Outdoor & Adventure AI Visibility Index: Australia

We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian hikers and campers actually ask. That is 900 answers analysed across 2 scans, 30 August – 6 September 2026.

900

answers

brands

The leaderboard

Every brand in this vertical, scored on the same questions across every surface.

RANKBRANDVISIBILITYAVG POSMOVEMENT

Sea to Summit

24.1

1.4

One Planet

15.4

1.7

OZtrail

11.1

1.8

Wilderness Wear

8.4

2.3

Darche

8.1

1.9

BlackWolf

7.4

2.6

Mont Adventure Equipment

4.9

1.9

Wilderness Equipment

4.9

3.2

Mountain Designs

4.2

1.8

Summit Gear

3.1

4.3

What the data shows

Never named: the brands AI didn't mention.

16 of 41 tracked brands were never named once across the 900 answers analysed: The Trekkers Friend, Outback Packs & Gear, Moroka 30, Tasgear, Yowie Snowshoes, Trekkers Wool, Schusser Threads, Orb Ultralight, Orange Brown, Kakadu Overlanding, Lindner Socks, ArmaSkin, Smitten Merino, Bluey Merino, Vigilante and Crumpler.

The ladder so far.

Sea to Summit leads with a Visibility Score of 24.1 (217 of 900 answers, 72 of 150 questions), followed by One Planet at 15.4 and OZtrail at 11.1.

Instagram size doesn't predict AI visibility.

ARB 4x4 Accessories has the largest Instagram following in the tracked population (45,000 followers) but ranks #21 on AI visibility (0.8/100), behind Sea to Summit, which leads the index at 24.1/100.

Common questions

Which Outdoor & Adventure brand does AI recommend most?

Sea to Summit ranks first in the AU Outdoor & Adventure AI Visibility Index with a Visibility Score of 24.1.

How many Outdoor & Adventure brands does Found measure?

Found measures 41 Australian Outdoor & Adventure brands, scanned 30 August – 6 September 2026 across ChatGPT, Perplexity and Google AI Overviews.

How is the Outdoor & Adventure Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian hikers and campers actually ask, scanned 30 August – 6 September 2026, with 900 answers analysed. Here is who the machines recommend.