Wine & Spirits AI Visibility Index: Australian
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian wine and spirits shoppers actually ask. That is 1,800 answers analysed.
1800
answers32
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
2 of 32 tracked brands were never named once across the 1,800 answers analysed: Killibinbin and Some Young Punks.
The ladder so far.
Archie Rose Distilling Co leads with a Visibility Score of 23.4 (421 of 1,800 answers, 60 of 150 questions), followed by Four Pillars Gin at 18.7 and Starward Whisky at 13.9.
Instagram size doesn't predict AI visibility.
Four Pillars Gin has the largest Instagram following in the tracked population (117,300 followers) but ranks #2 on AI visibility (18.7/100), behind Archie Rose Distilling Co, which leads the index at 23.4/100.
Common questions
Which Wine & Spirits brand does AI recommend most?
Archie Rose Distilling Co ranks first in the AU Wine & Spirits AI Visibility Index with a Visibility Score of 23.4.
How many Wine & Spirits brands does Found measure?
Found measures 32 Australian Wine & Spirits brands (17 spirits, 15 wine), scanned 21 August – 6 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Wine & Spirits Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian Wine & Spirits shoppers actually ask, scanned 21 August – 6 September 2026, with 1,800 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method, including question selection, scan cadence, population rules and scoring, is published at flux.agency/found/methodology.
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