Activewear AI Visibility Index: UK
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions British activewear shoppers actually ask. That is 2,700 answers analysed.
2700
answers32
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
3 of 32 tracked brands were never named once across the 2,700 answers analysed: Zakti, Gymluxe and Not Basics.
The ladder so far.
Gymshark leads with a Visibility Score of 47.2 (1,274 of 2,700 answers, 121 of 150 questions), followed by Sweaty Betty at 34.1 and Lululemon at 32.0.
Common questions
Which Activewear brand does AI recommend most?
Gymshark ranks first in the UK Activewear AI Visibility Index with a Visibility Score of 47.2.
How many Activewear brands does Found measure?
Found measures 32 British Activewear brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Activewear Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions British Activewear shoppers actually ask, scanned 21 August – 20 September 2026, with 2,700 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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