Footwear
AI Visibility Index
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian footwear shoppers actually ask. This is scan 1 of 4 — 450 answers analysed so far — and it updates automatically as each further scan lands.
16 August 2026 (scan 1 of 4 — live, updates automatically after each scan)
·450
answers·36
brandsThis volume is in progress
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Get notified at launch6 of 36. Never named once.
Six brands in this index were never named once across 450 answers: Siren Shoes, Beau Coops, Effegie, Old Soles, EOS Footwear and Sempre Di. Between them they hold roughly 152,500 Instagram followers.
5th most-recommended. US private equity, not yet closed.
Redback Boots ranks fifth by AI mentions in this index, named in 43 of 450 answers so far. Ares Management, a US alternative-asset manager, is acquiring a majority stake at a valuation just under A$100 million — reported December 2025, expected to close Q1 2026. AI still presents it as an independent Australian bootmaker.
Top brand. Was 100% French-owned until 2020.
R.M. Williams leads this index with an AI Visibility Score of 25.6. It reached 100% LVMH ownership — the French luxury conglomerate — in February 2016; Andrew Forrest's Tattarang bought it back into Australian hands for A$190 million in October 2020. AI answers treat it as an unbroken Australian heritage brand.
The top 10
Every brand in this vertical, scored on the same questions across every surface. These are the ten AI recommends most.
Betts Group, a 134-year-old West Australian family-owned footwear group trading as Betts, ZU, Airflex and Zeroe, entered voluntary administration on 2 July 2026, closing 20 of its 35 stores. It sits outside this index's population (a retailer, not a single DTC brand) but is the biggest recent story in Australian footwear retail — directly comparable to the Napoleon Perdis collapse in the beauty volume.
How the ladder works
Same questions, every brand, every day, across the full window. The score is appearance rate. No single-run snapshots, no cherry-picking.
Read the full methodologyDATA INFRASTRUCTURE BY SEARCHABLE · METHODOLOGY BY FLUX
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