Coffee

Name: AU Activewear AI Visibility Index, Vol. 01
Creator: Flux
License: https://flux.agency

AI Visibility Index

We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions Australian coffee drinkers actually ask. Three scans across 11–16 August 2026, 1350 answers analysed. Here is who the machines recommend — and who they have never heard of.

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11–16 August 2026

1350

answers·

brands

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WHAT WE FOUND

3 of 36. Never named once.

Three brands in this index were never named once across 1,350 answers: Bear Bones, Two Chimps and Genovese. Between them they hold roughly 30,000 Instagram followers.

3rd most-recommended. Dutch-owned since 2021.

Campos ranks third by AI mentions in this index, named in 171 of 1,350 answers. It's been owned by JDE Peet's, the Netherlands-based coffee conglomerate, since 2021. AI treats it as a local specialty roaster all the same.

Zero on Perplexity. Google recommends it anyway.

Toby's Estate — owned by Japan's UCC since 2022 — was named 35 times across 1,350 answers, 27 of them by Google's AI Overviews. Perplexity never recommended it once.

THE LADDER

The top 10

Every brand in this vertical, scored on the same questions across every surface. These are the ten AI recommends most.

RANKBRANDVISIBILITYAVG POSMOVEMENT

Market Lane

16.9

2.1

Vittoria

13.5

1.8

Campos

12.7

2.1

ONA Coffee

11.7

2.0

St Ali

11.5

2.6

Proud Mary

11.3

2.5

Seven Seeds

10.1

3.0

Rumble

7.6

1.8

Single O

6.5

2.9

Industry Beans

6.1

3.2

FOR CONTEXT

Four of the 36 brands in this index are foreign-owned heritage roasters presented by AI as Australian: Campos (JDE Peet's, Netherlands), Toby's Estate (UCC, Japan), Veneziano (Minor International, Thailand) and Grinders (Coca-Cola Europacific Partners). Combined, AI named them in 314 of 1,350 answers.

METHODOLOGY

How the ladder works

Same questions, every brand, every day, across the full window. The score is appearance rate. No single-run snapshots, no cherry-picking.

Read the full methodology

DATA INFRASTRUCTURE BY SEARCHABLE · METHODOLOGY BY FLUX

YOUR NUMBER EXISTS

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