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Footwear

Footwear AI Visibility Index: US

We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions American footwear shoppers actually ask. That is 2,698 answers analysed.

Scan window

21 August – 20 September 2026

2698

answers

44

brands

The leaderboard

Every brand in this vertical, scored on the same questions across every surface.

What the data shows

Never named: the brands AI didn't mention.

2 of 44 tracked brands were never named once across the 2,698 answers analysed: Paul Evans and Warfield & Grand.

The ladder so far.

Red Wing Shoes leads with a Visibility Score of 18.2 (492 of 2,698 answers, 54 of 150 questions), followed by Thorogood at 11.6 and Alden at 11.1.

Common questions

Which Footwear brand does AI recommend most?

Red Wing Shoes ranks first in the US Footwear AI Visibility Index with a Visibility Score of 18.2.

How many Footwear brands does Found measure?

Found measures 44 American Footwear brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.

How is the Footwear Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the same questions American Footwear shoppers actually ask, scanned 21 August – 20 September 2026, with 2,698 answers analysed. Here is who the machines recommend.

Where can I see the full methodology?

The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.

Want to move up?

See why competitors rank ahead - and what you can do about it.

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Every brand ranked, the questions each one misses, and the split across ChatGPT, Perplexity and Google AI Overviews.
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