THE AI VISIBILITY INDEX / AUSTRALIA
Upstate Sport
Born out of Upstate Studios, with a Chapel Street store in Melbourne.
41
··Melbourne
0.0
VISIBILITY SCORE
0
Appearances
0
Prompts hit, of 10
0
Days seen
Average position
WHERE THE SCORE COMES FROM
Never appeared on any surface
Upstate Sport has an AI Visibility Score of 0.0. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Upstate Sport was not named in any of them.
It has 14,000 Instagram followers and a Chapel Street store in Melbourne. Across 11 days, ten questions and three platforms, no AI answer mentioned it once.
Does ChatGPT recommend Upstate Sport? No. In 330 recorded answers, none of the three platforms named it.
What moves this
Upstate Sport was born from a studio business, which gives it something most small labels lack: a physical community and a story. Neither has yet been translated into the open-web coverage AI answers are assembled from.
What moves it is press and lists that connect the studio credibility to the apparel: Melbourne fitness coverage, studio-to-street round-ups, reviews. The community is real; the citations need building.
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