?
Open Farm ranks first in the US Pet AI Visibility Index with a Visibility Score of 9.0.
How many Pet brands does Found measure?
Found measures 43 American Pet brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Pet Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions American Pet shoppers actually ask, scanned 21 August – 20 September 2026, with 2,700 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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