THE AI VISIBILITY INDEX / AUSTRALIA
The Upside
Founded by Jodhi Meares, stocked at Net-a-Porter and Harrods.
9
·new
·Sydney
18.2
VISIBILITY SCORE
60
Appearances
6
Prompts hit, of 10
11
Days seen
6.4
Average position
WHERE THE SCORE COMES FROM
ChatGPT 36.4% / Perplexity 11.8% / AI Overviews 6.4%
The Upside has an AI Visibility Score of 18.2, placing it 9th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. The Upside was named in 60 of them.
It appeared in 6 of the ten questions and on all 11 days, averaging position 6.4. Strongest on ChatGPT at 36.4%, weakest in Google's AI Overviews at 6.4%.
Does ChatGPT recommend The Upside? Yes, in 36.4% of the answers we recorded.
What moves this
The Upside ties Ryderwear on 18.2 and takes ninth on average position, 6.4 against 5.2. Same number of answers, named later in them.
Its 6.4% in Google's AI Overviews is the weak point. A brand stocked at Net-a-Porter and Harrods has plenty of editorial coverage; it is not reaching the pages Google assembles Australian activewear answers from.
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