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Outdoor & Adventure

Outdoor & Adventure AI Visibility Index: Australian

We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian hikers and campers actually ask. That is 1,800 answers analysed across 4 scans, 30 August – 20 September 2026.

Scan window

30 August – 20 September 2026 (scan 4 of 4)

1800

answers

41

brands

The leaderboard

Every brand in this vertical, scored on the same questions across every surface.

RANKBRANDVISIBILITYAVG POSMOVEMENT
Bonus Findings

1,800 AI answers analysed across ChatGPT, Perplexity and Google AI Overviews, against a 41-brand tracked population of AU outdoor & adventure brands, with 12 brands never named once.

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Every brand ranked, what each one is missing, and which assistant rates them lowest.

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What the data shows

Never named: the brands AI didn't mention.

12 of 41 tracked brands were never named once across the 1,800 answers analysed: Crumpler, Vigilante, ArmaSkin, Lindner Socks, Kakadu Overlanding, Orange Brown, Trekkers Wool, Yowie Snowshoes, Tasgear, Moroka 30, Outback Packs & Gear and The Trekkers Friend.

The ladder so far.

Sea to Summit leads with a Visibility Score of 24.4 (439 of 1,800 answers, 86 of 150 questions), followed by One Planet at 14.7 and OZtrail at 11.1.

The leader earns it on both fronts.

Sea to Summit's Visibility Score, the highest in the AU Outdoor & Adventure field, named in 439 of 1,800 AI answers, while also holding the category's largest Instagram following (45,000).

Common questions

Which Outdoor & Adventure brand does AI recommend most?

Sea to Summit ranks first in the AU Outdoor & Adventure AI Visibility Index with a Visibility Score of 24.4.

How many Outdoor & Adventure brands does Found measure?

Found measures 41 Australian Outdoor & Adventure brands, scanned 30 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.

How is the Outdoor & Adventure Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian hikers and campers actually ask, scanned 30 August – 20 September 2026, with 1,800 answers analysed. Here is who the machines recommend.

Where can I see the full methodology?

The full method, including question selection, scan cadence, population rules and scoring, is published at flux.agency/found/methodology.

Industry Leaderboards

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Local labels vs Nike and Birkenstock.
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Who does AI name in swimwear?
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Koala vs Ecosa vs Sheridan.
‍
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The fastest-growing DTC category.
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Bonds, Purebaby, Kip&Co: who AI actually names.
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Sea to Summit vs Kathmandu vs the majors.
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Which winches, lights and battery brands do off-roaders actually search for?
Furniture
Who AI recommends, from flat-pack to designer.
Haircare
Salon staples vs the DTC upstarts.
Fragrance
Niche scents vs the global names.
Eyewear
Sunglasses and prescription brands AI reaches for first.
Luggage
Who wins the AI shortlist, from cabin bags to hard cases.
Home Fitness
Home gyms and cardio gear AI actually names.
Wine & Spirits
Boutique distillers vs the big labels.
Toys & Games
Educational toys vs the mass-market giants.
Handbags
Leather goods vs the international houses.

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Every brand ranked, the questions each one misses, and the split across ChatGPT, Perplexity and Google AI Overviews.
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