Outdoor & Adventure

AI Visibility Index

We asked ChatGPT, Perplexity and Google's AI Overviews the same 148 questions Australian hikers and campers actually ask. This is scan 1 of 4, 450 answers analysed on 16 August 2026. The page updates automatically as scans 2–4 land.

Scan window

16 August 2026 (scan 1 of 4 — live, updates automatically after each scan)

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450

answers·

42

brands

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WHAT WE FOUND

20 of 42. Never named once.

Twenty of the 42 brands in this working index were never named once across 450 answers on scan 1: mostly small AU-made cottage brands — Companion Brands, Vigilante, Ozpig, Bluey Merino, Smitten Merino, ArmaSkin, Lindner Socks, Kakadu Overlanding, Terra Rosa Gear, Ultralight Hiker, Orange Brown, Orb Ultralight, Schusser Threads, Trekkers Wool, Yowie Snowshoes, Tasgear, Moroka 30, Outback Packs & Gear, The Trekkers Friend and Ah Chair. Early days — worth watching across scans 2–4.

Same parent, different shelf.

ARB 4x4 Accessories and TJM 4x4 Equipped are presented by AI as rival 4WD accessory brands — named in 19 and 9 of 450 answers respectively. Both have been owned by ASX-listed ARB Corporation since 2013. AI's answers don't disclose the common ownership.

Zero stores. Still recommended.

Mountain Designs closed all 45 of its physical stores in January 2018 and now trades web-only under Spotlight Group. AI still names it in 21 of 450 answers — rank 8 in this index — largely on the strength of its 1975 expedition heritage.

THE LADDER

The top 10

Every brand in this vertical, scored on the same questions across every surface. These are the ten AI recommends most.

RANKBRANDVISIBILITYAVG POSMOVEMENT
FOR CONTEXT

Preliminary, scan 1 of 4: 148 questions put to ChatGPT, Perplexity and Google's AI Overviews on 16 August 2026, 450 answers analysed across a working population of 42 AU-founded/HQ'd outdoor and adventure brands.

METHODOLOGY

How the ladder works

Same questions, every brand, every day, across the full window. The score is appearance rate. No single-run snapshots, no cherry-picking.

Read the full methodology

DATA INFRASTRUCTURE BY SEARCHABLE · METHODOLOGY BY FLUX

YOUR NUMBER EXISTS

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