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Wine & Spirits

Wine & Spirits

We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian wine and spirits shoppers actually ask — 450 answers analysed.

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21 August 2026

450

answers

32

brands

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The top 10

Every brand in this vertical, scored on the same questions across every surface. These are the ten AI recommends most.

RANKBRANDVISIBILITYAVG POSMOVEMENT
Bonus Findings

450 AI answers analysed across ChatGPT, Perplexity and Google AI Overviews, covering a 32-brand AU Wine & Spirits population (17 spirits, 15 wine) — 3 brands never appeared.

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