Supplements AI Visibility Index: US
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions American supplements shoppers actually ask. That is 2,699 answers analysed.
2699
answers44
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
3 of 44 tracked brands were never named once across the 2,699 answers analysed: Ketone-IQ, 310 Nutrition and Rae Wellness.
The ladder so far.
Thorne leads with a Visibility Score of 28.5 (769 of 2,699 answers, 92 of 150 questions), followed by Transparent Labs at 22.0 and Optimum Nutrition at 20.3.
Common questions
Which Supplements brand does AI recommend most?
Thorne ranks first in the US Supplements AI Visibility Index with a Visibility Score of 28.5.
How many Supplements brands does Found measure?
Found measures 44 American Supplements brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Supplements Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions American Supplements shoppers actually ask, scanned 21 August – 20 September 2026, with 2,699 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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