Homewares & Bedding
AI Visibility Index
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian homewares shoppers actually ask. Scan 1 of 4, 16 August 2026, 450 answers analysed. This page updates automatically as further scans land — here is who the machines recommend so far, and who they have never heard of.
16 August 2026 (scan 1 of 4 — live, updates automatically after each scan)
·450
answers·39
brandsThis volume is in progress
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Get notified at launch5 of 39. Never named once.
Five brands in this index were never named once across 450 answers: Roomie, Fine-Day, TDO Australia, L&M Home, Sleep Ins. Scan 1 of 4 — this list can still move.
#1 by AI mentions. US-owned since 2016.
Sheridan tops the index with a 71.1 visibility score, but it's been owned by Hanesbrands, the US apparel giant, since 2016. One AI Overview answer this scan cited a pending $700m deal to sell Sheridan back into Australian ownership — ChatGPT's answers still show it under Hanesbrands, unaware of the deal.
#3 by AI mentions. Freshly ASX-listed.
Koala ranks third in this index, named in 148 of 450 answers. It IPO'd on the ASX on 31 March 2026, raising $70m at a roughly $340m market cap on debut.
The top 10
Every brand in this vertical, scored on the same questions across every surface. These are the ten AI recommends most.
A.H. Beard collapsed into voluntary administration on 29 April 2026 after 126 years — but its Instagram following (3,990) falls just short of this index's 5,000-follower population floor, so it doesn't appear in the ranked list. Also excluded: Città Design, an Auckland-founded homewares brand that recurs in 'Australian homewares' round-ups without a New Zealand caveat.
How the ladder works
Same questions, every brand, every day, across the full window. The score is appearance rate. No single-run snapshots, no cherry-picking.
Read the full methodologyDATA INFRASTRUCTURE BY SEARCHABLE · METHODOLOGY BY FLUX
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