Luggage & Travel Gear AI Visibility Index: Australian
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian luggage and travel-gear shoppers actually ask. That is 1,800 answers analysed.
1800
answers31
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
4 of 31 tracked brands were never named once across the 1,800 answers analysed: State of Escape, Cellini, Lanza and Cobb & Co.
The ladder so far.
Samsonite leads with a Visibility Score of 47.8 (861 of 1,800 answers, 130 of 150 questions), followed by July at 38.6 and Antler at 34.8.
Instagram size doesn't predict AI visibility.
Rimowa has the largest Instagram following in the tracked population (1,580,012 followers) but ranks #5 on AI visibility (14.7/100), behind Samsonite, which leads the index at 47.8/100.
Common questions
Which Luggage & Travel Gear brand does AI recommend most?
Samsonite ranks first in the AU Luggage & Travel Gear AI Visibility Index with a Visibility Score of 47.8.
How many Luggage & Travel Gear brands does Found measure?
Found measures 31 Australian Luggage & Travel Gear brands, scanned 21 August – 6 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Luggage & Travel Gear Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian Luggage & Travel Gear shoppers actually ask, scanned 21 August – 6 September 2026, with 1,800 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method, including question selection, scan cadence, population rules and scoring, is published at flux.agency/found/methodology.
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