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Tagalys × Flux × 2XUStrategy, storefront engineering and product discovery for a global ecommerce brand.View case study →

Footwear AI Visibility Index: Australian

We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian footwear shoppers actually ask. That is 450 answers analysed across 1 scan, 27 September 2026.

450

answers

36

brands

The leaderboard

Every brand in this vertical, scored on the same questions across every surface.

What the data shows

Never named: the brands AI didn't mention.

5 of 36 tracked brands were never named once across the 450 answers analysed: Siren Shoes, Beau Coops, Effegie, Old Soles and Sempre Di.

The ladder so far.

R.M. Williams leads with a Visibility Score of 25.1 (113 of 450 answers, 54 of 150 questions), followed by Blundstone at 16.2 and Bared Footwear at 16.2.

Instagram size doesn't predict AI visibility.

Windsor Smith has the largest Instagram following in the tracked population (1,210,217 followers) but ranks #18 on AI visibility (2.0/100), behind R.M. Williams, which leads the index at 25.1/100.

Common questions

Which Footwear brand does AI recommend most?

R.M. Williams ranks first in the AU Footwear AI Visibility Index with a Visibility Score of 25.1.

How many Footwear brands does Found measure?

Found measures 36 Australian Footwear brands, scanned 27 September 2026 across ChatGPT, Perplexity and Google AI Overviews.

How is the Footwear Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian footwear shoppers actually ask, scanned 27 September 2026, with 450 answers analysed. Here is who the machines recommend.

Where can I see the full methodology?

The full method, including question selection, scan cadence, population rules and scoring, is published at flux.agency/found/methodology.

Industry Leaderboards

Who does AI name first in activewear?

Which beauty brands does AI actually recommend?

Who gets named in protein, greens and collagen?

Roasters vs the pod giants.
‍

Local labels vs Nike and Birkenstock.

Who does AI name in swimwear?

Koala vs Ecosa vs Sheridan.
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The fastest-growing DTC category.

Bonds, Purebaby, Kip&Co: who AI actually names.

Sea to Summit vs Kathmandu vs the majors.

4x4 & Auto Electrical

Which winches, lights and battery brands do off-roaders actually search for?

Who AI recommends, from flat-pack to designer.

Salon staples vs the DTC upstarts.

Niche scents vs the global names.

Sunglasses and prescription brands AI reaches for first.

Who wins the AI shortlist, from cabin bags to hard cases.

Home gyms and cardio gear AI actually names.

Boutique distillers vs the big labels.

Educational toys vs the mass-market giants.

Leather goods vs the international houses.

Want to move up?

See why competitors rank ahead - and what you can do about it.

Agentic Commerce Assessment