Baby & Kids AI Visibility Index: Australia
We asked ChatGPT, Perplexity and Google's AI Overviews the same 151 questions Australian parents actually ask. That is 906 answers analysed across 2 scans, 30 August – 6 September 2026.
906
answers39
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
8 of 39 tracked brands were never named once across the 906 answers analysed: Tiny Harlow, Sundri, Mister Fly, Little Renegade Company, Little Innoscents, Indigo Dreams Handmade, Cattywampus and Blossom and Pear.
The ladder so far.
Purebaby leads with a Visibility Score of 33.9 (307 of 906 answers, 81 of 151 questions), followed by Wilson & Frenchy at 14.6 and Aster & Oak at 12.5.
Instagram size doesn't predict AI visibility.
Connetix Tiles has the largest Instagram following in the tracked population (851,000 followers) but ranks #24 on AI visibility (0.4/100), behind Purebaby, which leads the index at 33.9/100.
Common questions
Which Baby & Kids brand does AI recommend most?
Purebaby ranks first in the AU Baby & Kids AI Visibility Index with a Visibility Score of 33.9.
How many Baby & Kids brands does Found measure?
Found measures 39 Australian Baby & Kids brands, scanned 30 August – 6 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Baby & Kids Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian parents actually ask, scanned 30 August – 6 September 2026, with 906 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method, including question selection, scan cadence, population rules and scoring, is published at flux.agency/found/methodology.
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