Wine & Spirits AI Visibility Index: US
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions American wine & spirits shoppers actually ask. That is 2,699 answers analysed.
2699
answers43
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
2 of 43 tracked brands were never named once across the 2,699 answers analysed: Dos Hombres and Brother's Bond Bourbon.
The ladder so far.
St. George Spirits leads with a Visibility Score of 12.0 (325 of 2,699 answers, 52 of 150 questions), followed by Ridge Vineyards at 6.2 and Barr Hill at 6.0.
Follower count doesn't predict AI visibility.
Dos Hombres carries the largest Instagram following of any brand in this index that went unnamed, 573,641 followers, yet was not named once across 2,699 AI answers analysed.
Common questions
Which Wine & Spirits brand does AI recommend most?
St. George Spirits ranks first in the US Wine & Spirits AI Visibility Index with a Visibility Score of 12.0.
How many Wine & Spirits brands does Found measure?
Found measures 43 American Wine & Spirits brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Wine & Spirits Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions American Wine & Spirits shoppers actually ask, scanned 21 August – 20 September 2026, with 2,699 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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