Haircare AI Visibility Index: US
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions American haircare shoppers actually ask. That is 2,700 answers analysed.
2700
answers41
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
4 of 41 tracked brands were never named once across the 2,700 answers analysed: TPH by Taraji, CURLS, Alodia Haircare and Mane 'n Tail.
The ladder so far.
Olaplex leads with a Visibility Score of 23.9 (644 of 2,700 answers, 84 of 150 questions), followed by Briogeo at 14.8 and K18 at 12.2.
Instagram size doesn't predict AI visibility.
OUAI has the largest Instagram following in the tracked population (2,928,364 followers) but ranks #4 on AI visibility (12.1/100), behind Olaplex, which leads the index at 23.9/100.
Common questions
Which Haircare brand does AI recommend most?
Olaplex ranks first in the US Haircare AI Visibility Index with a Visibility Score of 23.9.
How many Haircare brands does Found measure?
Found measures 41 American Haircare brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Haircare Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions American Haircare shoppers actually ask, scanned 21 August – 20 September 2026, with 2,700 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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