Baby & Kids
AI Visibility Index
We asked ChatGPT, Perplexity and Google's AI Overviews the same 151 questions Australian parents actually ask. This is scan 1 of 4, 453 answers analysed, 16 August 2026 — the page updates automatically as scans 2-4 land.
16 August 2026 (scan 1 of 4 — live, updates automatically after each scan)
·453
answers·40
brandsThis volume is in progress
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Get notified at launch11 of 40. Never named once.
Eleven brands in this index were never named once across 453 answers: Tutu du Monde, Indigo Dreams Handmade, Sundri, Kapow Kids, Tiny Harlow, Mister Fly, Alimrose, Little Renegade Company, Cattywampus, Baby BeeHinds and Little Innoscents. Between them they hold roughly 1,032,500 Instagram followers.
12,300 followers. Beats brands 3-10x its size.
Valco Baby's Australian Instagram sits at just 12,300 followers — smaller than 33 of the other 39 brands in this index. Yet AI named it in 8 of 453 answers (1.8%), matching or beating brands with three to ten times its following, including Oobi (34,200), Toshi (35,846) and Rock Your Baby (118,455).
Site says closed. AI recommends it anyway.
Bud. The Label's own site reads “HAS NOW CLOSED.” Its Instagram is still live at 27,800 followers, and in this scan Perplexity named it as a current option for Australian kids' clothing — a live zombie-brand case.
The top 10
Every brand in this vertical, scored on the same questions across every surface. These are the ten AI recommends most.
Scan 1 of 4, 453 answers across three platforms. The 40-brand population excludes New Zealand-founded brands that turn up in “best Australian baby brand” lists — most notably Jamie Kay (720,000+ followers, Christchurch-founded, the biggest NZ/AU confusion case this series has found) and Mum 2 Mum — plus Britax, foreign-owned by Sweden's Nordic Capital since 2010. Purebaby leads with almost three times the visibility of its closest rivals.
How the ladder works
Same questions, every brand, every day, across the full window. The score is appearance rate. No single-run snapshots, no cherry-picking.
Read the full methodologyDATA INFRASTRUCTURE BY SEARCHABLE · METHODOLOGY BY FLUX
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