Baby & Kids AI Visibility Index: Australian
We asked ChatGPT, Perplexity and Google's AI Overviews the same 151 questions Australian parents actually ask. That is 1,812 answers analysed across 4 scans, 30 August – 20 September 2026.
1812
answers39
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
6 of 39 tracked brands were never named once across the 1,812 answers analysed: Cattywampus, Indigo Dreams Handmade, Little Renegade Company, Mister Fly, Sundri and Tiny Harlow.
The ladder so far.
Purebaby leads with a Visibility Score of 32.0 (580 of 1,812 answers, 84 of 151 questions), followed by Wilson & Frenchy at 13.0 and Aster & Oak at 11.7.
Instagram size doesn't predict AI visibility.
Connetix Tiles has the largest Instagram following in the tracked population (851,000 followers) but ranks #24 on AI visibility (0.3/100), behind Purebaby, which leads the index at 32.0/100.
Common questions
Which Baby & Kids brand does AI recommend most?
Purebaby ranks first in the AU Baby & Kids AI Visibility Index with a Visibility Score of 32.0.
How many Baby & Kids brands does Found measure?
Found measures 39 Australian Baby & Kids brands, scanned 30 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Baby & Kids Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian parents actually ask, scanned 30 August – 20 September 2026, with 1,812 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method, including question selection, scan cadence, population rules and scoring, is published at flux.agency/found/methodology.
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